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巨量資料商業智慧

市場調查報告書

商品編碼

2039016

社交商業情報市場：按部署類型、公司規模、產業和地區分類

Social Business Intelligence Market, By Deployment Type, By Size of Enterprise, By Vertical, By Geography

出版日期: 2026年04月21日 | 出版商:

Coherent Market Insights | 英文 155 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計到 2026 年，社群商業情報市場規模將達到 284.401 億美元，到 2033 年將達到 423.702 億美元。預計從 2026 年到 2033 年，該市場將以 6.2% 的複合年成長率成長。

報告範圍		報告詳情
基準年：	2025	2026年市場規模：	284.401億美元
歷史數據時期：	2020年至2024年	預測期：	2026年至2033年
2026年至2033年預測期間的複合年成長率：	6.20%	2033年市場規模預測：	423.702億美元

社群商業情報(BI) 是指分析來自 LinkedIn、Twitter 和 Facebook 等各種社群媒體網站的大量資料的過程。企業利用社交商業情報來分析企業應用程式、雲端數據、社交媒體數據和設備數據產生的數據。 BI 可協助業務使用者存取、分析資料並從中獲得洞察。這些洞察有助於業務用戶制定策略決策。社交 BI 系統對於搜尋和分析日益成長且多樣化的數據非常有用。

市場動態

在預測期內，銀行、金融和保險 (BFSI) 行業先進分析技術的發展預計將推動全球社交商業情報市場的成長。商業情報系統為金融機構的銷售團隊和負責人等人員提供解決方案，以避免任何差異或問題。透過分析客戶資料並深入了解客戶訊息，商業智慧幫助銀行機構改善銀行業產品和服務。許多商業用戶使用商業智慧工具來監控其投資和回報。制定投資策略、改進策略、客戶維繫措施以及降低風險是推動 BFSI 產業採用商業智慧系統的部分因素。因此，這些因素將增加預測期內的市場需求。

在預測期內，雲端服務的日益普及預計將推動全球社交商業情報市場的成長。商業情報服務在基於雲端的巨量資料分析中發揮著至關重要的作用。在社群媒體平台上採用雲端服務可帶來許多好處，包括降低基礎設施成本和採用基於服務的付費模式。例如，微軟、IBM 和 Oracle 等公司正在採用公有雲和私有雲端平台來遷移其企業工作負載。在北美，基於私有雲端平台部署的社交商業情報系統市場正經歷爆炸性成長。

市場分類

本報告根據部署類型、企業規模、行業和地區對全球社交商業情報市場進行細分。依部署類型分類，全球社交商業智慧市場分為本地部署和雲端部署。依企業規模分類，全球社交商業情報商業情報分為小規模企業、中型企業及大型企業。按行業分類，全球社交商業情報市場分為銀行、金融和保險 (BFSI)、醫療保健和生命科學、消費品和零售、旅遊、IT 和電信、媒體和娛樂、政府以及其他行業。按地區分類，全球社交商業情報市場分為北美、歐洲、亞太地區和世界其他地區 (ROW)。

本次調查的主要特點

本研究確定了各個細分市場的潛在商機，並說明了該市場具有吸引力的投資提案矩陣。
此外，本研究還深入分析了市場促進因素、限制因素、機會、新產品發布和核准、區域前景以及主要參與者採取的競爭策略。
本研究根據以下參數對全球社交商業情報市場的主要參與者進行了分析：監管環境、公司概況、財務績效、產品系列、企業發展區域、分銷策略、關鍵發展和策略以及未來計劃。
全球社交商業情報市場的主要參與者包括IBM公司、TIBCO軟體公司、SAP SE、Logi Analytics公司、Tableau軟體公司、MicroStrategy公司、Qlik Technologies公司、Alteryx公司和微軟公司。市場參與者正致力於建立策略合作夥伴關係，以開發和推出創新產品，滿足消費者日益成長的需求。
本報告中的見解將使企業負責人和經營團隊能夠就未來的產品發布、技術升級、市場擴張和行銷策略做出明智的決策。
全球社交商業情報市場報告的目標受群眾外包括該行業的各類相關人員，例如投資者、供應商、經銷商、新參與企業和金融分析師。
透過分析全球社交商業情報市場中使用的各種策略矩陣，相關人員將能夠更輕鬆地做出決策。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 義大利
- 法國
- 俄羅斯
- 其他歐洲國家
亞太地區
- 印度
- 日本
- ASEAN
- 澳洲
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

