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市場調查報告書
商品編碼
1336707

全球功能飲料市場 - 2023-2030

Global Functional Beverages Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

2022年，全球功能飲料市場規模達到1304億美元，預計到2030年將達到3251億美元，2023-2030年預測期間年複合成長率為12.1%。在預測的幾年中，預計消費者對食用添加了氨基酸、維生素和礦物質等營養成分的功能性飲料的健康優勢的認知不斷提高，這將導致市場需求的增加。

功能性飲料是指超越基本補水功能，由於含有各種功能性成分而提供額外健康益處的一類飲料。這些飲料的配方是為了解決特定的健康問題或提供增強的營養價值。它們旨在促進整體健康、支持特定的身體功能並改善健康結果。

營養飲料結合了營養和藥物元素，提供超出其基本營養價值的健康益處。它們可能含有已證明對健康有益的生物活性化合物和功能成分。健康飲料是旨在增強整體健康和福祉的飲料。它們通常含有維生素、礦物質、抗氧化劑或其他支持特定健康功能的功能成分。

市場動態

與碳酸飲料相比，對健康飲料的需求不斷成長，推動了功能飲料市場的發展

碳酸飲料通常含有高糖分，這引起了人們對肥胖、糖尿病和其他健康問題的擔憂。消費者正在尋找更健康的替代品，既能補充水分，又不添加過多的糖。對含有維生素、礦物質、抗氧化劑、益生元、益生菌和天然提取物等功能性成分的飲料的需求顯著成長。

消費者擴大尋找標籤乾淨透明、標明天然成分、不含人工添加劑的飲料。功能性飲料通常符合這些標準，與成分複雜的碳酸飲料相比，它們成為更具吸引力的選擇。根據 Euromonitor International 的數據，2020 年全球功能飲料所有管道的總銷量成長下降了 3%。

對非酒精飲料的日益成長預計將促進功能性飲料市場的發展

全球健康趨勢導致消費者偏好轉向更健康的生活方式，包括減少飲酒。注重健康的消費者正在尋找具有功能性益處的非酒精飲料，以支持他們的健康。人們越來越意識到與過量飲酒相關的潛在健康風險，例如肝損傷、心血管問題和成癮，鼓勵消費者探索非酒精替代品。

不斷變化的社會規範和文化轉變使非酒精飲料在各種場合（包括社交聚會、工作活動和用餐場合）更容易被社會接受和渴望。市場上非酒精飲料（包括功能性飲料）的供應量和種類激增。消費者現在可以獲得多種選擇，以滿足不同的品味和偏好。

傳統飲料的競爭正在阻礙功能飲料市場

碳酸軟飲料、果汁和其他非功能性飲料等傳統飲料已流行多年，產生了強烈的消費者偏好和品牌忠誠度。這些既定的偏好可能使功能性飲料難以獲得市場佔有率。傳統飲料為消費者所熟悉，其口味已被廣泛接受。

與某些含有優質成分或特殊配方的功能性飲料相比，傳統飲料的價格通常較低。對價格敏感的消費者可能會選擇更實惠的傳統選擇。傳統飲料擁有完善的分銷網路，在雜貨店、便利店和餐館廣泛銷售。相比之下，功能性飲料，尤其是新品牌或利基產品，其配銷通路可能有限，消費者更難獲得。

COVID-19 影響分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態（包括大流行期間和大流行後的價格變化，與新冠疫情前情景進行比較）、供需譜（需求和供應變化）供應由於貿易限制、封鎖和後續問題）、政府舉措（政府機構振興市場、部門或行業的舉措）和製造商戰略舉措（此處將介紹製造商為緩解新冠疫情問題所做的努力）。

COVID-19 影響

2020 年 6 月，80% 的消費者表示，由於 COVID-19，他們計劃更加健康地飲食。研究表明，維生素 C 和歐米伽 3 是與免疫健康最相關的成分。這場大流行提高了功能性飲料的知名度，尤其是線上上商店和健康商店網站上。隨著消費者習慣於線上購買產品，預計到 2022 年，此次疫情將加速功能性飲料線上市場的發展。社交距離準則可能會在 2022 年部分時間繼續有效，因此線上銷售額預計將保持高位。

