按材料、產品類型、通路和地區分類的衛生棉條市場

Tampon Market, By Material, By Product Type, By Distribution Channel, By Geography

出版日期: 2025年07月22日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計 2025 年衛生棉條市場規模將達到 67.8 億美元，到 2032 年將達到 107.5 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 6.8%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	67.8億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	6.80%	2032年價值預測	107.5億美元

全球衛生棉條市場是女性用衛生用品產業的重要組成部分，服務全球數百萬需要可靠舒適月經照護解決方案的女性。衛生棉條作為一種女性衛生用品，自推出以來經歷了顯著的發展，融合了先進的材料、施用器設計和吸收技術，以滿足消費者多樣化的偏好和需求。

市場涵蓋各種產品類型，包括有機衛生棉條和傳統衛生棉條，吸收性從輕度到超強不等，以滿足不同的月經量。不同地區在衛生棉條採用率、文化接受度和法律規範的差異顯著影響著不同地區的市場滲透率和成長模式。近年來，受消費者對成分透明度、永續性關注以及對環保替代品需求的不斷提升的推動，衛生棉條產業取得了顯著創新。

市場動態

全球衛生棉條市場持續成長，並在不同人群中不斷擴張，受多種關鍵因素驅動。人們對月經衛生以及正確月經護理方法帶來的健康益處的認知日益提高，是推動其成長的主要催化劑，尤其是在發展中地區，這些地區的教育舉措和醫療保健項目正在推廣現代女性用衛生解決方案。可支配收入的增加和生活方式的改變，推動了對便利、隱藏的月經產品的需求，這些產品能夠在積極的生活方式中提供靈活性和舒適性，尤其是在職業女性和都市區中。注重健康的消費者尋求無化學替代品，推動了對有機和天然產品的偏好，這開闢了新的市場機會，並鼓勵製造商開發高階產品線。

本次調查的主要特點

本報告對全球衛生棉條市場進行了詳細分析，提供了預測期（2025-2032 年）的市場規模（十億美元）和年複合成長率（CAGR%），以 2024 年為基準年。
它還強調了各個領域的潛在商機，並解釋了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。
它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球衛生棉條市場的主要企業進行了概述。
本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興車型、市場擴張和行銷策略做出明智的決策。
全球衛生棉條市場報告涉及該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
透過分析全球衛生棉條市場所使用的各種策略矩陣，相關人員將更容易做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 6.78 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	6.80%	2032 Value Projection:	USD 10.75 Bn

The global tampon market represents a significant segment within the broader feminine hygiene products industry, serving millions of women worldwide who require reliable and comfortable menstrual care solutions. Tampons, as internal menstrual products, have evolved considerably since their introduction, incorporating advanced materials, applicator designs, and absorption technologies to meet diverse consumer preferences and needs.

The market encompasses various product categories including organic and conventional tampons, with different absorbency levels ranging from light to super plus, catering to varying menstrual flow requirements. Geographic variations in adoption rates, cultural acceptance, and regulatory frameworks significantly influence market penetration and growth patterns across different regions. The industry has witnessed substantial innovation in recent years, driven by increasing consumer awareness about ingredient transparency, sustainability concerns, and the demand for eco-friendly alternatives.

Market Dynamics

The global tampon market is propelled by several key drivers that contribute to its sustained growth and expansion across various demographic segments. Increasing awareness about menstrual hygiene and health benefits associated with proper menstrual care practices serves as a primary growth catalyst, particularly in developing regions where educational initiatives and healthcare programs are promoting modern feminine hygiene solutions. Rising disposable incomes and changing lifestyles, especially among working women and urban populations, drive demand for convenient and discreet menstrual products that offer mobility and comfort during active lifestyles. The growing preference for organic and natural products, driven by health-conscious consumers seeking chemical-free alternatives, has opened new market opportunities and encouraged manufacturers to develop premium product lines.

Key Features of the Study

This report provides in-depth analysis of the global tampon market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global tampon market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Procter & Gamble, Kimberly-Clark, Johnson & Johnson, Unicharm, Edgewell Personal Care Company, Playtex, Natracare, Lil-lets, Corman S.p.A., First Quality Enterprises Inc., Svenska Cellulosa Aktiebolaget (SCA), MOXIE, Rossmann, Bodywise Ltd., and Cora
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global tampon market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tampon market

Market Segmentation

Material Insights (Revenue, USD Bn, 2020 - 2032)
- Cotton
- Rayon
- Blended
- Others
Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Regular Tampons
- Super Tampons
- Super Plus Tampons
- Organic Tampons
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Supermarkets & Hypermarkets
- Specialty Stores
- Pharmacy Stores
- Online
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Procter & Gamble
- Kimberly-Clark
- Johnson & Johnson
- Unicharm
- Edgewell Personal Care Company
- Playtex
- Natracare
- Lil-lets
- Corman S.p.A.
- First Quality Enterprises Inc.
- Svenska Cellulosa Aktiebolaget (SCA)
- MOXIE
- Rossmann
- Bodywise Ltd.
- Cora

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Tampon Market, By Material
- Global Tampon Market, By Product Type
- Global Tampon Market, By Distribution Channel
- Global Tampon Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Tampon Market, By Material, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Cotton
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Rayon
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Blended
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Tampon Market, By Product Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Regular Tampons
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Super Tampons
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Super Plus Tampons
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Organic Tampons
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Tampon Market, By Distribution Channel, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Supermarkets & Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Pharmacy Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Tampon Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Procter & Gamble
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kimberly-Clark
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Johnson & Johnson
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Unicharm
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Edgewell Personal Care Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Playtex
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Natracare
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Lil-lets
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Corman S.p.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
First Quality Enterprises Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Svenska Cellulosa Aktiebolaget (SCA)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
MOXIE
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Rossmann
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Bodywise Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Cora
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies