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市場調查報告書
商品編碼
1448042

蔬菜汁市場 - 2023-2030

Vegetable Juice Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 213 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球蔬菜汁市場規模達310.4億美元，預計2030年將達到513.7億美元，2023-2030年預測期間CAGR為6.5%。

消費者健康意識的不斷增強正在推動對蔬菜汁的需求。隨著人們健康意識的增強，他們正在尋找蔬菜汁等天然營養飲料作為含糖飲料或碳酸飲料的替代品，從而擴大市場。忙碌的生活方式和繁忙的日程安排導致人們對方便的飲料選擇的偏好，並且越來越受到消費者的歡迎，從而推動了市場的成長。

製造商也在開發新產品並支持市場成長。例如，2022 年 7 月，總部位於泰國的領先果汁公司 Tipco 針對東南亞和中東地區的消費者推出了一系列蔬菜汁和香草飲料。其中包括含有薑黃素和指根等口味的香草飲料。

北美蔬菜汁品牌專注於高階化和產品創新，以在市場上脫穎而出。這包括引入有機和冷壓蔬菜汁，以及異國情調或獨特的風味組合。優質產品迎合了那些願意為感知的品質和健康益處支付更高價格的挑剔消費者。

動力學

健康意識不斷增強的消費趨勢

隨著注重健康的消費者積極尋找含糖和高熱量飲料的替代品，蔬菜汁的市場不斷擴大。這個不斷成長的消費者群體被蔬菜汁所吸引，因為它們有可能有助於均衡飲食、幫助體重管理以及提供必需的維生素、礦物質和抗氧化劑。蔬菜汁通常被認為是天然、有益健康的選擇，進一步吸引了注重健康、優先考慮清潔標籤產品的消費者。

市場參與者透過推出滿足特定健康需求和風味偏好的創新蔬菜汁配方來利用這些趨勢。透過利用強調蔬菜汁對健康益處的行銷策略，公司可以有效地瞄準注重健康的消費者並刺激需求。與注重健康的零售商、健身中心和健康影響者的合作提供了接觸和接觸這一挑剔的消費者群體的途徑。

蔬菜汁的持續創新

蔬菜汁的持續創新透過增強產品供應、滿足不斷變化的消費者偏好和刺激市場成長，在推動全球蔬菜汁市場方面發揮關鍵作用。這些創新涵蓋各個方面，包括配方、風味特徵、包裝和行銷策略，所有這些都是為了向消費者提供更高的價值主張。

風味特徵的創新旨在透過提供多樣化的味覺體驗來擴大蔬菜汁的吸引力。市場參與者嘗試創新的風味組合，例如熱帶水果蔬菜汁或與香草和香料混合的美味蔬菜，以滿足不同消費者的口味。透過提供獨特、清爽的口味選擇，製造商可以吸引新消費者並鼓勵重複購買。

例如，2023 年 5 月 26 日，James White Drinks 推出了專為兒童量身定做的新系列有機果汁和蔬菜汁。這些果汁採用有機成分精製而成，並與 50% 的水混合，為年輕人提供清爽營養的選擇。該系列有兩種令人愉悅的口味：芒果、蘋果和胡蘿蔔，以及葡萄、杏桃、蘋果和黃瓜。

日益成長的感知挑戰

日益成長的認知挑戰對全球蔬菜汁市場構成了重大限制。這些挑戰源於不斷變化的消費者偏好、健康問題以及對蔬菜汁消費的誤解。隨著消費者的健康意識日益增強，人們越來越認知到蔬菜汁含有高含量的糖、添加劑或防腐劑，這可能會阻止潛在消費者購買這些產品。

與鮮榨或整粒蔬菜相比，蔬菜汁缺乏新鮮度的看法阻礙了市場的成長。消費者喜歡食用整個蔬菜或新鮮製備的果汁，以確保最大的營養價值和新鮮度。這種認知挑戰凸顯了蔬菜汁製造商需要透過透明的標籤和行銷策略來強調其產品的新鮮度和品質。

目錄

目錄

第 1 章：方法與範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：定義與概述

第 3 章：執行摘要

  • 按成分分類
  • 包裝片段
  • 按配銷通路分類的片段
  • 按地區分類的片段

第 4 章：動力學

  • 影響因素
    • 促進要素
      • 健康意識不斷增強的消費趨勢
      • 蔬菜汁的持續創新
    • 限制
      • 日益成長的感知挑戰
    • 機會
    • 影響分析

第 5 章：產業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析
  • 俄烏戰爭影響分析
  • DMI 意見

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆發前的情景
    • 新冠疫情期間的情景
    • 新冠疫情後的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商策略舉措
  • 結論

