全球蛋白餅乾市場 - 2023-2030

市場概述

全球蛋白餅乾市場規模在2022年達到15億美元，預計到2030年將達到25億美元，預計在2023-2030年期間將以6.2%的年複合成長率成長。

包括蛋白質餅乾在內的高蛋白零食的需求上升。消費者尋求方便、美味且蛋白質含量高的選擇，以支持他們的健身目標、肌肉恢復和整體營養。與傳統餅乾相比，蛋白質餅乾的蛋白質含量更高。生產商致力於最佳化蛋白質含量，同時確保營養均衡，控制碳水化合物、脂肪和熱量水準。

主要的市場趨勢反映了消費者對更健康、更營養零食的偏好在不斷變化。蛋白質餅乾行業透過提供符合消費者對高蛋白含量、功能性配料、特定飲食要求（如無麩質或低糖）以及清潔標籤透明度要求的產品來適應這些趨勢。

市場動態

健康和保健意識的提高有望促進蛋白質餅乾行業的發展

對健身和積極生活方式的日益關注促使人們將營養攝入放在首位。蛋白質是促進肌肉恢復、生長和整體健康的重要宏量營養素。蛋白質餅乾提供了方便、攜帶的零食選擇，可滿足從事體育活動或積極生活方式的人對蛋白質的需求。

隨著消費者越來越注重健康，他們對零食的喜好也發生了變化。據Healthline報導，人們不進食的時間不應超過2小時。據稱，這將降低感到飢餓的風險，並促進新陳代謝。蛋白質餅乾的蛋白質含量較高，而且通常糖分含量較低，符合這些健康意識的選擇。

素食和植物性食品的擴大將推動市場成長

全球對植物性食品的需求一直在上升。出於健康、環保和動物福利等各種原因，消費者擴大採用植物性飲食。這種飲食偏好的轉變催生了對素食和植物蛋白餅乾的需求。

近年來，素食主義得到了極大的發展。據素食協會統計，全球素食者人數約達7900萬。不含動物成分的純素蛋白餅乾的出現吸引了純素食者和有意減少動物產品消費的人群，推動了蛋白餅乾市場的發展。

缺乏消費者認知和懷疑態度阻礙蛋白質餅乾市場成長

消費者對包括蛋白質餅乾在內的食品所做的健康聲明越來越謹慎。他們可能會質疑與蛋白質含量、營養價值和整體健康影響相關的聲明的有效性和準確性。這種懷疑態度會導致消費者在購買蛋白餅乾時猶豫不決，影響市場成長。

一些消費者可能會對蛋白質餅乾的加工方法和配料表示擔憂。可能會質疑人造添加劑、防腐劑或不熟悉成分的使用。這種懷疑態度可能會阻礙消費者的接受程度，並阻礙蛋白質餅乾市場的擴張。

COVID-19的影響

在大流行病期間，消費者對健康和保質食品的需求激增。隨著人們在家的時間越來越多，並將健康和幸福放在首位，開始尋求方便且營養豐富的零食選擇。蛋白質餅乾具有保存期限長、攜帶方便、有益健康等特點，在此期間的需求可能會增加。隨著健身房和健身中心因封鎖和社會疏遠措施而關閉，許多人轉向在家鍛煉和健身。作為健身計劃的一部分，人們可能將蛋白質餅乾作為方便的蛋白質來源，用於肌肉恢復和營養。這一趨勢可能會對蛋白餅乾市場產生積極影響。

目錄

第1章：研究方法和範圍

• 研究方法
• 研究目的和報告範圍

第2章：市場定義和概述

第3章：執行摘要

• 按口味分類的市場摘要
• 按蛋白質來源分類的市場概況
• 按銷售管道分類的市場概況
• 按地區分類的市場概況

第4章：市場動態

• 市場影響因素
  • 驅動因素
    • 健康和保健意識的提高
    • 素食和植物性選擇的擴大
  • 限制因素
    • 消費者缺乏認知和懷疑態度
  • 機會
  • 影響分析

