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商品編碼

1448064

超級食品粉市場 - 2023-2030

Superfood Powders Market - 2023-2030

出版日期: 2024年03月08日 | 出版商:

DataM Intelligence | 英文 189 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球超級食品粉市場達到51.2億美元，預計2030年將達到86.6億美元，2023-2030年預測期間CAGR為6.8%。

消費者正在選擇天然和環保的食品。他們選擇不含化學物質的食品。對有機和清潔標籤產品的需求不斷增加。這種不斷成長的需求正在激勵市場製造商擴大在這一特定領域的業務。例如，美國有機嬰兒食品公司 Happy Family Organics 在 2022 年 10 月獲得了 700 萬美元融資。這是透過擴大其嬰幼兒有機超級食品粉系列來實現的。

由於消費者素食主義趨勢的不斷成長，對純素蛋白粉的需求正在增加。世界動物基金會估計，全世界大約有 8,800 萬素食主義者。隨著消費者不斷成長的需求和要求，各種新產品不斷推出。主要市場參與者之間的收購和合併正在擴大市場成長。

市面上新興的公司在注重新產品推出的同時，推出各種有機藻類膳食補充品。例如，2022 年 6 月，美國跨國連鎖超市 Whole Foods 推出了自己的超級食品粉系列，其中含有螺旋藻和小球藻等成分。人們健康意識的增強和對健康膳食補充劑的需求不斷成長推動了全球超級食品粉市場的成長。

動力學

對健康的益處

超級食品粉由富含營養和抗氧化劑的蔬菜和水果以及草藥和根製成。這些超級食品粉被認為是營養豐富的食物選擇，以最少的熱量提供最大的營養益處。這些粉末被混合到食物和飲料中以供定期攝取。這些粉末可以增強免疫力，也有助於身體排毒。它們有助於達到人體每日建議的維生素和礦物質攝取量，並支持整體健康。

消費者支持食用超級食品粉以增強免疫力並成功攝取每日必需營養素。這些粉末還富含益生元，支持平衡的腸道菌叢和規律的排便。這些粉末中的維生素、蛋白質、纖維、礦物質和其他營養成分使其成為注重健康的人的完美選擇。

對天然和有機成分的需求不斷成長

日益成長的健康和環境問題創造了對天然和有機食品的需求。消費者對飲食習慣的偏好改變了。人們越來越認知到化學物質對人類健康和環境的不利影響，推動了對不含化學農藥的食品的需求。超級食品粉被認為是天然食品，因為它們對環境的影響最小。

人們越來越意識到天然和有機成分的相關益處以及這些成分對他們健康的長期影響。有機農業是市場的趨勢，新產品的推出推動了市場的成長。例如，2022 年 3 月，Navitas Organics 推出了再生有機認證可可粉。這鼓勵再生有機農業和以植物為基礎的生活方式。

人們對健康和純素產品的興趣日益濃厚

超級食品粉提供均衡的飲食。它們可以促進心臟健康並有助於減肥。它們可以提高能量水平，甚至減少老化的影響。隨著肥胖和糖尿病的日益流行，消費者選擇健康飲食，避免精加工食品。健康飲食的日益普及增加了對這些粉末的需求。消費者積極尋求具有特定健康益處的功能性食品，例如免疫支持、消化健康和增強能量。

純素食主義的興起正在引領健康純素食產品的推出。例如，2020 年 2 月，甜菜產品創新品牌 Love Beets 在其食品系列中添加了 Love Beets 粉。生產出由 35 種植物成分組成的健康粉末混合物。這些粉末是 100% 甜菜，不含任何添加糖。它們是純素食和無麩質產品，滿足所有消費者的需求。

保養品應用

超級食品粉末被涵蓋個人護理產品。它們為美容產品提供功能優勢。消費者越來越意識到美容產品中合成成分的有害影響。消費者對護膚配方的偏好不斷變化，以及對化妝品和個人護理產品中天然成分的興趣日益濃厚，推動了護膚應用中對超級食品粉末的需求。

近年來，這些超級食品粉末的功能優勢推動了其在個人護理產品中的高需求。人們對這些產品的了解不斷增加，對高品質產品的需求不斷成長，鼓勵製造商加入超級食品粉末，並用超級食品成分創造全天然護膚產品。例如，2023 年 5 月，美容產業的新進者 Bayla Skin 宣布推出以超級食品為動力的純素和無殘忍產品。

