全球即飲咖啡市場 - 2023-2030

市場概述

全球即飲咖啡市場規模在2022年達到235億美元，預計到2030年將達到438億美元，並在2023-2030年期間以8.1%的年複合成長率成長。在預測期內，由於消費者對健康攝入量的認知不斷提高，即飲咖啡（RTD）的需求預計將增加。

經過包裝的即飲咖啡（RTD）是一種出售的預製咖啡飲料。然而，其包裝形式多種多樣，包括最流行的PET瓶、易開罐、玻璃杯和利樂包。咖啡包括冷萃咖啡、硝基冷萃咖啡和冰咖啡等包裝咖啡飲料，以類似於罐裝咖啡的即飲狀態出售。

大多數情況下，普通咖啡用戶在沖泡過程中可獲得80-90%的咖啡因。咖啡含有維生素B2，即核黃素。經過輕度烘焙的商用咖啡每100克（美式咖啡）含有約10毫克菸酸。即飲咖啡中的這些成分推動了即飲咖啡市場的成長。

市場動態

消費者對即飲咖啡的日益青睞推動了即飲咖啡市場的成長。

隨著功能性飲料的日益普及，人們開始有意尋找具有健康優勢的即飲咖啡。因此，企業創新其產品線，以從競爭對手中脫穎而出。為了提高銷售額並吸引更多顧客，一些生產商在其即飲咖啡飲料中添加了維生素、礦物質、益生菌和能量促進劑。年輕消費者對濃縮咖啡、無奶咖啡和風味咖啡的需求日益成長。

例如，功能飲料公司REBBL於2021年8月推出了REBBL Stacked Coffee，這是一系列即開即飲的冷萃咖啡，目的是增強免疫力和能量平衡。該系列咖啡有四種口味：摩卡咖啡、香草拿鐵、榛子拿鐵和純黑咖啡。美國農業部（USDA）已對所有種類的咖啡進行了有機、公平貿易、非基因改造、無乳製品、無大豆、無麩質和素食認證。

即飲咖啡的健康優勢推動了即飲咖啡市場的成長。

全球即飲咖啡市場的主要驅動力是公眾對消費健康食品和飲料益處的認知不斷提高，隨著消費者轉向健康飲食，即飲咖啡作為汽水替代品正變得越來越受歡迎。咖啡中含有核黃素（維生素B-2）、菸酸（維生素B-3）、鎂、鉀和不同的酚類化合物或抗氧化劑等有益營養成分。

飲用咖啡可帶來多種健康益處，如降低40%的肝癌發病率。根據某些研究結果，每天喝三杯咖啡的人患肝癌的風險可降低50%。此外，即使在吸煙者中，2021年的一項薈萃分析結果也指出，飲用咖啡與降低帕金森氏症風險之間存在聯繫。咖啡豆價格波動制約了市場。

作物種植成本高昂，天氣狀況難以預測，這兩者都對咖啡豆的價格產生了重大影響。根據國際咖啡組織的資料，自2016年以來，咖啡豆的成本有所下降。因此，咖啡豆的價格不斷波動，增加了這一商品的生產成本。此外，即飲咖啡比普通咖啡更貴，這限制了即飲咖啡市場的擴張。

COVID-19影響分析

COVID-19分析包括COVID前情景、COVID情景和COVID後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID前情景進行比較）、供需光譜（由於貿易限制、封鎖和後續問題導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業所採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題所採取的措施）。

目錄

第1章研究方法和範圍

• 研究方法
• 研究目的和報告範圍

第2章：市場定義和概述

第3章：執行摘要

• 按包裝分類的市場摘錄
• 按配銷通路分類的市場摘要
• 按地區分類的市場摘要

第4章：市場動態

• 市場影響因素
  • 驅動因素
  • 限制因素
  • 機會
  • 影響分析

第5章行業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 法規分析

第6章：COVID-19分析

• COVID-19市場分析
  • COVID-19之前的情況
  • COVID-19期間的情景
  • COVID-19之後的情況
• COVID-19 期間的定價動態
• 供需關係
• 大流行期間與市場相關的政府計劃
• 製造商的戰略計劃
• 結論