第 7 章：按成分

  • 紅菜頭
  • 高麗菜
  • 紅蘿蔔
  • 蒜
  • 萵苣
  • 菠菜
  • 胡椒
  • 芹菜
  • 洋蔥
  • 番茄
  • 其他

第 8 章：按包裝

  • 瓶子
  • 能
  • 紙盒
  • 其他

第 9 章：按配銷通路

  • 直銷
  • 超級市場和大賣場
  • 電子商務
  • 其他

第 10 章：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 俄羅斯
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 亞太其他地區
  • 中東和非洲

第 11 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 12 章：公司簡介

  • Alvalle
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Country Pure Foods
  • Symrise
  • BevSource
  • Biotta AG
  • Aureli Agricultural Company
  • Campbell Soup Company
  • ECKES Granini Group
  • La Linea Verde Societa Agricola SpA
  • Kerr by Ingredion

第 13 章：附錄

簡介目錄
Product Code: FB3571

Overview

Global Vegetable Juice Market reached US$ 31.04 billion in 2022 and is expected to reach US$ 51.37 billion by 2030, growing with a CAGR of 6.5% during the forecast period 2023-2030.

Growing consumer awareness of health and wellness is driving the demand for vegetable juices. As people become more health-conscious, they are seeking out natural and nutritious beverages like vegetable juices as alternatives to sugary or carbonated drinks, thereby expanding the market. Busy lifestyles and hectic schedules are leading to a preference for convenient beverage options, and are gaining popularity among consumers, driving market growth.

Manufacturers are also developing new products and supporting market growth. For instance, in July 2022, Tipco, a leading juice company based in Thailand, introduced a selection of vegetable juices and herb-infused beverages targeted at consumers in South East Asian and Middle Eastern regions. Among the offerings are herb-infused drinks featuring flavors such as curcumin and fingerroot.

North American vegetable juice brands are focusing on premiumization and product innovation to differentiate themselves in the market. This includes introducing organic and cold-pressed vegetable juices, as well as exotic or unique flavor combinations. Premium offerings cater to discerning consumers willing to pay a higher price for perceived quality and health benefits.

Dynamics

Rising Health-Conscious Consumer Trends

As health-conscious consumers actively seek out alternatives to sugary and calorie-laden beverages, the market for vegetable juices expands. This growing consumer segment is attracted to vegetable juices for their potential to contribute to a balanced diet, aid in weight management, and provide essential vitamins, minerals, and antioxidants. Vegetable juices are often perceived as natural, wholesome options, further appealing to health-conscious consumers who prioritize clean-label products.

Market players capitalize on these trends by introducing innovative vegetable juice formulations that cater to specific health needs and flavor preferences. By leveraging marketing strategies that emphasize the health benefits of vegetable juices, companies can effectively target health-conscious consumers and stimulate demand. Partnerships with health-focused retailers, fitness centers, and wellness influencers provide avenues to reach and engage with this discerning consumer segment.

Continuous Innovations in Vegetable Juice

Continuous innovations in vegetable juice play a pivotal role in driving the global vegetable juice market by enhancing product offerings, meeting evolving consumer preferences, and stimulating market growth. These innovations encompass various aspects, including formulation, flavor profiles, packaging, and marketing strategies, all aimed at delivering enhanced value propositions to consumers.

Innovations in flavor profiles aim to broaden the appeal of vegetable juices by offering a diverse range of taste experiences. Market players experiment with innovative flavor combinations, such as tropical fruit-infused vegetable juices or savory vegetable blends with herbs and spices, to cater to different consumer palates. By offering unique and refreshing flavor options, manufacturers can attract new consumers and encourage repeat purchases.

For instance, on May 26, 2023, James White Drinks introduced a new line of organic fruit and vegetable juices tailored for children. Crafted from organic ingredients and blended with 50% water, these juices offer a refreshing and nutritious option for young ones. The range features two delightful flavors: mango, apple, and carrot, as well as grape, apricot, apple, and cucumber.

Growing Perception Challenges

Growing perception challenges pose a significant restraint on the global vegetable juice market. These challenges stem from evolving consumer preferences, health concerns, and misconceptions surrounding vegetable juice consumption. As consumers become increasingly health-conscious, there is a growing perception that vegetable juices contain high levels of sugar, additives, or preservatives, which can deter potential consumers from purchasing these products.

The perception that vegetable juices lack freshness compared to freshly squeezed or whole vegetables hinders market growth. Consumers prefer to consume whole vegetables or freshly prepared juices to ensure maximum nutritional value and freshness. This perception challenge underscores the need for vegetable juice manufacturers to emphasize the freshness and quality of their products through transparent labeling and marketing strategies.

Segment Analysis

The global vegetable juice market is segmented based on ingredient, packaging, distribution channel, and region.