成本高且消費者意識有限

日益嚴峻的環境挑戰使得產品原料的生產變得困難。由於產量有限，生產者無法滿足產品的需求。供應短缺可能會更大地限制市場成長，因為它會增加原料成本。此外，這些產品大部分是從其他國家進口的。運輸成本增加了產品生產的成本。此外，進出口法規可能成為市場的障礙。

採購優質原料的困難和價格波動使得對價格敏感的消費者更難買得起這種產品。消費者對這些超級食品粉的存在和健康益處知之甚少。政府對產品及其標籤的嚴格監管也會阻礙市場。

競爭激烈，缺乏法規和標準化

超級食品粉市場的不當監管為產品的適當標準化帶來了挑戰。未制定的標準導致這些產品的品質和有效性發生變化。這種不固定的標準化導致消費者在選擇可靠且高品質的超級食品粉時面臨問題。

在某些地區，超級食品粉品種的供應有限。此外，市場競爭激烈。市場上存在許多主要參與者，同時也有更多新出現的競爭對手。激烈的競爭會降低單一公司的市場佔有率。這縮小了市場的可用客戶群。

Consumers are choosing natural and eco-friendly foods. They are opting for chemical-free food products. There is an increasing demand for organic and clean-label products. This rising demand is motivating market manufacturers to expand their business in this particular segment. For instance, Happy Family Organics, a US-based organic and baby food company, secured $7 million in October 2022. This was achieved by expanding its line of organic superfood powders for babies and toddlers.

The demand for vegan-based protein powders is increasing due to the growing consumer veganism trend. The World Animal Foundation estimates that approximately 88 million vegans are present in the world. Various new products are launching as a result of the growing needs and demands of the consumer. The acquisitions and mergers among the key market players are expanding the market growth.

The emerging companies in the market focus on new product launches while inducing various organic algae dietary supplements. For instance, in June 2022, Whole Foods, an American multinational supermarket chain, launched its own line of superfood powders featuring ingredients like spirulina and chlorella. The increasing health consciousness among people and the growing demand for healthy diet supplements drive the global superfood powders market growth.

Dynamics

Health Benefits

The superfood powders are made from vegetables & fruits and, herbs & roots that are rich in nutrients and antioxidants. These superfood powders are considered a nutrient-rich food choice and provide maximum nutritional benefits with minimal calories. These powders are mixed into food and beverages for regular intake. These powders work as an immunity booster and also help in body detoxification. They help reach the body's daily recommended vitamins and mineral intake and support overall health.

Consumers are supportively consuming superfood powders to boost their immunity and succeed in their daily intake of essential nutrients. These powders are also high in prebiotics and support balanced gut flora and regular bowel movements. The vitamins, protein, fibre, minerals and other nutrient contents in these powders make them a perfect choice for health-conscious people.

Growing Demand for Natural and Organic Ingredients

The increasing health and environmental concerns create demand for natural and organic food products. There is a shift in consumer preferences regarding food habits. The increased awareness about the adverse effects of chemicals on human health and the environment is driving the demand for food products that are free from chemical pesticides. The superfood powders are considered to be natural foods as they have a minimum environmental impact.

People are becoming aware of the associated benefits of natural and organic ingredients and the long-term impact of these ingredients on their health. The organic farming is trending in the market, and new launches fuel market growth. For instance, in March 2022, Navitas Organics launched Regenerative Organic Certified cacao powder. This encourages regenerative organic farming and plant-based lifestyles.

Growing Interest in Health and Vegan Products

The superfood powders provide a well-balanced diet. They can promote heart health and can aid with weight loss. They improve energy levels and even reduce the ageing effects. With the increasing prevalence of obesity and diabetes, consumers opt for healthy diets avoiding highly-processed foods. The rising adoption of a healthy diet boosts these powders' demand. Consumers actively seek functional foods that offer specific health benefits, such as immune support, digestive health, and energy enhancement.

The increased veganism is leading the way to the launch of healthy vegan products. For instance, in February 2020, Love Beets, an innovative brand of beet products, added Love Beets powder to its food line. A healthy powder mixture made up of 35 plant-based ingredients is produced. These powders are 100% beets without any added sugars. They are vegan and gluten-free products, meeting all consumer demands.

Skincare Applications

The superfood powders are incorporated into personal care products. They provide functional benefits to beauty products. Consumers are becoming more aware of the detrimental effects of synthetic ingredients in their beauty products. The consumer's changing preferences for skin care formulations and increasing interest in natural ingredients in their cosmetics and personal care products drive the demand for superfood powders in skin care applications.

The functional advantages of these superfood powders are hyping their high demand in personal care products in recent years. The increased knowledge about these products and rising demand for high-quality products encourage manufacturers to incorporate superfood powders and create all-natural skincare products with superfood ingredients. For instance, in May 2023, Bayla Skin, the newest entrant in the beauty industry, announced the launch of superfoods-powered vegan and cruelty-free products.

High Cost and Limited Consumer Awareness

The rising environmental challenges make it hard to produce the raw materials for the products. With limited production, producers cannot meet the demand for the product. The shortage in the supply can be a greater restrain for market growth as it increases raw material costs. In addition, most of these products are imported from other countries. The transportation costs add more costs for product production. Further, the import and export regulations can be a hurdle for the market.

The difficulties in sourcing high-quality ingredients and price fluctuations make it harder for a price-conscious consumer to afford this product. There is little awareness among consumers regarding the existence and health benefits of these superfood powders. The stringent government regulations of the products and their labelling also can hinder the market.

High Competition and Lack of Regulations and Standardization

The improper regulation of the superfood powders market is creating challenges in the imposition of proper standardization of the product. The unset standards are leading to variations in the quality and effectiveness of these products. This unfixed standardization is causing consumers to face problems selecting a reliable and high-quality superfood powder.

There is a limited availability of superfood powder varieties in some regions. Further, the market has high competition. Many key players exist in the market with a lot more newly emerging competitors. The high competition can lower an individual company's market share. This narrows down the available customer base of the market.

Segment Analysis

The global superfood powders market is segmented based on type, nature, distribution channel, application and region.

High Demand

The global superfood powders market is segmented by type of fruits & vegetable powder and herbs & roots powder. Fruits & vegetable powder held the largest segment in the global superfood powders market analysis. The high demand and ease of preparation and consumption of these products drive segment growth. The fruits & vegetable powder provide convenient ways of incorporating healthy foods into the diet.

They promote immunity and the overall wellness of a person. These are high in antioxidants and induce nutritional value in food products. Baobab and pomegranate are rich in nutrients and used to prepare fruit-based superfood powders. They are often used in smoothies and dessert preparations. Similarly, vegetable-based superfood powders, including spinach and kale, are added to soups, sauces, and savoury dishes to enhance nutritional content.

Geographical Penetration

Increased Health Consciousness Among People

The increasing consumer health awareness and the need for foods with health benefits to lead a healthy lifestyle drive North America's market growth. There is a growing demand for natural and organic food products in this region. According to the Nutrition Business Journal, U.S. sales of organic food products reached $52.0 billion in 2021.

The increased superfood powder penetration in the beverage and food industry and the rising adoption of this product-based product by health-conscious consumers drive the region's growth. The growing influence of social media on the healthy lifestyle of people and the booming e-commerce sector facilities fuel the reach of these products to the public.

The presence and availability of key major players in the market, such as Sunfood Superfoods in this region, boost market expansion. The launch of new products by manufacturers has also contributed to the largest share of this region in the superfood powders market. For instance, in August 2022, Sunfood launched new superfood hydration blends for fitness enthusiast people.

Competitive Landscape

The major global players in the market include Sunfood, Glanbia PLC, Orgain, Suncore Foods Inc, Nature's Superfoods, Country Farms, Your Super, Naturya, Creative Nature Ltd and Navitas Organics.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic positively impacted the global superfood powders market. People have become more health conscious and actively adopting healthy food habits. The rise in customer interest in health and wellness products during covid increased the necessity of superfood powders. The increased awareness among people regarding the health benefits of these products increased product demand and sales.

COVID-19 resulted in the disruption of supply chains. This led to shortages and impacted production and distribution in the market. The pandemic led to widespread lockdowns and restrictions, impacting food production activities worldwide. People craved various flavoured food products, increasing the market demand.

The increasing healthy diet approach among people a healthy life increased the use of superfood powders in various food and beverage products. The health concerns and the need to improve immunity increased the demand for food and beverage that provide functional benefits. Online ordering helped the market growth during the lockdown situation. Online sales channels are becoming increasingly important for both developing players and consumers. Local vendors entered online platforms to expand their business.

Russia- Ukraine War Impact

The Russia-Ukraine war majorly impacted the overall food and beverage industry. The scarcity of raw materials, reduced workforce, and distribution channel disruption affected the packaged food products market growth, thereby affecting the superfood powders market. The war also created an imbalance in the demand-supply chain.

The disruption in the import and export trades had a huge impact on the overall economy. The interrupted trade among various countries, along with the government policy changes, impacted the market. The exchange rate fluctuations also affected the market. Eastern Europe, Central Asia and United States experienced most of the political and economic uncertainty due to this war.

By Type

Fruits & Vegetable Powder
Herbs & Roots Powder

By Nature

Organic
Conventional

By Distribution Channel

Convenience Stores
Specialty Stores
Pharmacy Store
Online Stores
Others

By Application

Food
Beverage
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In March 2023, Organixx, one of the best healthcare brands, raised $10 million in funding to develop its line of organic superfood powders and supplements.
In January 2023, Nature's Bounty, manufacturer, marketer, distributor and retailer of high-quality nutritional supplements, acquired Superfood Company, a leading supplier of superfood powders and supplements.
In August 2022, Nestle Health Science partnered with Nutrino Health, a guide for the Nutrition Facts in food, to develop personalized nutrition plans using superfood powders.

Why Purchase the Report?

To visualize the global superfood powders market segmentation based on type, nature, distribution channel, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of superfood powders market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global superfood powders market report would provide approximately 69 tables, 67 figures and 189 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Market Definition and Overview

3.Executive Summary

3.1.Market Snippet, by Type
3.2.Market Snippet, by Nature
3.3.Market Snippet, by Distribution Channel
3.4.Market Snippet, by Application
3.5.Market Snippet, by Region

4.Market Dynamics

4.1.Market Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Health Benefits
  - 4.1.1.2.Growing Demand for Natural and Organic Ingredients
  - 4.1.1.3.Growing Interest in Health and Vegan Products
  - 4.1.1.4.Skincare Applications
- 4.1.2.Restraints
  - 4.1.2.1.High Cost and Limited Consumer Awareness
  - 4.1.2.2.High Competition and Lack of Regulations and Standardization
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During the Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Fruits & Vegetable Powder
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Herbs & Roots Powder

8.By Nature

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 8.1.2.Market Attractiveness Index, By Nature
8.2.Organic
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Conventional

9.By Distribution Channel

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2.Market Attractiveness Index, By Distribution Channel
9.2.Convenience Stores
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Specialty Stores
9.4.Pharmacy Stores
9.5.Online Stores
9.6.Others

10.By Application

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2.Market Attractiveness Index, By Application
10.2.Food
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Beverage
10.4.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.U.K.
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Spain
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.5.8.China
- 11.5.9.India
- 11.5.10.Japan
- 11.5.11.Australia
- 11.5.12.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Sunfood
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Glanbia PLC
13.3.Orgain
13.4.Suncore Foods Inc
13.5.Nature's Superfoods
13.6.Country Farms
13.7.Your Super
13.8.Naturya
13.9.Creative Nature
13.10.Navitas Organics

LIST NOT EXHAUSTIVE

14.Appendix

14.1.About Us and Services
14.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

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2022-2028年按產品（常規、有機）、按分銷渠道（線下、線上）、按地區、前景和預測分列的超級食品粉末的全球市場規模、份額和行業趨勢分析報告

超級食品粉市場規模、份額、趨勢分析報告：2022-2030 年產品（有機、傳統）、分銷渠道（線下、線上）、地區、細分市場預測

FAQ

超級食品粉市場 - 2023-2030

Superfood Powders Market - 2023-2030

目錄

目錄

第 1 章：方法與範圍

第 2 章：市場定義與概述

第 3 章：執行摘要

第 4 章：市場動態

第 5 章：產業分析

第 6 章：COVID-19 分析

第 7 章：按類型

第 8 章：本質

第 9 章：按配銷通路

第 10 章：按應用

第 11 章：按地區

第 12 章：競爭格局

第 13 章：公司簡介

第 14 章：附錄