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旅遊

市場調查報告書

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1372601

全球旅遊訂閱市場 - 2023-2030

Global Travel Subscription Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球旅遊訂閱市場在 2022 年達到 425 億美元，預計到 2030 年將達到 587 億美元，2023-2030 年預測期間年複合成長率為 4.1%。

過去幾十年來，隨著可支配收入和旅客偏好的增加，全球旅行訂閱市場正在不斷擴大。經濟成長和收入增加促進了消費者在休閒活動（包括旅遊訂閱）上的支出增加。透過廣告和媒體曝光提高的認知激發了探索新目的地的願望。

更多的閒暇時間和日益富裕的生活讓人們能夠更頻繁地旅行並探索多樣化的體驗。然而，可支配收入的波動仍然會影響旅行選擇，家庭在考慮休閒支出之前會優先考慮必需品。此外，在後新冠疫情時代，全球旅行和旅遊業都在成長，這主要體現在中國，因為中國是旅行和旅遊業的主要樞紐。

在新興旅遊走廊和區域經濟趨勢的推動下，亞太地區的旅遊訂閱市場正在不斷成長。包括香港和日本在內的東北亞地區在亞太地區遊客中的受歡迎程度正在回升，而印度、澳洲和紐西蘭則預計成長將更為溫和。

香港已於 2023 年初成為第三大旅遊目的地，被壓抑的旅遊需求強勁，預計將支持國內旅遊的復甦。亞太地區多個國家的休閒航班預訂量大幅增加，顯示該地區對旅遊訂閱和旅遊業的興趣日益濃厚。

動力學

強勁的需求和旅行重新開放

在多種經濟因素和旅客偏好的推動下，全球旅行訂閱市場正在經歷成長。擁有大量儲蓄的高收入消費者正在推動消費支出。根據支付公司萬事達卡的報告，休閒旅遊需求依然強勁，預訂量較 2019 年成長約 31%，2022 年至 2023 年迄今同比成長 25%。強勁的旅遊需求歐洲、北美、拉丁美洲和中東等地區都出現了這種情況，其中亞太地區的航班預訂量因流動性限制而被壓抑的需求激增。

中國大陸的重新開放對全球旅遊業產生重大影響，並有可能推動全球成長。歷來以零售消費聞名的中國大陸遊客可能會轉向自由選擇服務和豪華旅行體驗。在海南等地被壓抑的需求和免稅購物的推動下，國內旅遊的復甦也促進了旅遊市場的成長。奢侈品牌正在適應當地人的偏好，這可能會在後疫情環境中繼續取得成功。

航空公司和酒店適應不斷變化的旅行者偏好

隨著航空公司和酒店適應不斷變化的旅行者偏好，全球旅行訂閱市場正在不斷擴大。這一成長是由於訂閱服務日益普及，根據 Zuora 訂閱研究所的一項國際調查，78% 的美國成年人為各行業的訂閱付費。旅遊業認知到吸引遠距工作者和尋求靈活性和長期停留的休閒旅行者的潛力。

訂閱可以鎖定客戶並提高利潤，提供更低的價格和便利性。例如，阿拉斯加航空公司推出了一項名為「飛行計劃」的訂閱計劃，允許訂閱者以固定的月費進行最多 24 次往返旅行。全球規模較小的航空公司也正在採用訂閱計畫。此外，飯店正在採用訂閱服務來迎合願意支付月費的年輕旅行者，這標誌著旅遊市場的重大轉變。

旅遊訂閱市場高成本的挑戰：對旅客和產業的影響

高成本是影響旅遊訂閱市場的重大挑戰。許多訂閱方案都需要預付費用或年度承諾，這對某些旅客來說可能太昂貴。此外，這些訂閱的費用可能並不總是符合旅客不斷變化的需求和環境，從而降低了它們的吸引力。

旅遊業的住宿、燃料和機票等費用不斷上漲，也促使旅客更加重視成本，使他們不願負擔額外的訂閱費用。由於旅客優先考慮預算友善的選擇和靈活性，高訂閱成本可能會阻止他們參與旅行訂閱計劃，從而阻礙市場的成長和可及性。旅遊公司需要考慮承受能力和適應性，以滿足不斷變化的消費者需求。

The globally travel subscription market is expanding with the increased disposable income and traveler preferences over the past few decades. Economic growth and rising incomes have contributed to greater consumer spending on leisure activities, including travel subscriptions. Increased awareness through advertising and media exposure has fueled the desire to explore new destinations.

