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市場調查報告書
商品編碼
1891134
旅遊市場：依旅遊類型、交通方式、預訂方式、類別、旅客類型、地區分類Travel and Tourism Market, By Tourism Type, By Travel Mode, By Booking Mode, By Category, By Traveler Type, By Geography |
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預計到 2025 年，旅遊業市場規模將達到 7.55 兆美元，到 2032 年將達到 12.28 兆美元，2025 年至 2032 年的複合年成長率為 8.7%。
| 報告內容 | 報告詳情 | ||
|---|---|---|---|
| 基準年： | 2024 | 2025年市場規模： | 7.55兆美元 |
| 歷史數據時期： | 2020年至2024年 | 預測期： | 2025年至2032年 |
| 預測期（2025-2032年）複合年成長率： | 8.70% | 2032 年的預測值： | 12.28兆美元 |
全球旅遊業是世界上規模最大、最具活力的經濟部門之一，涵蓋了交通、住宿、娛樂和酒店服務等相互關聯的廣泛服務生態系統。過去幾十年，這個多元化產業經歷了顯著的變革，從最初的奢侈娛樂產業轉型為現代生活方式和經濟發展的重要組成部分。該市場由休閒旅遊、商務旅行、探險旅遊、文化旅遊和生態旅遊等多個細分市場所構成，每個細分市場都迎合了不同的消費者偏好和人口統計特徵。技術創新改變了產業格局，數位平台、行動應用程式和人工智慧等技術提升了客戶體驗和營運效率。旅遊業是許多國家重要的經濟驅動力，對國內生產總值、就業和外匯收入做出了重大貢獻。儘管面臨前所未有的挑戰，旅遊業仍展現出卓越的韌性和適應能力，並不斷發展以滿足不斷變化的消費者期望和市場環境。它與航空、酒店、零售和娛樂等多個行業的相互關聯，產生了倍增效應，放大了其在全球市場的經濟影響力。
市場動態
全球旅遊業市場受多種關鍵因素驅動，並持續成長。新興經濟體可支配所得的增加，使得更多人群能夠參與旅遊活動。全球都市化加快，中產階級人口不斷壯大，對休閒和商務旅行體驗的需求顯著成長。線上預訂平台、行動應用程式、虛擬實境體驗和非接觸式服務等技術創新，提升了客戶便利性和營運效率，從而促進了市場擴張。政府透過基礎建設、簡化簽證流程和目的地行銷宣傳活動等措施促進旅遊業發展，也顯著推動了市場成長。健康旅遊、探險旅遊和體驗式旅遊等新興旅遊細分市場的興起，迎合了消費者對獨特個人化體驗的不斷變化的偏好。然而，地緣政治不確定性、經濟波動和監管複雜性等市場限制因素，影響旅行模式和消費者信心。環境問題和永續性壓力正在挑戰傳統的旅遊模式，迫使旅遊業做出調整。安全威脅、疫情和自然災害會對旅遊流量和產業營運造成重大干擾。高昂的營運成本、波動的燃油價格和匯率波動影響整個價值鏈的盈利和定價策略。儘管面臨這些挑戰，但仍湧現出具有巨大成長潛力的重大機遇，尤其是在亞太和非洲等尚未開發的旅遊目的地市場。人工智慧、區塊鏈技術和物聯網的融合為改善客戶體驗和最佳化營運創造了機會。永續旅遊實踐和環保旅行選擇滿足了旅行者日益增強的環保意識。遠距辦公文化和數位遊民的興起正在催生新的市場區隔領域，例如長期旅遊和共同工作旅行體驗。
本次調查的主要特點
- 本報告對全球旅遊市場進行了詳細分析，以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模（十億美元）和複合年成長率百分比。
- 我們將重點介紹各個細分市場的潛在商機，並說明該市場具有吸引力的投資提案矩陣。
- 該研究還提供了有關市場促進因素、限制因素、機會、新產品發布或核准、市場趨勢、區域展望以及主要企業採取的競爭策略的重要見解。
- 該報告根據以下參數對全球旅遊市場的主要企業進行了分析：公司概況、產品系列、主要亮點、財務表現和策略。
- 本報告的研究結果將使負責人和企業經營團隊能夠就即將推出的產品、設備升級、市場擴張和行銷策略做出明智的決策。
- 這份全球旅遊市場報告的目標受眾是業內各類相關人員，包括投資者、供應商、產品製造商、經銷商、新參與企業和金融分析師。
- 相關人員可以透過各種用於分析全球旅遊市場的策略矩陣輕鬆做出決策。
目錄
第1章 研究目標與前提條件
- 調查目的
- 先決條件
- 簡稱
第2章 市場範圍
- 報告概述
- 市場定義和範圍
- 執行摘要
第3章 市場動態、監管與趨勢分析
- 市場動態
- 促進要素
- 抑制因素
- 機會
- 影響分析
- 重大進展
- 法規環境
- 產品上市及核准
- PEST分析
- 波特分析
- 併購趨勢
- 產業趨勢
4. 2025-2032年全球旅遊業市場依旅遊類型分類
- 休閒
- 教育
- 運動的
- 商業
- 醫療保健
- 其他
5. 2025-2032年全球旅遊市場依交通方式分類
- 可自己煮飯
- 旅遊套餐
6. 2025-2032年全球旅遊市場以預訂方式分類
- 離線
- 線上
7. 2025-2032年全球旅遊業市場按類別分類
- 奢華
- 經濟
8. 2025-2032年全球旅遊業市場按旅行者類型分類
- 個人旅行
- 團體旅行
- 情侶旅行
9. 2025-2032年全球旅遊業市場（按地區分類）
- 北美洲
- 美國
