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市場調查報告書

商品編碼

1359940

全球調味水市場 - 2023-2030

Global Flavored Water Market - 2023-2030

出版日期: 2023年10月11日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述：

2022年，全球調味水市場規模達156億美元，預計2030年將達到339億美元，2023-2030年預測期間複合年成長率為10.2%。

由於消費者對健康生活方式的日益偏好，調味水市場預計將擴大。由於水、果汁和其他飲料等清澈的流質飲食可以快速消化，並且不會在腸道中留下未消化的殘留物，因此試圖過上更健康生活方式的人們正在嘗試將流質飲食涵蓋他們的飲食習慣中。

經過調味或添加水果的水提供了一杯涼水的所有水分以及所選成分的活潑、甜美和濃鬱的味道。許多人受到添加可口口味的影響而多喝水。因此，用額外的成分調味水可以使其更美味，甚至增加營養。

美國商業雜誌《富比士》估計，到 2022 年，54% 的消費者將比 2010 年更關心他們選擇的食品和飲料的營養價值。這一事實包括 63% 的 50 歲及以上消費者。因此，消費者對健康生活方式的日益成長推動了調味水的發展。

動態：

健康與保健的上升趨勢

消費者健康意識的不斷增強是推動調味水市場的關鍵因素之一。由於人們越來越擔心肥胖、糖尿病和其他與高糖攝取相關的健康問題，許多人正在積極尋找更健康的飲料選擇。這個問題可以透過調味水解決，它提供了一種美味且填充的選擇，幾乎不添加糖。更大的健康和保健運動中最重要的次趨勢之一是推動減少糖的消費。由於調味水可以提供美味的口感體驗，且不含蘇打水、果汁和其他甜味飲料中常見的過量糖分，因此調味水提供了一種誘人的替代品。

上述事實使其成為那些希望減少糖攝入量的人的理想選擇，無論是為了減肥還是改善整體健康。此外，許多消費者減少糖的攝取量並注意卡路里的攝取量。對於那些想要享受美味飲料而又不想在飲食中添加額外卡路里的人來說，調味水產品是一個不錯的選擇，因為它們通常含有很少或不含卡路里。這支持了減肥的努力和消耗更少的空卡路里的普遍願望。

多種口味選擇

提供的多種口味是推動調味水市場的主要因素之一。與傳統的白水不同，調味水有多種誘人的口味，可以滿足各種消費者的喜好。水果風味、草本風味、植物風味和異國風味是這些風味的一些例子。由於調味水市場上有各種各樣的口味，任何人都可以找到自己喜歡的東西。

為了保持其產品令人興奮和新穎，調味水公司經常添加季節性或潮流驅動的口味。例如，消費者可能會在夏季遇到西瓜或柑橘混合口味，而在秋季，公司可能會推出蘋果肉桂或五香梨等口味。由於這種季節性輪換，消費者保持了嘗試新產品的興趣和動力。

一些調味水品牌允許客戶設計獨特的風味組合。他們可能會提供風味增強劑或濃縮物，人們可以將其添加到水中以根據自己的喜好客製化風味。喜歡嘗試口味的顧客會發現個人化的這一方面特別有吸引力。

調味水中添加劑和人造甜味劑的使用

為了模仿水果或其他天然成分的味道，一些調味水產品使用人造香料。這些合成化學物質模仿天然的味道來創造人造香料。儘管監管機構普遍認為它們是安全的，但一些消費者更喜歡更健康的替代品。

一些調味水產品使用阿斯巴甜、三氯蔗糖或糖精等人工甜味劑來增加甜味而不增加熱量。儘管這些甜味劑已獲得 FDA 批准並提供無糖替代品，但仍引發了爭論並引發了與健康相關的問題。由於所謂的健康風險或回味，一些消費者寧願避免人工甜味劑。

同樣，為了延長某些調味水產品的保存期限，也可以使用人工防腐劑。這些防腐劑的目的是防止腐敗並保持產品新鮮度。例子包括山梨酸鉀和苯甲酸鈉。某些消費者喜歡不含這些添加劑的產品，儘管它們在法律限制範圍內使用被認為是安全的。

The market for flavoured water is anticipated to expand due to consumers' growing preference for healthy lifestyles. Since clear liquid diets like water, juices, and other beverages are quickly digested and leave no undigested residue in the intestine, people who are attempting to live healthier lifestyles are attempting to incorporate liquid diets into their eating habits.

Water that has been flavoured or fruit-infused provides all the hydration of a cool glass of water and the lively, sweet, and tangy flavours of the selected ingredients. Many people are influenced to drink more water by adding palatable flavours. Thus, flavouring water with additional ingredients can make it more palatable and even add nutrients.