目錄

第 1 章：方法和範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：市場定義和概述

第 3 章：執行摘要

  • 市場片段（按產品類型）
  • 市場摘要（按最終用戶）
  • 市場摘要（按配銷通路）
  • 市場摘要（按地區）

第 4 章：市場動態

  • 市場影響因素
    • 司機
      • 與碳酸飲料相比，對健康飲料的需求不斷成長
      • 對非酒精飲料的偏好不斷上升
    • 限制
      • 來自傳統飲料的競爭
    • 機會
    • 影響分析

第 5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第 6 章：COVID-19 分析

  • COVID-19市場分析
    • 新冠疫情爆發前的情景
    • 新冠疫情期間的情景
    • 新冠疫情后的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商戰略舉措
  • 結論

第 7 章：按產品類型

  • 能量飲品
  • 功能性果汁
  • 功能水
  • 乳製品替代飲料
  • 其他

第 8 章：最終用戶

  • 運動員
  • 健身生活方式用戶
  • 其他

第 9 章：按配銷通路

  • 超市/大賣場
  • 便利店
  • 網上銷售
  • 其他

第 10 章：按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第 11 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 12 章：公司簡介

  • PepsiCo Inc
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Amway Corporation
  • The Coca-Cola Company
  • Danone SA
  • Monster Beverage Corporation
  • JAB Holdings Company
  • General Nutrition Centers Inc.
  • The Hain Celestial Group Inc.
  • Fonterra Co-operative Group
  • Red Bull GmbH

第 13 章：附錄

簡介目錄
Product Code: FB195

Market Overview

Global Functional Beverages Market reached US$ 130.4 billion in 2022 and is expected to reach US$ 325.1 billion by 2030 growing with a CAGR of 12.1% during the forecast period 2023-2030. In the forecast years, it is projected that rising consumer awareness of the health advantages of consuming functional beverages fortified with nutrients such as amino acids, vitamins, and minerals would lead to increased market demand.

Functional beverages refer to a category of beverages that go beyond basic hydration and provide additional health benefits due to the inclusion of various functional ingredients. These beverages are formulated to address specific health concerns or offer enhanced nutritional value. They are designed to promote overall well-being, support specific bodily functions, and improve health outcomes.

Nutraceutical beverages combine elements of nutrition and pharmaceuticals, offering health benefits beyond their basic nutritional value. They may contain bioactive compounds and functional ingredients with demonstrated health benefits. Health drinks are beverages designed to enhance overall health and well-being. They often contain vitamins, minerals, antioxidants, or other functional ingredients that support specific health functions.

Market Dynamics

Growing Demand for Healthier Drinks as Compared to Carbonated Drinks is Driving the Functional Beverages Market

Carbonated drinks are often associated with high sugar content, which has raised concerns about obesity, diabetes, and other health issues. Consumers are looking for healthier alternatives that provide hydration without excessive added sugars. The demand for beverages with functional ingredients such as vitamins, minerals, antioxidants, prebiotics, probiotics, and natural extracts has grown significantly.

Consumers are increasingly looking for beverages with clean and transparent labeling, indicating natural ingredients and no artificial additives. Functional beverages often meet these criteria, making them a more attractive option compared to carbonated drinks with complex ingredient lists. According to Euromonitor International, the total volume growth across all channels of functional beverages tracked was down 3% globally in 2020.

Rising Inclination Towards Non-Alcoholic Beverages is Expected to Foster the Functional Beverages Market

The global health and wellness trend has led to a shift in consumer preferences towards healthier lifestyle choices, including reducing alcohol consumption. Health-conscious consumers are seeking non-alcoholic beverages that offer functional benefits to support their well-being. Increased awareness of the potential health risks associated with excessive alcohol consumption, such as liver damage, cardiovascular issues, and addiction, has encouraged consumers to explore non-alcoholic alternatives.

Changing social norms and cultural shifts have made non-alcoholic beverages more socially acceptable and desirable in various settings, including social gatherings, work events, and dining occasions. The market has witnessed a surge in the availability and variety of non-alcoholic beverages, including functional beverages. Consumers now have access to a diverse range of options that cater to different tastes and preferences.

Competition from Traditional Beverages is Hindering the Functional Beverages Market

Traditional beverages like carbonated soft drinks, fruit juices, and other non-functional beverages have been popular for many years, leading to strong consumer preferences and brand loyalty. These established preferences can make it challenging for functional beverages to gain market share. Traditional beverages are familiar to consumers, and their taste profiles have been widely accepted.

