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市場調查報告書
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1336678

全球桑葚市場 - 2023-2030

Global Mulberry Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 118 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

桑樹市場在 2022 年達到 381 億美元，預計到 2030 年將達到 554 億美元，2023-2030 年預測期間年複合成長率為 4.8%。桑葚強化零食、能量棒和健康飲料可以吸引注重健康的消費者，從而推動市場需求。

桑葚富含潛在的健康因子，導致對桑葚營養保健品和膳食補充劑的需求不斷增加。人們對天然甜味劑的需求不斷成長，隨著人們向更健康的飲食習慣轉變，桑葚幹作為精製糖的美味且營養的替代品越來越受歡迎。

天然食品著色劑的使用在食品工業中越來越受歡迎，桑葚的深紫色使其成為天然著色劑的有吸引力的選擇。促進永續農業和桑葚等營養作物種植的支持性政府政策和舉措可能會促進桑葚市場的成長。

市場動態

人們對桑葚的健康益處的認知不斷提高，推動了市場的成長

消費者越來越意識到桑葚的營養價值和潛在的健康益處，市場需求不斷上升。桑葚富含抗氧化劑和礦物質，使其成為注重健康的消費者的選擇。桑葚因其營養成分和促進健康的特性而成為超級食品。消費者對超級食品的興趣日益濃厚，導致對桑葚的需求不斷成長。

人們對桑葚的健康益處的認知不斷提高，為將桑葚涵蓋功能性食品提供了機會。桑葚可以摻入各種功能性食品中，如能量棒、零食和健康飲料，推動市場成長。桑葚產品的製造商可以在行銷策略中利用桑葚的健康益處。突出桑葚的營養優勢可以提升品牌認知度並吸引注重健康的消費者。

對永續和環保產品的需求不斷成長推動市場成長

桑葚是蠶絲生產過程中必不可少的食物來源。隨著消費者和行業優先考慮永續發展，對來自桑蠶的環保絲綢的需求可能會增加，從而推動絲綢和桑葚的市場。桑葚市場可以受益於對可生物分解和永續包裝材料的需求。由於桑葉具有生物分解性和可再生性，已被探索作為一種環保的包裝替代品，為創新包裝解決方案創造機會並推動市場成長。

桑葚是一種永續且環保的食物來源，富含營養成分。對植物性、永續和營養豐富的食品原料的需求不斷成長，預計將推動桑葚在各種食品中的使用，從而支撐桑葚市場。桑樹種植通常採用永續農業方法，這符合消費者對永續採購日益成長的興趣。採用環保耕作方式有助於提高桑葚在市場上的吸引力。

桑樹種植的地理適宜性有限阻礙了市場成長

桑葚需要特定的氣候條件，包括適度的溫度和排水良好的土壤，以實現最佳生長。有限的地理適宜性限制了桑葚在全球市場的供應。桑樹種植集中在氣候適宜的特定地區。市場的大部分桑葚供應依賴這些地區，因此很容易受到天氣波動和可能擾亂生產的自然災害的影響。

由於地理適宜性有限，桑葚在某些地區有特定的生長季節，導致季節性供應。這種季節性可能導致供應波動，可能影響市場上的產品供應和定價。地理適宜性有限，導致不同地區的桑葚品質存在差異。品質不一致會影響消費者的認知和品牌信任，從而可能阻礙市場成長。

COVID-19 影響分析

疫情引發經濟不確定性，影響消費者購買力。市場對優質和高價桑葚產品的需求放緩。實體零售店的暫時關閉和酒店業的中斷對桑基產品的銷售產生了負面影響，導致市場暫時下滑。

然而，COVID-19 大流行加劇了消費者對健康和保健的關注。桑葚營養豐富，富含抗氧化劑，作為健康食品選擇而受到關注，推動了市場需求。此次疫情凸顯了糧食安全和永續農業的重要性。桑葚是一種營養豐富的食物來源，在當地市場中越來越重要，支持農業恢復力並促進自給自足。