第5章：行業分析

• 波特五力分析法
• 供應鏈分析
• 定價分析
• 法規分析

第6章：COVID-19分析

• COVID-19市場分析
  • COVID-19之前的情況
  • COVID-19期間的情景
  • COVID-19之後的情況
• COVID-19 期間的定價動態
• 供需關係
• 大流行期間與市場相關的政府計劃
• 製造商的戰略計劃
• 結論

第7章：按口味分類

• 水果和乾果
• 巧克力
• 堅果和種子
• 其他口味

第8章：按蛋白質來源分類

• 植物來源
• 動物源

第9章：按銷售管道

• 超市/超級市場
• 便利店
• 網路商店
• 其他

第10章：按地區分類

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 法國
  • 西班牙
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美其他地區
• 亞太地區
  • 中國
  • 日本
  • 日本
  • 澳洲
  • 亞太其他地區
• 中東和非洲

第11章：競爭格局

• 競爭格局
• 市場定位/佔有率分析
• 合併與收購分析

第12章：公司簡介

• No Cow LLC
  • 公司概況
  • 產品組合和描述
  • 財務概況
  • 主要發展
• Justine's Limited
• Lenny & Larry's LLC
• Munk Pack
• MuscleTech
• NuGo Nutrition
• Xterra Nutrition
• The Hershey Company
• Quest Nutrition
• Buff Bake

第13章：附錄

Market Overview

The Global Protein Cookie Market reached US$ 1.5 billion in 2022 and is expected to reach US$ 2.5 billion by 2030 and is expected to grow with a CAGR of 6.2% during the forecast period 2023-2030.

The demand for high-protein snacks, including protein cookies, is on the rise. Consumers are seeking convenient and tasty options that provide a substantial protein content to support their fitness goals, muscle recovery, and overall nutrition. Protein cookies are formulated with higher protein content compared to traditional cookies. Manufacturers are focusing on optimizing the protein content while ensuring a balanced nutritional profile with controlled levels of carbohydrates, fats, and calories.

The key market trends reflect the evolving consumer preferences toward healthier and more nutritious snack options. The protein cookie industry is adapting to these trends by offering products that align with consumers' demand for high protein content, functional ingredients, specific dietary requirements (such as gluten-free or low sugar), and clean label transparency.

Market Dynamics

Rise in Health and Wellness Consciousness is Expected to Foster the Protein Cookie Industry

The increasing focus on fitness and active lifestyles has led individuals to prioritize their nutritional intake. Protein is a crucial macronutrient for muscle recovery, growth, and overall health. Protein cookies provide a convenient and portable snack option that supports the protein needs of individuals engaging in physical activities or leading active lifestyles.

As consumers become more health-conscious, there is a shift in their snacking preferences. According to Healthline, it is said people should not go without eating for more than 2 hours. It's claimed that this will reduce the risk of feeling hungry, as well as boost the metabolism. Protein cookies, with their higher protein content and often reduced sugar content, align with these health-conscious choices.

Expansion of Vegan and Plant-Based Options to Drive the Market Growth

The demand for plant-based food products has been on the rise globally. Consumers are increasingly adopting plant-based diets for various reasons, including health, environmental concerns, and animal welfare. This shift in dietary preferences has created a demand for vegan and plant-based protein cookies.

Veganism has gained significant traction in recent years. According to The Vegan Society, the number of vegans reaches approximately 79 million worldwide. The availability of vegan protein cookies that are free from animal-based ingredients attracts vegans and those interested in reducing their consumption of animal products, thereby driving the protein cookie market.

Lack of Consumer Perception and Skepticism is Hampering the Protein Cookie Market Growth

Consumers are increasingly cautious about health claims made by food products, including protein cookies. They may question the validity and accuracy of claims related to protein content, nutritional benefits, and overall health impact. This skepticism can lead to hesitation in purchasing protein cookies and impact market growth.

Some consumers may express concerns about the processing methods and ingredients used in protein cookies. They may question the use of artificial additives, preservatives, or unfamiliar ingredients. This skepticism can create a barrier to consumer acceptance and hinder the expansion of the protein cookie market.

