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市場調查報告書
商品編碼
1336695
全球假日公園軟體市場 - 2023-2030Global Holiday Park Software Market - 2023-2030 |
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全球假日公園軟體市場在 2022 年達到 8990 萬美元,預計到 2030 年將達到 1.377 億美元,2023-2030 年預測期間年複合成長率為 5.5%。
在過去的五年裡,四分之一的成年人參觀過英國的度假公園和中心,凸顯了在旅遊業和整體經濟面臨挑戰的時期,市場的韌性。不斷成長的戶外度假活動以及快速成長的野餐和其他旅遊活動支持了全球度假公園軟體市場的成長。
近年來,先進和改善的旅遊基礎設施的顯著發展以及豪華設施和服務的可用性引發了假日公園的需求。由於遊客的增加以及社交媒體和網際網路的影響,公眾越來越意識到在家舒適露營的好處。
現代、升級的旅遊基礎設施的發展以及豪華設施和服務的可及性顯著成長
2019 年,全球國際遊客數量為 15 億人次,比上一年成長 4%,預計 2020 年將繼續成長,使旅遊業成為一個充滿活力和彈性的行業,特別是考慮到當前的不確定性。就外國遊客人數而言,中東地區在 2019 年成長最快(+8%),成長速度幾乎是全球平均水平的兩倍。亞洲和太平洋地區的成長有所下降,但仍快於世界其他地區,其中外國遊客成長了 5%。
此外,更多的遊客可能會推動假日公園市場的發展,因為根據美國露營地公司(Kampgrounds of America, Inc.) 2019 年發布的一項研究,67% 的顧客認為豪華露營提供了獨特的戶外體驗,63% 的顧客想要的設施和便利設施並非如此。可以露營,56% 的人希望住在不尋常的住宿中。因此,日益增多的豪華露營活動為假日公園軟體市場帶來了蓬勃發展的機會。
數位化盛行
各個領域數位化不斷推進。越來越多的住宿介紹會在網上進行。現在,數位化技術已用於酒店預訂,適合移動設備的網站至關重要。因此,數位技術被用來與遊客互動。您網站的整合聊天功能可增強用戶體驗,同時加快呼叫中心的營運速度。
自動郵件系統和數位訪客環境都用於發送和存儲通知。由於勞動力危機,許多營運活動正在實現自動化。例如,使用 PIN 或藍牙操作的智慧鎖、通過車牌識別自動打開道閘以及在餐廳移動訂購食品和飲料。此外,上述邏輯刺激了全球假日公園軟體市場的擴張。
網路安全相關問題
隨著資訊技術 (IT) 的進步,數據洩露和網路犯罪的可能性也在增加。僅 2019 年前 9 個月就有 79 億條記錄因數據洩露而暴露,是 2018 年同期暴露記錄數量的兩倍多 (112%)。該資訊來自 RiskBased Security。隨著消費者數據的成長,旅遊業對數據洩露和網路犯罪的挑戰和擔憂也在迅速上升。
由於假日公園管理軟體和相關系統中保存著大量敏感數據,旅遊業日益成為網路犯罪分子的目標。近年來,多起引人注目的數據洩露事件對旅遊業的公司產生了影響。
COVID-19 疫情對假日公園軟體行業產生了重大不利影響。然而,自疫情爆發以來,由於航空業擴大使用假日公園軟體,市場不斷成長。此外,自 COVID-19 市場開放以來,成長迅速,預計該行業將經歷顯著擴張。
各組織正在採取一系列戰略行動來從 COVID-19 中恢復過來。為了推進假日公園軟體中使用的技術,參與者參與了各種研究和開發活動。
Global holiday park software market reached US$ 89.9 million in 2022 and is expected to reach US$ 137.7 million by 2030, growing with a CAGR of 5.5% during the forecast period 2023-2030.
Over the past five years, a quarter of adults have visited UK holiday parks and centers, highlighting the market's tenacity amid challenging times for the tourism sector and the overall economy. The growing outdoor holiday activities and rapidly rising picnic and other tourism activities supports the growth of the global holiday park software market.
The significantly rising development of advanced and improved tourism infrastructure and availability of luxurious amenities and services is triggering the demand of the holiday park in recent times. The public is becoming more aware of the benefits of home-comfortable camping due to an increase in tourists as well as the influence of social media and the internet.