目錄

第 1 章：方法和範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：定義和概述

第 3 章：執行摘要

  • 按類型分類
  • 自然片段
  • 按表格列出的片段
  • 按地區分類

第 4 章：動力學

  • 影響因素
    • 動力
      • 人們對桑葚的健康益處的認知不斷提高，推動了市場的成長
    • 限制
      • 桑樹種植的地理適宜性有限阻礙了市場成長
    • 機會
    • 影響分析

第 5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆發前的情景
    • 新冠疫情期間的情景
    • 新冠疫情后的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商戰略舉措
  • 結論

第 7 章：按類型

  • 黑色的
  • 白色的
  • 紅色的

第 8 章：本質

  • 有機的
  • 傳統的

第 9 章：按形式

  • 生的
  • 冷凍
  • 罐頭
  • 其他

第 10 章：按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第 11 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 12 章：公司簡介

  • BioSpectrum
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Fuji-Sangyo
  • Natural Factors
  • Specialty Natural Products Co.
  • Pure Ingredients Ltd
  • Twinstarts
  • Hunan Warrant
  • Geneham Pharmaceutical
  • Xian Xiaocao
  • Zhejiang Wecan Bio

第 13 章：附錄

簡介目錄
Product Code: FB6684

Market Overview

The Mulberry Market reached US$ 38.1 billion in 2022 and is expected to reach US$ 55.4 billion by 2030 growing with a CAGR of 4.8% during the forecast period 2023-2030. Mulberry-enhanced snacks, energy bars, and health drinks can appeal to health-conscious consumers, driving market demand.

Mulberries enriched with potential health factors lead to increasing demand for mulberry-based nutraceuticals and dietary supplements. There is a rising demand for natural sweeteners, and dried mulberries with the shift towards healthier eating habits are gaining traction as a delicious and nutritious alternative to refined sugars.

The use of natural food colorants is gaining momentum in the food industry, and mulberries' deep purple hue makes them an attractive option for natural coloring agents. Supportive government policies and initiatives promoting sustainable agriculture and the cultivation of nutritious crops like mulberries are likely to foster mulberry market growth.

Market Dynamics

Rising Awareness of Health Benefits of Mulberries Drives Market Growth

Consumers are becoming aware of the nutritional value and potential health benefits of mulberries, and their demand in the market is rising. Mulberries are enriched with antioxidants, and minerals, making them is choosing by health-conscious consumers. Mulberries are superfoods due to their nutrients and health-promoting properties. The rising interest in superfoods among consumers contributes to the growing demand for mulberries.

The increasing awareness of the health benefits of mulberries opens up opportunities for their inclusion in functional food products. Mulberries can be incorporated into various functional foods, such as energy bars, snacks, and health drinks, driving the market growth. Manufacturers of mulberry-based products can leverage the health benefits of mulberries in their marketing strategies. Highlighting the nutritional advantages of mulberries can enhance brand perception and attract health-conscious consumers.

Rising Demand for Sustainable and Eco-Friendly Products Drives Market Growth

Mulberries are an essential food source for silkworms in the silk production process. As consumers and industries prioritize sustainability, the demand for eco-friendly silk derived from mulberry-fed silkworms is likely to increase, driving the market for both silk and mulberries. The mulberry market can benefit from the demand for biodegradable and sustainable packaging materials. Mulberry leaves have been explored as an eco-friendly alternative for packaging due to their biodegradability and renewability, creating opportunities for innovative packaging solutions and driving market growth.

Mulberries are a sustainable and eco-friendly food source enriched with nutritional content. The increasing demand for plant-based, sustainable, and nutrient-rich food ingredients is expected to drive the use of mulberries in various food products, supporting the mulberry market. Mulberry cultivation is often practiced using sustainable agriculture methods, aligning with the rising consumer interest in sustainable sourcing. The adoption of environmentally friendly farming practices contributes to the appeal of mulberries in the market.

Limited Geographical Suitability of Mulberry Cultivation Hampers the Market Growth

Mulberries require specific climatic conditions including moderate temperatures and well-drained soil for optimal growth. The restricted geographical suitability limit the availability of mulberries in the global market. Mulberry cultivation is concentrated in specific regions with suitable climates. The market relies on these regions for the bulk of the mulberry supply, making it vulnerable to weather fluctuations, and natural disasters that could disrupt production.

