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全球醫療保健市場中的虛擬和擴增實境 - 2023-2030

Global Virtual and Augment Reality in Healthcare Market - 2023-2030

出版日期: 2023年09月27日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

醫療保健市場趨勢中的虛擬和擴增實境表明，由於技術進步和人工智慧的使用不斷增加，服務的推出不斷增加。在 360 度虛擬實境體驗中，使用者可以與周圍環境互動並改變周圍環境。在具體的現實之上，它增加了一個互動層，為事件廣告提供了多種機會。

此外，由於技術、應用程式和組件的可用性不斷提高以及市場上軟體數量的增加，以及研發的增加，虛擬和擴增實境產品在醫療保健領域的採用不斷增加，正在推動虛擬和擴增實境產品的發展。醫療保健市場規模的現實。

由於該領域的不斷進步，市場對北美地區產品的需求不斷成長。 Real Response、Microsoft、Laerdal Medical 和 Koninklijke Philips NV 等重要競爭對手在市場上積極運作。

動力學

擴大採用虛擬實境進行模擬培訓，推動醫療保健市場中虛擬實境和擴增實境的成長

AR/VR 技術的使用在醫療保健產業中顯著成長。透過使用 VR 模擬，外科醫生可以提前規劃手術，預測可能危及患者的情況，並經常進行微創治療。此外，VR和AR在遠距醫療服務和創傷後壓力症候群管理方面的應用也分別取得了突破。

旅遊業和行銷領域對 AR 技術的使用有所成長，該技術允許用戶掃描二維碼來存取更多內容或媒體。這些代碼現在出現在小冊子、廣告以及藝術品的邊緣。由於上述說法，預計市場將在整個預測期內處於領先地位。

VR 在醫療保健領域的不斷進步和應用為市場成長創造了機會

研究人員正在進行多項研究，以發現利用虛擬實境的新穎應用。 2023 年 6 月 22 日，Northwell 首次使用 ImmersiveTouch 的尖端手術規劃技術，可產生患者解剖結構的增強和虛擬實境 3D 模型，以改善可視化、個性化手術解決方案並增強患者溝通紐約州萊諾克斯山醫院。

FDA 批准的系統會匯入常見的影像檔案（例如 CT 和 MRI 影像），以立即建立患者解剖結構的虛擬 3D 模型。這些發展透過簡化個人化數位藍圖、手術指導和重建硬體的生產，縮短了術前準備和手術之間的間隔。此類研究和進步將促使醫療保健領域虛擬和擴增實境的成長。

與醫療保健領域的虛擬和擴增實境相關的技術限制將阻礙市場的成長

醫療保健領域的虛擬實境和擴增實境面臨著一些課題，其中之一是技術限制。對這個涵蓋廣泛用例的大類別的反應反映了這一點。 VR 裝置的尺寸可能會阻止某些人在特定的醫療保健環境中使用它們。其他人可能會發現袖珍 PC 只能透過行動 VR 平台提供如此多的沉浸感。

由於設備解析度和電腦限制，一些醫療中心可能還面臨限制。 VRARA 數位健康委員會的成員正在為這些問題制定短期解決方案。我們確信，由於莫耳定律和市場競爭，該領域的規模和功率也將隨著時間的推移而進步。

Overview

The virtual and augment reality in healthcare market trends show rising services launches owing to the rising technological advancements and usage of AI. In a 360-degree virtual reality experience, users can interact with and alter their surroundings. Over concrete reality, it adds an interactive layer that enables several chances for event advertising.

Furthermore, rising adoption of products for virtual and augment reality in healthcare due to the rising availability of technology, application and component and increase in the number of software in the market, and an increase in the research and development is driving up the virtual and augment reality in healthcare market size.

The market is experiencing a growth demand for products from North American areas as a result of the rising advancements in this field. With significant competitors like Real Response, Microsoft, Laerdal Medical, and Koninklijke Philips N.V. actively operating in the market.