Significant Growth in the Development of Modern, Upgraded Tourism Infrastructure and the Accessibility of Luxurious Amenities and Services
There were 1.5 billion international visitors globally in 2019. a 4% growth over the previous year, which is anticipated to continue in 2020, establishing tourism as a dynamic and resilient industry, particularly in light of the current uncertainty. In terms of foreign tourist arrivals, the Middle East experienced the fastest growth in 2019 (+8%), expanding at a rate that is almost twice as fast as the global average. Asia and the Pacific region's growth decreased but remained quicker than the rest of the world, with foreign arrivals up 5%.
Additionally, more tourists are likely to drive the holiday park market because, according to a Kampgrounds of America, Inc. study published in 2019, 67% of customers think glamping offers a distinctive outdoor experience, 63% want facilities and amenities that aren't available with camping, and 56 percent want to stay in unusual accommodations. Therefore, the growing glemping activities thrives the growth opportunities for the holiday park softwares in the market.
Digitalization's Prevailing Tendency
In various fields, digitalization is advancing. A growing amount of orientation for accommodations takes place online. Digital is now used to make hotel reservations, and mobile-friendly websites are crucial. As a result, digital technologies are used to interact with visitors. Your website's integrated chat features enhance the user experience while speeding up call center operations.
Both automated mail systems and digital guest environments are used to send and store notifications. Numerous operational activities are being automated as a result of the labor crisis. Examples include smart locks that operate using a PIN or Bluetooth, automatic barrier gate opening by license plate recognition, and mobile ordering of food and beverages at a restaurant. In addition, the above-described logic stimulates the expansion of the global holiday park software market.
Cybersecurity-Related Problems
The potential for data breaches and cybercrime has grown as information technology (IT) has advanced. 7.9 billion records were exposed due to data breaches in the first nine months of 2019 alone, which is more than double (112%) the amount of records exposed during the same period in 2018. This information comes from RiskBased Security. With the growth in consumer data, challenges and worries about data breaches and cybercrime are also rapidly rising in the tourism sector.
Due to the enormous volumes of sensitive data held in holiday park management software and related systems, the tourism industry is increasingly becoming a target for cybercriminals. Numerous high-profile data breaches in recent years have had an effect on the tourism sector's companies.
The COVID-19 epidemic has had a significant detrimental influence on the holiday park software sector. However, since the pandemic, the market has grown due to the growing use of holiday park software in the aviation industry. Additionally, growth has been rapid since the market opened with COVID-19, and it is anticipated that the industry will experience significant expansion.
Organizations are taking a number of strategic actions to recover from COVID-19. To advance the technology used in the holiday park software, the participants are engaged in a variety of research and development initiatives.
The global holiday park software market is segmented based on function, size and region.
Higher Capacities and Extensive Amenities Drives the Segmental Growth
Compared to lesser parks, major vacation resorts often have a higher capacity and can accommodate more tourists. These parks frequently need powerful software solutions to handle a bigger amount of reservations, check-ins, and guest services effectively since they must manage more visitors.
To accommodate a wide range of visitor interests, large vacation parks frequently offer a wide selection of amenities and facilities. Numerous lodging alternatives, leisure pursuits, dining establishments, entertainment places, and other features might be considered among these amenities. In order to provide a smooth visitor experience, software solutions help manage and optimise the operation of these facilities. As a result, with more than half of the segmental share, the large parks dominates the global market.
Digital Transformation Drives the Growth of the European Market
In order to maintain their competitiveness in the global tourism sector, European holiday park operators have been proactive in embracing digital change. They are aware of the value of modern technology in providing improved customer services, efficient operations, and data-driven decision-making.
In European countries, UK and Netherlands gaining the major attraction in the European holiday park software market. The need for distinctive, luxurious, customized, and sustainable travel experiences has fueled the emergence of alternative lodging choices including tiny homes, treehouses, and yurts. This trend has also been influenced by the growth of the sharing economy and the popularity of ecotourism. As a result, Europe has dominated the global market for holiday park software.
The major global players RMS Cloud, NewBook, Campspot, CampManager, GuestTracker, RezExpert, Recranet, Elite Dynamics, ParcVu Systems Ltd and RevControl.
The global holiday park software market report would provide approximately 61 tables, 56 figures and 181 Pages.
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