第7章：按包裝分類

• 罐裝
• PET瓶裝
• 利樂包
• 其他包裝

第8章：按配銷通路

• 線上銷售
• 線下

第9章：按地區

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 法國
  • 西班牙
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美其他地區
• 亞太地區
  • 中國
  • 日本
  • 日本
  • 澳洲
  • 亞太其他地區
• 中東和非洲

第10章：競爭格局

• 競爭格局
• 市場定位/佔有率分析
• 合併與收購分析

第11章：公司簡介

• Nestle SA
  • 公司概況
  • 產品組合和描述
  • 財務概況
  • 主要發展
• Starbucks Corporation
• The Coca-Cola Company
• The JM Smucker Company
• Suntory Beverage & Food
• Lotte Chilsung Beverage Co Ltd
• Tres Coracoes Alimentos SA
• Dr. Pepper Snapple Group
• Dunkin' Brands
• WhiteWave Foods

第12章：附錄

Market Overview

The Global Ready-to-Drink Coffee Market reached US$ 23.5 billion in 2022 and is expected to reach US$ 43.8 billion by 2030 and is expected to grow with a CAGR of 8.1% during the forecast period 2023-2030. Over the course of the projection period, demand for ready-to-drink (RTD) coffee is anticipated to increase due to rising consumer awareness of healthy intakes.

Coffee that has been packaged and is ready to drink (RTD) is a prepared coffee beverage that is sold. However, the packaging can come in a variety of forms, including the most popular PET bottles as well as cans, glasses, and tetra packs. Coffee includes cold brew coffee, nitro cold brew coffee, and iced coffee packaged coffee drinks that are sold in a ready-to-drink state, similar to a can of coffee.

The majority of the time, the brewing process is where the average coffee user gets 80-90% of the caffeine that is readily available. Coffee contains vitamin B2, often known as riboflavin. Commercial coffee that has been mildly roasted contains about 10 mg of niacin per 100 grammes (American coffee). These compoents in RTD coffee is driving the ready-to-drink coffee market growth.

Market Dynamics

The Growing Popularity of RTD Coffee Among Consumers is Driving the Ready-to-Drink Coffee Market Growth.

The rising popularity of functional drinks, people deliberately seek for ready-to-drink coffees that tout health advantages. As a result, businesses are innovating their product lines to set them apart from rivals. To increase sales and draw in more customers, several producers are adding vitamins, minerals, probiotics, and energy boosters to their RTD coffee drinks. Increasing demand among young consumers for coffee concentrates, dairy-free coffee, and flavored coffee is growing.

For instance, the functional beverage company REBBL introduced REBBL Stacked Coffee in August 2021, a range of cold-brew coffees that are ready to consume and intended to enhance immunity and balance of energy. Four flavours of coffee were offered: cafe mocha, vanilla latte, hazelnut latte, and straight black. The United States Department of Agriculture (USDA) has certified all kinds as organic, fair trade, non-GMO, dairy-free, soy-free, gluten-free, and vegan.

Health Advantages Associated With RTD Coffee is Driving the Ready-to-drink Coffee Market Growth.

The global ready-to-drink coffee market is primarily driven by the public's increased awareness of the benefits of consuming healthy foods and beverages, and it is becoming more popular as a fizzy drink substitute as consumers turn to healthier diets. Riboflavin (vitamin B-2), niacin (vitamin B-3), magnesium, potassium, and different phenolic compounds, or antioxidants, are among the beneficial nutrients included in coffee.

Resulting in a variety of health advantages, such as a 40% reduction in the incidence of liver cancer when coffee is consumed. According to certain findings, those who drink three cups per day may have a 50% lower risk. Additionally, even among smokers, the results of a 2021 meta-analysis pointed to a connection between coffee drinking and a lower risk of Parkinson's disease. Fluctuating Prices of Coffee Beans is Restraining the Market.

It is expensive to raise crops and unpredictable weather conditions, both have a significant impact on the price of coffee beans. According to the International Coffee Organisation, since 2016, the cost of coffee beans has decreased. As a result, the price of coffee beans has been fluctuating constantly, increasing the expense of producing this good. Additionally, ready-to-drink coffee is more expensive than normal coffee, which restrains ready-to-drink market expansion.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Ready-to-Drink Coffee market is segmented based on nature, packaging, distribution channel, and region.

In the Global Market of Ready-to-drink Coffee, the PET Bottles Segment Holds the Largest Market Share.

The global ready-to-drink coffee market has been segmented by packaging into canned, PET bottles, tetra packs, and others. The PET bottles segment held the largest ready-to-drink coffee market share of 38.8% in 2022 in the ready-to-drink coffee market analysis report. Products that come in PET bottles can either be consumed immediately or kept. Increasing demand for single-serve packaging is driving the segment's growth.

The PET bottle market is driven by the convenience that bottled, ready-to-drink coffee products offer. A significant factor in the sales of the products is also the package's appearance. Thus, stylish, colourful bottles can affect consumers' impulse-buying tendencies. By making its PET bottles lighter, the manufacturer has reduced its gross margin, which will benefit it in the long run.

Geographical Analysis

The Asia-Pacific Region Held the Largest Share in Ready-to-Drink Coffee Market.

The global ready-to-drink coffee market is segmented into five parts of the world based on geography: North America, South America, Europe, Asia Pacific, the Middle East, and Africa. The Asia-Pacific ready-to-drink coffee market held the largest market share of 32.6% in 2022 in the ready-to-drink coffee market analysis. Expresso-based coffee has more demand in the region.

A significant portion of the global population is interested in the primary trend of healthy eating and drinking. One of the functional drinks with established health advantages is ready-to-drink coffee. To meet the needs of the sizable, worldwide consumer base, numerous varieties of ready-to-drink coffee are introduced.

The causes pushing customers towards healthy options in terms of convenience food are the expanding obesity population, bad eating habits among children and adults, busy lifestyles, and demanding job schedules.The preference for health beverages with antioxidants is rising as consumers become more careful of their caloric intake and as the number of diabetics rises. One of the key factors that has grown throughout time is product innovation.

Competitive Landscape

The major global players in the market include: Nestle S.A., Starbucks Corporation, The Coca-Cola Company, The J.M. Smucker Company, Suntory Beverage & Food, Lotte Chilsung Beverage Co Ltd., Tres Coracoes Alimentos S.A., Dr. Pepper Snapple Group, Dunkin' Brands, and WhiteWave Foods.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 had a profound effect on the Ready-to-drink Coffee industry. COVID-19 has had a considerable impact on the phases of the global bakery supply chain that involve Ready-to-drink Coffee production, processing, distribution, and consumption as a result of lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry in the world, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence and could have an impact on interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the food and beverage industries as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing an increase in trends like RTD coffee. The beverage businesses are launching innovative programs, including RTD coffee, which are readily available and simple to consume.

Why Purchase the Report?

• To visualize the Global Ready-to-Drink Coffee Market segmentation based on packaging, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of ready-to-drink coffee market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Ready-to-Drink Coffee Market Report Would Provide Approximately 93 Tables, 109 Figures And 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Packaging
• 3.2. Market Snippet, by Distribution Channel
• 3.3. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During the Pandemic
• 6.5. Manufacturers' Strategic Initiatives
• 6.6. Conclusion

7. By Packaging

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 7.1.2. Market Attractiveness Index, By Packaging
• 7.2. Canned
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. PET Bottles
• 7.4. Tetra Packs
• 7.5. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Online*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Offline

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. The U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5.
  • 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.6.1. Germany
    • 9.3.6.2. The U.K.
    • 9.3.6.3. France
    • 9.3.6.4. Italy
    • 9.3.6.5. Spain
    • 9.3.6.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Nestle S.A.
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Starbucks Corporation
• 11.3. The Coca-Cola Company
• 11.4. The J.M. Smucker Company
• 11.5. Suntory Beverage & Food
• 11.6. Lotte Chilsung Beverage Co Ltd
• 11.7. Tres Coracoes Alimentos S.A.
• 11.8. Dr. Pepper Snapple Group
• 11.9. Dunkin' Brands
• 11.10. WhiteWave Foods

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us