查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1841473

全球視訊商務市場：2025年版

Global Video Commerce Market: 2025 Edition
出版日期: | 出版商: Daedal Research | 英文 138 Pages | 訂單完成後即時交付

價格

2023年，全球視訊商務市場規模達6,950.1億美元。預計到2029年將達到3.7兆美元。視訊商務（也稱為直播購物或直播電商）是一種電商形式，主播透過直播即時介紹和演示產品，觀眾可以與主播互動並直接在直播中購買。它可以透過各種管道進行，包括社交媒體、電商平台和行動應用程式。

視訊商務市場的成長主要由年輕一代（Z世代及以下）推動，他們普遍青睞新技術，信任社交平臺和線上交易，智慧型手機使用率遠高於老一代。同時，視訊電商正在快速成長，亞馬遜、拼多多、阿里巴巴和京東等主要電商品牌都利用這項行銷策略，佔據了電商市場的主導地位。在中國，視訊商務已基本融入日常生活，超過三分之二的消費者表示，他們在2022年透過視訊商務直播購買了產品。預計在2024年至2029年的預測期內，該市場的複合年成長率將達到約32%。

本報告調查並分析了全球視訊商務市場，提供了有關成長動力和挑戰、市場趨勢和競爭格局的資訊。

目錄

第1章執行摘要

第 2 章 簡介

  • 視訊商務：概述
    • 視訊商務簡介
    • 視訊商務的好處
  • 視訊商務細分：概述
    • 視訊商務細分

第3章 全球市場分析

  • 全球視訊商務市場：分析
    • 全球視訊商務市場：概述
    • 全球視訊商務市場規模
    • 全球視訊商務市場按產品類別分類（服裝、個人護理和美容、配件、家居用品、健康、食品和飲料、其他）
    • 全球視訊商務市場按地區分類（亞太地區、北美、歐洲、世界其他地區）
  • 全球視訊商務市場：產品類別分析
    • 全球視訊商務市場（按產品類別分類）概覽
    • 全球服裝視訊商務市場規模
    • 全球個人護理和美容視訊商務市場規模
    • 全球配件視訊商務市場規模
    • 全球家居用品視訊商務市場規模
    • 全球健康視訊商務市場規模
    • 全球食品飲料視訊商務市場規模
    • 其他全球視訊商務市場規模

第4章區域市場分析

  • 亞太視訊商務市場：分析
    • 亞太視訊商務市場概覽
    • 亞太視訊商務市場規模
    • 亞太視訊商務市場依地區分類（中國、日本、韓國、印度、亞太其他地區）
    • 中國視訊商務市場規模
    • 日本影片商務市場規模
    • 韓國視訊商務市場規模
    • 印度視訊商務市場規模
    • 其他亞太視訊商務市場規模
  • 北美視訊商務市場：分析
    • 北美視訊商務市場概覽
    • 北美視訊商務市場規模
    • 北美視訊商務市場（按地區）
    • 美國視訊商務市場規模
    • 加拿大視訊商務市場規模（美國、加拿大、墨西哥）
    • 墨西哥視訊商務市場規模
  • 歐洲視訊商務市場：分析
    • 歐洲視訊商務市場概況
    • 歐洲視訊商務市場規模
    • 歐洲視訊商務市場依地區分類（英國、德國、法國、義大利、西班牙、歐洲其他地區）
    • 英國視訊商務市場規模
    • 德國視訊商務市場規模
    • 法國視訊商務市場規模
    • 義大利視訊商務市場規模
    • 西班牙視訊商務市場規模
    • 其他歐洲視訊商務市場規模
  • 世界其他地區視訊商務市場：分析
    • 世界其他地區視訊商務市場概覽
    • 其他地區視訊商務市場規模

第5章 COVID-19 的影響

  • COVID-19 對全球視訊商務市場的影響
  • 後疫情時代對全球視訊商務市場的影響

第6章 市場動態

  • 成長動力
    • 電子商務中視訊商務的興起
    • 不斷擴張的社交商務市場
    • 網路用戶增加
    • 時尚產業擴大採用視訊商務技術
    • 蓬勃發展的 Z 世代和千禧世代人口
    • 視訊商務相對於其他商務形式的優勢
  • 任務
    • 缺乏意識
    • 監管挑戰
    • 技術採用速度低於預期
  • 市場趨勢
    • AR 和 VR 在視訊商務的融合日益加深
    • 5G行動用戶數量不斷增加
    • 短影片的流行趨勢
    • 人工智慧的作用不斷擴大
    • 互動影片的日益流行
    • 個人化
    • 直播影片的快速成長

