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市場調查報告書

商品編碼

1304441

全球威化餅乾市場 - 2023-2030

Global Wafer Biscuits Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 122 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

全球威化餅乾市場規模在2022年達到985億美元，預計到2030年將達到1462億美元，2023-2030年的年複合成長率為5.1%。

威化餅乾的口味、餡料和口感多樣，吸引著追求多樣化和獨特口味體驗的消費者。威化餅乾的價格通常具有競爭力，使其成為廣大消費者能夠消費得起的零食選擇。隨著國際貿易和全球化的發展，威化餅乾的全球涵蓋範圍和供應量不斷擴大，以帶來了更多的消費機會和市場成長。

威化餅乾公司透過迎合消費者不斷變化的健康意識偏好，可以開拓新的細分市場，吸引那些追求無負罪感的健康意識消費者。此外，拓展國內和國際未開發市場或新興市場為威化餅乾生產商擴大客戶群和增加市場佔有率提供了另一個機會。

市場動態

不斷推出的新產品和生產率推動市場成長

威化餅乾市場因供應商眾多而脫穎而出。領先的市場參與者採取擴張和推出新產品等戰略，以提高其全球影響力和生產率。市場上的主要國際競爭對手包括雀巢公司、Mondelez國際公司和好時公司。由於產品種類繁多、市場分佈廣泛、市場活動持續活躍，全球企業目前在市場上佔據了相當大的佔有率。

一些主要企業在市場上推出新產品以拓展業務。例如，2021年4月2日，Jack and Jill Lausanne糖果公司推出了TWO-TONE品牌和首款無塗層威化。它將兩種濃郁的奶油口味與鬆脆的威化餅乾結合在一起，口感豐富。

消費者對威化餅乾口味和偏好的不斷變化推動市場成長

由於消費者口味和偏好的不斷變化，對威化餅乾新口味的需求也不斷增加。為了增加威化餅乾的市場需求，主要餅乾生產商日益擴大其口味選擇。全球消費者最喜歡的口味是巧克力香草味和混合水果味（鳳梨、芒果、橙子和草莓）。在國際市場上推出的一些新口味威化餅乾包括水果和堅果口味威化餅乾、椰子威化餅乾、榛子威化餅乾、Dark Magic巧克力威化餅乾和Hunny Choco口味餅乾。

威化餅乾新產品上市的增加有助於推動預測期內的市場成長。例如，2022年8月3日，巧克力公司LoveRaw在市場上推出了素食焦糖餅乾cre&m威化。該新產品是一種口感酥脆的威化餅，內含餅乾奶油和薄層焦糖。此外，由於人們對健康零食的需求不斷增加，許多生產商推出了添加強化營養素（主要是蛋白質、纖維素和維生素）的餅乾，以推動了市場的成長。

原料價格波動和人們對健康的日益關注可能阻礙市場成長

威化餅乾中使用的主要原料，如糖、麵粉和可可，會因天氣變化、地緣政治問題和其他因素而出現價格波動。這可能會影響生產成本並影響製造商的利潤率。此外，威化餅乾的糖分和脂肪含量較高，可能導致肥胖、糖尿病和心臟病等健康問題。因此，消費者越來越注重健康，對健康零食替代品的需求不斷成長，這可能會對威化餅乾的銷售產生負面影響。

COVID-19的影響

疫情期間，由於消費者囤積必需品，對包裝食品和保質食品的需求激增。這包括威化餅乾，這種餅乾被認為是保存期限較長的方便零食。包裝食品需求的增加對威化餅乾市場產生了積極影響。大流行導致全球供應鏈中斷，包括威化餅乾生產原料的供應和運輸。行動限制、邊境關閉以及生產設施和物流營運中勞動力的減少影響了原料的採購和成品的及時交付，給威化餅乾生產商的供應鏈帶來了挑戰。

大流行病改變了消費者的購買行為，許多人轉向線上管道滿足購物需求。這種轉變影響了傳統的實體零售銷售，包括在便利店和超市對威化餅乾的衝動性購買。雖然電子商務平台的銷售額有所成長，但整體消費模式受到影響。

