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市場調查報告書

商品編碼

1319172

全球保健品市場 - 2023-2030 年

Global Wellness Tonics Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

全球保健品市場規模在2022 年達到7.904 億美元，預計到2030 年將達到1.248 億美元，預計在2023-2030 年期間的年複合成長率為5.8%。保健品市場的一個突出趨勢是功能性飲料的興起。例如，昆布茶這種富含益生菌和抗氧化劑的發酵茶飲料越來越受歡迎，就體現了保健品市場功能飲料的發展趨勢。

保健品市場是一個受消費者對健康和福祉的興趣推動而迅速發展的行業。隨著對功能飲料和草藥療法的關注，該市場提供了一系列針對不同需求的產品。產品中添加了益生菌、抗氧化劑和免疫增強劑等主要成分，以增強保健功效。隨著消費者的健康意識不斷增強，對保健滋補品的需求也持續上升。

對天然功能飲料的需求不斷成長，推動了保健品市場的成長。消費者尋求方便、全面的減壓、能量平衡和免疫支持選擇。草藥、適應原和植物提取物是保健品的主要成分。製造商不斷創新，以滿足消費者不斷變化的偏好。

市場動態

消費者對功能飲料和草藥療法的需求不斷成長，推動了保健品市場的成長

隨著消費者越來越重視自身的整體健康，消費者對功能性飲料和草本療法的需求也在顯著增加，這是保健品市場的發展趨勢。功能性飲料不僅能補充基本的水分，還含有營養保健品、益生菌、益生元、抗氧化劑和免疫增強劑，可提供有針對性的健康益處。同樣，從植物提取物中提煉出的草藥也因其天然的治療特性和全面的保健方法而越來越受歡迎。

這種不斷成長的趨勢推動了保健滋補品市場的擴大，消費者對這些功能性飲料和草藥飲料的接受度也在不斷提高。生產商正在利用這一趨勢，推出創新產品，以迎合保健品市場不斷變化的消費偏好。

對適應原的需求成長推動了保健滋補品市場的成長

保健品市場的趨勢是消費者對適應原的需求激增，適應原是以其減壓和平衡能量特性而聞名的植物性物質。灰樹花、紅景天和人參等適應原正受到越來越多消費者的青睞，因為他們正在尋求天然的解決方案來管理壓力和提高整體健康水準。

據信，這些強效成分能增強抗壓能力，提高頭腦清晰度，支持最佳健康狀態。因此，對添加適應原的保健品的需求正在大幅成長。保健品行業的製造商正在利用這一趨勢，推出利用適應原的益處的創新產品，以滿足消費者對壓力管理和整體健康的偏好。

激烈競爭和市場飽和對保健品市場成長構成挑戰

保健品市場的一個主要阻礙因素是市場的激烈競爭和飽和。隨著保健品的日益普及，市場上出現了眾多品牌和產品。這種高水準的競爭給新的和現有的參與者帶來了挑戰，使他們無法脫穎而出，獲得巨大的市場佔有率。此外，保健滋補品的市場規模還在不斷擴大，吸引了新的參與者，進一步加劇了競爭。

由於貨架空間和消費者註意力有限，品牌需要投資於有效的行銷策略和產品創新，才能在市場中脫穎而出。此外，保健滋補品的市場佔有率分佈在不同的參與者之間，因此任何單一品牌都很難主導市場。因此，各品牌需要不斷調整併實現差異化，才能在競爭激烈的保健品市場中茁壯成長。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和大流行後的定價變化，並與COVID 前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

Market Overview

The Global Wellness Tonics Market reached US$ 790.4 million in 2022 and is expected to reach US$ 1240.8 million by 2030 and is expected to grow with a CAGR of 5.8% during the forecast period 2023-2030. One prominent trend is the rise of functional beverages in the wellness tonics market. For instance, the increasing popularity of kombucha, a fermented tea beverage rich in probiotics and antioxidants, exemplifies the trend of functional beverages in the wellness tonics market.

The wellness tonics market is a rapidly growing industry driven by consumer interest in health and well-being. With a focus on functional beverages and herbal remedies, the market offers a range of products tailored to different needs. Key ingredients such as probiotics, antioxidants, and immune boosters are incorporated to enhance the wellness benefits. As consumers become more health conscious, the demand for wellness tonics continues to rise.

Rising demand for natural and functional beverages drives wellness tonics market growth. Consumers seek convenient and holistic options for stress reduction, energy balance, and immune support. Herbal remedies, adaptogens, and botanical extracts are key ingredients in wellness tonics. Manufacturers innovate to meet evolving consumer preferences.

