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汽車市場

市場調查報告書

商品編碼

1325367

全球豪華車市場 - 2023-2030

Global Luxury Car Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

2022年全球豪華車市場規模達到6724億美元，預計到2030年將達到10320億美元，2023-2030年預測期間年複合成長率為5.5%。

隨著新設計、產品發布和新參與者的出現，豪華汽車市場正在不斷發展。隨著亞太地區等快速發展地區收入的持續成長，全球豪華車市場。預計新興地區將成為預測期內全球市場的主要成長來源。

幾乎所有主要豪華汽車製造商都在全面採用電動汽車 (EV)。將電動汽車引入其產品系列還使汽車製造商能夠引入新的汽車技術。據估計，到 2030 年，電動汽車預計將佔所有豪華汽車銷量的 50% 至 60%。

市場動態

豪華汽車製造商擴大租賃計劃

對於有抱負的豪華車購買者來說，最大的擔憂之一是高昂的擁有成本。豪華汽車需要大量的維修和保養，以保持最佳狀態。高昂的維護成本可能成為新買家的潛在障礙。為了克服這個問題，豪華汽車製造商正在擴大其有吸引力的租賃選擇的範圍。

公司提供為期 24 至 48 個月的租賃，與購買融資相比，每月付款較低。每月付款計入維護和服務成本。租賃期結束時，客戶可以選擇延長租賃期或租賃具有類似有吸引力條款的另一輛車。豪華汽車製造商擴大租賃計劃擴大了潛在客戶群並創造了新的成長機會。

豪華車型引入新的裝飾級別

為了擴大潛在客戶群並增加對其品牌的興趣，豪華汽車製造商正在通過推出新產品來更新其產品陣容。梅賽德斯奔馳、寶馬和奧迪等大眾市場豪華汽車製造商正在通過推出更多入門級車型來擴大其產品組合，以吸引有抱負的首次購買者。

此外，豪華汽車製造商也在提高現有車型的裝飾水平。提高裝飾水平會導致同一型號的兩輛汽車之間產生相當大的價格差異，而較低的裝飾水平對買家來說是更有吸引力的選擇。不同價位的新裝飾級別的推出為汽車製造商帶來了新的成長機會。

改變消費者偏好

現代高密度城市化導致生活方式的改變，導致消費者偏好的轉變。在人口稠密的城市，停車限制、交通堵塞和高效公共交通系統的可用性使得一些高收入消費者不太願意擁有豪華汽車。

此外，基於應用程式的豪華計程車服務（例如 Uber Lux）的興起也影響了消費者的偏好。許多消費者，特別是城市地區的消費者，選擇依賴這些服務，而不是擁有和營運豪華汽車。向共享替代移動解決方案的轉變減少了對豪華車的需求。

COVID-19 影響分析

COVID-19 大流行導致汽車工廠暫時關閉，導致生產中斷。這些中斷導致豪華汽車的製造和交付延遲，影響了客戶的車型和選擇的可用性。這場大流行導致了向數位平台和線上汽車購買的轉變。豪華汽車製造商通過增加線上業務、提供虛擬展廳並為客戶提供非接觸式交付選項來適應這一流行病。

疫情過後，各主要市場的豪華車銷量均出現強勁反彈，主要得益於疫情期間積累的被壓抑的需求。由於消費者需求依然強勁，並且預計未來幾年將出現大幅成長，各公司正在通過推出新產品來逐步擴大其產品陣容。

人工智慧影響分析

豪華汽車製造商正在大力投資人工智慧技術，例如機器學習算法和電腦視覺系統，以實現先進的駕駛員輔助功能和自動駕駛功能。自動駕駛技術為豪華車車主提供了更多便利。

豪華汽車目前正在整合人工智慧驅動的資訊娛樂系統，提供語音識別和個性化內容推薦。人工智慧驅動的連接功能使車主能夠與智慧手機、智慧家居設備和其他數位服務無縫整合，從而獲得更大的便利。