第8章競爭情勢

公司簡介
- IBM Corporation
- TIBCO Software, Inc.
- SAP SE
- Logi Analytics Inc.
- Tableaue Software, Inc.
- MicroStrategy, Inc.
- QlikTechnologies, Inc.,
- Alteryx, Inc.
- Microsoft Corporation

第9章

參考
調查方法

簡介目錄

Product Code: CMI3938

Social Business Intelligence Market is estimated to be valued at USD 28,440.1 Mn in 2026 and is expected to reach USD 42,370.2 Mn by 2033, growing at a compound annual growth rate (CAGR) of 6.2% from 2026 to 2033.

Report Coverage		Report Details
Base Year:	2025	Market Size in 2026:	USD 28,440.1 Mn
Historical Data for:	2020 To 2024	Forecast Period:	2026 To 2033
Forecast Period 2026 to 2033 CAGR:	6.20%	2033 Value Projection:	USD 42,370.2 Mn

Social business intelligence (BI) is a process of analyzing the large volume of data from various social media sites such as LinkedIn, Twitter, and Facebook and many others. Social business intelligence is used by enterprises to analyze their data which is generated from enterprise applications, cloud based data, social media data and devices data. BI helps business users to access and analyze data to generate insights. These insights are helpful for business users to take strategic decisions. Social BI system is useful in retrieval and analysis of growing volume and variety of data.

Market Dynamics

The growth of advanced analytics in BFSI is expected to propel the global social business intelligence market growth over the forecast period. Business intelligence system helps resources in financial institution such as sales teams or tellers with solutions to avoid any kind of discrepancies or problems. BI helps banking institutions to analyze their customer's data and generate insights about customer details, to improve the product and services of the banking industry. BI tools are used by many business users to monitor their own investments and returns. Developing investment strategies, improving strategies, customer retention policies, and minimizing risks are some of the factors responsible for the adoption of business intelligence systems by the BFSI vertical. Thus, in turn, increases the demand of market growth during the forecast period.

Increasing adoption of cloud is expected to propel the global social business intelligence market growth over the forecast period. Business intelligence services play a crucial role in cloud based big data analysis. Deployment of cloud services on social media platforms has numerous benefits such as low infrastructure cost and service model remuneration. For instance, organizations such as Microsoft Corporation, IBM Corporation, and Oracle Corporation are adopting public and private cloud platforms to switch their enterprise workloads. In North America, the market for social business intelligence systems that are implemented on a private cloud platform is growing exponentially.

Market Taxonomy

This report segments the global social business intelligence market on the basis of deployment, size of enterprise, vertical and region. On the basis of deployment type, the global social business intelligence market is segmented into on-premise and cloud-based. On the basis of size of enterprise type, the global social business intelligence market is segmented into small enterprise, medium enterprise and large enterprise. On the basis of vertical, the global social business intelligence market is segmented into BFSI, healthcare and life science, consumer goods and retail, travel and tourism, it and telecommunication, media and entertainment, government and others. On the basis of region, the global social business intelligence market is segmented into North America, Europe, Asia Pacific, ROW.

Key features of the study

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
It profiles leading players in the global social business intelligence market based on the following parameters - regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
Key companies covered in the global social business intelligence market are IBM Corporation, TIBCO Software, Inc., SAP SE, Logi Analytics Inc., Tableaue Software, Inc., MicroStrategy, Inc., QlikTechnologies, Inc., Alteryx, Inc., and Microsoft Corporation. The market players are focusing on strategic collaborations to innovate and launch new products to meet the increasing needs and requirements of consumers.
Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
The global social business intelligence market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global social business intelligence market.