More available leisure time and improved affluence have allowed people to travel more frequently and explore diverse experiences. However, fluctuations in disposable income can still influence travel choices, with families prioritizing essentials before considering leisure expenditures. Moreover, also the growing travel and tourism have seen globally in post COVID era which can be majorly seen in China, as it is a major hub for travel and tourism.

The travel subscription market in the Asia-Pacific is witnessing growth, driven by emerging travel corridors and regional economic trends. Northeast Asia, including Hong Kong and Japan, is experiencing a resurgence in popularity among Asia-Pacific travelers, while India, Australia and New Zealand anticipate more moderate expansion.

Hong Kong has emerged as a top 3 destination in early 2023 and strong pent-up travel demand is expected to support domestic travel recovery. Leisure flight bookings in various Asia-Pacific countries have seen significant increases, indicating the region's growing interest in travel subscriptions and tourism.

Dynamics

Strong Demand and Travel Reopenings

The globally travel subscription market is experiencing growth driven by several economic factors and traveler preferences. High-income consumers with substantial savings are boosting consumer spending. As per a report by the payments company MasterCard, leisure travel demand has remained strong, with bookings up by approximately 31% compared to 2019, showing a 25% year-over-year-to-date growth between 2022 and 2023. Robust travel demand is observed in regions like Europe, North America, Latin America and the Middle East, with Asia-Pacific witnessing a surge in flight bookings due to pent-up demand following mobility restrictions.

Mainland China's reopening has significant implications for the global travel industry, potentially providing a boost to global growth. Travelers from mainland China, historically known for retail spending, may shift towards discretionary services and luxury travel experiences. Domestic travel recovery, driven by pent-up demand and tax-free shopping in places like Hainan, is also contributing to the travel market's growth. Luxury brands are adapting to local preferences, which may continue to be successful in a post-COVID environment.

Airlines and Hotels Adapt to Changing Traveler Preferences

The global travel subscription market is expanding as airlines and hotels adapt to changing traveler preferences. The growth is in response to the rising popularity of subscription services, with 78% of U.S. adults paying for subscriptions in various sectors according to an International Survey by Zuora Subscribed Institute. The travel industry recognizes the potential in attracting both remote workers and leisure travelers seeking flexibility and extended stays.

Subscriptions lock in customers and boost profits, offering lower prices and convenience. Alaska Airlines, for instance, introduced a subscription program, Flight Plan, allowing subscribers to take up to 24 round trips for a fixed monthly fee. Smaller airlines globally are also adopting subscription plans. Additionally, hotels are embracing subscriptions to cater to younger travelers comfortable with monthly fees, marking a significant shift in the travel market.

Challenges of High Costs in the Travel Subscription Market: Implications for Travelers and the Industry

The high cost is a significant challenge impacting the travel subscription market. Many subscription plans require upfront fees or annual commitments, which can be prohibitively expensive for some travelers. Also, the cost of these subscriptions may not always align with travelers' changing needs and circumstances, making them less attractive.

Rising expenses in the travel industry, such as accommodation, fuel and airline tickets, are also pushing travelers to be more cost-conscious, making them hesitant to commit to additional subscription expenses. As travelers prioritize budget-friendly options and flexibility, high subscription costs can deter them from participating in travel subscription programs, hindering the market's growth and accessibility. Travel companies need to consider affordability and adaptability to meet evolving consumer demands.

Segment Analysis

The global silo bags market is segmented based on type, application and region.

Membership Clubs as a Key Option in the Travel Subscription Market Catering to Diverse Traveler Needs

Membership clubs hold a significant share in the travel subscription market due to the growing demand for personalized and convenient travel experiences. The clubs cater to a diverse range of travelers, offering exclusive benefits and services. Wheels Up, for instance, provides private jet charter memberships, granting access to a versatile fleet and various perks, including partnership rates with renowned brands.

PS at LAX offers privacy and convenience, letting travelers bypass airport hassles. Inspirato offers luxury vacation homes and resorts, while Scott's Cheap Flights alerts members to budget-friendly airfare deals. Other clubs like Priority Pass, CLEAR and Well Traveled enhance airport experiences. Travel + Leisure Club provides curated itineraries and Exclusive Resorts offers personalized luxury residences globally. The memberships address travelers' diverse needs, making them a significant player in the travel subscription market.

