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市場調查報告書

商品編碼

1297841

全球男性個人護理市場 - 2023-2030年

Global Men Personal Care Market - 2023-2030

出版日期: 2023年06月15日 | 出版商:

DataM Intelligence | 英文 103 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

全球男性個人護理市場在2022年達到了590億美元，預計到2030年將見證有利可圖的成長，達到1200億美元。在2023-2030年的預測期內，該市場的年復合成長率為9.2%。

全球男性個人護理市場正經歷著顯著的成長和擴張。這個市場包含了一系列專門為男性設計的產品，包括護膚、護髮、口腔護理、美容和香氛產品。各種因素促進了男性個人護理市場的成長，如不斷發展的社會規範，不斷增加的可支配收入，以及不斷變化的男性氣質觀念。

隨著男性越來越意識到個人修飾和自我護理的重要性，男性個人護理產品的市場規模正在見證大幅成長。香水、古龍水和身體噴霧劑中的香料已成為男性儀容儀表的必備品，進一步推動了男性個人護理市場的成長。

市場動態

男性可支配收入的增加推動了市場的成長

隨著男性購買力的提高，他們更傾向於在個人護理產品和儀容儀表方面的消費。這種可支配收入的激增直接影響了男性個人護理市場的成長和擴張。男性可支配收入的增加導致了消費行為的轉變。男性更願意將其收入的一部分用於自我護理和修飾，認知到投資於他們的外表和整體健康的價值和好處。這種行為變化有助於男性個人護理市場的整體成長。

社交媒體平台對男士個人護理產品的影響推動了市場的成長

社交媒體平台為男性提供了一個分享其個人修飾歷程的空間，創造了一個鼓勵和支持彼此自我護理努力的社區。這種社區意識和向同行尋求意見和建議的能力，有助於男性個人護理市場的成長。因此，全球男性個人護理市場通過不斷創新和擴大其產品線來應對媒體和廣告的影響。品牌投資於研究和開發，推出新的和改進的配方、包裝和行銷策略，以符合最新的趨勢和消費者的偏好。

COVID-19影響分析

COVID-19造成了一些挑戰，包括供應鏈的中斷，消費者在非必需品上的支出下降，美容習慣的改變，實體零售管道的關閉，對家庭美容解決方案和衛生產品的需求增加，以及電子商務應用的激增。

供應鏈的中斷造成了男性個人護理產品的短缺，而消費者支出的減少使必需品優先於可自由支配的購買。然而，由於個人專注於個人護理而沒有專業的美容服務，對家庭美容解決方案和衛生產品的需求有所增加。

人工智慧影響分析

基於人工智慧（AI）的推薦系統利用客戶數據，包括購買歷史、皮膚類型和美容偏好，來提供個性化的產品推薦。這增強了客戶體驗，使男性能夠發現最適合他們個人要求的產品。

由人工智慧驅動的聊天機器人和虛擬助理通過提供即時支持和指導，提高了客戶參與度。這些智慧系統解決了客戶的疑問，提供了個性化的建議，並推薦了合適的產品，提高了整體購物體驗。

Market Overview

The Global Men Personal Care Market reached US$ 59 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 120 billion by 2030. The market is growing at a CAGR of 9.2% during the forecast period 2023-2030.

The Global Men Personal Care Market is experiencing significant growth and expansion. This market encompasses a wide range of products specifically designed for men, including skincare, haircare, oral care, grooming, and fragrance products. Various factors contribute to the men personal care market's growth, such as evolving societal norms, increasing disposable income, and changing perceptions of masculinity.

The market size of men's personal care products is witnessing substantial growth as men become more aware of the importance of personal grooming and self-care. Fragrances in perfumes, colognes, and body sprays have become essential to men's grooming routines, further driving the Men Personal Care Market Growth.

Market Dynamics

Increasing Disposable Income of Men Drives the Market Growth

As men's purchasing power rises, they are more inclined to spend on personal care products and grooming essentials. This surge in disposable income directly impacts the growth and expansion of the Men Personal Care Market. The rising disposable income of men leads to a shift in consumer behavior. Men are more willing to allocate a portion of their income towards self-care and grooming, recognizing the value and benefits of investing in their appearance and overall well-being. This behavioral change contributes to the overall growth of the Men Personal Care Market.

The Influence of Social Media Platforms on Men's Personal Care Products Drives the Market Growth

Social media platforms serve as a space for men to share their personal grooming journeys, creating a community that encourages and supports each other's self-care efforts. This sense of community and the ability to seek advice and recommendations from peers contribute to the growth of the men personal care market. As a result, the Global Men Personal Care Market responds to the influence of media and advertising by continuously innovating and expanding its product lines. Brands invest in research and development to introduce new and improved formulations, packaging, and marketing strategies that align with the latest trends and consumer preferences.

COVID-19 Impact Analysis

COVID-19 caused several challenges, including disruptions in the supply chain, declining consumer spending on non-essential items, changes in grooming habits, closures of physical retail channels, increased demand for home grooming solutions and hygiene products, and a surge in e-commerce adoption.

Supply chain disruptions caused shortages of men's personal care products while reduced consumer spending prioritized essential items over discretionary purchases. However, there was an increased demand for home grooming solutions and hygiene products as individuals focused on personal care without professional grooming services.

Artificial Intelligence Impact Analysis

Artificial intelligence (AI)-based recommendation systems utilize customer data, including purchase history, skin type, and grooming preferences, to provide personalized product recommendations. This enhanced the customer experience, enabling men to discover products that best suited their individual requirements.

AI-powered chatbots and virtual assistants improved customer engagement by providing instant support and guidance. These intelligent systems addressed customer queries, offered personalized advice, and recommended suitable products, enhancing the overall shopping experience.

Segment Analysis

The Global Men Personal Care Market is segmented based on product, distribution channel, and region.

The Strong Presence of Various Established Brands of Men's Personal Care Products

Razors held the largest share of the global men personal care market in 2022. They accounted for the largest portion of the market, driven by the high demand for shaving products among men. The market for razors was characterized by the presence of various established brands offering a wide range of options to cater to different preferences and needs. For instance, on May 13, 2020, Bulldog Skincare expanded its sustainable razor offering by introducing a second bamboo-based tool designed specifically for sensitive skin.

This move challenged legacy thinking and addressed a gap in the market for men's shaving products. By providing a razor option specifically tailored for sensitive skin, Bulldog Skincare aimed to meet the needs of individuals who required gentler and more accommodating shaving solutions.

Geographical Analysis

The Significant Presence of a Large Number of Top Producers in 2022

In 2022, men's personal care product sales dominated the North American market. The region witnessed a high concentration of leading producers, particularly in the U.S., Canada, and Mexico, who prioritized research, growth, product innovation, development, and new product launches in the men's segment.

This emphasis on continuous improvement and diversification drove the region's demand for men's personal care products. With the presence of well-established and renowned brands, the market witnessed the entry of several new players, further contributing to the expansion of the personal care industry in the region.

Competitive Landscape

The major Global Men Personal Care Market players include: Procter & Gamble, Unilever PLC, Estee Lauder Companies, Johnson & Johnson, Loreal SA, Avon Products, Incorporated, Kao Corporation, Colgate -Palmolive Company, Beiersdorf AG, Shiseido Company, Limited.

Why Purchase the Report?

To visualize the Global Men Personal Care Market segmentation based on product, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of men personal care market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Men Personal Care Market Report Would Provide Approximately 53 Tables, 50 Figures And 103 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising awareness of self-care among men drives the market growth
- 4.1.2. Restraints
  - 4.1.2.1. Limited availability of a diverse range of products hampers the market growth
- 4.1.3. Opportunity
  - 4.1.3.1. Changing societal norms and attitudes towards male grooming drives the market growth
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Post COVID-19 and Future Scenario
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Skin Care*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3. Cream & Lotion
- 7.2.4. Moisturizer
- 7.2.5. Cleansers
- 7.2.6. Others
7.3. Personal Grooming
- 7.3.1. Razor
- 7.3.2. Pre-Shave Lotion
- 7.3.3. After Shaving Gel
- 7.3.4. Shaving Cream
7.4. Hair Care
- 7.4.1. Shampoo
- 7.4.2. Conditioners
- 7.4.3. Hair Gel
- 7.4.4. Hair Spray
- 7.4.5. Others
7.5. Personal Cleanliness
- 7.5.1. Soaps
- 7.5.2. Body Washes
- 7.5.3. Others
7.6. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets and Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Specialty Stores
8.4. Online Sales
8.5. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Procter & Gamble*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Unilever PLC
11.3. Estee Lauder Companies
11.4. Johnson & Johnson
11.5. Loreal SA
11.6. Avon Products, Incorporated
11.7. Kao Corporation
11.8. Colgate -Palmolive Company
11.9. Beiersdorf AG
11.10. Shiseido Company, Limited

LIST NOT EXHAUSTIVE