Dynamics

Increasing adoption of Virtual Reality for Simulation Training Drive the Growth of the Virtual and Augment Reality in Healthcare Market

The use of AR/VR technologies has grown significantly in the healthcare industry. With the use of VR simulation, surgeons may plan operations in advance, anticipate situations that might endanger patients, and frequently do less invasive treatments. Additionally, breakthroughs have been made in the use of VR and AR for tele-health services and for the management of post-traumatic stress disorder, respectively.

Tourism and marketing have seen a growth in the usage of AR technologies, which allow users to scan a QR code to access more content or media. These codes are now present in brochures, advertisements, as well as on the edges of artworks. The market is predicted to take the lead throughout the forecast period as a consequence of the aforementioned claims.

Rising Advancements and Applications of VR in Healthcare Creates Opportunities for the Growth of the Market

Several researches are being conducted by researchers for discovering novel applications utilizing virtual reality. On June 22, 2023, the cutting-edge surgical planning technology from ImmersiveTouch, which generates augmented and virtual reality 3D models of patients' anatomies for improved visualization, personalized surgical solutions, and enhanced patient communication, is being used for the first time by Northwell Lenox Hill Hospital in New York State.

The FDA-approved system imports common imaging files, such as CT and MRI images, to instantly create a virtual 3D model of a patient's anatomy. These developments shorten the interval between preoperative preparation and surgery by streamlining the production of personalized digital blueprints, surgical guidance, and reconstructive hardware. These kind of research and advancements will lead to growth of virtual and augment reality in healthcare.

Technical limitations Associated with Virtual and Augment Reality in Healthcare will hamper the growth of the market

Several challenges are linked with the virtual and augment reality in healthcare one of them is technical limitations. Responses to this large category, which covers a wide range of use cases, reflect this. The size of VR devices may prevent some people from using them in specific healthcare contexts. Others may find that a pocket-sized PC can only offer so much immersion through mobile VR platforms.

Some medical centers may additionally face restrictions due to device resolution and computer constraints. Members of the VRARA Digital Health Committee are developing short-term solutions to these problems. We are certain that as a result of Moore's law and market competitiveness, both size and power will advance over time in this field as well.

Segment Analysis

The global virtual and augment reality in healthcare market is segmented based component, application, technology, end user and region.

Owing to High Demand, the Services from Component Segment Accounted for Approximately 57.7% of the Virtual and Augment Reality in Healthcare Market Share

The services category from components held the largest market share in 2022 and is expected to maintain its dominance over the forecast period due to a growth in surgical or medical simulation training worldwide, amongst the population. Numerous services are currently available in the market including medical or educational training for students , nurses or doctors specially on simulation training platform services. In order to provide students and healthcare providers with access to the virtual training.

For instance on March 7, 2023, an innovative virtual reality program for orthopedic training was announced by PrecisionOS, a top provider of medical education simulation. A comprehensive reference designed for all residency schemes in North America and abroad has been created by the company. The curriculum, developed with collaboration from several surgeon educators, is intended to improve the way surgical fellows are trained while also making it more current and supportive of skill development and milestones in surgical training.

Geographical Penetration

North America Accounted for Approximately 38.5% of the Market Share in 2022, Owing to the Strong Presence of Major Players and Increasing Healthcare Infrastructure Investment

Due to the rising need for virtual and augment reality in healthcare for knowledge purpose in healthcare, manufacturers in North America have chances of increasing their operations. There are many producers and suppliers in North America and owing to the quick economic growth of the region, industrial production has expanded, driving the demand for virtual and augment reality in healthcare for treatment.

Increasing expenditure on healthcare and rising adoption among end users, advancement of technologies for component or technology, and increase in pharmaceutical business establishment across the region are also contributing to the growth of virtual and augment reality in healthcare market share of this region.

It is also anticipated that the main healthcare organizations' and enterprises' collaborative research projects as well as new product development, which constantly seeks to improve available simulation training alternatives, will contribute to the expanding demand. Individuals are becoming more aware of various advanced products that are being utilized for providing better services, leading to the expansion of the market in this region. The above-mentioned factors further proves the dominance of North America on a global scale.