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲國家
- 歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 其他歐洲
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- ASEAN
- 亞太其他地區
- 中東
- 海灣合作理事會國家
- 以色列
- 其他中東國家
- 非洲
- 南非
- 北非
- 中非
第10章 競爭格局
- Lufthansa
- Kuoni Travel
- Airbnb
- TUI Group
- Qatar Airways
- American Express Global Business Travel
- British Airways
- Mariott International
- Intercontinental Hotel Group
- Carnival Cruise Corporation
- United Airlines
- Amadeus
- Expedia Group
- Sabre Corporation
- Hilton
第11章 分析師建議
- 機會
- 分析師觀點
- Coherent Opportunity Map
第12章 參考文獻與調查方法
- 參考
- 調查方法
- 關於出版商
Travel and Tourism Market is estimated to be valued at USD 7,550 Bn in 2025 and is expected to reach USD 12,280 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 7,550 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 8.70% | 2032 Value Projection: | USD 12,280 Bn |
The global travel and tourism market represents one of the world's largest and most dynamic economic sectors, encompassing a vast ecosystem of interconnected services including transportation, accommodation, entertainment, and hospitality. This multifaceted industry has evolved significantly over the past decades, transforming from a luxury pursuit to an essential component of modern lifestyle and economic development. The market encompasses various segments such as leisure travel, business travel, adventure tourism, cultural tourism, and eco-tourism, each catering to diverse consumer preferences and demographics. Technological advancements have revolutionized the industry landscape, with digital platforms, mobile applications, and artificial intelligence enhancing customer experiences and operational efficiency. The sector serves as a critical economic driver for numerous countries, contributing substantially to GDP, employment generation, and foreign exchange earnings. Despite facing unprecedented challenges from global events, the travel and tourism market demonstrates remarkable resilience and adaptability, continuously evolving to meet changing consumer expectations and market conditions. The industry's interconnected nature with various sectors including aviation, hospitality, retail, and entertainment creates a multiplier effect that amplifies its economic impact across global markets.
