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市場調查報告書
商品編碼
1863936
摩托車V2X車載單元（OBU）市場按通訊類型、連接技術、最終用戶和地區分類Motorcycle V2X Onboard Unit (OBU) Market, By Communication Type, By Connectivity Technology, By End User, By Geography |
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預計到 2025 年，摩托車 V2X 車載單元 (OBU) 市場價值將達到 194.6 億美元，到 2032 年將達到 541.7 億美元，2025 年至 2032 年的複合年成長率為 15.7%。
| 報告範圍 | 報告詳情 | ||
|---|---|---|---|
| 基準年： | 2024 | 2025年市場規模： | 194.6億美元 |
| 性能數據： | 2020年至2024年 | 預測期： | 2025年至2032年 |
| 預測期（2025-2032年）複合年成長率： | 15.70% | 2032 年價值預測： | 541.7億美元 |
全球摩托車V2X車載單元（OBU）市場是智慧型運輸系統（ITS）生態系統中一個具有變革意義的細分市場，車聯網（V2X）通訊技術正在革新摩托車的安全性和互聯性。 V2X車載單元是安裝在摩托車上的先進通訊設備，能夠實現車輛、基礎設施、行人和網路系統之間的即時數據交換，從而建構一個全面的互聯出行環境。
全球道路安全問題日益嚴峻，摩托車在全球越來越受歡迎，以及各國政府強制推行聯網汽車技術的嚴格法規，正顯著推動全球摩托車V2X車載單元（OBU）市場的發展。與傳統的車輛安全系統不同，摩托車V2X OBU能夠應對摩托車騎士面臨的獨特挑戰，例如改善盲點視野、提供路口碰撞預警以及天氣相關危險警報。這些單元整合了人工智慧、5G網路和邊緣運算功能，使其功能超越了基本的通訊，涵蓋了預測分析和自主安全介入等功能。
市場動態
全球摩托車V2X車載單元（OBU）市場正受到多種強勁因素的推動，這些因素加速了該技術在各個地區的普及。其中，道路安全問題日益凸顯是市場成長的關鍵促進因素。摩托車騎行者在全球道路交通事故死亡人數中所佔比例過高，促使各國政府強制要求將V2X技術作為必要的安全基礎設施。
智慧城市計畫和智慧型運輸系統的快速普及，催生了對互聯車輛通訊解決方案的巨大需求，尤其對於摩托車騎乘者等弱勢道路使用者而言更是如此。此外，新興經濟體摩托車銷售的成長、可支配收入的提高以及都市化進程的推進，都顯著擴大了潛在市場。
然而，市場成長面臨許多限制因素，包括高昂的初始部署成本、複雜的區域法規結構以及發展中市場基礎設施的匱乏。資料傳輸和儲存方面的隱私和網路安全問題引發了消費者的猶豫，而不同V2X技術（DSRC與C-V2X）之間的標準化挑戰也阻礙了市場普及。此外，摩托車市場的分散性以及不同車型的技術需求差異，也為車載單元（OBU）製造商帶來了整合方面的挑戰。
儘管存在這些限制，但政府為促進聯網汽車生態系統發展而採取的舉措、汽車製造商與技術提供商之間日益密切的夥伴關係，以及摩托車製造商對V2X技術優勢的認知不斷提高，都帶來了巨大的機遇。將V2X車載單元與自動駕駛系統、預測性維護平台和綜合車隊管理解決方案等新興技術相整合，將為市場參與企業和相關人員創造盈利的收入來源。
本次調查的主要特點
- 本報告對全球摩托車 V2X 車載單元 (OBU) 市場進行了詳細分析，並以 2024 年為基準年，給出了預測期 (2025-2032) 的市場規模和復合年成長率 (%)。
- 我們將重點介紹各個細分市場的潛在商機，並說明該市場具有吸引力的投資提案矩陣。
- 該研究還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域展望以及主要參與者採取的競爭策略的重要見解。
- 本報告根據以下參數對全球摩托車 V2X 車載單元 (OBU) 市場的主要參與者進行了分析：公司概況、產品系列、主要特徵、財務績效和策略。
- 本報告的研究結果將幫助負責人和經營團隊就未來的產品推出、型號升級、市場擴張和行銷策略做出明智的決策。
- 本報告的目標受眾是全球摩托車 V2X 車載單元 (OBU) 市場的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新參與企業和金融分析師。
- 相關人員可以透過各種策略矩陣輕鬆做出決策，這些矩陣用於分析全球摩托車 V2X 車載單元 (OBU) 市場。
目錄
第1章：調查目標和前提條件
- 調查目的
- 先決條件
- 簡稱
第2章 市場展望
- 報告說明
- 市場定義和範圍
- 執行摘要
第3章：市場動態、監管與趨勢分析
- 市場動態
- 影響分析
- 主要亮點
- 監管情景
- 產品發布/核准
- PEST分析
- 波特五力分析
- 市場機遇
- 監管情景
- 重大進展
- 產業趨勢
4. 2020-2032年全球摩托車V2X車載單元（OBU）市場依通訊類型分類
- 車對車通訊（V2V）
- 車路協同（V2I）
- 車輛與行人（V2P）
- 車聯網（V2N）
- 車通訊（V2X）
5. 2020-2032年全球摩托車V2X車載單元（OBU）市場依連接技術分類
- 專用近距離通訊（DSRC）
- 蜂窩車聯網（C-V2X）
- 混合動力 V2X
6. 2020-2032年全球摩托車V2X車載單元（OBU）市場（依最終用戶分類）
- OEM 安裝 OBU
- 售後市場車載單元
7. 2020-2032年全球摩托車V2X車載單元（OBU）市場（按地區分類）
- 北美洲
- 美國
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
