全球麵包市場 - 2023-2030
Global Flatbread Market - 2023-2030
大餅在世界各地被用作主食。由於大餅營養價值高，健康飲食的日益普及正在增加對大餅的需求。小麵包用於各種食品應用，包括披薩和三明治。對這些簡便食品的需求不斷成長也促進了新產品的推出。 2020年10月，美國烘焙咖啡連鎖速食休閒餐廳Panera Bread宣布推出扁麵包披薩新產品線。
大餅生產和加工的新發展正在積極推動市場成長。例如，2021 年 6 月，麵粉處理專家 Muhlenchemie 開發了一個扁麵包工具包。開發了一系列新的酵素系統，可改善烘焙小麵包的麵粉。工具包中提供了各種類型的改良劑，有助於製備更高品質的麵包。
對清潔標籤產品的需求不斷增加，推動了清潔標籤扁麵包的推出。例如，2022 年 9 月，加拿大植物性食品產業 Daiya 宣布推出首款植物性且無過敏原的大餅。這款美味又方便的植物性產品有三種不同的口味可供選擇，包括蘑菇、焦糖洋蔥和無花果、無肉義大利香腸式碎塊、烤辣椒、羽衣甘藍和番茄、葵花籽香蒜醬和芝麻菜。
2022 年 6 月，Kontos 宣佈在其 Greek Lifestyle 品牌大餅中推出首款風味品種——大蒜，減少碳水化合物並提高蛋白質含量。該公司還推出了 Rustics Collection，這是一種橢圓形馕餅，有兩種口味：坦杜里烤餅、坦杜里大蒜烤餅和披薩餅皮。
2023 年 5 月，印度食品品牌 Geeta's 推出了新系列 Roti Flatbreads，擴大了產品範圍。全新柔軟有彈性的 Roti Flatbreads 可即食或加熱，有兩種口味可供選擇，例如甜洋蔥、辣椒粉和五種種子。
2022 年 7 月，地中海食品供應商 Dina Foods 擴大了大餅系列，推出了包括 Tannour 大餅在內的新產品。產品以正宗石爐烘烤，質地輕盈細緻。該產品在家庭和食品服務領域與咖哩或塔吉鍋一起用作快餐。
2023 年 6 月，全球家族食品服務公司 Rich Products 宣布推出 Cheesy Pull Apart Flatbread。大餅上舖有馬蘇里拉起司、切達起司等，並撒上義大利香草。由於其省力省時的特性，該產品在各種食品服務和餐廳中越來越受歡迎。快餐店和便利商店經營者正在積極購買該產品，增加了市場銷售。
Global Flatbread Market reached US$ 43.7 billion in 2022 and is expected to reach US$ 70.7 billion by 2030, growing with a CAGR of 6.2% during the forecast period 2023-2030.
Flatbread is used as a staple food in various regions of the world. The increasing adoption of a healthy diet is improving the demand for flatbread due to its high nutritional benefits. Flatbread is used in various food applications including pizza and sandwiches. Rising demand for these convenient foods also improves the launch of new products. In October 2020, Panera Bread, an American chain store of bakery-cafe fast-casual restaurants, announced the launch of a new product line offering flatbread pizzas.
The new developments in the production and processing of flatbread are positively driving the market growth. For instance, in June 2021, Muhlenchemie, a flour treatment specialist, developed a toolkit for flatbread. A new series of enzyme systems was developed that improve flours for baking flatbreads. Various type of improvers that help in the preparation of better quality flatbread is present in the toolkit.
Increasing demand for clean-label products is improving the launch of clean-labelled flatbreads. For instance, in September 2022, Daiya, a Canadian plant-based food industry announced the launch of its first-ever plant-based and allergen-friendly flatbread. The tasty and convenient plant-based product is available in three different flavours including mushroom, caramelized onion and fig, meatless Italian sausage style crumbles, roasted pepper and kale and tomato, sunflower seed pesto and arugula.
Report Insights Covered Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter's Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights.
Flatbreads are widely used in various applications to prepare ready-to-eat food products such as pizza and sandwiches. Consumers are widely appreciating the new and innovative flatbread launches for their use in quick meal preparations. With the increased consumer craving for healthy and tasty products, manufacturers are introducing flatbreads with healthy ingredients in numerous flavours to meet the consumer demand.
In June 2022, Kontos, announced the launch of the first flavoured variety - garlic - in its Greek Lifestyle brand of flatbreads, with reduced carbs and improved protein content. The company also introduced Rustics Collection, an oval-shaped naan flatbread with two flavours, tandoori naan, tandoori garlic naan and pizza crust.
