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市場調查報告書
商品編碼
1448036
甜食市場 - 2023-2030Sweet Spread Market - 2023-2030 |
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概述
2022年,全球甜醬市場達到12.9億美元,預計2030年將達到17億美元,2023-2030年預測期間CAGR為3.5%。
甜醬被廣泛認為是各種早餐和甜點的最佳補充。該產品由水果和堅果等多種健康成分製成,可保持融合風味,享受富含維生素、礦物質和蛋白質的促進健康的塗抹醬。由於對健康和方便產品的需求不斷成長,市場對甜醬的需求不斷增加。
甜醬可以輕鬆添加到食品和烘焙產品中,並含有各種營養素、維生素、健康脂肪和礦物質,為食品增加價值。甜醬的多種口味和多功能性滿足了不同口味和風味偏好的消費者的需求。攜帶式包裝和單份甜醬使用起來非常方便,對於生活忙碌的人來說也很容易使用。
北美主導了全球甜醬市場,其中美國和加拿大由於多種食品應用對該產品的高需求而引領市場成長。含有健康成分的新產品的推出推動了北美市場的成長。例如,2023年8月,北美品牌FERRERO宣佈在美國市場創新推出花生Nutella。
動力學
甜醬的多種應用
甜醬可用於多種食譜和當天的餐點。甜醬的用途廣泛,可用於從早餐到甜點的大多數餐點。甜醬用於烤麵包、煎餅、冰沙和其他早餐產品。三明治、年糕等零食也都採用甜醬來提高產品的適口性。
甜醬深受消費者青睞,可以補充各種甜點產品的風味和口味,例如蛋糕、派、冰淇淋、餅乾和其他產品。甜醬有助於改善產品的風味、吸引力和整體可接受性。隨著產品需求的不斷增加,製造商也不斷推出新產品,並以不同的策略來接近消費者。
主要參與者透過活動和行銷來擴大產品範圍的各種措施正在提高消費者的產品意識。例如,2022年9月,Ferro旗下品牌Nutella宣布啟動新品牌活動「Mornings Taste Better with Nutella」。透過新的活動,該品牌試圖吸引消費者對 Nutella 更好的早餐選擇的潛在關注。
新的健康產品發布
甜醬被廣泛用作主要輔助菜餚之一,為各種食品應用增添風味。隨著消費者對甜醬的使用增加,市場競爭加劇,大量公司進入。為了在競爭激烈的行業中保持競爭力並吸引消費者,製造商正在推出含有更健康成分的產品,以滿足消費者對天然成分的選擇。
主要參與者推出具有更好成分的新的、更健康的產品有助於市場的廣泛擴張。例如,2023 年 4 月,Apis India 推出了全新的巧克力醬榛果巧克力醬,擴大了其產品組合,該醬具有榛果味。該產品據稱是蛋白質和能量的更多來源,且膽固醇含量低。
2023 年 11 月,生酮友善、天然甜味產品品牌 GOOD GOOD 向市場推出了限量版比利時巧克力白醬。該產品據稱不含添加糖和人工添加劑。它還不含麩質、非基因改造且適合素食,贏得了健康和環保消費者選擇的關注。
與甜醬消費量增加相關的健康問題
各種甜味醬由多種成分製成,例如甜味劑、香精和其他成分,為產品提供甜味和風味。但同時,這些成分含有糖分,這會增加產品的熱量。由於糖尿病和肥胖症的盛行率不斷上升,高熱量食品受到注重健康的人們的限制,從而限制了市場的成長。
根據世界衛生組織2022年統計,全球有超過10億人患有肥胖症,其中6.5億人是成年人,3.4億人是青少年。同樣,根據 IDF Diabetes Atlas 2021,世界上有 5.37 億成年人患有糖尿病。該組織報告稱,患病率正在迅速增加,預計到 2030 年將達到 6.43 億。
Overview
Global Sweet Spread Market reached US$ 1.29 billion in 2022 and is expected to reach US$ 1.70 billion by 2030, growing with a CAGR of 3.5% during the forecast period 2023-2030.
Sweet spreads are widely appreciated as the best complement for the various breakfast and dessert meals. The product is made from various healthy ingredients such as fruits and nuts maintaining fusion flavors enjoy health-boosting spreads enriched with vitamins, minerals, and protein. There is an increasing demand for sweet spreads in the market due to rising demand for healthy and convenient products.
Sweet spreads can be easily added to food and bakery products and contain various nutrients, vitamins, healthy fats, and minerals adding value to the food product. The availability of sweet spreads in various flavors and versatile nature meets the needs of consumers with different tastes and flavor preferences. The on-the-go packs and single-serve portions of the sweet spread are very convenient for their use and easy use for people with a busy lifestyle.
North America dominated the global sweet spread market with U.S. and Canada leading the market growth due to the high demand for the product used in multiple food applications. The new product launches with healthy ingredients drive market growth in North America. For instance, in August 2023, FERRERO, a North American brand, announced the innovative launch of peanut Nutella in the U.S. market.
Dynamics
Multiple Applications of Sweet Spreads
Sweet spreads are used in various applications in multiple recipes and meals of the day. The versatility of sweet spreads to be used in most meals from breakfast to dessert items. Sweet spreads are used for toast, pancakes, smoothies, and other breakfast products. The snacks such as sandwiches, rice cakes, and others also use sweet spread to improve the palatability of the product.
