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市場調查報告書

商品編碼

1448031

乳製品飲料市場 - 2023-2030

Dairy based beverages market - 2023-2030

出版日期: 2024年03月08日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球乳製品飲料市場規模達到456億美元，預計2030年將達到760.4億美元，2023-2030年預測期間CAGR為6.6%。

消費者擴大尋求除了基本營養之外還能提供額外健康益處的功能性飲料。因此，添加維生素、礦物質、蛋白質、益生菌和其他生物活性成分的乳製品飲料市場不斷成長。這些功能性乳飲料針對特定的健康問題，如免疫支持、消化健康、骨骼健康和體重管理，吸引了尋求方便和營養飲料選擇的注重健康的消費者。

2022 年 2 月，Chobani LLC 透過推出兩個新的乳製品平台擴大了其在冷藏通道的業務：Chobani half & half 和 Chobani 超濾牛奶（一種不含乳糖、富含蛋白質的超濾牛奶）。與該公司的許多其他新產品一樣，這些新產品採用當地產的牛奶製造，並採用在美國可廣泛回收的紙張包裝。

風味乳製品飲料由於其多樣化的誘人口味而佔據了一半以上的市場。同樣，亞太地區在乳製品飲料市場上佔據主導地位，由於乳製品行業的不斷發展，佔據了最大的市場佔有率。根據農業和加工食品出口發展局（APEDA）的數據，2022-2023年印度向世界出口了67,572.99噸乳製品，價值2.8465億美元。

動力學

全球消費者健康意識不斷增強

全球消費者健康意識的提高是乳製品飲料市場成長的重要動力。隨著人們健康意識的增強，他們尋找具有營養價值並符合其健康目標的乳製品。根據經合組織-糧農組織《2020-2029年農業展望》，預計未來十年，全球人均新鮮乳製品消費量將以每年1.0%的速度成長。

奶昔、冰沙、優格飲料和強化乳製品飲料等乳製品飲料因其蛋白質、鈣和其他必需營養素含量高而被視為營養選擇。乳製品飲料因其高蛋白質含量而聞名，這對於肌肉鍛鍊、骨骼健康和整體健康至關重要。此外，它們還提供鈣、維生素和礦物質等必需營養素，有助於均衡飲食並支持整體健康。

創新和產品開發

乳製品飲料的創新符合當前的健康和保健趨勢，重點是天然成分、降低糖含量、清潔標籤以及有機和永續採購。定位為營養、健康、環保的產品引起了注重健康的消費者的共鳴，推動了市場的成長。乳製品飲料的持續創新，例如推出調味和強化選項，正在擴大市場並吸引新消費者。

製造商不斷創新並推出新口味、配方和乳製品飲料品種，以滿足不斷變化的消費者偏好，推動市場擴張。 2020 年 10 月，阿穆爾。 Coop推出了一款新的健康飲料「Amul TRU Seltzer」。 Amul TRU Seltzer 是乳製品、水果和汽水的最佳組合。這些產品採用天然果汁、美味乳製品和有趣的嘶嘶聲製成。

來自植物替代品的競爭

杏仁奶、豆奶和燕麥奶等植物性乳製品替代品的日益普及，對乳製品飲料市場構成了重大挑戰。由於乳糖不耐症、過敏、道德問題或環境永續性而尋求不含乳製品的消費者可能會選擇植物性替代品而不是傳統乳製品飲料，從而限制了市場成長。

乳製品飲料含有乳糖、酪蛋白和乳清等致敏成分，可能引發敏感族群的過敏反應。根據美國國立衛生研究院 (NIH) 的數據，70-100% 的成年人患有乳糖不耐症；這些人通常具有東亞血統。消費者中乳糖不耐症和乳製品過敏的普遍存在需要開發替代配方，這可能會限制市場範圍。

Consumers are increasingly seeking functional beverages that offer additional health benefits beyond basic nutrition. As a result, there is a growing market for dairy-based beverages fortified with vitamins, minerals, protein, probiotics, and other bioactive ingredients. These functional dairy drinks target specific health concerns such as immune support, digestive health, bone health, and weight management, appealing to health-conscious consumers looking for convenient and nutritious beverage options.

In February 2022, Chobani LLC expanded its presence in the refrigerated aisle by launching two new dairy platforms: Chobani half & half and Chobani ultra-filtered milk, a lactose-free, protein-rich ultrafiltered milk. The new goods are manufactured using milk that is sourced locally, and they are packaged in paper that is widely recyclable in the US, like many of the company's other new products.

Flavored dairy-based beverages account for over half of the market share due to their diverse range of appealing taste profiles. Similarly, Asia-Pacific dominates the dairy-based beverages market, capturing the largest market share due to its growing dairy industry. According to the Agricultural & Processed Food Products Export Development Authority (APEDA), in 2022-2023 India exported 67,572.99 MT of dairy products to the world, valued at 284.65 million USD.

