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市場調查報告書

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1316244

全球咖啡代用品市場 - 2023-2030 年

Global Coffee Substitutes Market - 2023-2030

出版日期: 2023年07月27日 | 出版商:

DataM Intelligence | 英文 200 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

2022 年，全球咖啡代用品市場規模達到27 億美元，預計到2030 年將實現53 億美元的豐厚成長。在預測期內，該市場的年複合成長率為8.9%。

咖啡替代品是指由於沒有咖啡或希望減少咖啡因攝入量而用來替代咖啡的飲料。這些飲料由各種成分製成，與咖啡相比，具有不同的風味和刺激程度。甘菊、薄荷或生薑等花草茶不含咖啡因，具有鎮靜作用。對於那些想完全避免咖啡因的人來說，這是個不錯的選擇。

咖啡替代品生產商正在生產迎合特定口味和飲食偏好的特製混合咖啡。這些混合物可能結合了烘焙穀物、菊苣根和其他成分，以提供獨特的風味體驗，吸引更廣泛的消費群體。據Healthline 報導，在美國，85% 以上的成年人經常攝入咖啡因，平均每天攝入180 毫克，相當於約兩杯咖啡中的咖啡因含量。

市場動態

不斷變化的文化和個人護理行業對咖啡因替代品日益成長的需求

許多人越來越注重健康，並開始尋求傳統咖啡的替代品，因為他們擔心咖啡因可能帶來的不良影響，如咖啡因引起的緊張、睡眠障礙和上癮。這種消費行為的轉變促使他們探索能提供類似風味和體驗但沒有缺點的咖啡替代品。

飲食模式的改變，包括素食主義、素食主義和其他特定的飲食限制，也促進了咖啡替代品需求的成長。許多咖啡替代品以植物為基礎，適合遵循這些生活方式或飲食要求的個人。因此，個人護理行業推出了各種咖啡替代品，以滿足消費者的不同需求。

人們日益認知到咖啡因對健康的有害影響，這為咖啡替代品市場帶來了巨大的發展機會

人們日益認知到咖啡因對健康的有害影響，這為咖啡替代品市場帶來了巨大商機。雖然咖啡是一種廣受歡迎的飲料，但其中含有的咖啡因會對某些人產生負面影響，包括焦慮、失眠和高血壓。隨著人們越來越意識到這些潛在的健康風險，他們可能會尋找既能提供類似風味又無不良副作用的咖啡替代品。

花草茶、菊苣根和烤大麥等咖啡替代品提供了一種不含咖啡因的咖啡替代品，可以吸引注重健康的消費者。這些產品口味獨特，既能滿足咖啡愛好者的味蕾，又能提供更健康的選擇。例如，據Healthline 報導，咖啡的咖啡因含量是綠茶的三倍多。一份8 盎司（240 毫升）的咖啡可提供96 毫克咖啡因，而同樣分量的綠茶只能提供29 毫克。咖啡替代品可以將自己定位為傳統咖啡的健康替代品，並開拓這一日益成長的市場。

對咖啡替代品的有限認知將挑戰咖啡替代品市場的成長

人們對咖啡替代品的認知有限可能會對咖啡替代品市場的成長構成挑戰。許多消費者可能並不熟悉咖啡替代品，也不了解它們的好處，這可能導致對這些產品的需求減少。此外，一些消費者可能對嘗試新產品猶豫不決，尤其是習慣飲用咖啡並對其口味和功效感到滿意的消費者。另一個挑戰是人們認為咖啡替代品不如咖啡或不如咖啡令人愉快。

咖啡具有強烈的文化和社會聯想，消費者可能難以用一種他們認為不那麼可口的替代品來取代這種飲料。為了克服這些挑戰，咖啡替代品公司可以把重點放在教育和宣傳上，幫助消費者了解咖啡替代品的好處。它們還可以投資於市場行銷和品牌推廣工作，將其產品定位為高品質、令人愉悅的咖啡替代品。

