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市場調查報告書
商品編碼
1325304
全球酒類市場 - 2023-2030Global Liquers Market - 2023-2030 |
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2022年,全球利口酒市場達到XX萬美元,預計到2030年將達到XX萬美元,2023-2030年預測期間年複合成長率為6.4%。全球利口酒市場的成長主要是由於擁有大量可支配收入的年輕人口不斷增加,以及消費者對優質和超優質產品的強烈偏好所推動的。
製造商和新興企業越來越注重推出具有獨特風味的新產品,這促進了行業內的良性競爭,從而導致全球利口酒市場規模的擴大。此外,消費者對永續發展和道德實踐的意識越來越強,優先考慮環保和社會責任舉措的利口酒品牌吸引了越來越多具有環保意識的消費者群體。
為了促進整體市場成長,經銷商正在積極投資於旨在吸引和吸引客戶的促銷活動。此外,電子商務平台影響力的不斷增強擴大了利口酒市場的覆蓋範圍,為更廣泛的受眾提供了便利的接觸管道,進一步推動了其全球規模。
持續的產品推出在推動全球利口酒市場的成長中發揮著關鍵作用
隨著製造商和品牌不斷推出新的創新利口酒產品,他們迎合了不斷變化的消費者偏好和需求。這些頻繁的產品發布不僅可以保持消費者的參與度和興趣,還可以幫助品牌保持市場競爭力。例如,2023 年 7 月 18 日,Tequila Cazadores 推出了 Cazadores Cafe,這是一款最新的龍舌蘭咖啡利口酒,順應了這一爆炸性趨勢。新的 33% 酒精度利口酒是 Cazadores Blanco 的變種,加入了咖啡和龍舌蘭的混合物。
另一方面,2023年6月1日,紐約利口酒製造商Heimat推出了“黑醋栗利口酒”。黑醋栗來自紐約第一家商業醋栗農場,位於哈德遜河谷的 CurrantC,用於生產黑醋栗。該產品在紐約和新澤西的商店、酒吧和餐館有售(建議零售價 29 美元/375 毫升)。
擴大採用創新飲料正在推動市場擴張
創新飲料不僅可以吸引新客戶,還有助於留住現有客戶,因為消費者尋求新穎且令人興奮的飲用體驗。這種趨勢在年輕人和千禧一代中尤其普遍,他們以對食品和飲料的冒險和實驗方法而聞名。
此外,調酒學和雞尾酒文化的興起擴大了對創新利口酒的需求,作為創造招牌雞尾酒和飲料配方的基本成分。調酒師和調酒師不斷尋找新的、令人興奮的利口酒產品,為客戶製作創新和獨特的飲料。
運動飲料市場的日益普及阻礙了市場的擴張
由於嚴格的監管環境和管理機構強制執行的合規要求,水產添加劑市場正面臨挑戰。實施這些法規是為了保證水產養殖中使用的添加劑的安全性、有效性和環境永續性。然而,對於製造商和供應商來說,應對複雜的監管環境可能是一個費力且成本高昂的過程。
COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態(包括大流行期間和大流行後與新冠疫情前情景進行比較的價格變化)、供需譜(需求和供應的變化)由於貿易限制、封鎖和後續問題)、政府舉措(政府機構振興市場、部門或行業的舉措)和製造商戰略舉措(此處將介紹製造商為緩解新冠疫情問題所做的努力)。
人工智慧分析
人工智慧 (AI) 分析正在徹底改變利口酒行業,提供有價值的見解並改變業務的各個方面。通過預測分析,製造商可以通過準確預測需求模式和消費者偏好來最佳化生產和庫存管理。由人工智慧推薦系統支持的個性化行銷提高了客戶參與度和品牌忠誠度。通過人工智慧驅動的感測器和圖像識別技術加強品質控制,確保製造過程中產品品質的一致性。例如,2022 年 7 月 5 日,帝亞吉歐 (Diageo) 收購了為消費者提供酒類選擇建議的 Vivanda AI 公司。自 2019 年以來,帝亞吉歐 (Diageo) 在其“What's Your Whisky”平台以及尊尼獲加 (Johnnie Walker) 採樣點的“風味之旅”(Journey of Flavor) 體驗中使用了 Vivanda 的系統。
Global Liqueurs Market reached US$ XX million in 2022 and is expected to reach US$ XX million by 2030 growing with a CAGR of 6.4% during the forecast period 2023-2030. The growth of the global liqueur market is primarily propelled by a rising population of young adults with significant disposable income, along with a strong consumer inclination towards premium and super-premium products.
Manufacturers and emerging players are increasingly focusing on introducing new products featuring unique flavors, which fosters healthy competition within the industry, leading to the expansion of the global liqueur market size. Moreover, consumers are becoming more conscious of sustainability and ethical practices, and liqueur brands prioritizing environmentally friendly and socially responsible initiatives attract a growing environmentally conscious consumer base.
To boost overall market growth, dealers are actively investing in promotional campaigns aimed at captivating and engaging customers. Additionally, the growing influence of e-commerce platforms has widened the liqueur market's reach, offering convenient access to a broader audience, further driving its global size.
Continuous Product Launches are Playing a Pivotal Role in Driving the Growth of Global Liqueur Market
As manufacturers and brands continue to launch new and innovative liqueur products, they cater to evolving consumer preferences and demands. These frequent product launches not only keep consumers engaged and interested but also help brands stay competitive in the market. For instance, on July 18, 2023, Tequila Cazadores launched Cazadores Cafe, the latest tequila-based coffee liqueur to capitalize on an exploding trend. The new 33% ABV liqueur is a variation of Cazadores Blanco infused with a mix of coffee and agave.
On the other hand, on June 01, 2023, Heimat the New York based liqueurs manufacturer launched "Liqueur, Black Currant". The currants from the first commercial currant farm in New York, CurrantC in the Hudson Valley, to produce Black Currant. It is available at shops, bars, and restaurants in New York and New Jersey (SRP $29/375ml).
Increasing Adoption of Innovative Beverages is Driving the Market Expansion
Innovative beverages not only attract new customers but also help retain existing ones, as consumers seek novel and exciting drinking experiences. This trend is particularly prevalent among young adults and the millennial generation, who are known for their adventurous and experimental approach to food and beverages.
Furthermore, the rise of mixology and the cocktail culture has amplified the demand for innovative liqueurs as essential ingredients in creating signature cocktails and drink recipes. Bartenders and mixologists constantly seek out new and exciting liqueur offerings to craft innovative and unique beverages for their customers.
Increasing Popularity of Sports Drink Markets is Hampering the Market Expansion
The aquatic additives market is encountering challenges due to the presence of a stringent regulatory environment and compliance requirements enforced by governing bodies. These regulations are implemented to guarantee the safety, efficacy, and environmental sustainability of the additives utilized in aquaculture. However, for manufacturers and suppliers, navigating through the intricate regulatory landscape can be a laborious and costly process.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
Artificial Intelligence Analysis
Artificial Intelligence (AI) analysis is revolutionizing the liqueur industry, providing valuable insights and transforming various aspects of the business. With predictive analytics, manufacturers can optimize production and inventory management by accurately predicting demand patterns and consumer preferences. Personalized marketing powered by AI recommendation systems enhances customer engagement and brand loyalty. Quality control is strengthened through AI-driven sensors and image recognition technologies, ensuring consistent product quality during the manufacturing process. For instance, on July 5, 2022, Diageo acquired Vivanda AI Company that suggests consumer liquor choices. Diageo has used Vivanda's system since 2019 in the former's "What's Your Whisky" platform and more in the Journey of Flavour experience at a Johnnie Walker sampling location.
The global liqueurs market is segmented based on type, packaging, end user, distribution channel and region.
In the Global Market of Liqueurs, By Type, the Chocolote Segment Holds the Largest Market Share
The popularity of chocolate liqueurs is driven by their delightful and indulgent taste profile, combining the rich flavors of chocolate with the smoothness of liqueurs. Consumers are drawn to the luxurious and satisfying experience that chocolate liqueurs offer, making them a preferred choice in the liqueur market.
Manufacturers are continuously innovating and introducing new chocolate liqueur flavors and variations to attract consumers and stand out in the market. For instance, on October 3, 2022, Zamora Company USA, launched Licor 43 Chocolate Liqueur. Licor 43 Chocolate (16% ABV) is a fusion of the popular Licor 43 Original liqueur and chocolate from 100% sustainably sourced cocoa.
North America Held the Largest Market Share in the Liqueurs Market
In 2022, the North America region accounted for approximately 32.5% of the market share in the global liqueurs market. The region's leadership is attributed to several factors, including a well-established consumer base with a strong affinity for alcoholic beverages, the presence of renowned liqueur brands, and a thriving cocktail culture that fuels demand. Moreover, the region's growing interest in craft and premium beverages, coupled with increasing disposable incomes, further drives the popularity of liqueurs.
Additionally, the accessibility of liqueurs and other spirits items in home grocery stores and the influence of e-commerce platforms contribute to the region's market dominance. North America's proactive investment in promotional campaigns and its embrace of product innovations align with changing consumer preferences, ensuring its continued dominance in the global liqueurs market. For instance, on April 15, 2023, Filipino ube liquor soft launched Ube Cream Liqueur in the U.S.
The major global players in the market include William Grant & Sons, Boston Beer, Miller Coors, diageo, Treasury Wine Estates, Jose Cuervo, Constellation Brands, Beam-Suntory, Mast-Jaegermeister and Bacardi.
The global liqueurs market report would provide approximately 61 tables, 58 figures and 190 Pages.
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