全球旅遊訂閱市場 - 2023-2030
Global Travel Subscription Market - 2023-2030
全球旅遊訂閱市場在 2022 年達到 425 億美元，預計到 2030 年將達到 587 億美元，2023-2030 年預測期間年複合成長率為 4.1%。
香港已於 2023 年初成為第三大旅遊目的地，被壓抑的旅遊需求強勁，預計將支持國內旅遊的復甦。亞太地區多個國家的休閒航班預訂量大幅增加，顯示該地區對旅遊訂閱和旅遊業的興趣日益濃厚。
在多種經濟因素和旅客偏好的推動下，全球旅行訂閱市場正在經歷成長。擁有大量儲蓄的高收入消費者正在推動消費支出。根據支付公司萬事達卡的報告，休閒旅遊需求依然強勁，預訂量較 2019 年成長約 31%，2022 年至 2023 年迄今同比成長 25%。 強勁的旅遊需求歐洲、北美、拉丁美洲和中東等地區都出現了這種情況，其中亞太地區的航班預訂量因流動性限制而被壓抑的需求激增。
隨著航空公司和酒店適應不斷變化的旅行者偏好，全球旅行訂閱市場正在不斷擴大。這一成長是由於訂閱服務日益普及，根據 Zuora 訂閱研究所的一項國際調查，78% 的美國成年人為各行業的訂閱付費。旅遊業認知到吸引遠距工作者和尋求靈活性和長期停留的休閒旅行者的潛力。
訂閱可以鎖定客戶並提高利潤，提供更低的價格和便利性。例如，阿拉斯加航空公司推出了一項名為「飛行計劃」的訂閱計劃，允許訂閱者以固定的月費進行最多 24 次往返旅行。全球規模較小的航空公司也正在採用訂閱計畫。此外，飯店正在採用訂閱服務來迎合願意支付月費的年輕旅行者，這標誌著旅遊市場的重大轉變。
Global Travel Subscription Market reached US$ 42.5 billion in 2022 and is expected to reach US$ 58.7 billion by 2030, growing with a CAGR of 4.1% during the forecast period 2023-2030.
The globally travel subscription market is expanding with the increased disposable income and traveler preferences over the past few decades. Economic growth and rising incomes have contributed to greater consumer spending on leisure activities, including travel subscriptions. Increased awareness through advertising and media exposure has fueled the desire to explore new destinations.
More available leisure time and improved affluence have allowed people to travel more frequently and explore diverse experiences. However, fluctuations in disposable income can still influence travel choices, with families prioritizing essentials before considering leisure expenditures. Moreover, also the growing travel and tourism have seen globally in post COVID era which can be majorly seen in China, as it is a major hub for travel and tourism.
The travel subscription market in the Asia-Pacific is witnessing growth, driven by emerging travel corridors and regional economic trends. Northeast Asia, including Hong Kong and Japan, is experiencing a resurgence in popularity among Asia-Pacific travelers, while India, Australia and New Zealand anticipate more moderate expansion.
Hong Kong has emerged as a top 3 destination in early 2023 and strong pent-up travel demand is expected to support domestic travel recovery. Leisure flight bookings in various Asia-Pacific countries have seen significant increases, indicating the region's growing interest in travel subscriptions and tourism.
The globally travel subscription market is experiencing growth driven by several economic factors and traveler preferences. High-income consumers with substantial savings are boosting consumer spending. As per a report by the payments company MasterCard, leisure travel demand has remained strong, with bookings up by approximately 31% compared to 2019, showing a 25% year-over-year-to-date growth between 2022 and 2023. Robust travel demand is observed in regions like Europe, North America, Latin America and the Middle East, with Asia-Pacific witnessing a surge in flight bookings due to pent-up demand following mobility restrictions.
Mainland China's reopening has significant implications for the global travel industry, potentially providing a boost to global growth. Travelers from mainland China, historically known for retail spending, may shift towards discretionary services and luxury travel experiences. Domestic travel recovery, driven by pent-up demand and tax-free shopping in places like Hainan, is also contributing to the travel market's growth. Luxury brands are adapting to local preferences, which may continue to be successful in a post-COVID environment.