Due to the limited geographical suitability, mulberries have a specific growing season in certain regions, resulting in seasonal availability. This seasonality can lead to fluctuations in supply, potentially affecting product availability and pricing in the market. The limited geographical suitability lead to variations in mulberry quality from different regions. Inconsistent quality can affect consumer perceptions and brand trust, potentially hindering market growth.

COVID-19 Impact Analysis

The pandemic induced economic uncertainty, affecting consumers' purchasing power. The market experienced a slowdown in demand for premium and higher-priced mulberry products. Temporary closure of physical retail outlets and disruptions in the hospitality industry negatively affected the sales of mulberry-based products, leading to a temporary decline in the market.

However, the COVID-19 pandemic has heightened consumers' focus on health and wellness. Mulberries are nutrient-rich and packed with antioxidants, and have gained attention as a healthy food option, driving their demand in the market. The pandemic highlighted the importance of food security and sustainable agriculture. Mulberries are a nutritious food source, that gained importance in local markets, supporting agricultural resilience and promoting self-sufficiency.

Segment Analysis

The global mulberry market is segmented based on type, nature, form, and region.

Growing Consumer Preference for Black Mulberry with a Wide Availability

The black segment is holding the largest share of the global mulberry market due to its widespread popularity among consumers worldwide. The market dominance of the black segment can be attributed to its higher demand and market presence. Consumers are preferring black mulberries for their rich flavor profile making them a sought-after choice for various culinary applications and as a standalone fruit.

Black mulberries are known for their high nutritional value rich in vitamins, and minerals are aligning with the growing trend of health-conscious eating. Their versatility in usage, availability in various regions, and cultural significance in certain areas are further boosting their position in the market. Robust marketing efforts and continuous product developments are also playing a vital role in promoting black mulberries, driving their popularity and market growth.

Geographical Analysis

Increasing Demand for Healthy and Natural Mulberry Products in North America

The North America region is dominating the global mulberry market, holding a prominent position in terms of market share and consumption. The region's favorable climate and suitable agricultural conditions are facilitating the cultivation and abundant production of mulberries. This is leading to a steady supply of fresh mulberries, meeting the demand of consumers both locally and in international markets.

Consumer preferences in the region are showing a strong inclination toward nutritious and natural food products, aligning with the health-conscious trend. The nutritional benefits of mulberries including their high antioxidant content and vitamins make them a sought-after superfood, driving their popularity and consumption in the region.

Competitive Landscape

The global mulberry market players include BioSpectrum, Fuji-Sangyo, Natural Factors, Specialty Natural Products Co., Pure Ingredients Ltd, Twinstarts, Hunan Warrant, Geneham Pharmaceutical, Xian Xiaocao, and Zhejiang Wecan Bio.

Why Purchase the Report?

  • To visualize the global mulberry market segmentation based on type, nature, form, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of the mulberry market level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The global mulberry market report would provide approximately 61 tables, 57 figures, and 118 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Nature
  • 3.3. Snippet by Form
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Awareness of Health Benefits of Mulberries Drives Market Growth
    • 4.1.2. Restraints
      • 4.1.2.1. Limited Geographical Suitability of Mulberry Cultivation Hampers the Market Growth
      • 4.1.2.2.
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porters Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Black*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. White
  • 7.4. Red

8. By Nature

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 8.1.2. Market Attractiveness Index, By Nature
  • 8.2. Organic*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Conventional

9. By Form

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 9.1.2. Market Attractiveness Index, By Form
  • 9.2. Raw*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Frozen
  • 9.4. Canned
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. BioSpectrum*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Fuji-Sangyo
  • 12.3. Natural Factors
  • 12.4. Specialty Natural Products Co.
  • 12.5. Pure Ingredients Ltd
  • 12.6. Twinstarts
  • 12.7. Hunan Warrant
  • 12.8. Geneham Pharmaceutical
  • 12.9. Xian Xiaocao
  • 12.10. Zhejiang Wecan Bio

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us