- 歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 其他歐洲
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- ASEAN
- 亞太其他地區
- 中東
- 海灣合作理事會國家
- 以色列
- 其他中東地區
- 非洲
- 南非
- 北非
- 中非
第8章 競爭情勢
- Continental AG
- Robert Bosch GmbH
- DENSO Corporation
- Qualcomm Technologies, Inc.
- NXP Semiconductors
- Autotalks
- Cohda Wireless
- Harman
- Quectel
- Kapsch TrafficCom
- nfiniity
- Thales
- Telit
- Valeo
- ZF
第9章 分析師建議
- 機會
- 分析師觀點
- Coherent Opportunity Map
第10章 參考文獻與調查方法
- 參考
- 調查方法
- 關於出版商
Motorcycle V2X Onboard Unit (OBU) Market is estimated to be valued at USD 19.46 Bn in 2025 and is expected to reach USD 54.17 Bn by 2032, growing at a compound annual growth rate (CAGR) of 15.7% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 19.46 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 15.70% | 2032 Value Projection: | USD 54.17 Bn |
The global motorcycle V2X Onboard Unit (OBU) market represents a transformative segment within the intelligent transportation systems ecosystem, where Vehicle-to-Everything (V2X) communication technology is revolutionizing motorcycle safety and connectivity. V2X Onboard Units are sophisticated communication devices installed on motorcycles that enable real-time data exchange between vehicles, infrastructure, pedestrians, and network systems, creating a comprehensive connected mobility environment.
The global motorcycle V2X Onboard Unit (OBU) market has gained significant momentum due to increasing road safety concerns, rising motorcycle adoption globally, and stringent government regulations mandating connected vehicle technologies. Unlike traditional vehicle safety systems, motorcycle V2X OBUs address unique challenges faced by two-wheeler riders, including enhanced visibility in blind spots, intersection collision warnings, and weather-related hazard alerts. The integration of artificial intelligence, 5G networks, and edge computing capabilities within these units is expanding their functionality beyond basic communication to include predictive analytics and autonomous safety interventions.
Market Dynamics
The global motorcycle V2X Onboard Unit (OBU) market is driven by several compelling factors that are accelerating adoption across diverse geographical regions. Primary market drivers include escalating road safety concerns, with motorcyclists representing a disproportionately high percentage of traffic fatalities globally, prompting governments to mandate V2X technologies as essential safety infrastructure.
