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市場調查報告書
商品編碼
1304577

全球麥芽飲料市場 - 2023-2030

Global Malt Beverage Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球麥芽飲料市場規模在2022年達到65億美元，預計到2030年將達到137億美元，預計在2023-2030年期間將以9.8%的年複合成長率成長。

麥芽飲料和麥芽基飲料包括多種以麥芽提取物或麥芽穀物為主要成分的產品。這些產品包括麥芽奶昔、熱飲、冰沙和能量飲料。這些產品利用麥芽的獨特風味和營養優勢，為消費者提供多樣化的愉悅飲用體驗。

麥芽飲料的主要市場趨勢包括無酒精飲料的興起、麥芽飲料的流行、麥芽提取物作為配料的多樣性、風味創新、釀造技術和發酵工藝、天然和永續配料的重要性以及營養成分和功能添加劑的加入。這些趨勢反映了麥芽飲料市場不斷變化的消費者需求和偏好。

市場動態

高階化和工藝文化的興起有望促進麥芽飲料行業的發展

高階化是指提供高品質的產品，為消費者帶來高階和獨特的體驗。根據Global Data的報告，超過40%的消費者至少偶爾購買高階或奢侈酒精飲料。消費者願意為這些提供獨特和精緻飲用體驗的產品支付溢價。

手工藝文化強調飲料生產背後的工藝、技能和激情。這引起了消費者的共鳴，他們欣賞手工藝生產者為其產品帶來的真實性、對細節的關注以及個性化的觸感。手工麥芽飲料通常迎合了消費者的這種情感，吸引了那些重視小規模生產商的藝術性和奉獻精神的消費者。

對手工麥芽飲料和特色麥芽飲料日益成長的需求有望推動麥芽飲料市場的發展

麥芽飲料市場近年來經歷了顯著成長。手工啤酒廠在全球範圍內大受歡迎，消費者對口味獨特、風格迥異的手工啤酒越來越感興趣。例如，根據IWSR的報告，到2024年，高階或"超高階"酒精飲料的市場佔有率將成長至13%。這一成長表明手工和特種麥芽飲料的市場環境良好。

與大規模生產的替代品相比，手工和特種麥芽飲料的價位通常較高。對優質配料、傳統釀造技術和獨特風味的關注有助於這些產品的高階化。這種高階定位可為生產商帶來更高的利潤率，為其成長和盈利提供了有利機會。

不斷變化的觀念和陳規阻礙了麥芽飲料市場的成長

麥芽飲料，尤其是以啤酒為基礎的麥芽飲料，有時會與過度飲酒、上癮和不負責任的行為等負面刻板印象聯繫在一起。這些刻板印象可能導致人們認為麥芽飲料僅用於麻醉目的，這可能會阻礙一些消費者探索或接受這些產品。

許多消費者可能對麥芽飲料的種類和潛力了解有限。對麥芽飲料的不同類型、口味和潛在益處缺乏了解可能會阻礙其發展，因為消費者可能會堅持選擇熟悉的主流產品。

COVID-19影響分析

COVID-19分析包括COVID前情景、COVID情景和COVID後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID前情景進行比較）、供求關係（由於貿易限制、封鎖和後續問題導致的供求變化）、政府計劃（政府機構為振興市場、行業或產業而採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題而採取的措施）。

俄烏戰爭的影響

烏克蘭歷來是俄羅斯向歐洲出口天然氣的過境國。衝突引發了對能源安全和天然氣供應中斷的擔憂。俄羅斯和烏克蘭在天然氣價格和過境費方面的分歧導致了多次天然氣爭端，導致對烏克蘭的天然氣供應中斷，並對歐洲天然氣市場產生了潛在的溢出效應。 2014年俄羅斯吞併克里米亞引發了衝突，對地區安全和領土完整的國際準則產生了深遠影響。國際社會在很大程度上譴責了這一吞併行為，這仍然是一個有爭議的問題。

目錄

第一章研究方法和範圍

  • 研究方法
  • 研究目的和報告範圍

第二章：市場定義和概述

第三章：執行摘要

  • 按口味分類的市場摘要
  • 按飲料類型分類的市場摘要
  • 按銷售管道分類的市場概況
  • 按地區分類的市場概況

第四章：市場動態

  • 市場影響因素
    • 驅動因素
      • 消費者對風味飲料的需求增加
    • 限制因素
      • 來自其他飲料類別的激烈競爭
    • 市場機會
    • 影響分析

第五章行業分析

  • 波特五力分析法
  • 供應鏈分析
  • 定價分析
  • 法規分析

第六章：COVID-19分析

  • COVID-19市場分析
    • COVID-19之前的情況
    • COVID-19期間的情景
    • COVID-19之後的情況
  • COVID-19 期間的定價動態
  • 供求關係
  • 大流行期間與市場相關的政府計劃
  • 製造商的戰略計劃
  • 結論

第七章：按口味分類

  • 有味
  • 無味

第八章：按飲料類型

  • 酒精飲料
  • 非酒精飲料

第九章：按銷售管道

  • 超市/大型超市
  • 便利店
  • 網路商店
  • 其他

第10章：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 法國
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地區
  • 亞太地區
    • 中國
    • 日本
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第十一章：競爭格局

  • 競爭格局
  • 市場定位/佔有率分析
  • 合併與收購分析

第十二章：公司簡介

  • Nestle SA
    • 公司概況
    • 產品組合和描述
    • 財務概況
    • 主要發展
  • Danish Royal Unibrew Group
  • Mondelez International
  • PureMalt
  • Van Pur SA
  • Barbican
  • RateBeer, LLC.
  • Monarch Custom Beverages
  • Harboe
  • United Brands Company, Inc.

第十三章：附錄

簡介目錄
Product Code: FB4545

Market Overview

The Global Malt Beverage Market reached US$ 6.5 billion in 2022 and is expected to reach US$ 13.7 billion by 2030 and is expected to grow with a CAGR of 9.8% during the forecast period 2023-2030.

Malted drinks and malt-based beverages encompass a wide range of products that utilize malt extracts or malted grains as key ingredients. These include malted milkshakes, hot beverages, smoothies, and energy drinks. These products leverage malt's unique flavor profile and nutritional benefits to offer consumers diverse and enjoyable drinking experiences.

The key market trends in malted beverages include the rise of non-alcoholic variants, the popularity of malt-based drinks, the versatility of malt extract as an ingredient, flavour innovation, brewing techniques and fermentation processes, the importance of natural and sustainable ingredients, and the inclusion of nutritional content and functional additives. These trends reflect the evolving consumer demands and preferences in the malted beverages market.

Market Dynamics

Rise in Premiumization and Craft Culture is Expected to Foster the Malt Beverage Industry

Premiumization involves offering high-quality products that provide consumers an elevated and exclusive experience. According to reports by Global Data, over 40% of consumers buy premium or luxury alcoholic drinks at least occasionally. Consumers are willing to pay a premium for these products that offer a unique and refined drinking experience.

Craft culture emphasizes the craftsmanship, skill, and passion behind the production of beverages. This resonates with consumers who appreciate the authenticity, attention to detail, and personalized touch that craft producers bring to their products. Craft malt beverages often cater to this consumer sentiment, appealing to those who value the artistry and dedication of small-scale producers.

Increasing Demand for Craft and Specialty Malt Beverages is Expected to Fuel the Malt Beverages Market

The malt beverages market has experienced significant growth in recent years. Craft breweries have gained popularity worldwide, and consumers are increasingly interested in unique, handcrafted beers with distinct flavors and styles. For instance, according to IWSR reports, the market share of premium or "super-premium" alcoholic drinks will grow to 13% by 2024. This growth indicates a favorable market environment for craft and specialty malt beverages.

Craft and specialty malt beverages often command a higher price point compared to mass-produced alternatives. The focus on quality ingredients, traditional brewing techniques, and unique flavor profiles contributes to the premiumization of these products. This premium positioning can lead to higher profit margins for producers, offering a favorable opportunity for growth and profitability.

