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市場調查報告書
商品編碼
1715162
全球印刷標牌材料市場:按材料類型、應用、最終用戶和地區進行分析,包括規模、趨勢、COVID-19 的影響以及 2030 年預測Global Printed Signage Materials Market: Analysis By Material Type, By Application, By End User, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2030 |
印刷標牌材料是指各種基材或表面,在其上印刷圖形內容、文字或圖像,以創建用於廣告、資訊、品牌或尋路目的的標牌。這些材料包括乙烯基、紙、紙板、丙烯酸、金屬等。在印刷標牌行業中,推動這些材料成長的主要目的之一是傳達訊息、推廣產品或服務、提高品牌知名度以及為個人提供尋路。標誌作為視覺交流工具,可以吸引注意力、傳達訊息並引導人們到達目的地。預計 2024 年全球印刷標牌市場規模將達到 467.3 億美元,到 2030 年可能達到 558.3 億美元。
推動印刷標牌材料需求增加的一個突出因素是零售業的擴張和各個商業部門的廣告支出的增加。印刷標牌仍然是廣告宣傳的重要組成部分,推動了對橫幅、廣告看板和海報等材料的需求。此外,新興經濟體快速的都市化和基礎設施發展也導致對城市美化、交通基礎設施和公共設施的標誌材料的需求增加。此外,不斷增加的監管要求、使用環保材料的意識不斷增強以及軟指示牌和 3D 列印的日益普及預計將推動印刷標牌材料市場的成長。預計 2025-2030 年預測期內全球印刷標牌材料市場價值將以 3.01% 的複合年成長率成長。
本報告對全球印刷標牌材料市場進行了深入分析,並提供了有關市場動態、COVID-19 的影響和競爭格局的資訊。
Printed signage materials refer to various substrates or surfaces onto which graphical content, text, or images are printed to create signs for advertising, information, branding, or wayfinding purposes. These materials include vinyl, paper, corrugated paper, acrylic, metal etc. One of the primary objectives driving growth of these materials in printed signage industry is to convey information, advertise products or services, enhance brand visibility, or provide directions to individuals. Signage serves as a visual communication tool to attract attention, convey messages, and guide people to desired destinations. The global printed signage materials market value in 2024 stood at US$46.73 billion, and is likely to reach US$55.83 billion by 2030.
One of the prominent factors driving the rise in printed signage materials' demand include expanding retail industry and increasing advertising expenditure across various business sectors. Printed signage has remained a crucial component of advertising campaigns, driving demand for materials such as banners, billboards, and posters. Additionally, rapid urbanization and infrastructure development in emerging economies have also led to increased demand for signage materials for urban beautification, transportation infrastructure, and public facilities. Furthermore, the printed signage materials market is predicted to grow due to escalating regulatory demands, growing awareness of using ecofriendly materials, growing popularity of soft signage and 3D printing. The global printed signage materials market value is projected to grow at a CAGR of 3.01%, during the forecast period of 2025-2030.
Market Segmentation Analysis:
By Material Type: According to the report, the global printed signage materials market is bifurcated into four segments based on the type of material: paper and paperboard, plastic, metal and others. Plastic segment acquired majority of share in the market in 2024 due to its affordability, light weight, greater durability, versatility etc. Plastics are staple of the sign and sign industry, commonly used for all type of banners, vehicle wraps, and outdoor signage since plastic offers excellent resistance to chemicals and has good insulating properties and is also weather resistance. While, paper and paperboard segment is the fastest growing segment as paper board is a fully recyclable, sustainable option for short-term point-of-purchase (POP) displays, exhibits, signage (hanging and 3-dimensional), window displays, and sophisticated packaging. The affordability, versatility and recyclability of paper and paperboard make them popular choices for businesses seeking cost-effective signage solutions.
By Application: According to the report, the global printed signage materials market is bifurcated into seven applications: banners and posters, PoP displays, billboards, flags and backdrops, fleet graphics, backlit displays and others. Banners and posters acquired majority of share in the market in 2024, as they are portable, affordable, and simple to install. The widespread use of banners and posters across various industries, events, and public spaces drives market growth. While, PoP Displays segment is the fastest growing segment due to expanding retail industry. The retail industry's focus on enhancing the customer shopping experience and increasing sales drives the demand for PoP displays. They play a crucial role in influencing purchasing decisions at the point of sale and differentiating brands from competitors. Future trends in PoP displays may include the integration of interactive elements, such as QR codes or NFC technology.
