全球紅葡萄酒市場 - 2023-2030

市場概述

全球紅葡萄酒市場規模在2022年達到952億美元，預計到2030年將達到1428億美元，預計在2023-2030年期間將以5.2%的年複合成長率成長。

紅葡萄酒是一種由深色葡萄品種釀造的葡萄酒。紅葡萄酒的釀造過程稱為釀造，包括通過發酵將葡萄汁轉化為葡萄酒。在發酵過程中，酵母將葡萄汁中的糖分轉化為酒精，從而釀造出紅葡萄酒。紅葡萄酒種類繁多，包括赤霞珠、梅洛、黑皮諾、西拉和仙粉黛等流行品種。每個品種都有其獨特的風味、香氣和特點。

消費者對高品質和優質紅葡萄酒的興趣與日俱增。這一趨勢的驅動力來自於對獨特風味、手工生產方式和高價值感的追求。例如，對頂級酒莊出產的高階波爾多葡萄酒的需求持續上升，收藏家和愛好者願意為搶手的年份酒支付高價。

市場動態

對高階和優質葡萄酒需求的成長推動了紅葡萄酒市場的發展

對高階和優質葡萄酒需求的成長部分歸因於消費者可支配收入的成長。隨著經濟的發展和收入的增加，消費者願意在奢侈品和高品質產品上花費更多，包括高階紅葡萄酒。據《財富》印度雜誌報導，售價在850英鎊以上的高階葡萄酒的成長率在45%至130%之間。

優質葡萄酒通常被認為具有更高的價值、獨特性和聲望。消費者願意為這些葡萄酒支付高價，認為它們是地位、精緻和放縱的象徵。這種需求的驅動力來自於對獨特風味、精細工藝以及與奢侈葡萄酒相關的體驗的渴望。

對永續和有機生產的重視將帶來巨大商機

對永續和有機生產的重視與更廣泛的健康和保健趨勢相一致。消費者越來越關注他們的消費，並尋求不使用合成殺蟲劑、除草劑或化肥的產品。有機生產的紅葡萄酒被認為是更健康的選擇，因為它們的化學殘留物更少。根據國家有機和自然農業中心的數據，有機農業在187個國家得到了實踐，7230萬公頃的農業用地由至少310萬農民進行有機管理。

永續的有機生產方式通常能促進土壤健康、生物多樣性和葡萄園管理。這些因素有助於提高葡萄品質和紅葡萄酒的風味。消費者擴大將永續和有機產品與更高的品質和真實性聯繫起來，推動了對通過這些方法釀造的紅葡萄酒的需求。

對健康的日益關注和嚴格的法規阻礙了紅葡萄酒市場的發展

人們對過量飲酒帶來的健康風險的認知不斷提高，導致一些消費者開始控製酒精攝入量。這一趨勢也適用於紅葡萄酒。雖然適量飲用紅葡萄酒對健康有益，但過量飲用也會對健康產生負面影響。對健康的擔憂和負責任飲酒的建議可能會導致一些消費者限制其總體酒精消費量，包括紅葡萄酒。

世界各國政府對包括紅葡萄酒在內的酒類產品實施監管和徵稅，以解決公眾健康問題並促進負責任的消費。這些法規可能包括年齡限制、廣告限制、標籤要求和稅收政策。遵守這些法規以及提高稅收的潛在影響會給紅酒市場帶來挑戰。

COVID-19影響分析

COVID-19分析包括COVID前情景、COVID情景和COVID後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題導致的供求變化）、政府計劃（政府機構為振興市場、行業或產業所採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題所採取的措施）。

目錄

第一章研究方法和範圍

• 研究方法
• 研究目的和報告範圍

第二章：市場定義和概述

第三章：執行摘要

• 按類型分類的市場摘要
• 按銷售管道分類的市場摘要
• 按地區分類的市場摘要

第四章：市場動態

• 市場影響因素
  • 驅動因素
  • 限制因素
  • 機會
  • 影響分析

第五章行業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 法規分析

第六章：COVID-19分析

• COVID-19市場分析
  • COVID-19之前的情況
  • COVID-19期間的情景
  • COVID-19之後的情況
• COVID-19 期間的定價動態
• 供求關係
• 大流行期間與市場相關的政府計劃
• 製造商的戰略計劃
• 結論

第七章：按類型分類

• 靜止葡萄酒
• 汽酒
• 其他類型

第八章：按配銷通路

• 內銷
• 非貿易

第九章：按地區

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 法國
  • 西班牙
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美其他地區
• 亞太地區
  • 中國
  • 日本
  • 日本
  • 澳大利亞
  • 亞太其他地區
• 中東和非洲

第十章：競爭格局

• 競爭格局
• 市場定位/佔有率分析
• 合併與收購分析

第十一章：公司簡介

• Castel Group
  • 公司概況
  • 產品組合和描述
  • 財務概況
  • 主要發展
• Pernod Richard
• Amvyx SA
• Caviro
• Constellation Brands
• Vina Concha y Toro SA
• Accolade Wines
• E & J Gallo Winery
• Treasury Wine Estates
• Bacardi Limited

第十二章：附錄

Market Overview

The Global Red Wine Market reached US$ 95.2 billion in 2022 and is expected to reach US$ 142.8 billion by 2030 and is expected to grow with a CAGR of 5.2% during the forecast period 2023-2030.

Red wine is a type of wine made from dark-colored grape varieties. It undergoes a process known as vinification, which involves the transformation of grape juice into wine through fermentation. During fermentation, yeast converts the sugars in the grape juice into alcohol, resulting in the production of red wine. There are various wine varieties within the red wine category, including popular ones such as Cabernet Sauvignon, Merlot, Pinot Noir, Syrah, and Zinfandel. Each variety has its distinct flavor profile, aroma, and characteristics.

Consumers are showing a growing interest in high-quality and premium red wines. This trend is driven by a desire for unique flavours, artisanal production methods, and the perception of higher value. For instance, the demand for high-end Bordeaux wines from top chateaux continues to rise, with collectors and enthusiasts willing to pay premium prices for sought-after vintages.

Market Dynamics

Increasing Demand for Premium and Fine Wines is Driving the Red Wine Market

The increasing demand for premium and fine wines can be attributed, in part, to the growth in disposable income among consumers. As economies have developed and incomes have risen, consumers are willing to spend more on luxury and high-quality products, including premium red wines. According to Fortune India Magazine, premium wines which are priced upwards of ₹850 are known to be growing anywhere between 45% to 130%.

Premium and fine wines often carry a perception of higher value, exclusivity, and prestige. Consumers are willing to pay premium prices for these wines, considering them as a symbol of status, sophistication, and indulgence. This demand is driven by a desire for unique flavors, meticulous craftsmanship, and the experience associated with luxury wines.

Emphasis on Sustainable and Organic Production can Show a Remarkable Opportunity

The emphasis on sustainable and organic production aligns with the broader health and wellness trends. Consumers are becoming more conscious of what they consume and are seeking products made without synthetic pesticides, herbicides, or fertilizers. Red wines produced organically are seen as a healthier choice, as they are perceived to have fewer chemical residues. According to National Centre for Organic and Natural Farming, organic agriculture is practiced in 187 countries, and 72.3 million hectares of agricultural land were managed organically by at least 3.1 million farmers

Sustainable and organic production methods often promote better soil health, biodiversity, and vineyard management practices. These factors can contribute to improved grape quality and flavors in red wines. Consumers are increasingly associating sustainable and organic products with higher quality and authenticity, driving the demand for red wines made through these methods.

Growing Health Concerns and Stringent Regulations are Holding Back the Red Wine Market

Increased awareness of the health risks associated with excessive alcohol consumption has led some consumers to moderate their alcohol intake. This trend applies to red wine as well. While moderate consumption of red wine has been associated with certain health benefits, excessive consumption can have negative health effects. Health concerns and recommendations for responsible drinking may lead some consumers to limit their overall alcohol consumption, including red wine.

Governments around the world impose regulations and taxes on alcohol products, including red wine, to address public health concerns and promote responsible consumption. These regulations may include age restrictions, advertising limitations, labeling requirements, and taxation policies. Compliance with such regulations and the potential impact of higher taxes can pose challenges for the red wine market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global red wine market is segmented based on type, packaging, distribution channel, and region.

By Distribution Channel, the On-Trade Segment is Estimated to have Significant Growth During the Forecast Period

The on-trade segment refers to the sale and consumption of alcoholic beverages, including red wine, in establishments such as restaurants, bars, hotels, and other venues where the beverage is consumed on-site. The on-trade segment provides consumers with a social and experiential environment for enjoying red wine. It offers opportunities to pair wines with food, experience sommelier recommendations, and explore a wide range of wine options. The ambiance and expertise of on-trade establishments contribute to the overall enjoyment and perceived value of red wine.

On-trade establishments often curate extensive and diverse wine lists, including a wide selection of red wines from various regions and producers. Recent Nielsen data, for example, indicate that imports of still wine accounted for about 26% of sales in the channels they measure when calculated by value and 24% by volume. This allows consumers to explore different styles, vintages, and price points, creating opportunities for premium and fine red wines to thrive in the on-trade segment.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Red Wine Market

The Asia Pacific region has experienced a significant increase in consumer demand for red wine in recent years. This can be attributed to factors such as rising disposable incomes, changing lifestyles, evolving consumer preferences, and an increased appreciation for wine culture. The Asia Pacific region has witnessed a rapid expansion of the middle-class population, resulting in a larger consumer base with increased purchasing power. As a result, more individuals can afford and enjoy red wine as part of their dining experiences and social occasions.

The region has experienced a cultural shift towards embracing eestern lifestyles and preferences, including wine consumption. Western influences, such as globalization, international travel, and exposure to different cuisines, have contributed to the growing popularity of red wine as a beverage of choice.

Competitive Landscape

The major global players in the market include: Castel Group, Pernod Richard, Amvyx SA, Caviro, Constellation Brands, Vina Concha y Toro SA, Accolade Wines, E & J Gallo Winery, Treasury Wine Estates, and Bacardi Limited.

Why Purchase the Report?

• To visualize the global red wine market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of red wine market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global red wine market report would provide approximately 53 tables, 46 figures and 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Type
• 3.2. Market Snippet, by Distribution Channel
• 3.3. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Still Wine*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Sparkling Wine
• 7.4. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. On-Trade*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Off-Trade

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America*
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. The U.K.
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Spain
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Castel Group*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Pernod Richard
• 11.3. Amvyx SA
• 11.4. Caviro
• 11.5. Constellation Brands
• 11.6. Vina Concha y Toro SA
• 11.7. Accolade Wines
• 11.8. E & J Gallo Winery
• 11.9. Treasury Wine Estates
• 11.10. Bacardi Limited

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us