Market Dynamics
The global travel and tourism market is propelled by several key drivers that sustain its growth trajectory, with rising disposable incomes across emerging economies enabling broader population segments to engage in travel activities. The increasing urbanization and growing middle-class population worldwide create substantial demand for leisure and business travel experiences. Technological innovations including online booking platforms, mobile applications, virtual reality experiences, and contactless services enhance customer convenience and operational efficiency, driving the market expansion. Government initiatives promoting tourism through infrastructure development, visa facilitation, and destination marketing campaigns significantly boost market growth. The emergence of new tourism segments such as wellness tourism, adventure travel, and experiential tourism caters to evolving consumer preferences for unique and personalized experiences. However, the market faces considerable restraints including geopolitical uncertainties, economic volatility, and regulatory complexities that impact travel patterns and consumer confidence. Environmental concerns and sustainability pressures challenge traditional tourism models, requiring industry adaptation. Security threats, health pandemics, and natural disasters create significant disruptions to travel flows and industry operations. High operational costs, fuel price volatility, and currency fluctuations affect profitability and pricing strategies across the value chain. Despite these challenges, substantial opportunities emerge from untapped destination markets, particularly in Asia Pacific and African regions, offering immense growth potential. The integration of artificial intelligence, blockchain technology, and IoT creates opportunities for enhanced customer experiences and operational optimization. Sustainable tourism practices and eco-friendly travel options address growing environmental consciousness among travelers. The rise of remote work culture and digital nomadism opens new market segments for extended stay tourism and co-working travel experiences.
Key Features of the Study
- This report provides in-depth analysis of the global travel and tourism market, and provides market size (USD Billion) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global travel and tourism market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Lufthansa, Kuoni Travel, Airbnb, TUI Group, Qatar Airways, American Express Global Business Travel, British Airways, Mariott International, Intercontinental Hotel Group, Carnival Cruise Corporation, United Airlines, Amadeus, Expedia Group, Sabre Corporation, and Hilton
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global travel and tourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global travel and tourism market
Market Segmentation
- Tourism Type Insights (Revenue, USD Billion, 2020 - 2032)
- Leisure
- Educational
- Sports
- Business
- Medical
- Others
- Travel Mode Insights (Revenue, USD Billion, 2020 - 2032)
- Self-Catered
- Travel Packages
- Booking Mode Insights (Revenue, USD Billion, 2020 - 2032)
- Offline
- Online
- Category Insights (Revenue, USD Billion, 2020 - 2032)
- Luxury
- Economy
- Traveler Type Insights (Revenue, USD Billion, 2020 - 2032)
- Solo Travel
- Group Travel
- Couple Travel
- Regional Insights (Revenue, USD Billion, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Lufthansa
- Kuoni Travel
- Airbnb
- TUI Group
- Qatar Airways
- American Express Global Business Travel
- British Airways
- Mariott International
- Intercontinental Hotel Group
- Carnival Cruise Corporation
- United Airlines
- Amadeus
- Expedia Group
- Sabre Corporation
- Hilton
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Travel and Tourism Market, By Tourism Type
- Global Travel and Tourism Market, By Travel Mode
- Global Travel and Tourism Market, By Booking Mode
- Global Travel and Tourism Market, By Category
- Global Travel and Tourism Market, By Traveler Type
- Global Travel and Tourism Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Driver
- Restraint
- Opportunity
- Impact Analysis
- Key Developments
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
- Industry Trends
4. Global Travel and Tourism Market, By Tourism Type, 2025-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Leisure
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Educational
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Sports
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Business
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Medical
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
5. Global Travel and Tourism Market, By Travel Mode, 2025-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Self-Catered
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Travel Packages
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
6. Global Travel and Tourism Market, By Booking Mode, 2025-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
7. Global Travel and Tourism Market, By Category, 2025-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Luxury
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Economy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
8. Global Travel and Tourism Market, By Traveler Type, 2025-2032, (USD Billion)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
- Solo Travel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Group Travel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
- Couple Travel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Billion)
9. Global Travel and Tourism Market, By Region, 2020 - 2032, Value (USD Billion)
- Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Billion)
- Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Billion)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Tourism Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Travel Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Booking Mode, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Category, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Traveler Type, 2020 - 2032, Value (USD Billion)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Billion)
- South Africa
- North Africa
- Central Africa
10. Competitive Landscape
- Lufthansa
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kuoni Travel
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Airbnb
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- TUI Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Qatar Airways
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- American Express Global Business Travel
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- British Airways
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Mariott International
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Intercontinental Hotel Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Carnival Cruise Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- United Airlines
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Amadeus
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Expedia Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Sabre Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Hilton
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
11. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
12. References and Research Methodology
- References
- Research Methodology
- About us