COVID 的影響：

COVID-19 大流行加速了電子商務和線上零售的發展。隨著實體店的關閉和社會疏遠措施的實施，消費者擴大轉向網路平台購買他們喜歡的產品。擁有強大線上業務和高效直接面對消費者管道的咖啡替代品品牌很可能從這一消費行為轉變中受益。大流行病導致全球供應鏈中斷，包括各種原料的採購和運輸。咖啡替代品生產商在採購特定原料時可能會遇到困難，或在生產和分銷方面面臨延誤。這些供應鏈中斷可能會影響咖啡替代品的供應和市場動態。

俄烏戰爭影響：

俄烏戰爭等地緣政治衝突可能會擾亂全球供應鏈。如果咖啡替代品所依賴的原料來自受衝突影響的地區，或者運輸路線中斷，就會導致這些產品的供應和分銷面臨挑戰。這反過來又會造成供應短缺或延遲，從而影響咖啡替代品市場。

地緣政治緊張局勢往往會導致相關國家之間實施貿易限制、關稅或禁運。如果俄烏衝突導致採取此類措施，可能會影響咖啡代用品和相關配料的進出口。關稅或貿易壁壘導致的成本上升可能會影響定價和市場動態。

Market Overview

Global Coffee Substitutes Market reached US$ 2.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 5.3 billion by 2030. The market is growing at a CAGR of 8.9% during the forecast period.

Coffee substitutes are beverages that are used as a replacement for coffee, either because coffee is not available or because the person wants to reduce their caffeine intake. These beverages are made from various ingredients and offer a different flavor profile and level of stimulation compared to coffee. Herbal teas, such as chamomile, peppermint, or ginger, are caffeine-free and can offer a calming effect. They are a good option for those who want to avoid caffeine altogether.

Coffee substitute manufacturers are creating specialty blends that cater to specific tastes and dietary preferences. These blends may combine roasted grains, chicory root, and other ingredients to offer a unique flavor experience and appeal to a broader consumer base. According to Healthline, in the United States, more than 85% of adults consume caffeine regularly, with an average daily intake of 180 mg, which is the amount of caffeine in about 2 cups of coffee.

Market Dynamics

A Changing Culture and Rising Need for Caffeine Alternatives in the Personal Care Sector

Many individuals are becoming more health-conscious and seeking alternatives to traditional coffee due to concerns about its potential adverse effects, such as caffeine-induced jitters, sleep disturbances, and addiction. This shift in consumer behavior has prompted them to explore coffee substitutes that offer a similar flavor and experience but without drawbacks.

Changing dietary patterns, including veganism, vegetarianism, and other specific dietary restrictions, have contributed to the growing demand for coffee substitutes. Many coffee substitutes are plant-based and suitable for individuals following these lifestyle choices or dietary requirements. As a result, the personal care industry has responded by offering a wide range of coffee alternatives to cater to these diverse consumer needs.

Rising Awareness of the Harmful Effects of Caffeine on Health is a Great Opportunity for the Coffee Substitute Market to Grow

The rising awareness of the harmful effects of caffeine on health can create a significant opportunity for the coffee substitute market. While coffee is a popular beverage, it contains caffeine, which can have negative effects on some individuals, including anxiety, insomnia, and high blood pressure. As people become more aware of these potential health risks, they may seek out alternatives to coffee that offer similar flavor profiles without negative side effects.

Coffee substitutes, such as herbal teas, chicory root, and roasted barley, provide a caffeine-free alternative to coffee that can appeal to health-conscious consumers. These products offer a unique flavor profile that can satisfy the taste buds of coffee lovers while providing a healthier option. For instance, according to Healthline, coffee provides more than three times the amount of caffeine than green tea. An 8-ounce (240 mL) serving of coffee provides 96 mg of caffeine, while the same amount of green tea provides 29 mg. Coffee substitutes can position themselves as a healthier alternative to traditional coffee and tap into this growing market.

Limited Awareness of the Coffee Substitutes to Challenge the Coffee Substitute Market Growth

The limited awareness of coffee substitutes can be a challenge to the growth of the coffee substitute market. Many consumers may not be familiar with coffee substitutes and may not understand their benefits, which could result in lower demand for these products. Additionally, some consumers may be hesitant to try new products, especially if they are used to drinking coffee and are satisfied with its taste and effects. Another challenge is the perception of coffee substitutes as inferior or less enjoyable than coffee.