Competitive Landscape

The major global players in the virtual and augment reality in healthcare market include Real Response, Microsoft, Laerdal Medical, CAE Healthcare Inc., GE HealthCare, Koninklijke Philips N.V., Fundamental Surgery, ImmersiveTouch, Inc., PrecisionOS and Atheer, Inc among others.

COVID-19 Impact Analysis

Russia Ukraine Conflict Analysis

Due to the low prevalence as well as absence of major market participants in this region, it is predicted that the Russia-Ukraine conflict will not have a significant effect on the worldwide virtual and augment reality in healthcare market. The growth of the global virtual and augment reality in healthcare market, however, is anticipated to be relatively unaffected by the import and export of raw materials over the forecast period.

By Component

Software
Hardware
Services

By Technology

Augment Reality
Virual Reality
Mixed Reality

By Application

Patient Care Mangement
Medical Training and Education
Fitness
Others

By End User

Hospitals
Diagnostic Centers
Ambulatory Surgical Centers

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- U.K.
- France
- Spain
- Italy
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On January 19, 2023, the creation of vrClinicals for Nursing, a fully immersive virtual reality (VR) nursing training experience aimed at enhancing practice preparedness, was announced by Wolters Kluwer, Health, and Laerdal Medical. The National League for Nursing (NLN) created evidence-based scenarios for vrClinicals that imitate a genuine hospital setting and include demanding components like multiple patient scenarios and interruptions in order to better prepare students for providing high-quality patient care.
On May 18, 2023, PrecisionOS is proud to announce the release of their new shoulder simulation module. PrecisionOS is an established supplier of virtual reality orthopedic surgery education. This instructional module, which is sponsored by CONMED, intends to inform students of the pertinent theories relating to rotator cuff restoration. Medical institutions can provide residents and fellows with the chance to learn arthroscopic double-row rotator cuff restoration in a realistic, risk-free setting with the help of this module.
On January 17, 2020, in its first training solutions for Microsoft HoloLens 2, CAE Healthcare says it would incorporate holographic, model-based physiology in its patient simulators. By presenting 3D, interactive cardiac, circulatory and respiratory systems that help learners visualize human anatomy, mixed reality applications will speed up learning.

Why Purchase the Report?

To visualize the global virtual and augment reality in healthcare market segmentation based on component, application, technology, end user and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of virtual and augment reality in healthcare market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global virtual and augment reality in healthcare market report would provide approximately 53 tables, 54 figures and 195 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Component
3.2. Snippet by Application
3.3. Snippet by Technology
3.4. Snippet by End User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing adoption of Virtual Reality for Simulation Training
  - 4.1.1.2. Rising Novel Product Launches
- 4.1.2. Restraints
  - 4.1.2.1. Technical limitations Associated with Virtual and Augment Reality in Healthcare
- 4.1.3. Opportunity
  - 4.1.3.1. Rising Advancements and Applications of VR in Healthcare
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Forces Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Component

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 7.1.2. Market Attractiveness Index, By Component
7.2. Software *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Hardware
7.4. Services

8. By Technology

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 8.1.2. Market Attractiveness Index, By Applicationl
8.2. Augment reality*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Virtual reality
8.4. Mixed Reality

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Patient Care Mangement *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Medical Training and Education
9.4. Fitness
9.5. Others

10. By End User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End User
- 10.1.2. Market Attractiveness Index, By End User
10.2. Hospitals *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Diagnostic Centers
10.4. Ambulatory Surgical Centers

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. U.K.
  - 11.3.7.3. France
  - 11.3.7.4. Spain
  - 11.3.7.5. Italy
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 12.4.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 12.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End User
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.5.1. Brazil
  - 12.4.5.2. Argentina
  - 12.4.5.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Real Response *
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Microsoft
13.3. Laerdal Medical
13.4. CAE Healthcare Inc.
13.5. GE HealthCare
13.6. Koninklijke Philips N.V.
13.7. Fundamental Surgery
13.8. ImmersiveTouch, Inc.
13.9. PrecisionOS
13.10. Atheer, Inc

LIST NOT EXHAUSTIVE