第7章 競爭態勢

  • 全球視訊商務市場公司類別比較
  • 美國視訊商務市場公司（按主要平台分類）

第8章：公司簡介

  • Alibaba Group (Taobao)
  • Shopify Inc.
  • Amazon.com, Inc. (Amazon Live)
  • Alphabet Inc. (Youtube)
  • Wayfair Inc.
  • Bambuser
  • Channelize.io
  • Firework
  • LiSA
  • BuyWith
  • ShopShops
  • LiveScale

The global video commerce market was valued at US$695.01 billion in 2023. The market value is expected to reach US$3.70 trillion by 2029. Video Commerce", or "Live Video Shopping" or "Live Streaming E-com", is a form of e-commerce where a host showcases and demonstrates products in real-time through a live video stream, and viewers can interact with the host and make purchases directly from the stream. It can be used across various channels, including social media, e-commerce platforms, and mobile apps.

The growth of the video commerce market is underpinned by young adults (Gen Z and younger cohorts), which generally favor new technologies, have more confidence in social platforms and online transactions, and use their smartphones to a far greater extent than older generations. On the other hand, video e-commerce is rapidly growing, with big e-commerce brands like Amazon, Pinduoduo, Alibaba, and JD.com taking advantage of this marketing strategy to dominate the e-commerce market. Video commerce has essentially become part of daily life in China, where more than two-third of consumers said that they bought products from a video commerce broadcast in 2022. The market is expected to grow at a CAGR of approx. 32% during the forecasted period of 2024-2029.

Market Segmentation Analysis:

By Product Category: The report provides the video commerce market analysis based on following product categories: Apparel, Personal & Beauty Care, Accessories, Home Products, Health, Food & Beverages, and Others. The apparel segment held the highest share in the market, whereas personal & beauty care is expected to be the fastest-growing segment in the forecasted period. Apparel is a highly visual product, and video commerce provides a way for customers to see how the product looks and fits a real person, which can be more informative and engaging than just seeing a photo. On the other hand, video commerce can be used to provide personalized recommendations for products based on a customer's skin type, hair type, or other characteristics. This can help to create a more personalized shopping experience and increase customer loyalty. Thus, owing to these benefits, video commerce in the personal and beauty care segment is expected to grow significantly in the coming years.

By Region: The report provides insight into the video commerce market based on the regions, namely, Asia Pacific, North America, Europe, and the Rest of the World. Asia Pacific held the highest share of the market. In China, live commerce has transformed the retail industry and established itself as a major sales channel in less than five years. China's video commerce leadership is also manifested in much higher e-commerce penetration rates. Many of the major e-commerce platforms in China, such as Alibaba's Taobao and JD.com, have integrated video commerce into their platforms. The video commerce market has also been flourishing in India as the number of video commerce consumers are increasing in India over the years. For instance, WATConsult reported 146 million video commerce users in 2020 in India, a number expected to grow to 216 million by the end of 2022.

In North America, the video commerce market is still in its infancy. But in the coming years, the market is expected to grow significantly. In the US, the penetration rate of video commerce is increasing in the past few years owing to the rise of smartphones, improved technology (e.g., logistics and supply chain management), convenience, and better and more convenient payment options. It can also be seen that the maturity level of the US video commerce is currently equivalent to where China was back in 2018. This means that the US market is lagging the Chinese market by at least five to six years. It is expected that the US and other Western markets are bound to follow the Chinese adoption curve of video commerce considering Gen Z smartphone usage and video consumption trends, to give some examples.

In Europe, the popularity of video commerce has increased in the past few years. For instance, according to an independent study conducted by Forrester in December 2020, which surveyed over 12,000 consumers in the UK, Spain, France, and Poland, 70% of consumers showed a keen interest in video commerce.

Market Dynamics:

Growth Drivers: The global video commerce market growth is predicted to be supported by numerous growth drivers such as increasing video commerce penetration in e-commerce, increased adoption of video commerce technology by the fashion industry, escalating social commerce market, an increasing number of internet users, surging gen Z and millennial population, advantages of video commerce over other forms of commerce, and many other factors. The penetration of video commerce in e-commerce is increasing gradually around the world. An increasing penetration rate means that a large number of e-commerce websites are using video content to promote their products and engage with customers. As more e-commerce retailers adopt video commerce, it can lead to increased demand for video production and distribution services, and create new opportunities for video commerce companies to expand their business.