Coffee has a strong cultural and social association, and it may be difficult for consumers to replace this beverage with a substitute that they perceive as less desirable. To overcome these challenges, coffee substitute companies can focus on education and awareness-building efforts to help consumers understand the benefits of coffee substitutes. They can also invest in marketing and branding efforts to position their products as a high-quality and enjoyable alternative to coffee.

COVID Impact:

The COVID-19 pandemic accelerated the growth of e-commerce and online retail. With physical store closures and social distancing measures, consumers increasingly turned to online platforms to purchase their preferred products. Coffee substitute brands that have a strong online presence and efficient direct-to-consumer channels have likely benefited from this shift in consumer behavior. The pandemic caused disruptions in global supply chains, including the sourcing and transportation of various ingredients. Coffee substitute manufacturers might have experienced challenges in procuring specific ingredients or faced delays in production and distribution. These supply chain disruptions could have impacted the availability and market dynamics of coffee substitutes.

Russia-Ukraine War Impact:

Geopolitical conflicts, such as the Russia-Ukraine war, can disrupt global supply chains. If coffee substitutes rely on ingredients sourced from regions affected by the conflict or if transportation routes are disrupted, it can lead to challenges in the availability and distribution of these products. This, in turn, may impact the coffee substitute market by causing shortages or delays in supply.

Geopolitical tensions often result in the imposition of trade restrictions, tariffs, or embargoes between the involved countries. If the Russia-Ukraine conflict leads to such measures, it could affect the import and export of coffee substitutes and related ingredients. Higher costs due to tariffs or trade barriers may impact pricing and market dynamics.

Segment Analysis

The global coffee substitutes market is segmented based on nature, packaging, distribution channel, and region.

Based on Packaging, the Pouches and Sachets Segment Holds the Highest Market Share

The pouches and sachets segment is expected to hold the largest market share in the coffee substitute market for several reasons. The convenience factor is a significant driver of growth in this segment. Pouches and sachets are easy to use and can be carried around easily, making them ideal for on-the-go consumption. This convenience factor is especially appealing to busy consumers who are looking for a quick and hassle-free option.

Moreover, the pre-measured nature of pouches and sachets can make them more attractive to consumers who are new to coffee substitutes. These consumers may not be familiar with the taste and preparation process of coffee substitutes and may be hesitant to purchase larger quantities. Pouches and sachets provide a low-risk option for consumers to try new products without committing to a large purchase.

Geographical Analysis

Asia Pacific is the Fastest-Growing Market Due to the Major Consumer Adoption

Asia Pacific is a highly populated region, and coffee substitutes are popular in countries with large populations like India, China, and Indonesia. These countries have a long history of using herbal and plant-based ingredients in traditional medicine, and many consumers in these countries are already familiar with the health benefits of coffee substitutes. According to Cargill's report, The ready to drink (RTD) tea is fast growing segment in the beverage category. Sales are expected to reach USD 84 billion by 2024.

Consumers are becoming more health-conscious and are looking for alternatives to coffee that offer health benefits. Furthermore, the growing middle class in the Asia Pacific is also driving the growth of the coffee substitute market. As disposable income increases, consumers in the region are looking for new and innovative products, and coffee substitutes are increasingly becoming a part of their diet.

Competitive Landscape

The major global players include: Postum, Teeccino Caffee Inc., Rishi Tea and Botanicals, World Match Inc., drink NUJO, Anthony Goods, So Good Brand Inc., Dandy Blend, The Hain Celestial Group Inc., and Mondelez International Inc.

Why Purchase the Report?

To visualize the global coffee substitutes market segmentation based on nature, packaging, and distribution channel understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of coffee substitutes market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global coffee substitutes market report would provide approximately 61 tables, 57 figures, and 200 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Nature
3.2. Snippet by Packaging
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Nature

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 7.1.2. Market Attractiveness Index, By Nature
7.2. Organic*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Conventional

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. Pouches*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Aseptic Cartons
8.4. Cans

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Stores
9.4. Online Sales
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Postum*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Rishi Tea and Botanicals
12.3. Mondelez International Inc.
12.4. Teeccino Caffe Inc.
12.5. World Match Inc.
12.6. drink NUJO
12.7. Anthony Goods
12.8. So Good Brand Inc.
12.9. Dandy Blend
12.10. The Hain Celestial Group Inc.

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

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