Traditional beverages often have lower price points compared to some functional beverages that contain premium ingredients or specialized formulations. Price-sensitive consumers may opt for more affordable traditional options. Traditional beverages have well-established distribution networks and are widely available in grocery stores, convenience stores, and restaurants. In contrast, functional beverages, especially newer brands or niche products, may have limited distribution, making them less accessible to consumers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

COVID-19 Impact

In June 2020, 80% of consumers said they were planning to eat or drink more healthily because of COVID-19. Research suggests that vitamin C and omega 3 are the ingredients most associated with immune health. The pandemic has increased the visibility of functional beverages, especially in online stores and health store websites. The pandemic is expected to accelerate the online market for functional beverages in 2022 as consumers become accustomed to buying their products online. Social distancing guidelines are likely to remain in effect for part of 2022, so online sales are expected to remain high.

Segment Analysis

The global functional beverages market is segmented based on product type, end-user, distribution channel, and region.

By End-User, The Fitness Lifestyle Segment is Estimated to have Significant Growth During the Forecast Period

Fitness lifestyle users, including athletes, fitness enthusiasts, and health-conscious individuals, prioritize their well-being and actively seek products that support their fitness goals and active lifestyles. Functional beverages align with their health-conscious choices, as these drinks often contain ingredients that aid in hydration, energy, recovery, and overall well-being.

Athletes and fitness enthusiasts look for beverages that can improve their performance and endurance during workouts and physical activities. Functional beverages with ingredients like electrolytes, amino acids, and natural energy boosters cater to this need. The main factor influencing the performance of athletes in response to hydration is the environment temperature. In temperate climate, dehydration by 1-2% of body mass has no effect on endurance performance when the exercise duration is around 90 min, but performance is impaired when the level of dehydration is higher than 2% of body mass and the exercise duration is longer than 90 min.

Geographical Analysis

Asia Pacific is The Fastest Growing Market in The Functional Beverages Market

Asia Pacific is home to a significant portion of the global population, with several countries experiencing steady population growth. The region's large and diverse consumer base presents immense opportunities for the functional beverages market. Economic growth in many Asian countries has resulted in an increase in disposable income levels. As a result, consumers have more spending power and are willing to invest in healthier and premium beverages, including functional beverages.

Rapid urbanization in Asia Pacific has led to changing lifestyles, with more people adopting fast-paced and stressful routines. Functional beverages that offer hydration, energy, and health benefits cater to the needs of busy urban dwellers. The popularity of Western functional beverages, such as sports drinks, energy drinks, and health-oriented juices, has grown in Asia Pacific, driving local demand for these products.

Competitive Landscape

The major global players in the market include: PepsiCo Inc, Amway Corporation, The Coca-Cola Company, Danone SA, Monster Beverage Corporation, JAB Holdings Company, General Nutrition Centers Inc., The Hain Celestial Group Inc., Fonterra Co-operative Group, and Red Bull GmbH.

Why Purchase the Report?

  • To visualize the global functional beverages market segmentation based on product type, end-user, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of functional beverages market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global functional beverages market report would provide approximately 61 tables, 60 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Product Type
  • 3.2. Market Snippet, by End-User
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Demand for Healthier Drinks as Compared to Carbonated Drinks
      • 4.1.1.2. Rising Inclination Towards Non-Alcoholic Beverages
    • 4.1.2. Restraints
      • 4.1.2.1. Competition from Traditional Beverages
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Energy Drinks*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Functional Juices
  • 7.4. Functional Water
  • 7.5. Dairy Alternative Beverages
  • 7.6. Others

8. By End-User

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 8.1.2. Market Attractiveness Index, By End-User
  • 8.2. Athletes*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Fitness Lifestyle Users
  • 8.4. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarket/Hypermarket*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Sales
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. PepsiCo Inc*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Amway Corporation
  • 12.3. The Coca-Cola Company
  • 12.4. Danone SA
  • 12.5. Monster Beverage Corporation
  • 12.6. JAB Holdings Company
  • 12.7. General Nutrition Centers Inc.
  • 12.8. The Hain Celestial Group Inc.
  • 12.9. Fonterra Co-operative Group
  • 12.10. Red Bull GmbH

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us