Challenges: However, the market growth would be negatively impacted by various challenges such as lack of awareness, regulatory challenges, etc.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as the growing integration of AR and VR in video commerce, an increase in mobile 5G subscriptions, escalating role of AI, rising trend of interactive videos, personalization, increasing trend of short-form videos, rapid growth of live video streaming, etc. AI-powered chatbots can help to provide customer service and support by answering questions and resolving issues in real-time. This can improve customer satisfaction and reduce the workload of customer service teams. Furthermore, AI can help businesses to analyze customer data and behavior to better understand their needs and preferences. This can inform product development and marketing strategies, leading to increased sales and customer loyalty.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic had a significant impact on the video commerce market. As physical stores were forced to close, businesses had to quickly adapt to selling their products online, and video commerce became an increasingly popular way to showcase products in a visually engaging way. The pandemic also accelerated the adoption of live-streaming video commerce, where consumers can interact with sellers in real time and ask questions about products. The post-COVID-19 impact on the video commerce market is likely to be shaped by continued growth, greater emphasis on sustainability and ethical practices, and the integration of emerging technologies such as AR and VR.

Competitive Landscape:

The global video commerce market is concentrated. Broadly, there are three categories of Video Commerce players: social media platforms, e-commerce platforms and dedicated technology providers. Platforms like Facebook, Instagram, TikTok and YouTube all support Video Commerce capabilities. The main advantage of broadcasting a show on a social media platform is that traffic is considerably higher than on a native brand.com site. The key players in the global video commerce market are:

Alibaba Group (Taobao)

Shopify Inc.

Amazon.com, Inc. (Amazon Live)

Alphabet Inc. (Youtube)

Wayfair Inc.

Bambuser

Channelize.io

Firework

LiSA

BuyWith

ShopShops

LiveScale

Some of the strategies among key players in the market are new launch, mergers, acquisitions, and collaborations. TikTok has launched TikTok Shop in the US, which enables in-app purchases. TikTok did this in collaboration with TalkShopLive, which provides the underlying tech and supports the streams. TikTok Shop also announced a partnership recently with Bambuser in the US. On the other hand, in April 2023, Firework announced that the company has been named a BigCommerce Technology Partner, providing tens of thousands of BigCommerce merchants access to Firework's full suite of video commerce capabilities - including short-form, shoppable video and livestream shopping. Whereas, in June, 2024, Channelize.io announced an update to the company's video commerce capabilities: effortless Playlists Management and Floating Video Playlist Layout. Effortless Playlists Management update introduces effortless Playlists Management within the Channelize.io Dashboard. The Dashboard now has a new Playlists option in the side navigation. The Playlists option allows admins to create Live Show or Shoppable Videos Playlists by selecting the desired layout: Carousel or Floating Video. Brands can create unlimited Playlists and display them on different website pages.

Table of Contents

1. Executive Summary

2. Introduction

  • 2.1 Video Commerce: An Overview
    • 2.1.1 Introduction to Video Commerce
    • 2.1.2 Benefits of Video Commerce
  • 2.2 Video Commerce Segmentation: An Overview
    • 2.2.1 Video Commerce Segmentation

3. Global Market Analysis

  • 3.1 Global Video Commerce Market: An Analysis
    • 3.1.1 Global Video Commerce Market: An Overview
    • 3.1.2 Global Video Commerce Market by Value
    • 3.1.3 Global Video Commerce Market by Product Category (Apparel, Personal & Beauty Care, Accessories, Home Products, Health, Food & Beverages, and Others)
    • 3.1.4 Global Video Commerce Market by Region (Asia Pacific, North America, Europe, and Rest of the World)
  • 3.2 Global Video Commerce Market: Product Category Analysis
    • 3.2.1 Global Video Commerce Market by Product Category: An Overview
    • 3.2.2 Global Apparel Video Commerce Market by Value
    • 3.2.3 Global Personal & Beauty Care Video Commerce Market by Value
    • 3.2.4 Global Accessories Video Commerce Market by Value
    • 3.2.5 Global Home Products Video Commerce Market by Value
    • 3.2.6 Global Health Video Commerce Market by Value
    • 3.2.7 Global Food & Beverages Video Commerce Market by Value
    • 3.2.8 Global Others Video Commerce Market by Value

