市場調查報告書
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1372582
全球堅果醬市場 - 2023-2030Global Nut Based Spreads Market - 2023-2030 |
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全球堅果醬市場在 2022 年達到 55 億美元,預計到 2030 年將達到 77 億美元,2023-2030 年預測期間年複合成長率為 4.3%。
堅果醬市場的一個根本驅動力是對健康和保健的日益重視。消費者擴大尋求營養和健康的食物選擇,而堅果醬完全符合這些偏好。堅果本身就含有豐富的必需營養素,包括蛋白質、健康脂肪、維生素和礦物質,這使得它們成為尋求全面和天然營養的人的首選。
此外,堅果醬的適應性是推動市場成長的強大力量。這些塗抹醬具有廣泛的烹飪用途,從傳統的三明治和早餐選擇到冰沙碗、烘焙和鹹味菜餚等創新產品。這種多功能性增強了它們的吸引力,並擴大了它們超越傳統利差的用途。
同樣,北美在堅果醬市場上佔據主導地位,佔據了超過 1/3 的最大市場佔有率。隨著北美消費者擴大尋求更健康、更天然的植物性替代品,堅果醬市場預計將保持活力,在可預見的未來提供創新和多元化的機會。
植物性飲食的大量採用是推動堅果醬市場成長的有力催化劑。這些塗抹醬提供了靈活且易於獲取的重要營養素來源。純素食者和素食者人數的不斷增加大大擴大了堅果醬的消費群。堅果醬作為植物性飲食的組成部分,被認為是一種更生態意識和永續的飲食選擇。
根據世界動物基金會 2023 年研究的資料,全球有 8,800 萬人被認定為素食主義者。儘管地球上有超過80億人,約佔全球人口的1.1%。 2018 年至 2021 年間,全球植物性產品和天然產品產量的典型年成長率分別攀升 21% 至 58%。
純素塗抹醬通常具有多種口味,並且可能含有其他成分,可以滿足各種消費者的口味。產品的多樣化極大地促進了堅果醬的日益普及。植物性飲食和產品,包括堅果醬,已被廣泛認可,從而被涵蓋零售和餐飲服務機構。
現代消費者變得更加挑剔和健康意識增強,要求食品成分更加透明。清潔標籤的堅果醬具有高度的透明度,可增強消費者的信任。當人們遇到一份簡潔的成分清單(通常只包含堅果,可能含有一點鹽或天然甜味劑)時,他們更有可能相信該產品是真正天然和健康的選擇。
清潔標籤產品,包括基於堅果的塗抹醬,迎合了優先考慮健康和福祉的個人。許多清潔標籤堅果醬完全由堅果製成,堅果本身營養豐富,可提供蛋白質、健康脂肪、必需維生素和礦物質。這種與健康意識飲食選擇的結合是其受歡迎的驅動力。
清潔標籤堅果醬通常不含常見過敏原,例如人工添加物、防腐劑和麩質。這使它們成為對食物過敏或敏感的人的有吸引力的選擇。清潔標籤產品的成分清單簡單明了且最少,自然對過敏原更加友好,可以滿足更廣泛消費者群體的需求。
清潔標籤趨勢也與環保意識交叉。許多清潔標籤產品,包括堅果醬,均來自致力於永續農業實踐的供應商,從而減少對環境的影響。優先考慮健康和環境責任的消費者欣賞此類產品的環保方面。
過敏原問題和堅果過敏對堅果醬市場產生了很大的限制,對消費者和製造商都產生了影響。隨著對花生和木本堅果等堅果過敏的盛行率持續上升,意識的提高促使消費者行為和偏好發生變化,給該行業帶來了相當大的挑戰。過敏原問題帶來的一個關鍵挑戰是需要嚴格的過敏原標籤和嚴格的措施來防止堅果醬生產設施內的交叉污染。
製造商的任務是確保其產品帶有清晰的標籤,表明過敏原的存在以及生產過程中潛在的交叉接觸風險。這增加了製造程序的複雜性,並可能提高整體生產成本,因為它需要實施嚴格的品質控制措施來滿足監管要求。
此外,過敏原問題可能會深刻影響消費者對堅果醬產品的信任。過敏體質的人或過敏兒童的父母可能會選擇完全避免使用這些產品,導致潛在客戶群有限。這可能會嚴重影響產品銷售,特別是因為出於安全考慮,過敏的消費者無法將堅果醬涵蓋他們的飲食中。
以堅果為基礎的價差市場面臨堅果價格波動的顯著挑戰,對生產者和消費者都有影響。杏仁、花生、腰果和榛果等堅果是堅果醬的基本成分,由於多種因素,它們的價格可能會出現顯著波動。
由於堅果作為有益健康的零食和有價值的食譜成分的聲譽,全球對堅果的需求構成了價格波動的另一個關鍵決定因素。隨著消費者對堅果有益健康的認知不斷增強,需求激增,往往會對堅果價格造成上漲壓力。經濟因素進一步加劇了這些波動,因為經濟好轉往往會提高可支配收入水平,從而鼓勵對堅果醬中使用的價格較高的堅果產生更大的需求。
堅果價差市場價格波動的影響是多方面的。首先,它們顯著影響製造商的生產成本。當堅果價格飆升時,生產費用也會增加,可能會擠壓利潤率。然後,製造商面臨決定,要么吸收這些增加的成本,要么以提高堅果醬價格的形式將其轉嫁給消費者。
Global Nut Based Spreads Market reached US$ 5.5 billion in 2022 and is expected to reach US$ 7.7 billion by 2030, growing with a CAGR of 4.3% during the forecast period 2023-2030.