Market Dynamics

Growing Consumer Demand for Functional Beverages and Herbal Remedies Drives Wellness Tonics Market Growth

The wellness tonics market trend is witnessing a significant rise in consumer demand for functional beverages and herbal remedies as consumers increasingly prioritize their overall well-being. Functional beverages go beyond basic hydration, incorporating nutraceuticals, probiotics, prebiotics, antioxidants, and immune boosters to provide targeted health benefits. Similarly, herbal remedies derived from botanical extracts are gaining popularity due to their natural healing properties and holistic approach to wellness.

This growing trend is driving the expansion of the wellness tonics market, with a surge in consumers embracing these functional and herbal-infused beverages. Manufacturers are capitalizing on this trend by introducing innovative product offerings to cater to the evolving consumer preferences in the wellness tonics segment.

Rising Demand for Adaptogens Fuels Growth of the Wellness Tonics Market

The wellness tonics market trend is witnessing a surge in consumer demand for adaptogens, botanical substances known for their stress-reducing and energy-balancing properties. Adaptogens such as ashwagandha, Rhodiola, and ginseng are gaining popularity as consumers seek natural solutions to manage stress and enhance their overall well-being.

These powerful ingredients are believed to promote resilience to stress, improve mental clarity, and support optimal health. As a result, the demand for wellness tonics infused with adaptogens is experiencing significant growth. Manufacturers in the wellness tonics industry are capitalizing on this trend by introducing innovative products that harness the benefits of adaptogens to meet consumer preferences for stress management and holistic wellness.

Intense Competition and Market Saturation Challenge Wellness Tonics Market Growth

One key restraint in the wellness tonics market is the high competition and saturation of the market. With the increasing popularity of wellness tonics, the market has become crowded with numerous brands and products. This high level of competition poses challenges for both new and existing players to differentiate themselves and gain a significant market share. Moreover, the wellness tonics market size continues to expand, attracting new entrants and intensifying the competition further.

With limited shelf space and consumer attention, brands need to invest in effective marketing strategies and product innovation to stand out in the market. Additionally, the wellness tonics market share is distributed among various players, making it difficult for any single brand to dominate the market. As a result, brands need to continually adapt and differentiate themselves to thrive in the competitive landscape of the wellness tonics market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global wellness tonics market is segmented based on type, ingredients, distribution channel, and region.

Diverse Distribution Channels Drive Wellness Tonics Market Expansion

The distribution channels in the wellness tonics market, such as supermarkets and hypermarkets, specialty stores, online retail, and direct sales, play a crucial role in efficiently reaching consumers. Supermarkets and hypermarkets dominate the market with a share of approximately 40% to 50%, offering convenience and a wide product range. Specialty stores hold a market share of around 20% to 30%, catering to health-conscious consumers.

The growing popularity of e-commerce has boosted the market share of online retail, allowing consumers to conveniently shop for wellness tonics from the comfort of their homes. Online retail is a rapidly growing channel with a share of about 15% to 25%, providing convenience and a vast product selection. Direct sales account for a smaller share of around 5% to 10%, allowing brands to establish direct connections with consumers.

Geographical Analysis

Asia Pacific Wellness Tonic Market Surges with Growing Demand for Nutraceuticals and Functional Beverages

By region, the global wellness tonics market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Asia Pacific wellness tonic market is experiencing robust growth, driven by the increasing demand for nutraceuticals and health-promoting ingredients such as probiotics, prebiotics, antioxidants, and immune boosters. The region's growing health-conscious population and rising disposable incomes contribute to the expansion of the wellness tonics market size.

With a focus on preventive healthcare and holistic well-being, consumers in the Asia Pacific are embracing wellness tonics as an integral part of their daily routines. The market is characterized by the presence of both local and international players, competing to capture a significant market share. As the wellness trend continues to gain momentum in the region, the Asia Pacific wellness tonic market is poised for continued growth and innovation.

Competitive Landscape

The major global players in the market include: Whole Foods, The Wellness Company, Nestle, Hansen's, The Tonic, AOTEA, Hiran Agrochemicals Private Limited., TonicSea, Oregonic Tonic, and Q Drinks.

Why Purchase the Report?

To visualize the global wellness tonics market segmentation based on type, ingredients, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of wellness tonics market-level with all segments.
The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global wellness tonics market report would provide approximately 61 tables, 61 figures, and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Ingredients
3.3. Market Snippet, by Distribution Channel
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturer's Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Vinegar*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Enhanced Water
7.4. Energy Shots
7.5. Kombucha
7.6. Others

8. By Ingredients

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 8.1.2. Market Attractiveness Index, By Ingredients
8.2. Turmeric*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Apple Cider Vinegar
8.4. Medicinal mushrooms
8.5. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Stores
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Whole Foods
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. The Wellness Company
12.3. Nestle
12.4. Hansen's
12.5. The Tonic
12.6. AOTEA
12.7. Hiran Agrochemicals Private Limited.
12.8. TonicSea
12.9. Oregonic Tonic
12.10. Q Drinks

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

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