COVID-19 Impact

During the pandemic, there has been a surge in consumer demand for healthier and shelf-stable food options. As people spend more time at home and prioritize their health and well-being, they seek out convenient and nutritious snack choices. Protein cookies, with their long shelf life, portability, and perceived health benefits, have likely experienced increased demand during this period. With the closure of gyms and fitness centers during lockdowns and social distancing measures, many individuals have turned to home-based workouts and fitness regimens. As part of their fitness routines, people may have incorporated protein cookies as a convenient source of protein for muscle recovery and nutrition. This trend could have positively impacted the protein cookies market.

Segment Analysis

The global protein cookie market is segmented based on flavor, protein source, distribution channel, and region.

By Protein Source, The Animal Protein Source Segment is Estimated to have Significant Growth During the Forecast Period

Animal protein sources, such as whey protein and collagen protein, have long been established and widely recognized for their nutritional value. These animal-based proteins are known for their high biological value and complete amino acid profile, making them popular choices among consumers.

Animal-based proteins have a long-standing history in the food industry and are commonly associated with muscle building, recovery, and overall health. FAO reports that global exports of poultry meat are projected to increase by 2.8 percent in 2022, reaching a total of 16.2 million tonnes, in comparison to the previous year. This growth is primarily attributed to anticipated growth in imports by key countries such as the United Kingdom, the United Arab Emirates, the European Union, and Iraq. The familiarity and consumer trust associated with animal protein sources contribute to their market share in the protein cookie segment.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Protein Cookie Market

The Asia Pacific region has witnessed a significant increase in health and fitness awareness among consumers. There is a growing emphasis on adopting healthier lifestyles, including a focus on nutrition and physical fitness. This heightened awareness drives the demand for protein cookies as a convenient and nutritious snack option.

Western dietary patterns and fitness trends have gained popularity in the Asia Pacific region. Consumers are adopting elements of these trends, such as incorporating protein-rich snacks into their diets, including protein cookies. In addition, the alternative-protein sector in China has attracted the attention of Chinese investors, leading to a substantial increase in funding in 2022. Investments in alternative-protein companies witnessed a remarkable growth rate of 533 percent compared to the previous year, reaching a total of US$152 million, as reported by the Good Food Institute APAC.

Competitive Landscape

The major global players in the market include: No Cow LLC, Justine's Limited, Lenny & Larry's LLC, Munk Pack, MuscleTech, NuGo Nutrition, Xterra Nutrition, The Hershey Company, Quest Nutrition, and Buff Bake.

Why Purchase the Report?

• To visualize the global protein cookie market segmentation based on flavor, protein source, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of protein cookie market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global Protein Cookie market report would provide approximately 61 tables, 58 figures and 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Flavor
• 3.2. Market Snippet, by Protein Source
• 3.3. Market Snippet, by Distribution Channel
• 3.4. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rise in Health and Wellness Consciousness
    • 4.1.1.2. Expansion of Vegan and Plant-Based Options
  • 4.1.2. Restraints
    • 4.1.2.1. Lack of Consumer Perception and Skepticism
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Flavor

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 7.1.2. Market Attractiveness Index, By Flavor
• 7.2. Fruit & Dried Fruits*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Chocolate
• 7.4. Nuts & Seeds
• 7.5. Others

8. By Protein Source

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
  • 8.1.2. Market Attractiveness Index, By Protein Source
• 8.2. Plant Source *
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Animal Source

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarkets/Hypermarkets*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Convenience Stores
• 9.4. Online Stores
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America*
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The U.K.
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Source
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. No Cow LLC
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Justine's Limited
• 12.3. Lenny & Larry's LLC
• 12.4. Munk Pack
• 12.5. MuscleTech
• 12.6. NuGo Nutrition
• 12.7. Xterra Nutrition
• 12.8. The Hershey Company
• 12.9. Quest Nutrition
• 12.10. Buff Bake

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us