A fundamental driver of the nut-based spreads market is the escalating emphasis on health and wellness. Consumers are increasingly seeking nutritious and wholesome food choices, and nut-based spreads perfectly align with these preferences. Nuts inherently possess a treasure trove of essential nutrients, including protein, healthy fats, vitamins, and minerals, rendering them a favored option for those in search of well-rounded and natural nutrition.
Furthermore, the adaptability of nut-based spreads is a compelling force propelling market growth. These spreads find applications in a wide spectrum of culinary uses, ranging from traditional sandwiches and breakfast options to innovative creations like smoothie bowls, baking, and savory dishes. This versatility amplifies their attractiveness and broadens their utility beyond traditional spreads.
Similarly, North America dominates the nut based spreads market, capturing the largest market share of over 1/3rd. As North American consumers increasingly seek healthier, more natural, and plant-based alternatives, the nut-based spreads market is expected to remain dynamic, presenting opportunities for innovation and diversification in the foreseeable future.
The surging adoption of plant-based diets stands as a compelling catalyst propelling the growth of the nut-based spreads market. These spreads provide a flexible and accessible source of vital nutrients. The expanding populations of vegans and vegetarians considerably broaden the consumer base for nut-based spreads. Nut-based spreads, as constituents of plant-based eating, are perceived as a more eco-conscious and sustainable dietary option.
According to data from the World Animal Foundation's 2023 research, 88 million individuals worldwide identify as vegans. In spite of more than 8 billion individuals on earth, which corresponds to about 1.1 percent of the global population. The typical annual rate of growth in the number of plant-based and natural products produced around the world climbed by 21% to 58%, respectively, between 2018 and 2021.
The vegan spreads often come in diverse flavor profiles and may feature additional ingredients, appealing to an array of consumer tastes. This diversification in products has significantly contributed to the rising popularity of nut-based spreads. Plant-based diets and products, including nut-based spreads, have witnessed widespread recognition, leading to their incorporation into both retail and foodservice establishments.
Modern consumers have become more discerning and health-conscious, demanding greater transparency regarding the contents of their food. Clean-label nut-based spreads provide a high level of transparency, fostering consumer trust. When individuals encounter a concise list of ingredients, often consisting of just nuts, and perhaps a hint of salt or natural sweetener, they are more likely to trust the product as a genuinely natural and wholesome option.
Clean-label products, including nut-based spreads, cater to individuals who prioritize their health and well-being. Many clean-label nut-based spreads are crafted exclusively from nuts, which are inherently nutritious, delivering protein, healthy fats, essential vitamins, and minerals. This alignment with health-conscious dietary choices has been a driving force behind their popularity.
Clean-label nut-based spreads are typically free from common allergens such as artificial additives, preservatives, and gluten. This makes them an appealing choice for people with food allergies or sensitivities. Clean-label products, with their straightforward and minimal ingredient lists, are naturally more allergen-friendly, serving the needs of a broader consumer base.
The clean-label trend also intersects with environmental consciousness. Many clean-label products, including nut-based spreads, are sourced from suppliers committed to sustainable farming practices, reducing the environmental impact. Consumers who prioritize both health and environmental responsibility appreciate the eco-friendly aspect of such products.
Allergen concerns and nut allergies exert a substantial restraint on the nut-based spreads market, impacting both consumers and manufacturers. As the prevalence of allergies to nuts, including peanuts and tree nuts, continues to rise, heightened awareness has prompted shifts in consumer behavior and preferences, introducing considerable challenges for the industry. A key challenge arising from allergen concerns is the demand for stringent allergen labeling and rigorous measures to prevent cross-contamination within nut-based spread production facilities.
Manufacturers are tasked with ensuring that their products carry clear labels indicating the presence of allergens and any potential risk of cross-contact during the production process. This adds intricacy to manufacturing procedures and can elevate overall production costs, as it necessitates the implementation of rigorous quality control measures to meet regulatory requirements.
Furthermore, allergen concerns can profoundly affect consumer trust in nut-based spread products. Individuals with allergies or parents of allergic children may opt to avoid these products entirely, resulting in a limited potential customer base. This can significantly impact product sales, particularly as consumers with allergies are unable to incorporate nut-based spreads into their diets due to safety concerns.
The nut-based spreads market faces a notable challenge in the form of fluctuating nut prices, which affect both producers and consumers alike. Nuts, like almonds, peanuts, cashews, and hazelnuts, are fundamental ingredients in nut-based spreads, and their prices can experience significant variability due to a multitude of factors.