Market Segmentation

By Deployment Types
- On-premise
- Cloud-based
By Size of Enterprise
- Small Enterprise
- Medium Enterprise
- Large Enterprise
By Verticals
- BFSI
- Healthcare and Life Science
- Consumer Goods and Retail
- Travel and Tourism
- IT and Telecommunication
- Media and Entertainment
- Government
- Others
Global Social Business Intelligence Market, By Region
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC
- Israel
- Rest of Middle East
- Africa
- South Africa
- Central Africa
- North Africa
Company Profiles
- IBM Corporation
- TIBCO Software, Inc.
- SAP SE,
- Logi Analytics Inc.
- Tableaue Software, Inc.
- MicroStrategy, Inc.
- QlikTechnologies, Inc.
- Alteryx, Inc.
- Microsoft Corporation

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Deployment Type
- Market Snippet, By Size of Enterprise
- Market Snippet, By Vertical
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Drivers
Restraints
Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launch/Approval

4. Global Social Business Intelligence Market, By Deployment Type, 2021-2033 (US$ Million)

Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Segment Trends
On-premise
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)
Cloud-based
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)

5. Global Social Business Intelligence Market, By Size of Enterprise, 2021-2033 (US$ Million)

Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Segment Trends
Small Enterprise
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)
Medium Enterprise
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)
Large Enterprise
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)

6. Global Social Business Intelligence Market, By Vertical, 2021-2033 (US$ Million)

Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Segment Trends
BFSI
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)
Healthcare and Life Science
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)
Consumer Goods and Retail
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)
Travel and Tourism
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)
IT and Telecommunication
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)
Media and Entertainment
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)
Government
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)
Others
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Million)

7. Global Social Business Intelligence Market, By Region, 2021-2033 (US$ Million)

Introduction
- Market Share Analysis, By Region, 2026 and 2033 (%)
North America
- Regional Trends
- Market Size and Forecast, By Deployment Type, 2021-2033, (US$ Million)
- Market Size and Forecast, By Size of Enterprise, 2021-2033, (US$ Million)
- Market Size and Forecast, By Vertical, 2021-2033, (US$ Million)
- Market Share Analysis, By Country, 2021 and 2033 (%)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Deployment Type, 2021-2033, (US$ Million)
- Market Size and Forecast, By Size of Enterprise, 2021-2033, (US$ Million)
- Market Size and Forecast, By Vertical, 2021-2033, (US$ Million)
- Market Share Analysis, By Country, 2021 and 2033 (%)
  - U.K.
  - Germany
  - Italy
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Deployment Type, 2021-2033, (US$ Million)
- Market Size and Forecast, By Size of Enterprise, 2021-2033, (US$ Million)
- Market Size and Forecast, By Vertical, 2021-2033, (US$ Million)
- Market Share Analysis, By Country, 2021 and 2033 (%)
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Deployment Type, 2021-2033, (US$ Million)
- Market Size and Forecast, By Size of Enterprise, 2021-2033, (US$ Million)
- Market Size and Forecast, By Vertical, 2021-2033, (US$ Million)
- Market Share Analysis, By Country, 2021 and 2033 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East and Africa
- Regional Trends
- Market Size and Forecast, By Deployment Type, 2021-2033, (US$ Million)
- Market Size and Forecast, By Size of Enterprise, 2021-2033, (US$ Million)
- Market Size and Forecast, By Vertical, 2021-2033, (US$ Million)
- Market Share Analysis, By Country, 2026 and 2033 (%)
  - GCC Countries
  - South Africa
  - Rest of the Middle East and Africa

8. Competitive Landscape

Company Profiles
- IBM Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- TIBCO Software, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SAP SE
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Logi Analytics Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tableaue Software, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- MicroStrategy, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- QlikTechnologies, Inc.,
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Alteryx, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Microsoft Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates