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市場調查報告書
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1325298

全球冰茶市場 - 2023-2030

Global Iced Tea Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 119 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

冰茶市場在 2022 年達到 552 億美元，預計到 2030 年將達到 886 億美元，2023-2030 年預測期間年複合成長率為 6.1%。

消費者對天然和有機產品日益成長的偏好正在為冰茶市場創造機會。消費者擴大尋求採用天然成分製成的飲料，不含人工添加劑和防腐劑。因此，市場參與者正在推出有機和天然冰茶品種來滿足這一需求，進一步擴大市場。

創新口味和混合物的出現正在推動市場成長。製造商不斷推出新的、獨特的口味，以吸引尋求新味覺體驗的消費者。這些創新產品，例如水果茶和草本冰茶，為市場增添了活力，並有助於其擴張。

市場動態

即飲 (RTD) 飲料的日益普及推動了市場成長

即飲飲料無需準備和沖泡，為消費者提供了一種無憂且方便的選擇。消費者忙碌而快節奏的生活方式導致對便捷飲料選擇的需求不斷成長，從而推動了即飲冰茶市場的發展。即飲冰茶提供清爽的體驗，使其成為溫暖氣候下的熱門選擇。

冰茶的天然和恢復活力的特性使其成為尋求清涼飲料的消費者的有吸引力的選擇。消費者對清涼飲料的偏好進一步推動了即飲冰茶市場的成長。製造商正在推出各種口味，包括水果口味、草藥口味和異國情調混合口味，以滿足不同消費者的喜好。這種風味創新正在擴大消費者群體，並為即飲冰茶產品創造強大的市場影響力。

例如，2023 年 4 月 21 日，立頓宣布推出一款令人愉悅的立頓硬冰茶新產品。這種創新飲料採用真正沖泡的立頓茶精心製作，注入天然水果風味，並與三重過濾的優質麥芽基料混合。其結果是酒精度為 5% 的非碳酸產品，實現了口味和清爽的完美平衡。這款硬冰茶推出四種令人垂涎的口味，其靈感源自立頓茶迷的最愛，包括檸檬、桃子、Half & Half 和草莓，提供恰到好處的甜味來挑逗您的味蕾。

乳糖不耐受和乳製品過敏的日益流行推動了市場的成長

消費者正在尋求更健康和永續的產品，導致市場上向天然和有機產品的重大轉變。消費者正在尋找不含這些添加劑的飲料，擔心人工添加劑和合成香料。冰茶由天然成分製成，包括真正的茶葉和水果提取物，推動了其市場需求。

人們對有機產品潛在健康和環境效益的認知不斷提高，推動了有機冰茶市場的需求。公司正在通過行銷活動推廣其無乳糖和無乳製品冰茶產品，強調其適合有飲食限制的個人，進一步推動其市場需求。

例如，2023年4月26日，純葉冰茶推出了其最新創新產品——純葉糖冰茶。這款新飲料僅用 5 克糖精製而成，與 Pure Leaf 的甜茶產品相比顯著減少了 85%。它不含人工香料、茶粉或濃縮物，確保清爽、純正、自然的味道。

對冰茶含糖量的擔憂阻礙了市場成長

對冰茶含糖量的擔憂正在限制全球冰茶市場。消費者越來越意識到過量糖攝入帶來的潛在健康風險，他們對傳統冰茶等含糖飲料的看法正在發生轉變，限制了全球冰茶市場的成長。

消費者越來越重視健康和減少糖攝入量，正在尋找高糖飲料的替代品，包括冰茶。對糖含量的擔憂促使消費者在飲料選擇上有選擇性，導致對傳統高糖冰茶產品的需求下降。

COVID-19 影響分析

COVID-19大流行對全球冰茶市場產生了重大影響。由於封鎖、旅行限制和社交距離措施的實施，市場的供應鏈、分銷網路和消費者行為受到了乾擾。餐館、咖啡館和餐飲服務機構的關閉導致冰茶的戶外消費下降，影響了市場需求。

然而，疫情期間消費者的健康意識對市場產生了影響。隨著對個人健康和保健的日益關注，消費者尋求更健康的飲料選擇，包括低糖和天然冰茶品種。這一趨勢鼓勵製造商創新並提供更健康的選擇，以應對不斷變化的消費者偏好。

目錄

第 1 章：方法和範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：定義和概述

第 3 章：執行摘要

  • 按產品類型分類
  • 按表格列出的片段
  • 按配銷通路分類
  • 按地區分類

第 4 章：動力學

  • 影響因素
    • 司機
      • 即飲 (RTD) 飲料的日益普及推動了市場成長
    • 限制
      • 對冰茶含糖量的擔憂阻礙了市場成長
    • 機會
    • 影響分析

第 5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆發前的情景
    • 新冠疫情期間的情景
    • 新冠疫情后的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商戰略舉措
  • 結論

第 7 章：按產品類型

  • 紅冰茶
  • 綠冰茶
  • 花草冰茶
  • 其他

第 8 章：按形式

  • 粉末
  • 液體

第 9 章：按配銷通路

  • 超市/大賣場
  • 便利店
  • 網上銷售
  • 其他

第 10 章：按地區

  • 北美
    • 我們
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第 11 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 12 章：公司簡介

  • PepsiCo
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Unilever
  • The Coca-Cola Company
  • 4C Foods Corp.
  • Harris Freeman & Co
  • Mother Parkers Tea & Coffee Inc.
  • Arizona Beverages USA
  • BOS Brands
  • Templar Food Products
  • Nestle SA

第 13 章：附錄

簡介目錄
Product Code: FB6618

Market Overview

Iced Tea Market reached US$ 55.2 billion in 2022 and is expected to reach US$ 88.6 billion by 2030 growing with a CAGR of 6.1% during the forecast period 2023-2030.

The rising consumer preference for natural and organic products is creating opportunities in the iced tea market. Consumers are increasingly seeking beverages made with natural ingredients, free from artificial additives and preservatives. As a result, market players are introducing organic and natural iced tea variants to cater to this demand, further expanding the market.

The availability of innovative flavors and blends is driving the market growth. Manufacturers are continuously introducing new and unique flavors to attract consumers seeking novel taste experiences. These innovative offerings, such as fruit-infused and herbal iced teas, add excitement to the market and contribute to its expansion.

Market Dynamics

Increasing Popularity of Ready-To-Drink (RTD) Beverages Drives the Market Growth

Ready-to-drink beverages eliminate the need for preparation and brewing, providing consumers with a hassle-free and on-the-go option. The busy and fast-paced lifestyles of consumers are leading to a rising demand for convenient beverage choices, driving the market for RTD iced tea. RTD iced tea offers a refreshing experience, making it a popular choice in warm climates.

The natural and rejuvenating properties of iced tea, make it an appealing option for consumers seeking a refreshing beverage. This consumer preference for refreshing drinks further propels the growth of the RTD iced tea market. Manufacturers are introducing a wide variety of flavors, including fruit-infused, herbal, and exotic blends, to cater to diverse consumer preferences. This flavor innovation is expanding the consumer base and creating a strong market presence for RTD iced tea products.

For instance, on April 21, 2023, Lipton announced a delightful new creation with Lipton Hard Iced Tea. This innovative beverage is carefully crafted with real brewed Lipton tea, infused with natural fruit flavors, and blended with a triple-filtered, premium malt base. The result is a non-carbonated product with a 5% ABV, offering a perfect balance of taste and refreshment. Launching in four mouthwatering flavors, inspired by Lipton tea fan favorites, including Lemon, Peach, Half & Half, and Strawberry, this hard iced tea delivers just the right amount of sweetness to tantalize your taste buds.

The Increasing Prevalence of Lactose Intolerance and Dairy Allergies Drives Market Growth

Consumers are seeking healthier and sustainable products leading to a significant shift towards natural and organic products in the market. Consumers are seeking beverages that are free from these additives with concerns about artificial additives, and synthetic flavors. Iced tea is made from natural ingredients including real tea leaves and fruit extracts driving its demand in the market.

The increasing awareness of organic products' potential health and environmental benefits is driving demand for the organic iced tea market. Companies are promoting their lactose-free and dairy-free iced tea products through marketing campaigns that highlight their suitability for individuals with dietary restrictions, further driving their demand in the market.

For instance, on April 26, 2023, Pure Leaf Iced Tea introduced its latest innovation - Pure Leaf Sugar Iced Tea. The new beverage is expertly crafted with just 5g of sugar, a remarkable 85% reduction compared to Pure Leaf's Sweet Tea offerings. It contains no artificial flavors, tea powders, or concentrate, ensuring a refreshingly genuine and natural taste.

Sugar Content Concerns of the Iced Tea Hamper the Market Growth

The sugar content concerns of iced tea are restraining the global iced tea market. Consumers are becoming health conscious of the potential health risks with excessive sugar consumption, and their perception of sugary beverages like traditional iced tea is shifting, restraining the global iced tea market growth.

Consumers are seeking alternatives to high-sugar beverages with a growing emphasis on wellness and reduced sugar intake, including iced tea. The sugar content concerns are prompting consumers to be selective in their beverage choices, leading to a decline in demand for traditional high-sugar iced tea products.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the global iced tea market. With lockdowns, travel restrictions, and social distancing measures in place, the market experienced disruptions in supply chains, distribution networks, and consumer behavior. The closure of restaurants, cafes, and food service establishments led to a decline in the out-of-home consumption of iced tea, affecting market demand.

However, the health consciousness of consumers during the pandemic had an impact on the market. With an increased focus on personal health and wellness, consumers sought healthier beverage options, including reduced-sugar and natural iced tea varieties. This trend encouraged manufacturers to innovate and offer healthier options in response to changing consumer preferences.

Segment Analysis

The global iced tea market is segmented based on product type, form, distribution channel, and region.

Rising Awareness About Health Benefits of Green Iced Tea among Consumers

Green iced tea is holding the largest share of the global iced tea market. The growing trend of health and wellness among consumers is propelling the demand for green iced tea. Green tea is well-known for its numerous health benefits such as high levels of antioxidants and potential metabolic. As consumers become more health-conscious, the perceived health advantages of green tea are driving its popularity in the market.

Green iced tea is gaining popularity as a refreshing and natural beverage choice. Unlike some other flavored and artificially sweetened iced tea varieties, green tea offers a clean and authentic taste. This appeal is attracting consumers seeking a pure and unadulterated iced tea experience, boosting its market demand.

Geographical Analysis

Increasing Iced Tea Consumption with Strong Established Brands in North America

North America region is dominating the global iced tea market. Iced tea is long been a popular beverage choice among North American consumers, with a strong cultural and regional preference for this refreshing drink. The established and widespread consumption of iced tea is leading to a large and consistent market demand, solidifying North America's leading position.

The presence of well-established and renowned iced tea brands in North America is contributing to its dominance in the global market. North American companies are at the forefront of iced tea innovation, introducing diverse flavors, convenient packaging formats, and healthier formulations that align with changing consumer preferences.

For instance, on September 20, 2022, Honest Tea made a significant comeback in the bottled tea industry by introducing Just Ice Tea, a brand-new line of ready-to-drink organic iced tea. The brand's emphasis lies in sourcing pure ingredients, including Fair Trade Certified teas and sweeteners. Just Ice Tea offers a delightful selection of six flavors, each with its unique appeal: Berry Hibiscus Herbal Tea, Honey Green Tea, Moroccan Mint Tea, Original Green Tea, Peach Oolong Tea, and ½ Tea ½ Lemonade.

Competitive Landscape

The global iced tea market players include PepsiCo, Unilever, The Coca-Cola Company, 4C Foods Corp., Harris Freeman & Co, Mother Parkers Tea & Coffee Inc., Arizona Beverages USA, BOS Brands, Templar Food Products, and Nestle SA.

Why Purchase the Report?

  • To visualize the global iced tea market segmentation based on product type, form, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of the iced tea market level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global iced tea market report would provide approximately 61 tables, 58 figures, and 119 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Form
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing Popularity of Ready-To-Drink (RTD) Beverages Drives the Market Growth
    • 4.1.2. Restraints
      • 4.1.2.1. Sugar Content Concerns of the Iced Tea Hamper the Market Growth
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porters Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Black Iced Tea*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Green Iced Tea
  • 7.4. Herbal Iced Tea
  • 7.5. Others

8. By Form

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 8.1.2. Market Attractiveness Index, By Form
  • 8.2. Powder*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Liquid

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Sales
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. PepsiCo*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Unilever
  • 12.3. The Coca-Cola Company
  • 12.4. 4C Foods Corp.
  • 12.5. Harris Freeman & Co
  • 12.6. Mother Parkers Tea & Coffee Inc.
  • 12.7. Arizona Beverages USA
  • 12.8. BOS Brands
  • 12.9. Templar Food Products
  • 12.10. Nestle SA

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us