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市場調查報告書

商品編碼

1319213

全球氣泡飲料市場 - 2023-2030 年

Global Sparkling Drinks Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 101 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

2022 年，全球氣泡飲料市場規模達到390 億美元，預計到2030 年將達到655 億美元，實現利潤豐厚的成長。在2023-2030 年的預測期內，該市場的年複合成長率為6.7%。

人們越來越意識到含糖軟飲料對健康的負面影響，從而轉向更健康的替代品，包括無糖和低糖氣泡飲料。預計這一趨勢將推動市場的成長。調酒和雞尾酒文化的日益流行也促進了氣泡飲料市場的成長。氣泡飲料通常用作雞尾酒的調和劑，其多功能性使其成為調酒師和調酒師的最愛。

製造商正在投資研發活動，以便在全球氣泡飲料市場推出創新產品。這包括使用天然成分、有機認證和功能性添加劑，以增強這些飲料的吸引力和健康益處，從而進一步推動氣泡飲料市場的成長。

市場動態

消費者生活方式和偏好的改變推動市場成長

消費者生活方式和偏好的變化在推動全球氣泡飲料市場發展方面發揮著至關重要的作用。隨著消費者生活方式的演變和偏好的改變，對市場上氣泡飲料的需求和消費模式產生了直接影響。繁忙的日程安排、隨身攜帶的生活方式以及對快速提神飲料的需求推動了對方便飲料的需求。

飲料公司順應這一趨勢，推出了低糖或零糖氣泡飲料、天然香精和功能飲料。例如，2022 年5 月16 日，以生產令人愉悅的氣泡能量水和飲料而聞名的陽光飲料公司（Sunshine Beverages）擴大了其產品組合，在其氣泡能量飲料系列中引入了熱帶鳳梨。這是繼最近獲得戰略資本投資公司Cypress Ascendant 的多數股權投資後推出的新產品。

氣泡飲料的產品創新和多樣化推動了市場成長

在健康意識、口味多樣化和追求獨特體驗等因素的推動下，消費者的偏好不斷變化。飲料公司正專注於產品創新，以迎合這些不斷變化的偏好並搶占市場佔有率。它們推出新口味、新配方和新包裝，為氣泡飲料市場提供多樣化的選擇。通過使產品符合消費者需求，企業吸引並留住了客戶，推動了市場成長。

例如，2023 年4 月4 日，Keventers 推出了名為"氣泡冰鎮飲料"的新飲料類別。這一令人興奮的新產品提供了五種令人愉悅的口味供消費者選擇：Aam Panna、Kala Khatta、Spiced Chai、經典檸檬冰茶和桃子冰茶。這些氣泡飲料的推出迎合了人們對清爽怡人的夏季飲料日益成長的需求。

原料價格波動阻礙市場成長

糖、天然香料和包裝材料等原料價格的波動嚴重影響了氣泡飲料製造商的生產成本。當這些原料價格上漲時，就會導致生產成本增加，從而降低市場上企業的利潤率。這給企業帶來了挑戰，進一步阻礙了市場成長。

原料價格的波動影響了氣泡飲料在市場上的價格競爭力。由於主要配料和包裝材料的成本大幅增加，與其他飲料相比，企業在保持價格競爭力方面面臨困難。這影響了消費者需求和市場佔有率，因為價格上漲導致消費者選擇更實惠的替代品。

COVID-19 影響分析

大流行病改變了消費者的行為和偏好。隨著社會隔離措施和封鎖措施的實施，隨身攜帶的消費減少，轉向在家消費。這種轉變影響了對氣泡飲料的需求，因為消費者在家庭以外消費這些飲料的機會有限，比如在餐館、咖啡館或活動場所。

然而，在大流行病期間，實體零售店的關閉和對電子商務的日益依賴導致消費者對管道的偏好發生了變化。氣泡飲料的網上銷售出現成長。

人工智慧影響分析

人工智慧（AI）可以最佳化起泡飲料市場的供應鏈流程。通過利用預測分析，人工智慧算法可以預測需求、最佳化庫存管理、簡化物流配送。這可以提高效率、降低成本、增強客戶服務，最終通過確保起泡飲料的及時交付和供應，使整個市場受益。

人工智慧驅動的技術實現了個性化行銷活動和客戶參與戰略。通過分析消費者數據和偏好，人工智慧算法可以向個人消費者提供有針對性的廣告、推薦和促銷。這種個性化方法可提高客戶參與度，增加品牌忠誠度，並推動氣泡飲料市場的銷售。

Market Overview

The Global Sparkling Drinks market reached US$ 39.0 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 65.5 billion by 2030. The market is growing at a CAGR of 6.7% during the forecast period 2023-2030.

Growing awareness about the negative health impacts of sugary soft drinks is leading to a shift towards healthier alternatives, including sparkling drinks with no and low sugar content. This trend is expected to propel the growth of the market. The rising popularity of mixology and cocktail culture is also contributing to the growth of the sparkling drinks market. Sparkling drinks are often used as mixers in cocktails, and their versatility is making them a favorite choice among bartenders and mixologists.

Manufacturers are investing in research and development activities to introduce new and innovative products in the global sparkling drinks market. This includes the use of natural ingredients, organic certification, and functional additives to enhance the appeal and health benefits of these beverages, which further drive the sparkling drinks market growth.

Market Dynamics

Changing Consumer Lifestyles and Preferences Drive the Market Growth

Changing consumer lifestyles and preferences are playing a crucial role in driving the global sparkling drinks market. As consumers' lifestyles evolve and their preferences shift, there is a direct impact on the demand for and consumption patterns of sparkling drinks in the market. Busy schedules, on-the-go lifestyles, and the need for quick refreshments are driving the demand for convenient beverage options.

Beverage companies are responding to this trend by introducing low or zero-sugar sparkling options, natural flavors, and functional beverages. For instance, on May 16, 2022, Sunshine Beverages, renowned for its delightful Sparkling Energy Waters and Drinks, expanded its portfolio by introducing Tropical Pineapple to its range of Sparking Energy Drinks. This launch follows the recent majority investment from Cypress Ascendant, a strategic capital investment firm.

Product Innovation and Diversification of Sparkling Drinks Drive the Market Growth

Consumer preferences are constantly evolving, driven by factors such as health consciousness, flavor variety, and desire for unique experiences. Beverage companies are focusing on product innovation to cater to these changing preferences and capture market share. They introduce new flavors, formulations, and packaging is designing to offer a diverse range of options in the sparkling drinks market. By aligning their products with consumer demands, companies are attracting and retaining customers, driving market growth.

For instance, on April 4, 2023, Keventers introduced a new category of beverages called Sparkling Iced Beverages. This exciting addition offers a selection of five delightful flavors: Aam Panna, Kala Khatta, Spiced Chai, Classic Lemon Iced Tea, and Peach Iced Tea. The launch of these sparkling beverages caters to the rising demand for refreshing and enjoyable summer drinks.

Fluctuating Raw Material Prices Hamper the Market Growth

Fluctuations in raw material prices, such as sugar, natural flavors, and packaging materials, are significantly impacting the production costs for sparkling drink manufacturers. When the prices of these raw materials rise, it is leading to increased production costs, reducing profit margins for companies in the market. This is posing challenges for businesses, which further restrain market growth.

Fluctuating raw material prices are affecting the price competitiveness of sparkling drinks in the market. The cost of key ingredients and packaging materials are increasing significantly, companies are facing difficulties in maintaining competitive pricing compared to other beverages. This is impacting consumer demand and market share, as consumers are opting for more affordable alternatives in response to higher prices.

COVID-19 Impact Analysis

The pandemic has brought about changes in consumer behavior and preferences. With the implementation of social distancing measures and lockdowns, there has been a decrease in on-the-go consumption and a shift towards at-home consumption. This shift has affected the demand for sparkling drinks, as consumers had limited opportunities to consume these beverages outside the home, such as in restaurants, cafes, or events.

However, The closure of physical retail outlets and the increased reliance on e-commerce during the pandemic has resulted in changes in channel preferences for consumers. While online sales of sparkling drinks have witnessed growth.