俄羅斯-烏克蘭影響分析

俄羅斯和烏克蘭之間的政治緊張局勢導致貿易限制、進出口壁壘和供應鏈中斷。這些干擾會影響市場上原料、包裝材料和威化餅乾成品的供應。

在這兩個國家開展業務的公司可能會在採購原料、生產和跨境分銷產品方面面臨挑戰。政治不穩定和經濟不確定性會影響消費者購買力和整體市場需求。匯率波動、通貨膨脹以及地緣政治局勢導致的消費者行為變化都會影響威化餅乾的消費模式。消費者可能會更加謹慎消費，優先考慮必需品，而不是威化餅乾等放縱的零食。

政治緊張局勢可能導致貿易關係和市場動態發生變化。由於進口限制和貿易壁壘可能有利於本地生產商，企業可能面臨來自國內生產商的更激烈競爭。這可能會影響外國威化餅乾品牌在俄羅斯和烏克蘭市場的市場佔有率和競爭力。

Market Overview

The Global Wafer Biscuits Market reached US$ 98.5 billion in 2022 and is expected to reach US$ 146.2 billion by 2030 growing with a CAGR of 5.1% during the forecast period 2023-2030.

The availability of a wide range of flavors, fillings, and textures in wafer biscuits appeals to consumers who seek variety and unique taste experiences. Wafer biscuits are often priced competitively, making them an accessible and affordable snack option for a wide consumer base. The global reach and availability of wafer biscuits have expanded with increased international trade and globalization, leading to greater consumer access and market growth.

By aligning with the evolving health-conscious consumer preferences, wafer biscuit companies can tap into a new market segment and attract health-conscious consumers who are looking for guilt-free indulgence. Additionally, expanding into untapped or emerging markets, both domestically and internationally, presents another opportunity for wafer biscuit manufacturers to expand their customer base and increase market share.

Market Dynamics

Increasing New Product Launches and Productivity Drive Market Growth

The wafer biscuit market stands out due to the abundance of vendors. The leading market participants have been employing strategies, such as expansions and the introduction of new products, to increase their global presence and productivity. The top international rivals on the market include Nestle SA, Mondelez International, and The Hershey Company. Due to their extensive product offerings, widespread presence, and ongoing market activity, global players now account for a sizeable portion of the market.

Some of the key players launched new products in the market to expand their business. For instance, On April 02 2021, Jack and Jill Lausanne, a confectionary company launched the TWO-TONE brand and the first non-coated wafer. For a filling bite, it combines two rich cream flavors with crunchy wafer biscuits.

Increasing Changes in Consumer Tastes and Preferences in Wafer Biscuits Drive Market Growth

There is a constant need for new wafer biscuit flavors due to shifting consumer tastes and preferences. To increase the market demand for wafers, major biscuit manufacturers are expanding their flavor selections. The flavors that consumers around the world prefer most are chocolate vanilla and mixed fruit (pineapple, mango, orange, and strawberry). Some of the new flavor wafers that have been released on the international market include fruit and nut-flavored wafers, coconut wafers, hazelnut wafers, Dark Magic chocolate wafer biscuits, and Hunny Choco Flavors Biscuits.

An increase in the new product launches of wafer biscuits in the market helps to boost market growth over the forecast period. For instance, on August 03, 2022, LoveRaw, a chocolate company launched a vegan caramelized biscuit cre&m wafer in the market. The new product is a crispy texture wafer filled with a biscuit cream and thin layers of caramel. Additionally, due to the rising demand for healthy snacks, many manufacturers have introduced biscuits that are made with fortified nutrients, primarily protein, fiber, and vitamins, which are driving the market growth.

Fluctuating Raw Material Prices and Increasing Health Concerns May Hamper the Market Growth

The main ingredients used in wafer biscuits such as sugar, flour, and cocoa are subject to price volatility due to changing weather patterns, geopolitical issues, and other factors. This can impact the cost of production and affect the profit margins of manufacturers. Moreover, wafer biscuits are high in sugar and fat content, which can lead to health problems such as obesity, diabetes, and heart disease. As a result, consumers are becoming increasingly health-conscious, and there is a growing demand for healthier snack alternatives, which could negatively impact the sales of wafer biscuits.

COVID-19 Impact

During the pandemic, there was a surge in demand for packaged and shelf-stable food products as consumers stocked up on essential items. This included wafer biscuits, which are considered convenient snacks with a longer shelf life. The increased demand for packaged foods positively impacted the wafer biscuits market. The pandemic led to disruptions in the global supply chain, including the availability and transportation of raw materials for wafer biscuit production. Restrictions on movement, border closures, and reduced workforce in manufacturing facilities and logistics operations affected the sourcing of ingredients and the timely delivery of finished products, leading to supply chain challenges for wafer biscuit manufacturers.

The pandemic altered consumer purchasing behavior, with many people turning to online channels for their shopping needs. This shift impacted traditional brick-and-mortar retail sales, including impulse purchases of wafer biscuits at convenience stores and supermarkets. While e-commerce platforms saw increased sales, overall consumption patterns were affected.

Russia-Ukraine Impact Analysis

The political tensions between Russia and Ukraine have resulted in trade restrictions, import/export barriers, and disruptions in the supply chain. These disruptions can affect the availability of raw materials, packaging materials, and finished wafer biscuits in the market.

Companies operating in both countries may face challenges in sourcing ingredients, manufacturing, and distributing their products across borders. Political instability and economic uncertainties can impact consumer purchasing power and overall market demand. Fluctuations in currency exchange rates, inflation, and changes in consumer behavior due to the geopolitical situation can affect the consumption patterns of wafer biscuits. Consumers may be more cautious about their spending and prioritize essential items over indulgent snacks like wafer biscuits.

The political tensions can lead to changes in trade relationships and market dynamics. Companies may face increased competition from domestic producers, as import restrictions and trade barriers may favor local manufacturers. This can impact the market share and competitiveness of foreign wafer biscuit brands in the Russian and Ukrainian markets.

Segment Analysis

The global wafer biscuits market is segmented based on type, application, distribution channel, and region.

Increased Demand for Various Cream Filled Wafer Biscuits is Expected to Drive the Segment's Growth

The global wafer biscuits market by type has been segmented by coated and cream filled.

The cream-filled wafer biscuits segment held the highest global wafer biscuits market share due to the increase in consumer demand for the different flavors of cream wafer biscuits. The cream-filled wafer, which is made from refined grains and baked afterward to create a tasty and healthy treat, is also a nutritious snack. The cream-filled wafer biscuits are a quick and easy snack that increases market share.

An increase in the new product launches with the cream-filled wafers helps to boost segment growth over the forecast period. On April 26, 2022, Voortman Cookies, a food manufacturing company launched two limited-time fruit-flavored wafers in the market. The two flavors consist of Raspberry Lemonade and Tropical Fruit which are easily available in the United States and Canada. These wafers consists of real lemons, raspberries, coconut and pineapple creamy fillings.

Geographical Analysis

The Increased Demand for Ready-to-Eat Snacks in North America

North America dominated the global wafer biscuits market as a result of urbanization and healthy eating practices. Customers looking for a distinctive healthy snack have been successfully attracted to the European market. Wafer biscuits are a grain-based raw food, gluten-free wafers and baked goods that set the wafer biscuit category apart from other bakery goods. The region's modern residents' quick and convenient lifestyles have raised public awareness of the nutritive advantages of snack foods.

The North American wafer biscuit market is a thriving industry characterized by the growing demand for convenient and indulgent snacks, with consumers appreciating the crispy and light texture of wafer biscuits. Some of the major key players in the market launched new products in the market. For instance, On February 17 2021, Nestle launched vegan kitkat crisp chocolate in the market. It is made by using 100% sustainable cocoa sourced via Nestle Cocoa Plan in conjunction with the Rainforest Alliance.

Competitive Landscape

The major global players include: Nestle, Mars, Bahlsen, Hershey Food Corp, Streit's, Cadbury, Greco BrOthers, Keebler Vanilla Wafers, Mondelez International and Pickwick.

Why Purchase the Report?

To visualize the global wafer biscuits market segmentation based on type, application, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of wafer biscuits market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global wafer biscuits market report would provide approximately 61 tables, 61 figures and 122 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Application
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before Covid-19
- 6.1.2. Scenario During Covid-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Coated*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Cream-Filled

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Ice Cream Decorations*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Chocolate Bars
8.4. Sandwich Cookies

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Sales
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Nestle*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Mars
12.3. Bahlsen
12.4. Hershey Food Corp
12.5. Streit's
12.6. Cadbury
12.7. Greco BrOthers
12.8. Keebler Vanilla Wafers
12.9. Mondelez International
12.10. Pickwick

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

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