American business magazine Forbes estimates that in 2022, 54% of consumers will be more concerned about the nutritional value of their food and beverage selections than they were in 2010. The respective fact includes 63% of consumers aged 50 and over. Thus, a growing consumer preference for a healthy lifestyle fuels the development of flavoured water.

Dynamics:

Rising Trend of Health and Wellness

The growing consumer awareness of health and wellness is one of the key factors propelling the flavoured water market. Many people are actively looking for healthier beverage options due to growing concerns about obesity, diabetes, and other health issues linked to high sugar consumption. The issue is addressed by flavoured water, which provides a tasty and filling option with little to no added sugar. One of the most significant sub-trends within the larger health and wellness movement is the push for reduced sugar consumption. Because it can deliver a flavorful taste experience without the excessive sugars frequently found in sodas, fruit juices, and other sweetened beverages, flavoured water offers an alluring alternative.

The above fact makes it a desirable option for those wishing to reduce their sugar intake, whether for the purpose of losing weight or improving their general health. Moreover, many consumers reduce their intake of sugar and watch their calorie intake. Flavoured water products are a great option for people who want to enjoy a flavorful beverage without adding extra calories to their diet because they typically contain very few or no calories. This supports efforts to lose weight and the general desire to consume fewer empty calories.

Diverse Flavor Options

The wide range of flavours that are offered is one of the main factors driving the flavoured water market. Contrary to conventional plain water, flavoured water is available in a variety of tantalizing flavours to suit a variety of consumer preferences. Fruit-infused, herbal, botanical, and exotic flavours are some examples of these flavours. Any individual can find something they like due to the wide range of flavours available in the flavoured water market.

In order to keep their product offerings exciting and novel, flavoured water companies frequently add seasonal or trend-driven flavours. For instance, consumers might come across flavours like watermelon or citrus blends during the summer, while during the autumn, companies might introduce apple cinnamon or spiced pear variants. Consumers are kept interested and motivated to try new products due to this seasonal rotation.

Some flavoured water brands let customers design unique flavour combinations. They might provide flavour enhancers or concentrates that people can add to their water to customize the flavour to their preferences. Customers who enjoy experimenting with flavours will find this aspect of personalization to be especially appealing.

Usage of Additives and Artificial Sweeteners in Flavored Water

To mimic the flavour of fruits or other natural ingredients, some flavoured water products use artificial flavorings. These synthetic chemicals that mimic the flavour of natural to create the artificial flavours. Even though regulatory agencies generally recognize them as safe, some consumers favor products that are more wholesome alternative.

Some flavoured water products use artificial sweeteners like aspartame, sucralose, or saccharin to add sweetness without adding calories. Despite being FDA-approved and providing a sugar-free alternative, these sweeteners have generated debate and raised health-related issues. Due to alleged health risks or an aftertaste, some consumers prefer to avoid artificial sweeteners.

Similarly, to increase the shelf life of some flavoured water products, artificial preservatives may also be used. These preservatives are included to stop spoilage and preserve product freshness. Examples include potassium sorbate and sodium benzoate. Certain consumers prefer products without these additives, even though they are thought to be safe when used within legal restrictions.

Segment Analysis:

The global flavored water market is segmented based on type, flavor, packaging, distribution channel, application, and region.

Increase in Demand for Flavored Bubbly and Fizzy Hydration Products

A growing number of people prefer the sparkling varieties because of their flavour, fizz, and health advantages. Several companies, including Nestle Pure Life, offer a variety of fruit-flavored products with no calories or sweeteners. The market's leading companies are introducing new products to meet the shifting needs of consumers who care about their health. For instance, PepsiCo introduced Bubly, a sparkling water with no sugar, in Australia in May 2023.

In its history of doing business in Australia, the company has never introduced a beverage other than one of its main brands. With the May 2023 U.S. release of Topo Chico Sabores, a line of premium sparkling waters made with real fruit juice and herbal extracts, Topo Chico expanded its market beyond the mineral water category. Additionally, over the past few years, a rise in the quantity of bottled water commercial advertisements has significantly increased brand recognition.

Geographical Penetration:

High Demand from Consumers in North America

The primary driver of the market in North America is the growing consumer preference for healthy alternatives to soft drinks. Consumers are being persuaded to drink flavored water due to advantages like increased intake, improved digestion, and improved bone and heart health.

Due to the presence of established brands and new entrants vying for market share, the North American market is extremely competitive. Major companies have been the dominant forces in the region, including Topo Chico, LaCroix, San Pellegrino, and Dasani Sparkling. Additionally, it is anticipated that the simple availability of this product across distribution channels will accelerate the growth of this market.

COVID-19 Impact Analysis:

Due to rising health concerns during the COVID-19 pandemic, the market experienced rapid growth. Because lockdowns and restrictions prevented many people from eating out or drinking on the go, many turned to flavored water as a practical and healthy alternative for their at-home hydration needs.

As a result, flavoured water sales increased in grocery stores and online marketplaces. Customers searching for flavoured water products increasingly used e-commerce sites, which resulted in a significant increase in online sales for both well-known brands and up-and-coming competitors. E-commerce promoted the expansion of subscription services for flavoured water.

Russia-Ukraine War Impact Analysis:

The supply chain for the ingredients and materials used in flavoured water production could be hampered by war. Manufacturers may experience shortages or higher costs if important suppliers are situated in the affected areas or depend on transportation routes that pass through the conflict zone.

If flavored water manufacturing facilities are situated in Ukraine or Russia, they might experience operational difficulties like labor shortages, infrastructure damage, or transportation problems that would reduce production and distribution. Trade limitations or sanctions that have an impact on global trade can result from geopolitical tensions. Trade barriers may exist for flavoured water brands who export to or import from Russia or Ukraine, which could have an impact on their market presence.

By Type

Still
Sparkling

By Flavor

Lemon
Watermelon
Orange
Strawberry
Others

By Packaging

Bottle
Can
Box
Pouch
Others

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
E-Commerce
Others

By Application

Beverage
Brewery
Health and Wellness
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On February 15, 2023, Centr Enhanced, a sparkling water with a combination of nootropic and adaptogenic ingredients, was introduced by Kyowa Hakko U.S.A., Inc., a producer of fermented amino acids & branded ingredients, in collaboration with CENTR Brands Corp. The product makes the claims that it will lessen stress, improve mood, and increase energy and focus.
On January 19, 2023, Flow Vitamin-Infused Water has been launched by Flow Beverage Corp. in Canada. Vitamin-Infused Flow Water is an excellent source of zinc and has 120% of the daily recommended value of vitamin C. It is made with organically certified ingredients and contains no sugar, calories, or preservatives.
On June 14, 2022, Albertsons Companies' Soleil Sparkling Water brand collaborated with Library Collective to relaunch its carbonated waters with eye-catching new packaging designs and internet-focused Gen-Z culture.

Competitive Landscape

The major global players in the market include: Nestle, PepsiCo, Inc. Talking Rain, The Coca-Cola Company, Hint, Inc., National Beverage Corp., Spindrift, KeurigDr Pepper, Inc., Sanpellegrino S.P.A., and Saratoga Spring Water Company.

Why Purchase the Report?

To visualize the global flavored water market segmentation based on type, flavor, packaging, distribution channel, application, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of flavored water market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global flavored water market report would provide approximately 77 tables, 82 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavor
3.3. Snippet by Packaging
3.4. Snippet by Distribution Channel
3.5. Snippet by Application
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Trend of Health and Wellness
  - 4.1.1.2. Diverse Flavor Options
- 4.1.2. Restraints
  - 4.1.2.1. Usage of Additives and Artificial Sweeteners in Flavored Water
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Still*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sparkling

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Lemon*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Watermelon
8.4. Orange
8.5. Strawberry
8.6. Others

9. By Packaging

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2. Market Attractiveness Index, By Packaging
9.2. Bottle*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Can
9.4. Box
9.5. Pouch
9.6. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets and Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. E-Commerce
10.5. Others

11. By Application

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.1.2. Market Attractiveness Index, By Application
11.2. Beverage*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Brewery
11.4. Health and Wellness
11.5. Others

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Spain
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Nestle*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Talking Rain
14.3. PepsiCo, Inc.
14.4. The Coca-Cola Company
14.5. Hint, Inc
14.6. Spindrift
14.7. National Beverage Corp
14.8. Sanpellegrino S.P.A.
14.9. KeurigDr Pepper, Inc
14.10. Saratoga Spring Water Company (*LIST NOT EXHAUSTIVE)

15. Appendix

15.1. About Us and Services
15.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

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FAQ

全球調味水市場 - 2023-2030

Global Flavored Water Market - 2023-2030

概述 ：

動態：

健康與保健的上升趨勢

多種口味選擇

調味水中添加劑和人造甜味劑的使用

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

第 5 章：產業分析

第 6 章：COVID-19 分析

第 7 章：按類型

第 8 章：依口味

第 9 章：按包裝

第 10 章：按配銷通路

第 11 章：按應用

第 12 章：按地區

第13章：競爭格局

第 14 章：公司簡介

第 15 章：附錄

Overview: