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市場調查報告書

商品編碼

1352143

全球染髮劑市場 - 2023-2030

Global Hair Color Market - 2023-2030

出版日期: 2023年09月27日 | 出版商:

DataM Intelligence | 英文 202 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年全球染髮劑市場規模達241億美元，預計2030年將達373億美元，2023-2030年預測期間複合年成長率為5.6%。

越來越多的人採用獨特和創造性的方式來增強自己的外觀和個性，其中髮色為實現新外觀提供了多功能和臨時的選擇。不同的髮色品牌提供多種不同的顏色、色調和技術，讓人們可以嘗試不同的風格。此外，透過社群平台提高染髮產品的品牌認知度和影響力，提高人們對染髮成分及其對頭髮的影響的認知，進一步支持了消費者的傾向，進一步推動了市場的發展。

亞太地區是全球染髮劑市場成長的地區之一，由於其人口眾多、可支配收入水平高以及受韓國美容趨勢影響的美容標準不斷提高，該地區佔據了一半以上的市場佔有率。例如，2023 年 1 月 3 日，源自植物染料的染髮劑、消費者對化妝品生產的永續性和安全性的認知不斷增強，促使對更安全的選擇（例如天然染髮劑）的需求增加。研究人員正在回顧天然染髮劑過程中使用的歷史應用。

動力學

人口老化與灰色覆蓋

頭髮變白的現象確實是推動永久性染髮劑市場成長的重要因素。隨著個體年齡的成長，他們的頭髮自然失去色素沉著，促使出現灰髮或白髮。這種自然過程促使對能夠有效遮蓋白髮並恢復更年輕和充滿活力的外觀的染髮產品的需求增加。這一趨勢促使人們開發出多種客製化的永久染髮產品，以滿足希望維持或改變髮色的消費者的需求。

人們經常尋求永久性著色劑作為灰色覆蓋的持久解決方案。臨時或半永久顏色選項，永久著色劑提供更強烈和持久的顏色效果。它們含有更強、更持久的彩色顏料，可以更深入地滲透到頭皮中，有效覆蓋白髮並提供一致的顏色。

染髮技術的進步也在推動永久性染色劑的成長方面發揮了至關重要的作用。製造商開發出創新配方，可提供充滿活力、持久的色彩，同時最大限度地減少對頭髮的傷害。這些進步包括使用滋養和調理成分，幫助保持頭髮健康並防止過度乾燥或斷裂

不斷上升的時尚和美容趨勢

人們對個人化護髮的日益重視極大地影響了近年來的髮色趨勢。許多人現在正在尋求量身定做的染髮解決方案，以滿足他們特定的頭髮要求並符合他們的個人喜好。消費者需求的轉變推動了可自訂染髮產品的開發，使個人能夠打造獨特且個性化的外觀。

例如，2023 年 1 月 5 日，髮色開始轉向更自然、柔和的金色。流行趨勢不再是華麗的金髮，而是轉向自然的金棕色色調。重點是增強自然色彩並實現小麥色、燕麥色的金色金色外觀。隨著冬季的臨近，最受歡迎的髮色將是蜂蜜金棕色，這是金髮和黑髮的美麗融合。

化學處理且耗時

漂白粉和直髮劑可以改變髮幹的結構。這種結構變化會使頭髮變得更加多孔並且容易受損。化學處理會促使頭髮水分大量流失，促使頭髮幹燥且容易捲曲。脆弱的髮幹更容易斷裂，尤其是在梳理或造型時。經過化學處理的頭髮會變得脆弱，更容易折斷或分叉。

透過漂白獲得的明亮或非常規的髮色可能會相對較快地褪色，需要經常修飾。保持所需的顏色通常需要持續的治療和修飾，這可能既耗時又昂貴。有些人可能會對染髮產品中使用的化學物質產生過敏反應，促使不適或皮膚問題。達到所需的顏色可能需要多次治療，結果可能會根據起始髮色和狀況而有所不同。

有些人會對染髮產品產生過敏反應或敏感。在使用任何染髮劑之前進行斑貼測試至關重要，以確保不會產生破壞性反應。除此之外，頭髮顏色也會影響頭髮的整體健康狀況。過度或頻繁的染色處理會削弱頭髮結構，促使頭髮幹燥、分叉和整體頭髮損傷。

Overview

Global Hair Color Market reached US$ 24.1 Billion in 2022 and is expected to reach US$ 37.3 Billion by 2030, growing with a CAGR of 5.6% during the forecast period 2023-2030.

Rising adoption of unique and creative ways to enhance their appearance and personality in which hair color provides versatile and temporary options for achieving a new look. Different hair color brands offer a wide range of different colors, shades and techniques so that people can experiment with different styles. Moreover, rising brand recognition and influence of hair coloring products through social platforms, increasing awareness regarding the hair color ingredients and their effects on the hair further supports the inclination of consumers, is further driving the market.

Asia-Pacific is one of the growing regions in the global hair color market covering more than half of the market due to its large population, high levels of disposable income and rise in beauty standards influenced by K-beauty trends. For instance, on 3 Jan 2023, hair color derived from plant-based dyes, growing consumer awareness towards sustainability and safety in the production of cosmetics, led to increased demand for more safer options such as natural hair coloring agents. Researchers are reviewing historical applications that are used in the process of natural hair dye.

Dynamics

Aging Population and Gray Coverage

The phenomenon of greying hair has indeed been a significant factor driving the growth of the permanent hair color market. As individuals age, their hair naturally loses pigmentation, resulting in the emergence of grey or white hair. This natural process led to an increased demand for hair color products that can effectively cover greying hair and restore a more youthful and vibrant appearance. This trend has prompted the development of a wide range of permanent hair color products tailored to meet the needs of consumers looking to maintain or change their hair color.

People often seek permanent colorants as a long-lasting solution for grey coverage. Temporary or semi-permanent color options, permanent colorants provide more intense and lasting color results. They contain stronger and more durable color pigments that penetrate deeper into the hair scalp and effectively covering grey hairs and providing consistent color throughout.

Advancements in hair color technology have also played a crucial role in driving the growth of permanent colorants. Manufacturers have developed innovative formulas that deliver vibrant, long-lasting color while minimizing damage to the hair. These advancements include the use of nourishing and conditioning ingredients that help maintain hair health and prevent excessive dryness or breakage

Rising Fashion and Beauty Trends

The growing emphasis on personalized hair care has significantly influenced hair color trends in recent times. Many individuals are now seeking tailored hair color solutions that address their specific hair requirements and align with their personal preferences. This shift in consumer demand has driven the development of customizable hair color products, enabling individuals to craft unique and personalized looks.

For instance, on 5 Jan 2023, there was a shift towards more natural and toned-down blonde hair colors. Instead of flashy blondes, the trend is moving towards a natural golden-brown shade. The focus is on enhancing the natural color and achieving a wheaty, oaty golden blonde look. As the winter month comes in approaches, the most in-demand hair color will be honey-gold bronde, which is a beautiful blend of blonde and brunette.

Chemical Treatment and Time-Consuming

Bleaching powder and straighteners can alter the structure of the hair shaft. This structural change can make the hair more porous and prone to damage. Chemical treatments can lead to significant moisture loss from the hair, leaving it dry and prone to frizz. Weakened hair shafts are more susceptible to breakage, especially during brushing or styling. Chemically treated hair can become brittle, making it more likely to snap or split.

Bright or unconventional hair colors achieved through bleaching may fade relatively quickly, requiring frequent touch-ups. Maintaining the desired color often requires ongoing treatments and touch-ups, which can be time-consuming and costly. Some individuals may experience allergic reactions to the chemicals used in hair color products, leading to discomfort or skin issues. Achieving the desired color may require multiple sessions and results can vary depending on the starting hair color and condition.

Some individuals experience allergic reactions or sensitivities to hair color products. It is crucial to perform a patch test before making use of any hair color to make certain there are no destructive reactions. In addition to this, hair color can have an effect on the general fitness of the hair. Excessive or frequent color treatments can weaken the hair structure and lead to increased dryness, split ends and overall hair damage.

Segment Analysis

The global hair color market is segmented based on product, form, distribution channel, end-user and region.

Rise of Vibrant and Unconventional Hair Colors

Vibrant and unconventional hair colors gained huge popularity, such as pastels, neons and vivid shades, have surged in recent years. To achieve catchy looks, bleaching the hair is often necessary. The demand for effective and reliable bleaching products has increased. Bleaching products enhance the hair color journey by providing customizable options to individuals.

For instance, on 14 Jun 2023, Bleaching hair is a sensitive process so proper expertise consultation is required for achieving optimal results without damaging hair. Professional bleaches, designed for salon use, are formulated with superior ingredients and offer stronger lifting power compared to drug store bleaches. When used correctly, professional bleaches provide even lightening and non-brassy tones with minimal damage to the hair. It is important to wear a mask and protective gloves when handling bleaching products to ensure safety. Opting for a dust-free powder bleach is recommended as it reduces the risk of inhaling toxic chemicals.

Geographical Penetration

Social Media Platform and Influencer Boosts the Market

Asia-Pacific is among the growing regions in the global hair color market covering more than 1/3rd of the market and countries like China, Japan, South Korea and India have the highest production and development growth in hair color products. Social media platforms are one of the powerful channels for sharing beauty trends and inspirations. Influencers and beauty bloggers play a crucial role in promoting hair color products.

For instance, on 20 March 2023, Seoul, South Korea, is indeed a major hub for beauty and fashion and visiting a hair salon there can be a trendy and popular activity for tourists. The influence of K-Pop and K-Beauty has made Seoul a hotspot for beauty enthusiasts from around the world. Many hairstyles sported by K-Pop idols and celebrities inspire individuals to follow these trends. Korean hair salons are often referred to as "miyeongshil" and they are known for their skilled hairstylists and cutting-edge techniques.

Competitive Landscape

The major global players include: Avon Products, Combe Inc, Coty Inc, Kao Corporation, L" Oreal, Revlon Inc, Unilever Group, The Estee Lauder Companies Inc, Procter & Gamble, Godrej.

COVID-19 Impact Analysis

Salons temporarily closed or operating at limited capacity during lockdowns and social distancing measures, many individuals turned to DIY hair coloring at home. This trend was driven to maintain their hair color or experiment with new looks while unable to visit professional salons. As a result, there was a surge in the demand for at-home hair color products, including boxed dyes and temporary color sprays.

The pandemic influenced consumers when it came to hair color. The government-imposed lockdown so people spend more time spent at home, some individuals felt more comfortable trying bold and unconventional hair colors they might not have considered before. Like many other sectors, the hair color industry also experienced disruptions in the supply chain during the pandemic. Lockdowns, restrictions on movement and international shipping challenges affected the availability of certain hair color products and ingredients. Economic instability leads to an increased price of the product that affects the growth of the market.

Many salons adapted new technologies and started offering virtual consultations and educational resources to assist their clients with home hair coloring. Hair professionals provided guidance on product selection, application techniques and color maintenance tips through video calls and online tutorials. These virtual interactions helped bridge the gap between clients and hairstylists, ensuring that individuals could still receive expert advice while unable to visit salons.

Russia- Ukraine War Impact

Ukraine is a main manufacturer and exporter of numerous chemical compounds that are used for the preparation of hair colors. The struggle can disrupt the deliver chain, main to shortages and charge will increase for essential chemical substances and uncooked substances utilized in diverse industries, including cosmetics, prescribed drugs and manufacturing. Sanctions and trade disruptions can lead to restrictions on the export of chemicals from Russia and Ukraine. This can affect global markets and industries that rely on these chemicals.

Geopolitical tensions and uncertainties make long-term planning and investments in the chemicals sector more challenging. Companies are investing or expanding operations in the region. During the conflict, environmental regulations and safety standards is not adequately enforced. This can lead to environmental pollution and long-term ecological damage, affecting both local communities and the chemical industry.

By Product

Bleachers
Highlighters
Permanent Colorants
Semi-Permanent
Temporary
Others

By Form

Powder
Creams
Others

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Others

By End-User

Women
Men

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 4 Jan 2023, Surya Brasil introduced a revamped made in India for henna hair care in which includes shampoo and conditioners that has harmless ingredient such as sugarcane and beetroot. Created specifically for Indian scalp and hair.
On 15 Mar 2023, DayGlo launched a new product called Elara Luxe which has a new fluorescent pigment derived from plants. It has a fusion of nature and technology and is biodegradable. These make them ideal for a large range of applications that include temporary hair color.
On 6 Oct 2022, Material Science company Unseen Beauty launched color-changing hair products. The color changes with respect to temperature and light. The color shades range from kaleidoscopic and Borealis.

Why Purchase the Report?

To visualize the global hair color market segmentation based on product, form, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of hair color market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global hair color market report would provide approximately 69 tables, 70 figures and 203 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Form
3.3. Snippet By Distribution Channel
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Aging Population and Gray Coverage
  - 4.1.1.2. Rising Fashion and Beauty Trends
- 4.1.2. Restraints
  - 4.1.2.1. Chemical Treatment and Time-Consuming
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Bleachers*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Highlighters
7.4. Permanent Colorants
7.5. Semi-Permanent
7.6. Temporary
7.7. Others

8. By Form

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
8.2. Powder*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Cream
8.4. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Stores
9.5. Others

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Women*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Men

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Avon Products*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Combe Inc
13.3. Coty Inc
13.4. Kao Corporation
13.5. L" Oreal
13.6. Revlon Inc
13.7. Unilever Group
13.8. The Estee Lauder Companies Inc
13.9. Procter & Gamble
13.10. Godrej

LIST NOT EXHAUSTIVE