Sweet spreads are highly preferred by consumers to complement the flavor and taste of various dessert products such as cakes, pies, ice creams, cookies, and other products. Sweet spreads help in improving the flavor, appeal and overall acceptability of the product. With the increasing demand for the product, manufacturers are also introducing new products and approaching consumers with different strategies.
The various initiatives by the major players to increase their product reach through campaigns and marketing are increasing product awareness among consumers. For instance, in September 2022, Nutella, a brand of Ferro, announced the launch of its new brand campaign, Mornings Taste Better with Nutella. Through the new campaign, the brand is trying to get the potential attention of the consumers towards the better breakfast option with Nutella to spread.
New and Healthy Product Launches
Sweet spreads are widely used as one of the major complementary dishes to add flavor to various food applications. With the increased consumer use of sweet spreads, there is increased competition in the market, with a large number of companies entering. To sustain in the high competition sector and dela and attract consumers, manufacturers are releasing products with healthier ingredients to meet the consumer choice of natural ingredients.
The new and healthier product introductions by the major players with better ingredients help in the wide expansion of the market. For instance, in April 2023, Apis India expanded its portfolio with the launch of a brand-new chocolate spread, Hazelnut Chocolate Spread, that is available in Hazelnut flavor. The product is claimed to be the greater source of protein and energy with low cholesterol content.
In November 2023, GOOD GOOD, a brand of keto-friendly, naturally sweetened products, introduced its limited edition Belgian Choco White Spread into the market. The product is claimed to be free from added sugar and artificial additives. It's also gluten-free, non-GMO and vegetarian-friendly gaining the attention of health and environmentally-friendly consumers choices.
Health Issues Related to Higher Consumption of Sweet Spreads
Various sweet spreads are made from multiple ingredients such as sweeteners, essences, and other ingredients have provide a sweet taste and flavour to the product. But at the same time, these ingredients are of sugar content which adds more calories to the product. High-calorie food products are being restricted by health-conscious people due to the increasing prevalence of diabetes and obesity, restraining the market growth.
According to the World Health Organization 2022 statistics, more than 1 billion people globally are suffering from obesity, where 650 million people are adults and 340 million are adolescents. Similarly, according to IDF Diabetes Atlas 2021, 537 million adults are living with diabetes in the world. The organization reports that the prevalence is increasing rapidly and is estimated to reach 643 million by 2030.
The global sweet spread market is segmented based on ingredients, type, packaging, distribution channel, application and region.
High Preference for Chocolate Based Spread among all Age Groups
The global sweet spread market is segmented based on type into jams, jelly, marmalades, honey, chocolate spread, nut spread, and others. The chocolate spread segment accounted for the largest share of the global sweet spread market. The chocolate spread is highly accepted by consumers for its application in various food types such as bread, toast, waffles, pancakes, muffins, and others. The high popularity of this product is due to its easy availability and taste preference by the majority of the population.
The new product introductions by the major players drive the market growth. For instance, in March 2022, Hershey India Pvt Ltd, part of The Hershey Company, expanded its portfolio of breakfast with the launch of Crunchy Cookie Chocolate Spread. The new Hershey's Crunchy Cookie Chocolate Spread is considered as an extension of the existing Hershey's Chocolate spread and the product is available in creamy cocoa and cocoa with almond.
Increased Demand for Convenient Meal Options that Use Sweet Spreads
North America dominated the global sweet spread market. High urbanization and busy lifestyles of consumers of this region have left people with easy and convenient food options that consume less time and with uncompromised taste and nutrition. The region has a high demand for quick and easy breakfast and snack solutions such as toast, sandwiches, pancakes and others which have been consuming little time for preparation.
The high demand of consumers towards such products positively drives market growth due to the high preference for these food products being paired with sweet spreads to improve the taste and flavor of the product. Consumers seek healthier choices, leading to increased demand for functional spreads are induced with health-boosting nutrients such as vitamins, minerals and protein.
To meet the increasing consumer demand, manufacturers are introducing new products with unique taste combinations using healthy and natural ingredients by highlighting the product without using many synthetic ingredients. For instance, in March 2023, Bonne Maman, a U.S.-based brand, introduced, the Bonne Maman Hazelnut Chocolate Spread, a new premium product into their product portfolio that is from non-GMO ingredients and without any artificial flavors.
The major global players in the market include Cargill, Incorporated, Unilever, Manorama Industries Limited., STUTE Nahrungsmittelwerke GmbH & Co. KG, Mondelez International, Ferrero, Hormel Foods, LLC, HERSHEY'S, The J.M. Smucker Company and Duerr's.
The COVID-19 pandemic has had both positive and negative impacts on the sweet spread market. The pandemic disrupted various global markets due to the disrupted supply chain activities affecting the raw material procurement and distribution of finished products. Manufacturers are also facing challenges due to the temporary shutdown of the processing units due to limited resources.
The pandemic period positively impacted the demand for convenient and healthy food products. Consumers increased their time at home changing their preferences towards cooking and eating habits. The interest in trying various new and healthy products kept them looking for better meal options than traditional food habits. The incorporation of various meal options that use sweet spreads to enhance their taste has increased the market demand in lockdown conditions with increased product availability in e-commerce platforms in multiple flavors.
The global sweet spread market report would provide approximately 78 tables, 80 figures and 234 Pages.
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