Global demand for nuts, propelled by their reputation as wholesome snacks and valuable recipe components, constitutes another crucial determinant of price fluctuations. As awareness of the health benefits of nuts continues to grow among consumers, demand surges, often placing upward pressure on nut prices. Economic factors further contribute to these fluctuations, as economic upturns tend to raise disposable income levels, encouraging greater demand for pricier nuts utilized in nut-based spreads.
The implications of price fluctuations in the nut-based spread market are manifold. Firstly, they significantly impact production costs for manufacturers. When nut prices soar, production expenses also rise, potentially squeezing profit margins. Manufacturers are then faced with the decision to either absorb these added costs or pass them on to consumers in the form of increased prices for nut-based spreads.
The global nut based spreads market is segmented based on product, distribution channel and region.
The peanut segment held 34.5% in the global market share. Peanut-based spreads, most notably peanut butter, maintain a strong and enduring presence in the nut-based spread market, and their demand remains robust for various compelling reasons. Foremost among these is the versatile and readily accessible nature of peanut butter.
From children who relish peanut butter and jelly sandwiches to fitness enthusiasts and individuals adhering to plant-based or vegetarian diets, peanut butter stands out as a beloved choice that caters to a wide array of dietary preferences. This broad demographic appeal has sustained the demand for peanut-based spreads, establishing them as a household favorite in North America and other regions. As per the U.S. Department of Agriculture, a cup of peanuts contains approximately 828 calories. Therefore, the increasing use of peanuts in spreads is increasing by the manufacturers.
In January 2023, WOW Life Science introduced its new line of peanut butter products. As to the corporate statement, the internal innovation team conducted extensive customer research and sought guidance from experts before creating the first peanut butter with superfoods in India. Packed with these superfoods, magnesium, vitamin E, and omega 3 as well as WOW Life Science's peanut butter protein. They are completely natural and free of sugar, emulsifiers, palm oil, and preservatives.
The North America nut based spreads market held the largest market share of 40.3% in 2022 in the nut based spreads market analysis. A variety of influencing factors that have influenced the surroundings led to the substantial expansion witnessed in the North American market for nut-based spreads. Rising focus on healthy products among U.S. customers is a major factor contributing to the market growth in the region.
The spreads that contain nuts are well known for being rich in nutrients. Consumers are turning to nut-based spreads as a nourishing and organic option as they become more health-conscious and want to make better dietary choices. Additionally, the trend toward clean-label and transparent ingredient lists has significantly influenced the demand for nut-based spreads.
Many consumers are concerned about the quality and origin of ingredients in their food products. Nut-based spreads, typically comprising just nuts and minimal natural additives, align perfectly with the desire for clean, simple, and easily recognizable ingredients. This transparency and clean-label appeal have bolstered the trust that consumers place in nut-based spreads.
In March 2023, The Wricley Nut Products Company has announced the debut of a new direct-to-consumer brand of nut butters made entirely of natural ingredients. The consumer brand, known as Philadelphia Nut Butter Company, will market its cashew, almond, and peanut butters directly to consumers through its new website.
The major global players in the market include Nestle SA, The J.M. Smucker Company, Hormel Foods Corporation, Ferrero Group, The Hershey Company, B&G Foods, Conagra Brands, The Hain Celestial Group, KRAFT Heinz Company and Happy Jars.
The nut-based spread market witnessed a multifaceted impact during the COVID-19 pandemic. In the initial phases, the market experienced a surge in demand as consumers stockpiled pantry-stable products, including nut-based spreads. The pandemic's disruption to supply chains created challenges in sourcing raw materials and efficiently distributing finished products. As the pandemic unfolded, the market adapted to shifting consumer preferences.
With a growing focus on health and wellness, nut-based spreads gained popularity due to their nutritional content, rich in protein and healthy fats. This preference for healthier options has remained, reflecting the enduring impact of the pandemic. While logistics hurdles were encountered, the market showcased resilience by emphasizing sustainability, innovation, and online distribution to cater to evolving consumer demands.
The Russia-Ukraine conflict carries the potential to affect the nut-based spread market in diverse ways. An immediate concern centers on disruptions within supply chains, given Ukraine's significant role as a sunflower seed producer, a vital ingredient in numerous nut-based spreads. Any disturbances in the availability of sunflower seeds may result in price fluctuations and supply constraints for manufacturers.
The situation underscores the importance of diversifying supply chains and preparing for contingencies within the industry. Geopolitical tensions can introduce fluctuations in global markets. Export restrictions, tariffs, or trade disruptions may influence the international distribution of nut-based spread products, potentially influencing pricing and market accessibility.
Furthermore, global economic uncertainties stemming from geopolitical conflicts have the potential to shape consumer spending habits. Economic instability can lead to changes in consumer choices, which, in turn, might impact the demand for premium nut-based spread products. Manufacturers may need to tailor their strategies to navigate evolving market dynamics and respond to geopolitical challenges anticipated in the foreseeable future.
The global nut-based spreads Market Report would provide approximately 52 tables, 53 figures and 202 Pages.
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