Increased Awareness of the Health Benefits of Beetroot Juice

Beetroot is poised to hold the largest share of the global vegetable juice market. Beetroot juice is renowned for its numerous health benefits, including high levels of vitamins, minerals, and antioxidants. Its potential to improve heart health, boost stamina, and lower blood pressure is contributing to its popularity among health-conscious consumers, boosting beetroot juice demand in the vegetable juice market.

Consumers are actively seeking out natural and functional beverages to support their overall well-being, positioning beetroot juice as a preferred choice in the market. Manufacturers are capitalizing on the growing demand for beetroot juice by innovating with new flavors, blends, and formulations. This product innovation caters to diverse consumer preferences and expands the segment market, further solidifying its position as a dominant player in the vegetable juice market.

Geographical Penetration

Increasing Consumer Preference for Healthier Beverage Options in North America

North America is poised to dominate the global vegetable juice market. The increasing consumer preference for healthier beverage options, driven by a growing awareness of the health benefits associated with vegetable juices, is a significant driver. North American consumers are increasingly turning away from sugary drinks and seeking alternatives that offer nutritional value.

The region boasts a strong agricultural infrastructure, enabling the production of a wide variety of vegetables suitable for juicing. This abundance of raw materials contributes to a robust supply chain, ensuring consistent availability of vegetable juices in the market. The presence of well-established beverage companies and innovative startups in North America facilitates product innovation and marketing efforts. These companies leverage advanced marketing strategies to contribute to regional market dominance.

COVID-19 Impact Analysis

The global vegetable juice market has experienced disruptions in its supply chain due to various factors such as restrictions on movement, lockdowns, and labor shortages. These disruptions have impacted the sourcing of raw materials, manufacturing processes, and distribution channels, leading to challenges in meeting the increased demand. Economic uncertainties stemming from the pandemic have influenced consumer spending habits, leading to fluctuations in the pricing of vegetable juices.

The pandemic has led to a surge in demand for vegetable juices as consumers seek out products with purported health benefits. Vegetable juices are perceived as a convenient way to consume essential vitamins and nutrients, which are believed to bolster the immune system. The closure of restaurants, cafes, and other food service outlets during the pandemic has prompted a shift in sales channels for vegetable juice manufacturers.

Russia-Ukraine War Impact Analysis

The conflict disrupted supply chains, particularly in regions dependent on imports of raw materials for vegetable juice production. Transportation routes were affected, causing delays in the delivery of ingredients, packaging materials, and finished products to market. This led to fluctuations in supply and potential shortages, impacting market stability. Heightened geopolitical tensions resulted in increased market volatility, affecting investor confidence and consumer sentiment.

Vegetable juice manufacturers faced challenges in sourcing ingredients from conflict-affected areas, prompting them to diversify suppliers and adjust production processes. As geopolitical tensions escalated, consumers in affected regions may have exhibited changes in behavior. This sudden surge in demand could have strained supply chains further, exacerbating market imbalances.

By Ingredient

  • Beetroot
  • Cabbage
  • Carrot
  • Garlic
  • Lettuce
  • Spinach
  • Pepper
  • Celery
  • Onion
  • Tomato
  • Others

By Packaging

  • Bottle
  • Can
  • Carton
  • Others

By Distribution Channel

  • Direct sale
  • Supermarkets and Hypermarkets
  • E-Commerce
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On January 3, 2023, OMJOOS expanded its range of fresh and 100% natural cold-pressed juices, aiming to assist individuals in achieving various health goals, particularly during the winter season. The brand has recently introduced two new invigoratingly delicious cold-pressed juices in their purest form. The new flavors include Orange Juice and ABC (Apple, Beetroot & Carrot) Juice.
  • On December 6, 2023, Vegetable Juices, Inc. revamped its website to offer food and beverage product manufacturers enhanced access to solutions for enriching their product lines with flavor, texture, health benefits, and visual appeal. This website overhaul aligns with Vegetable Juices' ongoing commitment to refreshing its image and brand throughout the year.
  • For instance, on October 10, 2023, Zumex, renowned for its fruit and vegetable juicing technologies worldwide, announced a significant partnership with Columna Capital. This collaboration aims to expedite Zumex's international expansion efforts and bolster its presence in pivotal markets.

Competitive Landscape

The major global players in the vegetable juice market include Alvalle, Country Pure Foods, Symrise, BevSource, Biotta AG, Aureli Agricultural Company, Campbell Soup Company, ECKES Granini Group, La Linea Verde Societa Agricola SpA, and Kerr by Ingredion.

Why Purchase the Report?

  • To visualize the global vegetable juice market segmentation based on ingredient, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous vegetable juice market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of critical products of all the major players.