Geographical Penetration

Asia-Pacific Surges Ahead in the Travel Subscription Market Amidst Tourism Recovery

The Asia-Pacific is rapidly gaining a significant share of the travel subscription market, mirroring its robust tourism recovery. The latest data from UNWTO reveals that Asia and the Pacific accelerated their recovery, reaching 54% of pre-pandemic tourism levels in Q1 2023. The uptrend is set to further accelerate as destinations, especially China, reopen.

The region's resurgence is indicative of its resilience and growing appeal to travelers. While other regions have also made substantial recoveries, Asia-Pacific stands out as a key player. The travel subscription market is poised to benefit from this resurgence, as more travelers seek flexible and cost-effective options, contributing to the region's dominance in this sector.

COVID-19 Impact Analysis:

The COVID-19 pandemic had a severe impact on the travel subscription market as international tourism plummeted by around 80% in 2020. The crisis disrupted global travel and tourism, causing job losses, business closures and economic hardships. While domestic tourism provided some relief, international travel restrictions remained a significant challenge. Vaccines offered hope for recovery, but challenges persisted, including vaccine distribution and ongoing travel restrictions.

Tourism businesses faced survival threats, requiring government support. Recovery hinged on restoring traveler confidence, adapting tourism businesses, promoting domestic tourism and providing clear information to travelers. The crisis presented an opportunity to build a more sustainable and resilient tourism sector by capitalizing on digitalization and promoting a low-carbon transition. However, the tourism industry's recovery remained uncertain, with potential stop-and-start cycles and the need for global cooperation.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has significantly impacted the travel subscription market. It has led to airspace closures, disrupted international travel routes and created uncertainty in travel plans. Airlines faced challenges, including rising fuel costs and route alterations. Major travel brands withdrew operations from Russia, affecting the availability of travel services.

Countries relying on Russian tourists implemented restrictions, while some destinations saw increased Russian visitors. Corporate travel agencies faced complexities in handling relationships with Russian partners. Overall, the war has disrupted the global travel landscape, impacting subscriptions as travelers faced limitations and uncertainties in their travel options, leading to changes in travel behavior and subscription preferences.

By Type

Trip Subscription
Membership Clubs

By Application

Luxury Travel
Ordinary Travel

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In June 2023, Yatra, a prominent online travel agency and corporate travel service provider, launched its new travel subscription service, "Yatra Prime." The subscription offers a range of benefits designed to enhance the travel experience, including the elimination of convenience fees on top of existing offers, access to special fares for domestic air tickets and priority VIP customer support. Subscribers can also earn Yatra vouchers by reaching specific spending milestones during their membership.
In June 2023, Wizz Air, Europe's seventh-largest airline, introduced the continent's first flight subscription service, known as the "Multipass" program, in collaboration with subscription specialist Caravelo. The service caters to customers traveling on domestic flights within Italy or international flights from Poland. Subscribers pay a fixed monthly fee in exchange for either a one-way or roundtrip flight each month..
In September 2022, Hapi Travel Destinations, a subscription travel platform, launched in U.S. The platform aims to capitalize on shifting traveler priorities and work-life flexibility trends, offering a subscription-based model that allows users to earn points when booking vacations and referring others. Hapi Travel offers different subscription tiers, with the Explorer subscription priced at US$50 per month and the Elite+ package costing US$2,500 to join, followed by a US$244 annual fee.

Competitive Landscape

The major global players in the market include: AAA, Blade Plus, Global Entry, Going, Google Fi, Wheels Up, Inspirato Pass, Lyft Pink, TSA PreCheck, Priority Pass.

Why Purchase the Report?

To visualize the global travel subscription market segmentation based on Type, Application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of travel subscription market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global silo bags market report would provide approximately 47 tables, 53 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Application
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Strong Demand and Travel Reopening's
  - 4.1.1.2. Airlines and Hotels Adapt to Changing Traveler Preferences
- 4.1.2. Restraints
  - 4.1.2.1. Challenges of High Costs in the Travel Subscription Market: Implications for Travelers and the Industry
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Membership Clubs*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Trip Subscription

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Luxury Travel*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Ordinary Travel

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Russia
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. AAA*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Blade Plus
11.3. Global Entry
11.4. Going
11.5. Google Fi
11.6. Wheels Up
11.7. Inspirato Pass
11.8. Lyft Pink
11.9. TSA PreCheck
11.10. Priority Pass

LIST NOT EXHAUSTIVE