Dynamics

Rising Health Awareness Among Consumers Globally

Rising health awareness among consumers globally is a significant driver for the growth of the dairy-based beverages market. As people become more health-conscious, they seek out dairy products that offer nutritional benefits and align with their wellness goals. According to OECD-FAO Agricultural Outlook 2020-2029, over the next ten years, it is anticipated that the global per capita consumption of fresh dairy products will rise by a 1.0% annual rate.

Dairy-based beverages, such as milkshakes, smoothies, yogurt drinks, and fortified dairy beverages, are perceived as nutritious options due to their high protein, calcium, and other essential nutrient content. Dairy-based beverages are recognized for their high protein content, which is essential for muscle building, bone health, and overall wellness. Additionally, they provide essential nutrients like calcium, vitamins, and minerals, contributing to a balanced diet and supporting overall health.

Innovation and Product Development

Innovation in dairy-based beverages aligns with prevailing health and wellness trends, focusing on natural ingredients, reduced sugar content, clean labels, and organic and sustainable sourcing. Products positioned as nutritious, wholesome, and environmentally friendly resonate with health-conscious consumers, driving market growth. Continuous innovation in dairy-based beverages, such as the introduction of flavored and fortified options is expanding the market and attracting new consumers.

Manufacturers are continuously innovating and introducing new flavors, formulations, and varieties of dairy-based beverages to cater to changing consumer preferences, driving market expansion. In October 2020, Amul. Coop launched a new healthy drink 'Amul TRU Seltzer'. Amul TRU Seltzer is the best dairy, fruit, and fizz combination. The items are made with natural fruit juice, dairy deliciousness, and fun fizz.

Competition from Plant-Based Alternatives

The rising popularity of plant-based dairy alternatives, such as almond milk, soy milk, and oat milk, poses a significant challenge to the dairy-based beverages market. Consumers seeking dairy-free options due to lactose intolerance, allergies, ethical concerns, or environmental sustainability may choose plant-based alternatives over traditional dairy beverages, limiting market growth.

Dairy-based beverages contain allergenic components such as lactose, casein, and whey, which can trigger allergic reactions in sensitive individuals. According to the National Institutes of Health (NIH), 70-100% of adults have lactose intolerance; these individuals are typically of East Asian ancestry. The prevalence of lactose intolerance and dairy allergies among consumers necessitates the development of alternative formulations potentially limiting market reach.

Segment Analysis

The global dairy-based beverages market is segmented based on product type, category, packaging, distribution channel and region.

Consumer Preference for Flavored Dairy-based Beverage

Flavored dairy beverages offer a wide range of appealing flavors such as chocolate, strawberry, vanilla, coffee, and fruit blends, catering to diverse taste preferences. Consumers often seek indulgent and flavorful options that provide a satisfying sensory experience, driving demand for flavored dairy-based beverages. Creative flavor profiles and product innovations, such as exotic fruit blends, and innovative ingredient combinations, attract consumers seeking novel and exciting beverage options

Manufacturers continually introduce new and innovative flavor combinations and formulations to capture consumer interest and differentiate their products in a competitive market. In February 2023, Parle Agro, expanded their dairy portfolio to launch SMOODH Fruit Smoothies, a pioneering product from their dairy brand, SMOODH. The latest offering is a daily treat that combines the delectable taste of fruits with the health benefits of yogurt in an array of delightful flavors.

Geographical Penetration

Asia-Pacific's Growing Dairy Industry

According to the Agricultural & Processed Food Products Export Development Authority (APEDA), Government of India, India currently boasts the largest dairy industry in the world when it comes to milk production; in 2021-2021, the country produced almost 221.1 million tonnes of milk, which is nearly 50% more than the US and more than three times more than China. This growing dairy industry, ensures a consistent and reliable supply chain, enabling manufacturers to meet the growing demand for dairy beverages in Asia-Pacific.

Economic growth and rising disposable incomes in countries across Asia-Pacific have led to increased purchasing power among consumers. As disposable incomes rise, consumers have more discretionary spending capacity, enabling them to afford and purchase dairy-based beverages as part of their regular consumption habits. Additionally, with a large and growing population, there is a substantial consumer base for dairy-based beverages in the region, driving demand and consumption.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the global dairy-based beverages market, influencing various aspects of production, distribution, and consumption. The pandemic disrupted global supply chains, leading to challenges in the sourcing of raw materials, dairy ingredients, and packaging materials. Lockdowns, travel restrictions, and border closures hampered logistics and transportation, affecting the movement of goods and causing delays in production and distribution.