By End User: According to the report, the global printed signage materials market is bifurcated into six end users: retail, entertainment, transportation and logistics, healthcare, BFSI and others. Retail segment acquired majority of share in the market in 2024 and is the fastest growing segment as well. The retail sector's continuous expansion, particularly with the growth of e-commerce and brick-and-mortar stores, drives demand for printed signage materials. Signage in retail environments plays a crucial role in attracting customers, enhancing the shopping experience, and driving sales. Future trends in retail signage may include focus on sustainability by adopting eco-friendly signage materials and incorporating QR codes or NFC technology for seamless omnichannel experiences.
By Region: The report provides insight into the printed signage materials market based on the geographical operations, namely Asia Pacific, North America, Europe, Latin America and Middle East and Africa. Asia Pacific printed signage materials market enjoyed the highest market share in 2024 and is the fastest growing region as well, primarily owing to reasons such as rapid economic growth, increased consumer spending, urbanization, and infrastructure development, expansion of retail chains, shopping malls, commercial complexes, and entertainment venues. Even, the growth of the tourism and hospitality industry is driving demand for printed signage materials in hotels, resorts, theme parks, airports, and tourist attractions for branding, wayfinding, and guest communication. Furthermore, with growing awareness of environmental issues, there is a rising demand for eco-friendly and sustainable signage materials in the Asia Pacific region. China accounted for the largest revenue share in 2024 because China's economic growth has not only bolstered consumer spending but also spurred infrastructural advancements, creating a demand surge for printed signage materials across diverse industries.
Global Printed Signage Materials Market Dynamics:
Growth Drivers: Printed signage materials, such as banners, posters, and vinyl graphics, are often more affordable than other advertising and marketing channels, especially when compared to electronic media or large-scale advertising campaigns. This affordability allows businesses, including small and medium-sized enterprises (SMEs), to allocate their budgets more efficiently. Moreover, almost all the industries use printed signage for various purposes like manufacturing and industrial sector relies on printed signage for safety communication and operational guidance while in the entertainment and events industry printed signage takes center stage for event promotion and attendee guidance. This cost effectiveness clubbed with versatility of printed signage drives the growth of printed signage materials. Other significant growth drivers driving the market growth includes expanding retail industry, economic development, regulatory compliance etc.
Challenges: The growing popularity of digital signage poses a threat to the global printed signage materials market. The ease of deployment, environmental considerations, and the ability to measure the effectiveness of campaigns through data analytics contribute to the preference for digital signage. The technological advancements and sustainability issues challenge the market share of printed signage materials. Moreover, as compared to digital advertising, traditional printed signage may offer limited targeting and personalization capabilities.
Trends: Soft signage has emerged as a significant trend in the global printed signage materials market, driven by its versatility, visual appeal, and ease of use. Soft signage materials include fabrics like polyester, textile blends, and other flexible materials that can be printed with high-quality graphics and messaging. Advancements in textile printing technologies, such as dye-sublimation and direct-to-fabric printing, have improved the quality and efficiency of soft signage production. These innovations enable the creation of vibrant, high-resolution graphics on fabric materials. Moreover, soft signage is often lightweight and portable and often aligns with sustainability. More trends are believed to augment the growth of printed signage materials market during the forecasted period include, increasing demand for large format printing, 3D printing for signage, rising focus on using eco-friendly printed signage materials, etc.
Competitive Landscape and Recent Developments:
Global printed signage market is highly fragmented with lots of competitors comprising a globally diversified players, regional players as well as a large number of country-niche players in printing, advertisement, and marketing. Key players of global printed signage materials market are:
Thyssenkrupp AG Avery Dennison Corp Novelis Inc. 3A Composites GmbH IGEPA Group Gmbh & Co. Spandex AG ORAFOL Europe GmbH Antalis Lintec Europe (UK) Ltd. Vink Holdings Ltd Inapa Investimentos Participacoes e Gestao SA Signage Wow The key players are constantly investing in strategic initiatives, such as adoption of new technologies, introducing their services to emerging markets and more, to maintain a competitive edge in this market. For instance, in 2024, Avery Dennison incurred US$136.1 million expenditure in research and development to meet the growing demand of the printed signage industry. Similarly, In April 2022, ORAFOL Group invested approx. US$160 million to expand the production at its headquarter in Bradenburg. This investment will be used for the construction of two new production halls by 2025. ORAFOL will establish a completely autonomous production facility that will be used to finish plastics for numerous industries.