Artificial Intelligence Impact Analysis

Artificial Intelligence (AI) can optimize the supply chain processes within the sparkling drinks market. By leveraging predictive analytics, AI algorithms can forecast demand, optimize inventory management, and streamline logistics and distribution. This can lead to improved efficiency, reduced costs, and enhanced customer service, ultimately benefiting the overall market by ensuring timely delivery and availability of sparkling drinks.

AI-powered technologies enable personalized marketing campaigns and customer engagement strategies. By analyzing consumer data and preferences, AI algorithms can deliver targeted advertisements, recommendations, and promotions to individual consumers. This personalized approach enhances customer engagement, increases brand loyalty, and drives sales within the sparkling drinks market.

Segment Analysis

The global sparkling drinks market is segmented based on product type, distribution channel, and region.

Increasing Consumer Interest in Craft and Artisanal Beverages

The cider segment, particularly craft and artisanal ciders, is seeing a rise in popularity as consumers seek unique and locally produced beverages. Craft cider makers are focusing on producing small-batch, high-quality ciders using traditional methods and a variety of apple and fruit blends. The growing interest in craft and artisanal beverages are driving by consumer preferences for authenticity and supporting local producers, is contributing to the growth of the cider segment within the overall sparkling drinks market.

To meet this demand manufacturers are developing new products in the global sparkling market. For instance, on September 6, 2022, Sunshine Beverages, renowned for its delightful Sparkling Energy Waters and Drinks, expanded its portfolio by introducing Tropical Pineapple to its range of Sparking Energy Drinks. This launch follows the recent majority investment from Cypress Ascendant, a strategic capital investment firm.

Geographical Analysis

Increasing Established Consumer Base and Diverse Product Offerings in North America

North America is positioned to dominate the global sparkling drinks market. The region is benefiting from an established consumer base that has a strong affinity for fizzy and flavored beverages. With a diverse range of product offerings, including carbonated soft drinks, flavored water, energy drinks, and other sparkling beverages, North America is catering to various consumer preferences and occasions. The region's is focusing on innovation, staying ahead of market trends, and introducing new flavors, packaging formats, and marketing strategies further strengthens its dominance.

North America is possessing strong distribution networks and efficient supply chain operations, ensuring the widespread availability of sparkling drinks. Intensive marketing and promotional activities, coupled with a growing consumer shift towards healthier options, are contributing to North America's continued market dominance in the global sparkling drinks industry.

Competitive Landscape

The major global sparkling drinks market players include: Pepsico, Inc., Welch Foods Inc., Ocean Spray, Waterloo Sparkling Drinks Corporation, Sapporo Group, Seven Sparkling Drinks, LaCroix Beverages, Inc., Nestle S.A, Hint Inc. and The Coca-Cola Company.

Why Purchase the Report?

To visualize the global sparkling drinks market segmentation based on product type, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of sparkling drinks market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global sparkling drinks market report would provide approximately 53 tables, 48 figures, and 101 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Changing Consumer Lifestyles and Preferences Drive the Market Growth
  - 4.1.1.2. Product Innovation and Diversification of Sparkling Drinks Drive the Market Growth
- 4.1.2. Restraints
  - 4.1.2.1. Fluctuating Raw Material Prices Hamper the Market Growth
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porters Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Alcoholic Beverages*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3. Wine
- 7.2.4. Cider
- 7.2.5. Others
7.3. Non-Alcoholic Beverages
- 7.3.1. Juice
- 7.3.2. Water
- 7.3.3. Tea & Coffee
- 7.3.4. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. E-Commerce*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Supermarkets & Hypermarkets
8.4. Retail Stores
8.5. Restaurants & Tap Rooms
8.6. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Pepsico, Inc.*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Welch Foods Inc.
11.3. Ocean Spray
11.4. Waterloo Sparkling Drinks Corporation
11.5. Sapporo Group
11.6. Seven Sparkling Drinks
11.7. LaCroix Beverages, Inc.
11.8. Nestle S.A
11.9. Hint Inc.
11.10. The Coca-Cola Company

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

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