COVID-19 prompted shifts in consumer behavior and preferences, including changes in shopping habits, consumption patterns, and dietary choices. Concerns about health and immunity led some consumers to prioritize functional and nutritious beverages, including dairy-based products perceived as offering health benefits. However, economic uncertainties and financial constraints resulted in some consumers opting for lower-priced or private-label brands.

Russia-Ukraine War Impact Analysis

The geopolitical tensions and economic sanctions imposed on Russia and Ukraine created market uncertainty and volatility in the dairy industry. Uncertainty regarding trade relations, export-import regulations, and currency fluctuations impacted investment decisions, pricing strategies, and market dynamics for dairy-based beverages.

By Product Type

Non- Fermented
- Fluid Milk
- Fresh Milk
- Skim Milk
- Tone Milk
- Standardized Milk
- Homogenized Milk
- Evaporated Milk
- Condensed Milk
- Milkshakes
- Smoothies
- Others
Fermented
- Drinkable Yogurt
- Buttermilk
- Others

By Category

Flavored
Unflavored

By Packaging

Can
Pouch
Bottle
Tetra Pack
Others

By Distribution Channel

Supermarkets/hypermarkets
Convenience stores
Specialty Stores
Online Channels
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In February 2021, GoodSport Nutrition, a Chikago-based start-up, launched a dairy-based sports drink GoodSport, which contains 97% dairy.
In March 2023, Heritage Foods Ltd., an Indian dairy manufacturer, unveiled a new line of buttermilk products under the 'A-One' trademark as well as a variety of milkshakes packaged in easy-to-serve carton boxes. Heritage Foods' new 'A-One' product line consists of spiced buttermilk with fewer calories that are naturally refreshing.
In May 2023, Kerry Dairy Ireland launched a new dairy beverage for the Chinese market, that will encourage senior citizens to age healthily. To satisfy the local demand for high-quality, sustainably produced, and grass-fed dairy products, Original includes a blend of milk powder that supports immunological, muscular, bone, and cognitive health.

Competitive Landscape

The major global players in the market include Nestle, Danone, GCMMF, MORINAGA MILK INDUSTRY CO., LTD, Chobani, LLC, Saputo, TURM-Sahne GmbH, CavinKare Group, Meiji Holdings Co., Ltd., Yili Group

Why Purchase the Report?

To visualize the global dairy-based beverages market segmentation based on product type, category, packaging, distribution channel, and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of dairy-based beverages market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global dairy-based beverages market report would provide approximately 70 tables, 64 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Product Type
3.2.Snippet by Category
3.3.Snippet by Packaging
3.4.Snippet by Distribution Channel
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Health Awareness Among Consumers Globally
  - 4.1.1.2.Innovation and Product Development
- 4.1.2.Restraints
  - 4.1.2.1.Competition from Plant-Based Alternatives
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Product Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2.Market Attractiveness Index, By Product Type
7.2.Non- Fermented*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3.Fluid Milk
- 7.2.4.Fresh Milk
- 7.2.5.Skim Milk
- 7.2.6.Tone Milk
- 7.2.7.Standardized Milk
- 7.2.8.Homogenized Milk
- 7.2.9.Evaporated Milk
- 7.2.10.Condensed Milk
- 7.2.11.Milkshakes
- 7.2.12.Smoothies
- 7.2.13.Others
7.3.Fermented
- 7.3.1.Drinkable Yogurt
- 7.3.2.Buttermilk
- 7.3.3.Others

8.By Category

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 8.1.2.Market Attractiveness Index, By Category
8.2.Flavored*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Unflavored

9.By Packaging

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2.Market Attractiveness Index, By Packaging
9.2.Can*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Pouch
9.4.Bottle
9.5.Tetra Pack
9.6.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/hypermarkets*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Convenience stores
10.4.Specialty Stores
10.5.Online Channels
10.6.Others
10.7.

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Russia
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Nestle*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Danone
13.3.GCMMF
13.4.MORINAGA MILK INDUSTRY CO., LTD
13.5.Chobani, LLC
13.6.Saputo
13.7.TURM-Sahne GmbH
13.8.CavinKare Group
13.9.Meiji Holdings Co., Ltd.
13.10.Yili Group

LIST NOT EXHAUSTIVE

14.Appendix

14.1.About Us and Services
14.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

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FAQ

乳製品飲料市場 - 2023-2030

Dairy based beverages market - 2023-2030

目錄

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

第 5 章：產業分析

第 6 章：COVID-19 分析

第 7 章：按產品類型

第 8 章：按類別

第 9 章：按包裝

第 10 章：按配銷通路

第 11 章：按地區

第 12 章：競爭格局

第 13 章：公司簡介

第 14 章：附錄