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1447997

乘坐式割草機市場 - 2023-2030

Ride On Mower Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 213 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球駕駛式割草機市場規模達到38.0億美元，預計2030年將達到53.2億美元，2023-2030年預測期間CAGR為4.3%。

環保意識和監管壓力的提高推動了電動駕駛式割草機的成長趨勢。消費者擴大尋求傳統汽油動力割草機的環保替代品，導致製造商開發出具有改進電池技術、更長運行時間和減少排放的電動模型。隨著政府實施更嚴格的排放法規以及消費者在購買決策中優先考慮永續性，這一趨勢預計將加速。

製造商也透過在市場上開發新產品來滿足消費者的需求。例如，2023 年 10 月 22 日，本田推出了一款具有自主功能的電動駕駛式割草機。該原型機被命名為“本田自主工作割草機”，將在即將於美國肯塔基州舉行的 2023 年裝備博覽會動力設備大會上首次公開亮相。

零轉向割草機因其卓越的機動性、效率和在狹小空間中行駛的能力而在北美越來越受歡迎。消費者欣賞零轉向割草機提高的生產力和節省的時間，特別是對於大型草坪或商業應用。這一趨勢正在推動零轉彎型號的市場成長，與傳統草坪曳引機相比，零轉彎型號越來越受青睞。

動力學

對園林綠化服務的需求不斷成長

人們對戶外生活空間（包括住宅草坪、公園、運動場和商業景觀）的日益重視，導致對景觀美化服務的需求不斷增加。城市居民往往缺乏時間或專業知識來手動維護這些空間，這為配備駕駛式割草機的景觀美化服務提供者創造了機會，以滿足對專業草坪護理服務的需求。

駕駛式割草機通常用於商業景觀美化應用，包括高爾夫球場、市立公園、體育場館和工業設施。隨著商業房地產尋求增強其外觀吸引力並有效維護大片草地，商業領域對駕駛式割草機的需求預計將穩定成長。駕駛式割草機市場正在見證旨在提高性能、效率和用戶體驗的持續技術進步。

例如，2023 年 4 月 11 日，Husqvarna 集團推出了其商用產品系列的最新產品：Z560LS，這是其武器庫中最強大的商用零轉向割草機。這款主力割草機配備了強大的 38.5 馬力川崎 FX1000 EFI 引擎，即使在最具挑戰性的條件下，也能提供卓越的性能並確保高品質的割草效果。

讓消費者轉向電動割草機

隨著人們對環境問題的認知不斷增強，消費者擴大尋求傳統汽油動力割草機的環保替代品。電動駕駛式割草機操作更清潔、更安靜，在使用過程中排放為零。這符合消費者減少碳足跡並盡量減少對環境影響的願望，從而推動了市場對電動車型的需求。

電池技術的進步正在提高電動駕駛式割草機的性能和效率。特別是，與傳統鉛酸電池相比，鋰離子電池具有更長的運行時間、更快的充電速度和更長的使用壽命。這些進步透過解決與電池壽命和性能相關的問題來增強電動割草機的吸引力，增強消費者對市場的信心。

例如，2023 年 6 月 27 日，山貓推出了面向歐洲市場的新割草機系列中的最初四種型號。此次發布是 2022 年底推出的地面維護設備 (GME) 產品組合的一部分。在兩年前在北美成功首次亮相的基礎上，山貓收購了 BOB-CAT 割草機系列以及著名的 Johnson Creek 製造工廠自20 世紀70 年代以來一直致力於生產高品質割草機。

意識和分銷管道有限

對駕駛式割草機的可用性、優點和功能的認知有限可能會阻礙市場的成長。許多潛在客戶並不知道駕駛式割草機的存在，也不完全了解其相對於傳統草坪護理設備的優勢。因此，需要採取有效的消費者教育措施來提高人們的意識並在市場上宣傳駕駛式割草機的好處。

分銷管道不足可能會限制某些地區和人群的消費者使用駕駛式割草機。零售商和經銷商不出售駕駛式割草機，在當地市場上不容易買到，消費者在購買這些產品時面臨挑戰。有限的經銷商網路和經銷商支援不足可能會阻礙消費者研究、購買和維護駕駛式割草機的能力，導致市場滲透率和客戶滿意度降低。

目錄

目錄

第 1 章：方法與範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：定義與概述

第 3 章：執行摘要

  • 車輪驅動片段
  • 最終使用者的片段
  • 按地區分類的片段

第 4 章：動力學

  • 影響因素
    • 促進要素
      • 對園林綠化服務的需求不斷成長
      • 讓消費者轉向電動割草機
    • 限制
      • 意識和分銷管道有限
    • 機會
    • 影響分析

第 5 章：產業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析
  • 俄烏戰爭影響分析
  • DMI 意見

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆發前的情景
    • 新冠疫情期間的情景
    • 新冠疫情後的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商策略舉措
  • 結論

第 7 章：透過輪驅動

  • 零轉向割草機
  • 方向盤割草機

第 8 章：最終用戶

  • 住宅
  • 商業的

第 9 章：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 俄羅斯
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 亞太其他地區
  • 中東和非洲

第 10 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 11 章：公司簡介

  • Deere & Company
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • American Honda Motor Co., Inc.
  • Kubota Corporation
  • Husqvarna AB
  • MTD
  • Ariens Company
  • The Toro Company
  • Briggs & Stratton
  • Intimidator Group
  • Cub Cadet LLC
  • Rover

第 12 章：附錄

簡介目錄
Product Code: AG909

Overview

Global Ride On Mower Market reached US$ 3.80 billion in 2022 and is expected to reach US$ 5.32 billion by 2030, growing with a CAGR of 4.3% during the forecast period 2023-2030.

The growing trend towards electric ride-on mowers is driven by increasing environmental awareness and regulatory pressures. Consumers are increasingly seeking eco-friendly alternatives to traditional gasoline-powered mowers, leading manufacturers to develop electric models with improved battery technology, longer run times, and reduced emissions. This trend is expected to accelerate as governments implement stricter emissions regulations and consumers prioritize sustainability in their purchasing decisions.

Manufacturers are also responding to consumer demand by developing new products in the market. For instance, on October 22, 2023, Honda introduced an electric ride-on lawn mower with autonomous capabilities. Named the 'Honda Autonomous Work Mower', this prototype will make its public debut at the upcoming 2023 Equip Exposition power equipment convention in Kentucky, USA.

Zero-turn mowers are gaining popularity in North America due to their superior maneuverability, efficiency, and ability to navigate tight spaces. Consumers appreciate the enhanced productivity and time savings offered by zero-turn mowers, especially for large lawns or commercial applications. This trend is boosting market growth for zero-turn models, which are increasingly preferred over traditional lawn tractors.

Dynamics

Growing Demand for Landscaping Services

The growing appreciation for outdoor living spaces, including residential lawns, parks, sports fields, and commercial landscapes, is leading to a heightened demand for landscaping services. Urban dwellers often lack the time or expertise to maintain these spaces manually, creating opportunities for landscaping service providers equipped with ride-on mowers to meet the demand for professional lawn care services.

Ride-on mowers are commonly used in commercial landscaping applications, including golf courses, municipal parks, sports complexes, and industrial facilities. As commercial properties seek to enhance their curb appeal and maintain large expanses of grass efficiently, the demand for ride-on mowers in the commercial sector is expected to grow steadily. The ride-on mower market is witnessing ongoing technological advancements aimed at enhancing performance, efficiency, and user experience.

For instance, on April 11, 2023, the Husqvarna Group introduced its latest addition to its commercial lineup: the Z560LS, the most powerful commercial zero-turn mower in its arsenal. This workhorse mower is equipped with a robust 38.5 HP Kawasaki FX1000 EFI engine, delivering exceptional performance and ensuring top-quality results even in the most challenging conditions.

Shifting Consumers towards Electric Mowers

Consumers are increasingly seeking eco-friendly alternatives to traditional gasoline-powered mowers with growing awareness of environmental issues. Electric ride-on mowers offer a cleaner and quieter operation, emitting zero emissions during use. This aligns with consumers' desire to reduce their carbon footprint and minimize environmental impact, driving demand for electric models in the market.

Technological advancements in battery technology are improving the performance and efficiency of electric ride-on mowers. Lithium-ion batteries, in particular, offer longer run times, faster charging, and extended lifespan compared to traditional lead-acid batteries. These advancements enhance the appeal of electric mowers by addressing concerns related to battery life and performance, boosting consumer confidence in the market.

For instance, on June 27, 2023, Bobcat introduced the initial four models in its new lineup of mowers for the European market. This launch is part of the Ground Maintenance Equipment (GME) portfolio unveiled at the end of 2022. Building on the successful debut in North America two years ago, Bobcat acquired the BOB-CAT line of mowers, along with the Johnson Creek manufacturing facility renowned for producing high-quality mowers since the 1970s.

Limited Awareness and Distribution Channels

Limited awareness about the availability, benefits, and features of ride-on mowers can hinder market growth. Many potential customers are not aware of the existence of ride-on mowers and do not fully understand their advantages over traditional lawn care equipment. As a result, there is a need for effective consumer education initiatives to raise awareness and promote the benefits of ride-on mowers in the market.

Inadequate distribution channels can restrict access to ride-on mowers for consumers in certain regions and demographics. Retailers and dealerships do not carry ride-on mowers and they are not readily available in local markets, consumers face challenges in purchasing these products. The limited dealer network and insufficient dealer support can hinder consumers' ability to research, purchase, and maintain ride-on mowers, leading to lower market penetration and customer satisfaction.

Segment Analysis

The global ride-on mower market is segmented based on wheel drive, end-user, and region.

Growing Commercial Demand and Efficiency and Maneuverability of Zero Turn Mowers

Zero-turn mowers are poised to hold the largest share of the global ride-on mower market. Zero-turn mowers are known for their exceptional maneuverability, allowing operators to navigate tight spaces, obstacles, and intricate landscaping features with ease. This superior maneuverability translates to increased efficiency and productivity, making zero-turn mowers highly sought after in both residential and commercial applications.

Zero-turn mowers are widely used in commercial landscaping applications such as golf courses, sports fields, municipal parks, and residential developments. The commercial sector represents a significant portion of the ride-on mower market, and the demand for zero-turn mowers continues to grow as businesses seek to maximize efficiency and maintain high-quality turf surfaces, supporting to the segment growth.

Manufacturers are continuously innovating and improving zero-turn mower designs with advanced features and technologies. For instance, on November 2, 2023, Kubota unveiled its newest generation of zero-turn mowers, the Ze Electric Zero-Turn range, featuring models Ze-421 and Ze-481. With this release, Kubota reaffirms its commitment to sustainability and fully endorses the global initiative for achieving a carbon-neutral environment by 2050.

Geographical Penetration

Growing Technological Innovations and a Strong Consumer Base in North America

North America boasts a large consumer base for ride-on mowers, driven by the region's extensive residential and commercial landscaping needs. North American consumers have a strong preference for ride-on mowers due to their efficiency, convenience, and superior performance compared to traditional lawn care equipment. As homeowners and commercial property owners seek to maintain large outdoor spaces efficiently, ride-on mowers have become indispensable tools, boosting market dominance in the region.

The North American region is at the forefront of technological innovation in the lawn care industry, leading to the development of advanced ride-on mower models with smart features, electric powertrains, and improved performance capabilities. Manufacturers in North America are continually investing in research and development to stay ahead of market trends and meet consumer demands for cutting-edge lawn care equipment.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, causing delays in the production and distribution of ride-on mowers. Manufacturing facilities faced closures or reduced capacity due to lockdown measures and labor shortages, leading to delays in product launches, fulfillment of orders, and availability of spare parts. Economic uncertainty and job losses resulting from the pandemic led to reduced consumer spending on non-essential items, including lawn care equipment.

With widespread lockdowns and stay-at-home orders, there was a shift in consumer behavior towards home improvement and outdoor living activities. The pandemic spurred a surge in homeownership as people sought greater space, privacy, and control over their living environments. This increase in homeownership contributed to a growing demand for lawn care equipment, including ride-on mowers, as homeowners invested in maintaining and beautifying their outdoor spaces.

Russia-Ukraine War Impact Analysis

The conflict disrupted global supply chains, particularly in regions where key manufacturing facilities or logistics routes were affected. This led to delays in the production and distribution of ride-on mowers, impacting market availability and driving up prices due to supply shortages. Geopolitical tensions and economic sanctions resulting from the conflict contributed to increased economic uncertainty globally.

The conflict led to changes in regional demand patterns for ride-on mowers. Heightened security concerns or economic instability in affected regions decreased demand for luxury or discretionary items such as ride-on mowers. Conversely, demand increased in regions where consumers prioritized lawn care and outdoor leisure activities as a form of stress relief or distraction from geopolitical tensions.

By Wheel Drive

  • Zero Turn Mowers
  • Steering Wheel Mowers

By End-User

  • Residential
  • Commercial

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On February 9, 2023, John Deere launched the latest addition to its lineup: the Z370R Electric ZTrak Residential Zero Turn Mower. Designed for property owners seeking effortless yard maintenance, this model offers reduced upkeep, simplified operation, and enhanced operator comfort. With minimized noise and vibration during mowing, it provides a quieter and smoother experience for users.
  • On February 17, 2023, Yard Force announced the release of their latest innovation: the 48v Brushless 38-inch Battery-Powered RER Riding Mower. Combining convenience and power, the YF48vRX-RER38 is designed to effortlessly maintain a beautiful yard throughout the year. With a single charge, users can enjoy up to 1.5 acres of runtime, thanks to its twin-blade 38-inch deck with 3-in-1 cutting capability.
  • On October 30, 2022, Toro Australia introduced the eS3000, a new battery-powered ride-on tractor mower. This mower features a 72V rechargeable battery, providing users with a hassle-free and quieter mowing experience while delivering the technology expected from Toro.

Competitive Landscape

The major global players in the ride-on mower market include Deere & Company, American Honda Motor Co., Inc., Kubota Corporation, Husqvarna AB, MTD, Ariens Company, The Toro Company, Briggs & Stratton, Intimidator Group, Cub Cadet LLC, and Rover.

Why Purchase the Report?

  • To visualize the global ride-on mower market segmentation based on wheel drive, end-user, and region, as well as understand critical commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous ride-on mower market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of critical products of all the major players.

The global ride-on mower market report would provide approximately 62 tables, 52 figures, and 213 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

  • 1.1.Research Methodology
  • 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

  • 3.1.Snippet by Wheel Drive
  • 3.2.Snippet by End-User
  • 3.3.Snippet by Region

4.Dynamics

  • 4.1.Impacting Factors
    • 4.1.1.Drivers
      • 4.1.1.1.Growing Demand for Landscaping Services
      • 4.1.1.2.Shifting Consumers towards Electric Mowers
    • 4.1.2.Restraints
      • 4.1.2.1.Limited Awareness and Distribution Channels
    • 4.1.3.Opportunity
    • 4.1.4.Impact Analysis

5.Industry Analysis

  • 5.1.Porter's Five Force Analysis
  • 5.2.Supply Chain Analysis
  • 5.3.Pricing Analysis
  • 5.4.Regulatory Analysis
  • 5.5.Russia-Ukraine War Impact Analysis
  • 5.6.DMI Opinion

6.COVID-19 Analysis

  • 6.1.Analysis of COVID-19
    • 6.1.1.Scenario Before COVID
    • 6.1.2.Scenario During COVID
    • 6.1.3.Scenario Post COVID
  • 6.2.Pricing Dynamics Amid COVID-19
  • 6.3.Demand-Supply Spectrum
  • 6.4.Government Initiatives Related to the Market During Pandemic
  • 6.5.Manufacturers Strategic Initiatives
  • 6.6.Conclusion

7.By Wheel Drive

  • 7.1.Introduction
    • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
    • 7.1.2.Market Attractiveness Index, By Wheel Drive
  • 7.2.Zero Turn Mowers*
    • 7.2.1.Introduction
    • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3.Steering Wheel Mowers

8.By End-User

  • 8.1.Introduction
    • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 8.1.2.Market Attractiveness Index, By End-User
  • 8.2.Residential*
    • 8.2.1.Introduction
    • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3.Commercial

9.By Region

  • 9.1.Introduction
    • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2.Market Attractiveness Index, By Region
  • 9.2.North America
    • 9.2.1.Introduction
    • 9.2.2.Key Region-Specific Dynamics
    • 9.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
    • 9.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1.U.S.
      • 9.2.5.2.Canada
      • 9.2.5.3.Mexico
  • 9.3.Europe
    • 9.3.1.Introduction
    • 9.3.2.Key Region-Specific Dynamics
    • 9.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
    • 9.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1.Germany
      • 9.3.5.2.UK
      • 9.3.5.3.France
      • 9.3.5.4.Italy
      • 9.3.5.5.Russia
      • 9.3.5.6.Rest of Europe
  • 9.4.South America
    • 9.4.1.Introduction
    • 9.4.2.Key Region-Specific Dynamics
    • 9.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
    • 9.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1.Brazil
      • 9.4.5.2.Argentina
      • 9.4.5.3.Rest of South America
  • 9.5.Asia-Pacific
    • 9.5.1.Introduction
    • 9.5.2.Key Region-Specific Dynamics
    • 9.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
    • 9.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End--User
    • 9.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1.China
      • 9.5.5.2.India
      • 9.5.5.3.Japan
      • 9.5.5.4.Australia
      • 9.5.5.5.Rest of Asia-Pacific
  • 9.6.Middle East and Africa
    • 9.6.1.Introduction
    • 9.6.2.Key Region-Specific Dynamics
    • 9.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Wheel Drive
    • 9.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

10.Competitive Landscape

  • 10.1.Competitive Scenario
  • 10.2.Market Positioning/Share Analysis
  • 10.3.Mergers and Acquisitions Analysis

11.Company Profiles

  • 11.1.Deere & Company*
    • 11.1.1.Company Overview
    • 11.1.2.Product Portfolio and Description
    • 11.1.3.Financial Overview
    • 11.1.4.Key Developments
  • 11.2.American Honda Motor Co., Inc.
  • 11.3.Kubota Corporation
  • 11.4.Husqvarna AB
  • 11.5.MTD
  • 11.6.Ariens Company
  • 11.7.The Toro Company
  • 11.8.Briggs & Stratton
  • 11.9.Intimidator Group
  • 11.10.Cub Cadet LLC
  • 11.11.Rover

LIST NOT EXHAUSTIVE

12.Appendix

  • 12.1.About Us and Services
  • 12.2.Contact Us