In May 2023, Geeta's, an Indian food brand, expanded its product offering with the launch of a new range of Roti Flatbreads. The new soft and flexible Roti Flatbreads, are ready to eat or can be heated and are presented in two flavour varieties, such as sweet onion and paprika and five seeds.
Hectic lifestyles and the busy schedules of the global population are increasing the demand for convenient and quick meals. Flatbreads are used as major products in the preparation of various quick meals. With the increasing demand for quick and convenient food, product manufacturers are launching new products into the market to satisfy the rising demand among end-users.
In July 2022, Dina Foods, a Mediterranean foods supplier, expanded its flatbread range with the introduction of new products including Tannour flatbread. The product is baked in an authentic stone oven for a light and delicate texture. The product is being used as a quick meal alongside curries or tagines at the household level and food service sectors.
In June 2023, Rich Products, a global, family-owned food service company announced the launch of Cheesy Pull Apart Flatbread. The flatbread is topped with mozzarella, cheddar and others and sprinkled with Italian herbs. The product is gaining popularity in various food services and restaurants due to its labour and time-saving nature. Quick-service restaurants and convenience store operators are actively buying this product, increasing the market sales.
The flatbread market is a highly competitive market with the presence of numerous market players on a global basis. In addition to the large scale of excisting market players, many new players are entering the market. The presence of large competitors decreases the individual market sales of the companies.
To sustain in the highly competitive market, there is a continuous R&D taking place among the major markets to release better and improved products to attract more consumers. The launch of innovative and healthy products such as multigrain, low carbs and gluten-free flatbreads is resulting in an increase in the final product. The high cost can decrease the market demand among price sensitive consumers, hindering market growth.
The global flatbread market is segmented based on product, type, distribution channel, application and region.
The global flatbread market is segmented based on type into gluten flatbread and gluten-free flatbread. The increasing gluten intolerance cases worldwide are increasing the demand for gluten-free flatbreads. According to the Celiac Disease Foundation 2023, it is estimated that celiac disease affects 1 in 100 people worldwide. The increasing prevalence of gluten allergy is driving the demand for gluten-free products, including flatbreads.
The new product launches boost the segment growth. For instance, in January 2023, Nairn's, a preserved bakery goods manufacturer, announced the launch of Gluten-Free Sourdough Flatbread. The product is made with gluten-free wholegrain oats. These flatbreads are high in fibre and free from artificial additives making it a healthier option.
North America dominated the global flatbread market. Developed countries such as U.S. and Canada have an increased demand for the fast-food industry with high consumption rates. Busy lifestyles and tight schedules in this region result in high demand for convenient food that is ready-to-eat. The region has a high demand for pizza, sandwiches and other food products that use flatbread in their preparations.
The increased demand for these products positively helped in the launch of flatbreads featuring the highly demanded flavors of the product. In February 2023, Tim Hortons, a Canadian multinational coffeehouse and restaurant chain, announced the launch of a new Flatbread Pizza in Calgary with various flavors including Pepperoni, Cheese, and Chicken Parmesan.
The presence of major market players strengthens the regional market growth. Further, the new product launches positively drive market growth. For instance, in September 2020, American Flatbread, announced Meatless Evolution, the launch of a New Line of Plant-Based Pizzas. The product offerings include plant-based pizza products with both traditional and non-dairy cheese options made with organic wheat, pea protein and other ingredients.
The major global players in the market include: Tyson Foods Inc., Gruma, S.A.B. De C.V., Ole Mexican Foods Inc., Atoria's Family Bakery, Evron Foods Ltd., Klosterman Baking Company, Kontos Foods Inc., Signature Flatbreads Ltd, American Flatbread Company and Stonefire.
The outbreak of the COVID-19 pandemic moderately impacted the global flatbread market. The pandemic created challenges for manufacturers in sourcing the raw materials required to produce flatbreads. There was a temporary halt in the processing units due to a reduced workforce and limited material availability.
The disruptions in the distribution channels negatively impacted the market growth due to the reduced reach of product supply to the end-user. In addition, the strict government regulations resulted in the shutdown of multiple food service sectors and restaurants that use high quantities of flatbreads, badly impacting the market growth.
The flatbread has a greater advantage of better shelf-life compared to conventional bread products and can be widely used in the preparation of quick and easy meals. During the pandemic, the shutdown of food outlets increased the food preparations at the household level. The demand for flatbread from the household sector positively impacted the market growth.
The Russia-Ukraine war had a negative impact on many industrial sectors, including food and food service sectors. The interrupted supply chain activities and distribution channels due to war conditions created a huge impact on the demand-supply chain conditions, creating challenges in sourcing the raw materials and distributing the final product to the end-users. The war created import and export trade disruptions, resulting in economic disturbances.
The global flatbread market report would provide approximately 69 tables, 64 figures and 230 Pages.
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