俄羅斯-烏克蘭戰爭影響分析

俄烏戰爭並未對兩國以外的全球市場產生重大影響。由於戰爭期間造成的廣泛破壞和大量人口逃離該國，烏克蘭的豪華車市場完全被擾亂，並且在中短期內不太可能復甦。

俄羅斯因捲入戰爭而受到嚴厲的經濟制裁，對其國內豪華車市場造成很大影響。幾乎所有主要豪華汽車製造商都已停止本地生產，並停止向俄羅斯出口汽車。它創造了對灰色市場向俄羅斯運送新車和二手豪華車的旺盛需求。

Market Overview

Global Luxury Car Market reached US$ 672.4 billion in 2022 and is expected to reach US$ 1,032 billion by 2030, growing with a CAGR of 5.5% during the forecast period 2023-2030.

The luxury cars market is witnessing continued evolution, with new designs, product launches and the emergence of new players. With sustained income growth in rapidly developing regions, such as Asia-Pacific, the global luxury cars market. Emerging regions are expected to become the main source of growth for the global market during the forecast period.

Nearly all major luxury car manufacturers are moving towards the full-fledged adoption of electric vehicles (EVs). The introduction of EVs into their product lineup also allows carmakers to introduce new automotive technologies. According to estimates, EVs are expected to account for 50 to 60% of all luxury vehicle sales by 2030.

Market Dynamics

Expansion of Leasing Programs By Luxury Car Manufacturers

One of the biggest worries for aspirational luxury car buyers is the high cost of ownership. Luxury cars require extensive servicing and maintenance to keep them in optimum condition. The high maintenance costs can act as a potential barrier for new buyers. To overcome this, luxury carmakers are expanding their offerings of attractive leasing options.

Companies offer leasing for a period of 24 to 48 months, with lower monthly payments as compared to purchase financing. The monthly payments factor in maintenance and servicing costs. At the end of the leasing period, the customer can choose to either extend the lease or lease another vehicle with similar attractive terms. The expansion of leasing programs by luxury carmakersexpands their potential client base and creates new growth opportunities.

Introduction of New Trim Levels in Luxury Car Models

In order to expand their potential customer base and increase interest in their brand, luxury car manufacturers are refreshing their product lineups with new launches. Mass market luxury car manufacturers such as Mercedes Benz, BMW and Audi are expanding their product portfolio by introducing more entry level models to attract aspirational first time buyers.

Furthermore, luxury car manufacturers are also increasing the trim levels in their existing models. Increasing trim levels creates a sizeable price differential between two cars of the same model, with the lower trim level being positioned as a more appealing option for buyers. The introduction of new trim levels at varying price points presents new growth opportunities for car manufacturers.

Changing Consumer Preferences

Modern high-density urbanization has led ot changing lifestyles, leading to a shift in consumer preferences. In densely populated cities, parking constraints, traffic congestion and the availability of efficient public transportation systems have made luxury car ownership less desirable for some high-income consumers.

Furthermore, the rise of app-based luxury cab services, such as Uber Lux has also impacted consumer preferences. Many consumers, particularly in urban areas, are choosing to rely on these services instead of owning and operating luxury cars. The shift towards shared alternative mobility solutions has reduced the demand for luxury vehicles.

COVID-19 Impact Analysis

The COVID-19 pandemic led to temporary closure of car factories resulting in production disruption. The disruptions resulted in delays in the manufacturing and delivery of luxury cars, affecting the availability of models and options for customers. The pandemic led to a shift towards digital platforms and online car buying. Luxury carmakers adapted to the pandemic by increasing their online presence, offering virtual showrooms and providing customers with contactless delivery options.

In the aftermath of the pandemic, luxury car sales witness a strong rebound in all major markets, mainly due to the pent-up demand accumulated during the pandemic. With consumer demand remaining strong and in anticipation of major growth over the coming years, companies are gradually expanding their product lineup with new launches.

AI Impact Analysis

Luxury carmakers are investing significantly in AI-powered technologies such as machine learning algorithms and computer vision systems to enable advanced driver-assistance features and autonomous driving capabilities. Autonomous driving technology offers enhanced convenience to luxury car owners.

Luxury cars are currently integrating AI-driven infotainment systems that offer voice recognition, and personalized content recommendations. AI-powered connectivity features allow car owners seamless integration with smartphones, smart home devices, and other digital services, for greater convenience.

Russia- Ukraine War Impact Analysis

The Russia-Ukraine war has not had a major impact on the global market beyond the two affected countries. With widespread destruction over the course of the war and a large population fleeing the country, the luxury car market in Ukraine was completely disrupted and is unlikely to be revived during the short and medium term.

The strong economic sanctions imposed on Russia for its involvement in the war have greatly impacted its domestic luxury car market. Almost all major luxury car manufacturers have ceased local production and have halted car exports to Russia. It has created a thriving demand for grey market to ship new and used luxury cars to Russia.

Segment Analysis

The global luxury cars market is segmented based on vehicle type, propulsion and region.

Sports Utility Vehicles (SUVs) are the Most Preferred Type of Luxury Vehicle

Luxury sports utility vehicles (SUVs) have become a major status symbol due to their commanding road presence. SUVs also offer several practical features such as large and spacious interiors and cargo carrying capacity. Luxury SUVs also offer high-end infotainment systems, premium sound systems, luxurious leather upholstery, panoramic sunroofs and sophisticated interior trims.

The growing consumer preference for luxury SUVs has led to major developments in the global market. Many high-end luxury carmakers such as Lamborghini, Ferrari, Rolls-Royce, Bentley and Aston Martin have launched their first-ever SUV models in order to cater to growing consumer demand. SUVs will continue to remain a popular choice for consumers in the coming years.

Geographical Analysis

Middle East and Africa is a Promising Region for the Global Market

Middle East and Africa are expected to grow at a faster CAGR of 6.5% during the forecast period. The middle east has emerged as a major market for luxury cars over the last decade mainly due to large oil wealth. Furthermore, due to low taxes on goods and no taxes on personal income, countries such as the United Arab Emirates (UAE), Qatar, Kuwait and Bahrain have become attractive destinations for expatriate high net worth individuals, further fueling the demand for luxury cars in the region.

The middle east is also a popular destination for countries in Africa to import luxury cars due to its low tax regime. Official dealership networks for luxury cars are poorly developed in Africa mainly due to the region's high poverty and low demand. However, with high economic growth rates, some African countries are expected to reach middle income status in the coming decade. It could provide major opportunity for the expansion of the luxury car market in the region.

Competitive Landscape

The major global players include Volkswagen Group, BMW Group, Mercedes-Benz Group AG, General Motors, Ferrari S.p.A., Tesla, Inc., Tata Motors, Aston Martin, Toyota Motor Corporation and China FAW Group Co. Ltd.

Why Purchase the Report?

To visualize the global luxury car market segmentation based on vehicle type, propulsion and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of luxury cars market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global luxury car market report would provide approximately 50 tables, 50 figures and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Vehicle Type
3.2. Snippet by Propulsion
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Expansion of leasing programs by luxury car manufacturers
  - 4.1.1.2. Introduction of new trim levels in luxury car models
- 4.1.2. Restraints
  - 4.1.2.1. Changing consumer preferences
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Vehicle Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 7.1.2. Market Attractiveness Index, By Vehicle Type
7.2. Hatchback*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sedan
7.4. Sports Utility Vehicle (SUV)
7.5. Coupe
7.6. Limousine
7.7. Sports Car

8. By Propulsion

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
- 8.1.2. Market Attractiveness Index, By Propulsion
8.2. Internal Combustion Engine (ICE)*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Hybrid
8.4. Electric

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Russia
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Propulsion

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Volkswagen Group*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Recent Developments
11.2. BMW Group
11.3. Mercedes-Benz Group AG
11.4. General Motors
11.5. Ferrari S.p.A.
11.6. Tesla, Inc.
11.7. Tata Motors
11.8. Aston Martin
11.9. Toyota Motor Corporation
11.10. China FAW Group Co. Ltd

LIST NOT EXHAUSTIVE