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1747977

按葡萄酒類型和地區分類的線上葡萄酒銷售市場

Online Wine Sales Market, By Wine Type (Red Wine, White Wine, Ros Wine, and Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)

出版日期: 2025年05月27日 | 出版商:

Coherent Market Insights | 英文 161 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年全球線上葡萄酒銷售市場規模將達到 231.8 億美元，到 2032 年將達到 402.4 億美元，2025 年至 2032 年的年複合成長率為 8.20%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	231.8億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	8.20%	2032年價值預測	402.4億美元

電商平台的日益普及以及線上購酒的便利性正在推動葡萄酒市場的發展。新冠疫情加速了包括葡萄酒產業在內的許多產業向網路購物的轉變。在線上購物時，消費者擁有豐富的選擇，並可以瀏覽各種價格分佈。此外，直接面對消費者 (DTC) 的模式使酒莊能夠直接接觸客戶，從而降低價格。目前，市場參與者主要致力於改善個人化建議、訂閱服務和配送選項。

市場動態：

網路購物因其便利性而越來越受歡迎。別忘了，當顧客在網上購物時，他們可以瀏覽各種產地和價格分佈的大量葡萄酒。此外，智慧型手機和行動應用程式的普及使顧客可以輕鬆隨時隨地瀏覽和購買葡萄酒。然而，某些地區對酒類銷售和分銷的嚴格監管，以及對網上銷售產品真實性和品質的擔憂，抑制了市場的成長。儘管存在這些限制因素，但市場仍提供了巨大的成長機會，包括對優質和稀有葡萄酒日益成長的需求、創新包裝解決方案的出現，以及線上零售商擴展到尚未開發市場的潛力。

本研究的主要特點

本報告對全球線上葡萄酒銷售市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模（十億美元）和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
該報告根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數涵蓋了全球線上葡萄酒銷售市場的主要企業概況。
本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
全球線上葡萄酒銷售市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
透過使用各種策略矩陣來分析全球線上葡萄酒銷售市場，相關人員將能夠做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 23.18 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	8.20%	2032 Value Projection:	USD 40.24 Bn

The increasing popularity of e-commerce platforms and the convenience of purchasing wine online is pushing the market forward. The COVID-19 pandemic has accelerated this shift towards online shopping in many sectors, including the wine industry. When buying online, consumers can choose from a lot of options and browse different price ranges. Also, with direct-to-consumer (DTC) sales models, wineries can reach customers directly, bringing the prices down. Currently, market players are mainly focusing on offering personalized recommendations, subscription services, and improved delivery options.

Market Dynamics:

Online shopping is becoming highly popular for its convenience. Not to forget, customers can browse many different wines from diverse regions and price points when purchasing online. Moreover, the proliferation of smartphones and mobile applications has made it easier for customers to browse and buy wine on-the-go. However, the market growth is restrained by stringent regulations regarding the sale and distribution of alcohol in certain regions, as well as concerns over the authenticity and quality of products sold online. Despite these restraints, the market presents significant opportunities for growth, such as the increasing demand for premium and rare wines, the emergence of innovative packaging solutions, and the potential for online retailers to expand their reach in untapped markets.

Key features of the study:

This report provides in-depth analysis of the global online wine sales market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global online wine sales market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Wine.com, Naked Wines, Vivino, Drizly, ReserveBar, Firstleaf, Winc, Plonk Wine Club, MYSA Natural Wine, E & J Gallo Winery, Constellation Brands, Treasury Wine Estates, Accolade Wines, Vina Concha y Toro, and Wine-Searcher
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global online wine sales market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global online wine sales market.

Market Segmentation

Wine Type Insights (Revenue, USD Bn, 2020 - 2032)
- Red Wine
- White Wine
- Rose Wine
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Wine.com
- Naked Wines
- Vivino
- Drizly
- ReserveBar
- Firstleaf
- Winc
- Plonk Wine Club
- MYSA Natural Wine
- E & J Gallo Winery
- Constellation Brands
- Treasury Wine Estates
- Accolade Wines
- Vina Concha y Toro
- Wine-Searcher

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Online Wine Sales Market, By Wine Type
- Global Online Wine Sales Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Online Wine Sales Market, By Wine Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Red Wine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
White Wine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Rose Wine
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Online Wine Sales Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Wine Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

6. Competitive Landscape

Wine.com
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Naked Wines
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Vivino
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Drizly
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
ReserveBar
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Firstleaf
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Winc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Plonk Wine Club
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
MYSA Natural Wine
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
E & J Gallo Winery
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Constellation Brands
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Treasury Wine Estates
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Accolade Wines
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Vina Concha y Toro
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Wine-Searcher
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

7. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

8. References and Research Methodology

References
Research Methodology
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按葡萄酒類型和地區分類的線上葡萄酒銷售市場

Online Wine Sales Market, By Wine Type (Red Wine, White Wine, Ros Wine, and Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)

市場動態：

本研究的主要特點

目錄

第1章調查目的與前提條件

第2章市場展望

第3章市場動態、法規與趨勢分析

4. 2020 年至 2032 年全球線上葡萄酒銷售市場（依葡萄酒類型）

5. 2020-2032 年全球線上葡萄酒銷售市場（按地區）

第6章競爭態勢

第7章分析師建議

第8章參考文獻與調查方法

Market Dynamics:

Key features of the study:

Market Segmentation

Table of Contents

1. Research Objectives and Assumptions

2. Market Purview

3. Market Dynamics, Regulations, and Trends Analysis

4. Global Online Wine Sales Market, By Wine Type, 2020-2032, (USD Bn)

5. Global Online Wine Sales Market, By Region, 2020 - 2032, Value (USD Bn)

6. Competitive Landscape

7. Analyst Recommendations

8. References and Research Methodology

按葡萄酒類型和地區分類的線上葡萄酒銷售市場

Online Wine Sales Market, By Wine Type (Red Wine, White Wine, Ros Wine, and Others), By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)

市場動態：

本研究的主要特點

目錄

第1章 調查目的與前提條件

第2章 市場展望

第3章市場動態、法規與趨勢分析

4. 2020 年至 2032 年全球線上葡萄酒銷售市場（依葡萄酒類型）

5. 2020-2032 年全球線上葡萄酒銷售市場（按地區）

第6章 競爭態勢

第7章分析師建議

第8章參考文獻與調查方法

Market Dynamics:

Key features of the study:

Market Segmentation

Table of Contents

1. Research Objectives and Assumptions

2. Market Purview

3. Market Dynamics, Regulations, and Trends Analysis

4. Global Online Wine Sales Market, By Wine Type, 2020-2032, (USD Bn)

5. Global Online Wine Sales Market, By Region, 2020 - 2032, Value (USD Bn)

6. Competitive Landscape

7. Analyst Recommendations

8. References and Research Methodology

第1章調查目的與前提條件

第2章市場展望

第6章競爭態勢