The global vegetable juice market report would provide approximately 62 tables, 62 figures, and 213 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

  • 1.1.Research Methodology
  • 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

  • 3.1.Snippet by Ingredient
  • 3.2.Snippet by Packaging
  • 3.3.Snippet by Distribution Channel
  • 3.4.Snippet by Region

4.Dynamics

  • 4.1.Impacting Factors
    • 4.1.1.Drivers
      • 4.1.1.1.Rising Health-Conscious Consumer Trends
      • 4.1.1.2.Continuous Innovations in Vegetable Juice
    • 4.1.2.Restraints
      • 4.1.2.1.Growing Perception Challenges
    • 4.1.3.Opportunity
    • 4.1.4.Impact Analysis

5.Industry Analysis

  • 5.1.Porter's Five Force Analysis
  • 5.2.Supply Chain Analysis
  • 5.3.Pricing Analysis
  • 5.4.Regulatory Analysis
  • 5.5.Russia-Ukraine War Impact Analysis
  • 5.6.DMI Opinion

6.COVID-19 Analysis

  • 6.1.Analysis of COVID-19
    • 6.1.1.Scenario Before COVID
    • 6.1.2.Scenario During COVID
    • 6.1.3.Scenario Post COVID
  • 6.2.Pricing Dynamics Amid COVID-19
  • 6.3.Demand-Supply Spectrum
  • 6.4.Government Initiatives Related to the Market During Pandemic
  • 6.5.Manufacturers Strategic Initiatives
  • 6.6.Conclusion

7.By Ingredient

  • 7.1.Introduction
    • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 7.1.2.Market Attractiveness Index, By Ingredient
  • 7.2.Beetroot*
    • 7.2.1.Introduction
    • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 7.2.3.
  • 7.3.Cabbage
  • 7.4.Carrot
  • 7.5.Garlic
  • 7.6.Lettuce
  • 7.7.Spinach
  • 7.8.Pepper
  • 7.9.Celery
  • 7.10.Onion
  • 7.11.Tomato
  • 7.12.Others

8.By Packaging

  • 8.1.Introduction
    • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 8.1.2.Market Attractiveness Index, By Packaging
  • 8.2.Bottle*
    • 8.2.1.Introduction
    • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3.Can
  • 8.4.Carton
  • 8.5.Others

9.By Distribution Channel

  • 9.1.Introduction
    • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2.Market Attractiveness Index, By Distribution Channel
  • 9.2.Direct sale*
    • 9.2.1.Introduction
    • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3.Supermarkets and Hypermarkets
  • 9.4.E-Commerce
  • 9.5.Others

10.By Region

  • 10.1.Introduction
    • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2.Market Attractiveness Index, By Region
  • 10.2.North America
    • 10.2.1.Introduction
    • 10.2.2.Key Region-Specific Dynamics
    • 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1.U.S.
      • 10.2.6.2.Canada
      • 10.2.6.3.Mexico
  • 10.3.Europe
    • 10.3.1.Introduction
    • 10.3.2.Key Region-Specific Dynamics
    • 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1.Germany
      • 10.3.6.2.UK
      • 10.3.6.3.France
      • 10.3.6.4.Italy
      • 10.3.6.5.Russia
      • 10.3.6.6.Rest of Europe
  • 10.4.South America
    • 10.4.1.Introduction
    • 10.4.2.Key Region-Specific Dynamics
    • 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1.Brazil
      • 10.4.6.2.Argentina
      • 10.4.6.3.Rest of South America
  • 10.5.Asia-Pacific
    • 10.5.1.Introduction
    • 10.5.2.Key Region-Specific Dynamics
    • 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1.China
      • 10.5.6.2.India
      • 10.5.6.3.Japan
      • 10.5.6.4.Australia
      • 10.5.6.5.Rest of Asia-Pacific
  • 10.6.Middle East and Africa
    • 10.6.1.Introduction
    • 10.6.2.Key Region-Specific Dynamics
    • 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11.Competitive Landscape

  • 11.1.Competitive Scenario
  • 11.2.Market Positioning/Share Analysis
  • 11.3.Mergers and Acquisitions Analysis

12.Company Profiles

  • 12.1.Alvalle*
    • 12.1.1.Company Overview
    • 12.1.2.Product Portfolio and Description
    • 12.1.3.Financial Overview
    • 12.1.4.Key Developments
  • 12.2.Country Pure Foods
  • 12.3.Symrise
  • 12.4.BevSource
  • 12.5.Biotta AG
  • 12.6.Aureli Agricultural Company
  • 12.7.Campbell Soup Company
  • 12.8.ECKES Granini Group
  • 12.9.La Linea Verde Societa Agricola SpA
  • 12.10.Kerr by Ingredion

LIST NOT EXHAUSTIVE

13.Appendix

  • 13.1.About Us and Services
  • 13.2.Contact Us