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商品編碼

1319174

全球奇異果市場 - 2023-2030 年

Global Kiwi Fruit Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 150 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

2022 年，全球奇異果市場規模達到15 億美元，預計到2030 年將達到21 億美元，2023-2030 年期間的年複合成長率將達到4.8%。人們對奇異果的健康攝入量和健康益處的認知不斷提高，從而擴大了全球奇異果市場的規模。

消費者更青睞營養產品；公司將此視為增加客戶的潛在戰略。以奇異果為主要成分的新產品不斷推出，增加了市場需求。奇異果可用於糖果、果醬、冰淇淋和調味汁等多種產品。例如，2022 年3 月，為手工飲料市場生產果泥的俄勒岡水果產品有限責任公司（Oregon Fruit Products LLC）宣布推出最新季節性產品- 奇異果果泥。

美國食品和藥物管理局批准奇異果的營養成分為低脂肪、無飽和脂肪、無鈉、無膽固醇、高纖維、高維生素C、維生素E 的良好來源以及鉀的良好來源。人們越來越意識到奇異果對健康的益處，從而促進了對奇異果市場機會的大規模需求。

市場動態

對奇異果日益成長的需求估計將推動奇異果市場的成長。

越來越多的消費者開始接受素食生活方式，並選擇健康食品。水果總是營養成分的重要來源。根據美國農業部提供的營養資訊，獼猴桃是維生素C、纖維和鉀的絕佳來源。與其他水果相比，獼猴桃天然含糖量低，纖維含量高。因此，全球消費者對這種水果的需求量非常大。

一份獼猴桃可提供117% 的維生素C 和21% 的膳食纖維。獼猴桃中的維生素C 含量是橙子或檸檬的兩倍。這種水果可以支持心臟和消化系統健康，保持良好的腸道健康，提供抗氧化能力，提高免疫力。因此，這種水果的益處越來越多，導致獼猴桃的市場需求越來越大。

新品種和新產品的推出推動了市場成長。

植物與食品研究公司和Zespri 成立了一家新的合資企業，以建立獼猴桃育種中心。該中心位於蒂普克（Te Puke），旨在推動獼猴桃育種領域更多不可思議的創新，重點培育更健康、更美味、更注重永續發展的品種。獼猴桃的發明越來越多，其中之一就是引進紅心獼猴桃品種。這種水果清爽的覆盆子口味在市場試驗中獲得了成功，並於2020 年在紐西蘭首次實現了水果商業化。

獼猴桃在食品和飲料行業的應用增加也推動了市場規模的擴大。這些水果被用於糖果、果醬、冰淇淋和調味汁等新產品中。例如，2022 年3 月，為手工飲料市場生產果泥的俄勒岡水果產品有限責任公司（Oregon Fruit Products LLC）宣布推出最新季節性產品- 奇異果果泥。

包裝領域也有新發展。在全球範圍內，Zespri 與一些全球最大的品牌一起簽署了艾倫-麥克阿瑟基金會的"塑膠新經濟全球承諾"，以創建塑膠循環經濟。 Zespri 的承諾是，到2025 年，使所有包裝100% 可重複使用、可回收或可堆肥。

奇異果的低保存期限和過敏性限制了市場成長。

奇異果的保存期限相對較短。已經成熟的奇異果在冰箱中的保存期限不能超過四周。在處理獼猴桃時，應更加重視水果的儲存條件。高溫會加速新陳代謝過程，縮短水果的貨架期。需要保持理想的溫度和相對濕度條件，以延長水果的保存期限。

奇異果應被視為一種重要的食物過敏原。它能引起嚴重的反應，尤其是對幼兒。症狀從輕微的舌頭、嘴唇或口腔瘙癢或不適，以及明顯的皮疹，到嚴重的過敏症狀，如呼吸困難或其他哮喘症狀、腹痛、頭暈和嘔吐。根據美國國立衛生研究院的數據，獼猴桃過敏的總體發病率約為13.3%。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID 前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

Market Overview

The Global Kiwi Fruit Market reached US$ 1.5 billion in 2022 and is expected to reach US$ 2.1 billion by 2030 and is expected to grow with a CAGR of 4.8% during the forecast period 2023-2030. The increased awareness about healthy intake and health benefits of kiwi fruit among people is increasing the global kiwi fruit market size.

Consumers prefer nutritional products; companies consider this a potential strategy to grow their customers. New products are launching with kiwi fruit as a significant ingredient, increasing the market demand. Kiwi fruits are used in many products, such as candies, jams, ice creams, and sauces. For instance, in March 2022, Oregon Fruit Products LLC, a manufacturer of fruit purees for the craft beverage market, announced its latest seasonal release, Kiwi Puree.

The U.S. Food and Drug Administration approved the nutrient content of kiwi fruit as low-fat, saturated fat-free, sodium-free, cholesterol-free, high in fiber, high in vitamin C, a good source of vitamin E, and a good source of potassium. The growing awareness of health benefits among the population boosted the demand for kiwi fruit market opportunities on a large scale.

Market Dynamics

The Growing Demand for Kiwi Fruit is Estimated to Drive the Kiwi Fruit Market Growth.

Consumers are increasingly embracing the vegan lifestyle and opting for healthy foods. Fruits are always a more significant source of nutrients. According to the nutrition information provided by the USDA, kiwi fruits are an excellent source of vitamin C, fiber, and potassium. Compared to other fruits, kiwis are naturally lower in sugar and higher in fiber. Therefore, this fruit is witnessing immense demand from global consumers.

One serving of kiwi fruit provides 117% of the daily vitamin C intake and 21% of dietary fiber. The vitamin C content in kiwifruit is twice that of oranges or lemons. This fruit can support heart and digestive health, maintain good gut health, provide antioxidant power, and improve immunity. Thus, the increased benefits of this fruit lead to more kiwi fruit market demand.

New Varieties and Product Launches are Driving the Market Growth.

Plant & Food Research and Zespri entered a new joint venture to establish the Kiwifruit Breeding Centre. The center is based in Te Puke, aiming to drive more incredible innovation within kiwifruit breeding, focusing on creating healthier, better tasting, and more sustainability-focused varieties. The invention of kiwifruit is growing; one such is the introduction of red kiwifruit varieties. The refreshing raspberry taste of the fruit was successful in market trials, and the first fruit commercial was done in New Zealand in 2020.

The increased application of kiwi fruit in the food and beverage industry also drives the market size. These fruits are used in new products such as candies, jams, ice creams, and sauces. For instance, In March 2022, Oregon Fruit Products LLC, a manufacturer of fruit purees for the craft beverage market, announced its latest seasonal release, Kiwi Puree.

There is a new development in the packing sector too. Globally, Zespri joined some of the world's biggest brands to sign up for the Ellen MacArthur Foundation's New Plastics Economy Global Commitment to create a circular economy for plastics. To make all packaging 100% reusable, recyclable, or compostable by 2025 was Zespri's commitment.

Low Shelf and Allergies Caused by Kiwi Fruit Restrains the Market Growth.

Kiwi fruit has a relatively minor shelf life. Kiwi that has ripened cannot last for more than four weeks in the refrigerator. The storage conditions of the fruit should be given greater importance in handling the kiwi fruit. High temperatures accelerate the metabolic processes and reduce the shelf life of the fruit. The desired temperature and relative humidity conditions needed to be maintained to secure the fruit for a longer time.

Kiwi fruit should be considered a significant food allergen. It is capable of causing severe reactions, particularly in young children. The symptoms can vary from mild itching or discomfort of the tongue, lips, or mouth and visible skin rashes to severe allergy conditions, where people can encounter difficulty breathing or other asthma symptoms, abdominal pain, dizziness, and vomiting. According to the National Institute of Health, the overall prevalence of kiwi allergy is about 13.3%.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global kiwi fruit market is segmented based on type, distribution channel, and region.

In the Global Kiwi Fruit Market, the E-Commerce Segment Holds the Largest Market Share.

The global kiwi fruit market has been segmented by distribution channel into supermarkets, specialty retailers, convenience stores, e-commerce, and others. The e-commerce segment held the largest kiwi fruit market share of 38.8% in 2022 in the kiwi fruit market analysis report. The demand for kiwi is gaining traction worldwide, strengthened by consumers' growing concern for health and wellness.

People want to include these types of fruits in their daily diet. Because of their busy lifestyle and lack of time, they prefer online platforms to shop for their daily necessities. Apart from convenience and different brand availability, these online platforms also offer people attractive coupons, discounts, and even free shipping, making them more prevalent in all age groups.

Geographical Analysis

The Asia-Pacific Region Held the Largest Share of the Kiwi Fruit Market.

The global kiwi fruit market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The Asia-Pacific kiwi fruit market held the largest market share of 38.6% in 2022 in the kiwi fruit market analysis. Most people's health awareness increase is attributed to the growth of this region's kiwi fruit market.

There is a rise in kiwi fruit demand in China due to its health benefits and premium status. The vast market for kiwi fruit is encouraging a few well-known companies to invest in the kiwi fruit business. For instance, Dukang Distillers is a firm involved in making and selling baijiu. But, in 2021, the company changed its name to China Shenshen, stopped its operations of baijiu, and started its business in the kiwi sector. This type of development also boosted kiwi fruit market sales.

Competitive Landscape

The major global players in the market include: Aongatete Coolstores Limited, Mount Pack and Cool, Auckland Pack and Cool, DMS Progrowers Limited, Punchbowl, Riverlock, Eastpack Limited, Seeka Kiwifruit Industries Limited, Birchwood Packhouse Limited, and Apata Group Limited.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the food industry. COVID-19 has considerably impacted the food supply chain phases involving kiwi fruit production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the food industries as well. The COVID-19 pandemic is upending life, and the food sector is seeing an increase in trends like kiwi fruit. The food businesses are launching innovative programs, including kiwi fruit jams, ice cream, and others, which are readily available and straightforward to consume.

Why Purchase the Report?

To visualize the global kiwi fruit market segmentation based on type, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of kiwi fruit market level with all segments.
The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The Global Kiwi Fruit Market report would provide approximately 69 tables, 71 figures, and 150 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Distribution Channel
3.3. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Actinidia deliciosa
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Actinidia arguta
7.4. Actinidia chinensis

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Specialty Retailers
8.4. Convenience Stores
8.5. E-Commerce
8.6. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K.
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Aongatete Coolstores Limited
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Mount Pack and Cool
11.3. Aunckland Pack and Cool
11.4. DMS Progrowers Limited
11.5. Punchbowl
11.6. Riverlock
11.7. Eastpack Limited
11.8. Seeka Kiwifruit Industries Limited
11.9. Birchwood Packhouse Limited
11.10. Apata Group Limited

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

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