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市場調查報告書
商品編碼
1290370
全球營養食品市場 - 2023-2030年Global Nutritional Food Market - 2023-2030 |
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全球營養食品市場在2022年達到51億美元,預計到2030年將見證有利可圖的成長,達到97億美元。在預測期內(2023-2030年),該市場預計將呈現8.5%的複合成長率。
營養豐富(或營養密集)的食品,不健康的脂肪、鈉、糖和碳水化合物含量低。它們的卡路里很少,並含有維生素和礦物質。人體需要維生素和礦物質等微量營養素。營養品為身體提供營養,支持良好的健康,這推動了營養食品市場的發展。
隨著消費者對自身健康的認知、對健康生活方式的關注和飲食的增加,全球對營養食品的需求已經擴大。消費者對功能性食品所提供的營養優勢的認知不斷提高,也得到了政府組織、非政府組織和企業不斷增加的宣傳計劃的支持,這預計將推動營養食品市場的成長。
作為健康生活的策略,超級食品和植物性飲食正變得越來越受歡迎。在營養補充劑市場上,一些企業集中推出了新的商品系列,這些商品不只是簡單的藥片,而且還有糖果和軟嚼片等美味的形式,有各種口味。
對於那些不喜歡咀嚼糖果或吃藥的人來說,一些商品,如Frunutta公司的維生素補充劑,可以在舌頭下溶解,並對人體有益。因此,在2023-2030年的預測期內,這一方面刺激了營養食品市場的成長。
通過零售和網際網路平台,購買一些膳食補充劑已經變得相當簡單。營養食品市場已經受到了營養餐容易獲得的重大影響。
產品知名度的提高和在所有年齡層和社會經濟階層的擴大,電子商務平台也在加速市場的成長。因為大流行,電子商務平台的使用大幅成長,這進一步加速了行業成長。
COVID-19分析包括COVID前情景、COVID情景和COVID後情景以及定價動態(包括大流行期間和大流行後的定價變化與COVID前情景的比較)、需求-供應譜(由於貿易限制、封鎖和後續問題造成的需求和供應的變化)、政府計劃(政府機構為振興市場、部門或行業而採取的計劃)和製造商戰略計劃(這裡將涉及製造商為緩解COVID問題所採取的措施)。
The Global Nutritional Food Market reached US$ 5.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 9.7 billion by 2030. The market is expected to exhibit a CAGR of 8.5% during the forecast period (2023-2030).
Foods that are nutrient-rich (or nutrient-dense) are low in unhealthy fats, sodium, sugar, and carbohydrates. They have few calories and are packed with vitamins and minerals. The human body needs micronutrients like vitamins and minerals. Nutraceuticals provide nutrition for the body and support good health, which is driving the nutritional food market.
The demand for nutritional foods has expanded globally as consumers' awareness of their health, attention to healthy lifestyles, and diets have all increased. Rising consumer awareness of the nutritional advantages provided by functional foods has also been supported by increasing awareness initiatives by government organizations, nongovernmental organizations, and businesses, which are projected to fuel nutritional food market growth.
Superfoods and plant-based diets are becoming increasingly popular as strategies to lead healthy lives. In the nutritional supplement market, a number of businesses have concentrated on introducing a new line of goods that are not simply tablets but also come in tasty forms like candies and soft chews with a variety of flavors.
For those who prefer not to chew candies or take pills, a number of goods, such as vitamin supplements from Frunutta, dissolve beneath the tongue and are beneficial. As a result, this aspect spurs nutritional food market growth during the forecast period of 2023-2030.
Through retail and internet platforms, purchasing several dietary supplements has become considerably simpler. The nutritional food market has been significantly influenced by how easily nutritious meals are accessible.
The enhanced product visibility and expanded reach across all age groups and socioeconomic strata, e-commerce platforms are also accelerating the market's growth. Because of the pandemic, e-commerce platform use has grown significantly, which has further accelerated industry growth.
The COVID-19 analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with pricing dynamics (including pricing change during and post-pandemic comparing it with pre-COVID scenarios), demand-supply spectrum (shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), government initiatives (initiatives to revive market, sector or industry by government bodies) and manufacturers strategic initiatives (what manufacturers did to mitigate the COVID issues will be covered here).
In the Global Market of Nutritional Food, the Bakery and Cereals Segment Holds the Largest Market Share.
The global nutritional food market has been segmented by products into bakery and cereals, dairy products, fish and eggs, soy products, fats and oils, and others. The bakery and cereals segment held the largest nutritional food market share of 32.6% in 2022 in the nutritional food market analysis report. The market is anticipated to grow as a result of new product advancements in the bread and cereal business sectors.
Furthermore, the market is anticipated to rise significantly due to increased demand for cereal bars and functional foods including protein bars, nutrition bars, and energy bars. With companies like Kellogg's developing new product lines like the fiber-rich Crunchy Granola, Special K, Muesli, and Corn Flakes fortified with iron, zinc, and 9 key vitamins, it is predicted that the market for fortified cereals will continue to grow quickly.
The North America nutritional food market held the largest market share of 38.4% in 2022 in the nutritional food market analysis. This is a result of improved ingredient disclosure among savvy consumers, which has led to an increase in phytochemicals and nutrient-dense food ingredients in countries like the U.S, and Canada.
Additionally, it is anticipated that North America will continue to hold a significant value share in the global market for nutritional food components over the forecasted period of 2023-2030. More than any other nation, American consumers are more concerned with their health. Customers are therefore well-informed about the nutrients in food products.
The major global players in the market include: Medifast Inc., Bayer AG, Abbott, DuPont, Amway, The Nature's Bounty Co., GSK plc., Nestle S.A, RiceBran Technologies, and Mead Johnson & Company, LLC.
The global nutritional food market was directly and negatively impacted by the COVID-19 outbreak. The distribution channels were badly impacted by lockdowns to stop and contain the outbreak. Disrupted distribution channels have an impact on value-adding operations by reducing the marketability of finished goods.
Concerns about one's health, desire to be informed about information from others, and intention to consume nutritious foods are all significantly influenced by COVID-19 viral anxiety. On the intention to consume nutritious foods, the mediating effects of health consciousness and eWOM (Electronic Word of Mouth) were also seen.
When consumers accept the source of the eWOM information, the fear of the COVID-19 virus and their concern for their health act as strong motivators for buying nutritious foods, which has increased the demand for nutritional foods post COVID-19.
The global nutritional food market report would provide approximately 93 tables, 109 figures and 190 pages.
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