Changing Perception and Stereotyping is Hampering the Malt Beverage Market Growth

Malt beverages, particularly those with a beer base, can sometimes be associated with negative stereotypes related to excessive drinking, addiction, and irresponsible behavior. These stereotypes can lead to a perception that malt beverages are solely consumed for intoxication purposes, which may deter some consumers from exploring or embracing these products.

Many consumers may have limited knowledge and understanding of the variety and potential of malt beverages. This lack of awareness about the different types, flavors, and potential benefits of malt beverages can hinder their growth as consumers may stick to familiar and mainstream options.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

Ukraine has historically been a transit country for Russian natural gas exports to Europe. The conflict led to concerns over energy security and disruptions in gas supplies. Disagreements between Russia and Ukraine on gas prices and transit fees have resulted in several gas disputes, leading to disruptions in supplies to Ukraine and potential spillover effects on European gas markets. The annexation of Crimea by Russia in 2014, which sparked the conflict, has had far-reaching implications for regional security and international norms on territorial integrity. The international community largely condemned the annexation, and it remains a contentious issue.

Segment Analysis

The Global Malt Beverage Market is segmented based on flavor, drink type, distribution channel, and region.

The Flavor Segment is Estimated to have Significant Growth During the Forecast Period.

Flavored malt beverages offer a wide range of taste options, catering to diverse consumer preferences. Flavors such as citrus, berry, tropical fruits, and spices add excitement and variety to the drinking experience. According to Statista, flavored malt beverages are alcoholic beverages that by regulation, must be made of 25 percent malt and 7.5 pounds of hops per 100 finished product barrels. Consumers often seek novel and unique flavors, driving the demand for flavored malt beverages.

The flavored segment is not limited to alcoholic malt beverages. Non-alcoholic flavored malt beverages, such as malted sodas or malt-based soft drinks, have become refreshing alternatives to traditional carbonated soft drinks. These non-alcoholic flavored options offer a unique flavor profile and nutritional benefits, appealing to health-conscious consumers.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in The Malt Beverage Market

The Asia Pacific region is home to a large and rapidly growing population, including emerging economies such as China and India. Rising disposable incomes, urbanization, and changing lifestyles have contributed to increased consumer spending on food and beverages, including malt beverages. According to Statista, in the Alcoholic Drinks market, volume is expected to amount to 105,800.00 million liters by 2027. The market for Alcoholic Drinks market is expected to show a volume growth of 1.6% in 2024.

Malt beverages have a cultural significance in certain Asian countries, such as Japan and South Korea, where traditional malt-based drinks like "mugi-cha" and "boricha" are consumed. The presence of these traditional malt beverages, along with the growing popularity of Western-style malt beverages, contributes to the market's growth in the region.

Competitive Landscape

The major global players in the market include: Nestle S.A., Danish Royal Unibrew Group, Mondelez International, PureMalt, Van Pur S.A., Barbican, RateBeer, LLC., Monarch Custom Beverages, Harboe, and United Brands Company, Inc.

Why Purchase the Report?

  • To visualize the Global Malt Beverage Market segmentation based on flavor, drink type, distribution channel, and region and understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous malt beverage market-level data points with all segments.
  • The PDF report consists of a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The Global Malt Beverages Market Report Would Provide Approximately 61 Tables, 56 Figures And 190 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Flavor
  • 3.2. Market Snippet, by Drink Type
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Customer Inclination Towards Flavored Drinks and Beverages
    • 4.1.2. Restraints
      • 4.1.2.1. The Intense Competition from Alternative Beverage Categories
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Flavor

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 7.1.2. Market Attractiveness Index, By Flavor
  • 7.2. Flavored*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Unflavored

8. By Drink Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 8.1.2. Market Attractiveness Index, By Drink Type
  • 8.2. Alcoholic*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Non-Alcoholic

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Convenience Stores
  • 9.4. Online Stores
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Drink Type
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Nestle S.A.*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Danish Royal Unibrew Group
  • 12.3. Mondelez International
  • 12.4. PureMalt
  • 12.5. Van Pur S.A.
  • 12.6. Barbican
  • 12.7. RateBeer, LLC.
  • 12.8. Monarch Custom Beverages
  • 12.9. Harboe
  • 12.10. United Brands Company, Inc.

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us