4. Regional Market Analysis

  • 4.1 Asia Pacific Video Commerce Market: An Analysis
    • 4.1.1 Asia Pacific Video Commerce Market: An Overview
    • 4.1.2 Asia Pacific Video Commerce Market by Value
    • 4.1.3 Asia Pacific Video Commerce Market by Region (China, Japan, South Korea, India, and Rest of Asia Pacific)
    • 4.1.4 China Video Commerce Market by Value
    • 4.1.5 Japan Video Commerce Market by Value
    • 4.1.6 South Korea Video Commerce Market by Value
    • 4.1.7 India Video Commerce Market by Value
    • 4.1.8 Rest of Asia Pacific Video Commerce Market by Value
  • 4.2 North America Video Commerce Market: An Analysis
    • 4.2.1 North America Video Commerce Market: An Overview
    • 4.2.2 North America Video Commerce Market by Value
    • 4.2.3 North America Video Commerce Market by Region
    • 4.2.4 The US Video Commerce Market by Value
    • 4.2.5 Canada Video Commerce Market by Value (The US, Canada, and Mexico)
    • 4.2.6 Mexico Video Commerce Market by Value
  • 4.3 Europe Video Commerce Market: An Analysis
    • 4.3.1 Europe Video Commerce Market: An Overview
    • 4.3.2 Europe Video Commerce Market by Value
    • 4.3.3 Europe Video Commerce Market by Region (The UK, Germany, France, Italy, Spain, and Rest of the Europe)
    • 4.3.4 The UK Video Commerce Market by Value
    • 4.3.5 Germany Video Commerce Market by Value
    • 4.3.6 France Video Commerce Market by Value
    • 4.3.7 Italy Video Commerce Market by Value
    • 4.3.8 Spain Video Commerce Market by Value
    • 4.3.9 Rest of Europe Video Commerce Market by Value
  • 4.4 Rest of World Video Commerce Market: An Analysis
    • 4.4.1 Rest of World Video Commerce Market: An Overview
    • 4.4.2 Rest of World Video Commerce Market by Value

5. Impact of COVID-19

  • 5.1 Impact of COVID-19 on Global Video Commerce Market
  • 5.2 Post COVID-19 Impact on Global Video Commerce Market

6. Market Dynamics

  • 6.1 Growth Drivers
    • 6.1.1 Increasing Video Commerce Penetration in E-Commerce
    • 6.1.2 Escalating Social Commerce Market
    • 6.1.3 Increasing Number of Internet Users
    • 6.1.4 Increased Adoption of Video Commerce Technology by the Fashion Industry
    • 6.1.5 Surging Gen Z and Millennial Population
    • 6.1.6 Advantages of Video Commerce Over Other Form of Commerce
  • 6.2 Challenges
    • 6.2.1 Lack of Awareness
    • 6.2.2 Regulatory Challenge
    • 6.2.3 Slower-Than-Expected Technology Adoption
  • 6.3 Market Trends
    • 6.3.1 Growing Integration of AR and VR in Video Commerce
    • 6.3.2 Increase in Mobile 5G Subscriptions
    • 6.3.3 Increasing Trend of Short-Form Videos
    • 6.3.4 Escalating Role of AI
    • 6.3.5 Rising Trend of Interactive Videos
    • 6.3.6 Personalization
    • 6.3.7 Rapid Growth of Live Video Streaming

7. Competitive Landscape

  • 7.1 Global Video Commerce Market Players by Categories Comparison
  • 7.2 The US Video Commerce Market Players by Popular Platform

8. Company Profiles

  • 8.1 Alibaba Group (Taobao)
    • 8.1.1 Business Overview
    • 8.1.2 Operating Segments
    • 8.1.3 Business Strategy
  • 8.2 Shopify Inc.
    • 8.2.1 Business Overview
    • 8.2.2 Operating Regions
    • 8.2.3 Business Strategy
  • 8.3 Amazon.com, Inc. (Amazon Live)
    • 8.3.1 Business Overview
    • 8.3.2 Operating Segments
    • 8.3.3 Business Strategy
  • 8.4 Alphabet Inc. (Youtube)
    • 8.4.1 Business Overview
    • 8.4.2 Operating Segment
    • 8.4.3 Business Strategy
  • 8.5 Wayfair Inc.
    • 8.5.1 Business Overview
    • 8.5.2 Operating Segments
    • 8.5.3 Business Strategy
  • 8.6 Bambuser
    • 8.6.1 Business Overview
    • 8.6.2 Business Strategy
  • 8.7 Channelize.io
    • 8.7.1 Business Overview
    • 8.7.2 Business Strategy
  • 8.8 Firework
    • 8.8.1 Business Overview
    • 8.8.2 Business Strategy
  • 8.9 LiSA
    • 8.9.1 Business Overview
    • 8.9.2 Business Strategy
  • 8.10 BuyWith
    • 8.10.1 Business Overview
    • 8.10.2 Business Strategy
  • 8.11 ShopShops
    • 8.11.1 Business Overview
  • 8.12 LiveScale
    • 8.12.1 Business Overview

List of Tables

Table 1 : Global Video Commerce Market Players by Categories Comparison

List of Figures

  • Figure 1: Benefits of Video Commerce
  • Figure 2: Video Commerce Segmentation by Product Categories
  • Figure 3: Global Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 4: Global Video Commerce Market by Value; 2024-2029 (US$ Trillion)
  • Figure 5: Global Video Commerce Market by Product Category; 2023 (Percentage, %)
  • Figure 6: Global Video Commerce Market by Region; 2023 (Percentage, %)
  • Figure 7: Global Apparel Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 8: Global Apparel Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 9: Global Personal & Beauty Care Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 10: Global Personal & Beauty Care Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 11: Global Accessories Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 12: Global Accessories Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 13: Global Home Products Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 14: Global Home Products Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 15: Global Health Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 16: Global Health Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 17: Global Food & Beverages Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 18: Global Food & Beverages Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 19: Global Others Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 20: Global Others Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 21: Asia Pacific Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 22: Asia Pacific Video Commerce Market by Value; 2024-2029 (US$ Trillion)
  • Figure 23: Asia Pacific Video Commerce Market by Region; 2023 (Percentage, %)
  • Figure 24: China Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 25: China Video Commerce Market by Value; 2024-2029 (US$ Trillion)
  • Figure 26: Japan Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 27: Japan Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 28: South Korea Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 29: South Korea Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 30: India Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 31: India Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 32: Rest of Asia Pacific Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 33: Rest of Asia Pacific Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 34: North America Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 35: North America Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 36: North America Video Commerce Market by Region; 2023 (Percentage, %)
  • Figure 37: The US Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 38: The US Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 39: Canada Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 40: Canada Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 41: Mexico Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 42: Mexico Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 43: Europe Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 44: Europe Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 45: Europe Video Commerce Market by Region; 2023 (Percentage, %)
  • Figure 46: The UK Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 47: The UK Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 48: Germany Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 49: Germany Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 50: France Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 51: France Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 52: Italy Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 53: Italy Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 54: Spain Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 55: Spain Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 56: Rest of Europe Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 57: Rest of Europe Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 58: Rest of World Video Commerce Market by Value; 2020-2023 (US$ Billion)
  • Figure 59: Rest of World Video Commerce Market by Value; 2024-2029 (US$ Billion)
  • Figure 60: The US and China Video Commerce Penetration in E-Commerce: 2020-2027 (Percentage, %)
  • Figure 61: Global Social Commerce Sales; 2022-2030 (US$ Trillion)
  • Figure 62: Global Number of Internet Users; 2018-2024 (Billion)
  • Figure 63: Global Fashion E-Commerce Market Revenue; 2023-2030 (US$ Billion)
  • Figure 64: The US Millennials Population as a Percentage of Total Population; 2019-2023 (Percentage, %)
  • Figure 65: The US Livestream Purchaser by Age Group; 2023 (Percentage, %)
  • Figure 66: Global AR and VR Market Revenue; 2023-2029 (US$ Billion)
  • Figure 67: Global 5G Mobile Subscription; 2022-2029 (Billion)
  • Figure 68: The US Video Commerce Market Players by Popular Platform; 2023 (Percentage, %)
  • Figure 69: Alibaba Group Revenue by Segment; 2024 (Percentage, %)
  • Figure 70: Shopify Inc. Revenues by Region; 2023 (Percentage, %)
  • Figure 71: Amazon.com, Inc. Net Sales by Segments; 2023 (Percentage, %)
  • Figure 72: Alphabet Inc. Revenues by Type; 2023 (Percentage, %)
  • Figure 73: Wayfair Inc. Net Revenue by Segment; 2023 (Percentage, %)