The rapid proliferation of smart city initiatives and intelligent transportation systems creates substantial demand for interconnected vehicle communication solutions, particularly for vulnerable road users like motorcyclists. Additionally, increasing motorcycle sales in emerging economies, coupled with rising disposable income and urbanization trends, expands the addressable market significantly.
However, market growth faces notable restraints including high initial implementation costs, complex regulatory frameworks varying across regions, and limited infrastructure deployment in developing markets. Privacy and cybersecurity concerns regarding data transmission and storage create hesitancy among consumers, while standardization challenges between different V2X technologies (DSRC vs. C-V2X) complicate market adoption. Furthermore, the fragmented nature of motorcycle markets and varying technical requirements across different vehicle categories pose integration challenges for OBU manufacturers.
Despite these restraints, significant opportunities emerge from government initiatives promoting connected vehicle ecosystems, increasing partnerships between automotive OEMs and technology providers, and growing awareness of V2X benefits among motorcycle manufacturers. The integration of V2X OBUs with emerging technologies like autonomous driving systems, predictive maintenance platforms, and comprehensive fleet management solutions presents lucrative revenue streams for market participants and stakeholders.
Key Features of the Study
- This report provides in-depth analysis of the global motorcycle V2X Onboard Unit (OBU) market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global motorcycle V2X Onboard Unit (OBU) market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Continental AG, Robert Bosch GmbH, DENSO Corporation, Qualcomm Technologies, Inc., NXP Semiconductors, Autotalks, Cohda Wireless, Harman, Quectel, Kapsch TrafficCom, nfiniity, Thales, Telit, Valeo, and ZF
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global motorcycle V2X Onboard Unit (OBU) market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global motorcycle V2X Onboard Unit (OBU) market
Market Segmentation
- Communication Type Insights (Revenue, USD Bn, 2020 - 2032)
- Vehicle-to-Vehicle (V2V)
- Vehicle-to-Infrastructure (V2I)
- Vehicle-to-Pedestrian (V2P)
- Vehicle-to-Network (V2N)
- Vehicle-to-Everything (V2X)
- Connectivity Technology Insights (Revenue, USD Bn, 2020 - 2032)
- Dedicated Short-Range Communication (DSRC)
- Cellular V2X (C-V2X)
- Hybrid V2X
- End User Insights (Revenue, USD Bn, 2020 - 2032)
- OEM-Installed OBUs
- Aftermarket OBUs
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Continental AG
- Robert Bosch GmbH
- DENSO Corporation
- Qualcomm Technologies, Inc.
- NXP Semiconductors
- Autotalks
- Cohda Wireless
- Harman
- Quectel
- Kapsch TrafficCom
- nfiniity
- Thales
- Telit
- Valeo
- ZF
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Motorcycle V2X Onboard Unit (OBU) Market, By Communication Type
- Global Motorcycle V2X Onboard Unit (OBU) Market, By Connectivity Technology
- Global Motorcycle V2X Onboard Unit (OBU) Market, By End User
- Global Motorcycle V2X Onboard Unit (OBU) Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
4. Global Motorcycle V2X Onboard Unit (OBU) Market, By Communication Type, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Vehicle-to-Vehicle (V2V)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Vehicle-to-Infrastructure (V2I)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Vehicle-to-Pedestrian (V2P)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Vehicle-to-Network (V2N)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Vehicle-to-Everything (V2X)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Motorcycle V2X Onboard Unit (OBU) Market, By Connectivity Technology, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Dedicated Short-Range Communication (DSRC)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Cellular V2X (C-V2X)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Hybrid V2X
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Global Motorcycle V2X Onboard Unit (OBU) Market, By End User, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- OEM-Installed OBUs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Aftermarket OBUs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
7. Global Motorcycle V2X Onboard Unit (OBU) Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Communication Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Connectivity Technology, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
8. Competitive Landscape
- Continental AG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Robert Bosch GmbH
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- DENSO Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Qualcomm Technologies, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- NXP Semiconductors
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Autotalks
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Cohda Wireless
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Harman
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Quectel
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kapsch TrafficCom
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- nfiniity
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Thales
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Telit
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Valeo
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- ZF
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
9. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
10. References and Research Methodology
- References
- Research Methodology
- About us