The global travel subscription market is expanding as airlines and hotels adapt to changing traveler preferences. The growth is in response to the rising popularity of subscription services, with 78% of U.S. adults paying for subscriptions in various sectors according to an International Survey by Zuora Subscribed Institute. The travel industry recognizes the potential in attracting both remote workers and leisure travelers seeking flexibility and extended stays.
Subscriptions lock in customers and boost profits, offering lower prices and convenience. Alaska Airlines, for instance, introduced a subscription program, Flight Plan, allowing subscribers to take up to 24 round trips for a fixed monthly fee. Smaller airlines globally are also adopting subscription plans. Additionally, hotels are embracing subscriptions to cater to younger travelers comfortable with monthly fees, marking a significant shift in the travel market.
The high cost is a significant challenge impacting the travel subscription market. Many subscription plans require upfront fees or annual commitments, which can be prohibitively expensive for some travelers. Also, the cost of these subscriptions may not always align with travelers' changing needs and circumstances, making them less attractive.
Rising expenses in the travel industry, such as accommodation, fuel and airline tickets, are also pushing travelers to be more cost-conscious, making them hesitant to commit to additional subscription expenses. As travelers prioritize budget-friendly options and flexibility, high subscription costs can deter them from participating in travel subscription programs, hindering the market's growth and accessibility. Travel companies need to consider affordability and adaptability to meet evolving consumer demands.
The global silo bags market is segmented based on type, application and region.
Membership clubs hold a significant share in the travel subscription market due to the growing demand for personalized and convenient travel experiences. The clubs cater to a diverse range of travelers, offering exclusive benefits and services. Wheels Up, for instance, provides private jet charter memberships, granting access to a versatile fleet and various perks, including partnership rates with renowned brands.
PS at LAX offers privacy and convenience, letting travelers bypass airport hassles. Inspirato offers luxury vacation homes and resorts, while Scott's Cheap Flights alerts members to budget-friendly airfare deals. Other clubs like Priority Pass, CLEAR and Well Traveled enhance airport experiences. Travel + Leisure Club provides curated itineraries and Exclusive Resorts offers personalized luxury residences globally. The memberships address travelers' diverse needs, making them a significant player in the travel subscription market.
The Asia-Pacific is rapidly gaining a significant share of the travel subscription market, mirroring its robust tourism recovery. The latest data from UNWTO reveals that Asia and the Pacific accelerated their recovery, reaching 54% of pre-pandemic tourism levels in Q1 2023. The uptrend is set to further accelerate as destinations, especially China, reopen.
The region's resurgence is indicative of its resilience and growing appeal to travelers. While other regions have also made substantial recoveries, Asia-Pacific stands out as a key player. The travel subscription market is poised to benefit from this resurgence, as more travelers seek flexible and cost-effective options, contributing to the region's dominance in this sector.
The COVID-19 pandemic had a severe impact on the travel subscription market as international tourism plummeted by around 80% in 2020. The crisis disrupted global travel and tourism, causing job losses, business closures and economic hardships. While domestic tourism provided some relief, international travel restrictions remained a significant challenge. Vaccines offered hope for recovery, but challenges persisted, including vaccine distribution and ongoing travel restrictions.
Tourism businesses faced survival threats, requiring government support. Recovery hinged on restoring traveler confidence, adapting tourism businesses, promoting domestic tourism and providing clear information to travelers. The crisis presented an opportunity to build a more sustainable and resilient tourism sector by capitalizing on digitalization and promoting a low-carbon transition. However, the tourism industry's recovery remained uncertain, with potential stop-and-start cycles and the need for global cooperation.
The Russia-Ukraine war has significantly impacted the travel subscription market. It has led to airspace closures, disrupted international travel routes and created uncertainty in travel plans. Airlines faced challenges, including rising fuel costs and route alterations. Major travel brands withdrew operations from Russia, affecting the availability of travel services.
Countries relying on Russian tourists implemented restrictions, while some destinations saw increased Russian visitors. Corporate travel agencies faced complexities in handling relationships with Russian partners. Overall, the war has disrupted the global travel landscape, impacting subscriptions as travelers faced limitations and uncertainties in their travel options, leading to changes in travel behavior and subscription preferences.
The major global players in the market include: AAA, Blade Plus, Global Entry, Going, Google Fi, Wheels Up, Inspirato Pass, Lyft Pink, TSA PreCheck, Priority Pass.
The global silo bags market report would provide approximately 47 tables, 53 figures and 186 Pages.
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