草本營養保健品市場按產品類型、性質、形式、銷售管道和地區分類

預計 2025 年草本營養保健品市場價值將達到 419.3 億美元，到 2032 年預計將達到 695.6 億美元，2025 年至 2032 年的複合年成長率為 7.5%。

營養保健品是指具有額外健康益處的機能性食品和膳食補充劑。它們既可以預防疾病，也可用於治療各種疾病。這些產品因其能夠提供多種健康益處而廣受歡迎，例如提升能量水平和增強免疫力。它們以各種形式出售，包括補充劑和強化飲料。草藥療法是傳統醫療實踐的一部分，其根源源於古代文化，至今仍在世界各地廣受歡迎。

市場動態

隨著人們越來越傾向於使用天然產品來維持健康的生活方式，草本營養保健品市場正在快速成長。草本營養保健品用途廣泛，例如膳食補充劑和化妝品。其成長的主要原因是消費者對食用天然草本萃取物和補充劑益處的認知不斷提高。此外，消費者擔心化學成分營養保健品對其整體健康的負面影響，這也推動了市場的成長。

然而，草藥和有機產品的高成本預計會阻礙市場成長。

本研究的主要特點

• 本報告對全球草本營養保健品市場進行了詳細分析，並提供了預測期 2025-2032 的市場規模和年複合成長率（CAGR%）（假設 2024 年為基準年）。
• 它揭示了各個領域的潛在商機，並解釋了該市場的有吸引力的投資提案矩陣。
• 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
• 它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，概述了全球草本營養保健品市場的主要企業。
• 本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
• 全球草本營養保健品市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
• 相關人員可以透過分析全球草本營養保健品市場所使用的各種策略矩陣來簡化決策。

目錄

第1章 調查目的與前提條件

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map（COM）

第3章市場動態、法規與趨勢分析

• 市場動態
  • 全球範圍內注重健康的消費者正在增加
  • 草藥和有機產品價格高昂
  • 消費者偏好轉向有機產品
• 影響分析
• 主要亮點
• 監管情景
• 產品發布/核准
• PEST分析
• 波特分析
• 併購場景

4. 2020 年至 2032 年全球草本營養保健品市場（依產品類型）

• 薑
• 蒜
• 薑黃
• 蘆薈
• 綠茶
• 其他

5. 全球草藥營養保健品市場（按類型），2020-2032 年

• 傳統的
• 有機的

6. 2020 年至 2032 年全球草本營養保健品市場（按類型）

• 膠囊和錠劑
• 粉末
• 液體
• 其他

7. 全球草本營養保健品市場依銷售管道，2020-2032 年

• 藥局
• 網路商店
• 超級市場/大賣場
• 其他

8. 2020-2032 年全球草本營養保健品市場（按地區）

• 北美洲
• 歐洲
• 亞太地區
• 其他地區

第9章 競爭態勢

• Bio Botanica, Inc
• Herbochem
• Nature's Bounty
• NUTRAMARKS, INC.
• Now foods
• OREGON'S WILD HARVEST
• Pharmaca
• Pure Encapsulations, LLC
• Sydler India Pvt

第 10 章 章節

• 調查方法
• 關於出版商

Herbal Nutraceuticals Market is estimated to be valued at USD 41.93 Bn in 2025 and is expected to reach USD 69.56 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of 7.5% from 2025 to 2032.

Nutraceuticals are functional foods and dietary supplements with added health benefits. They can be used as preventive medicines and also to treat various diseases. These products are gaining popularity due to their ability to offer several health benefits, such as increasing energy levels and improved immune function. They are available in various forms, such as herbal supplements and fortified beverages. Herbal medicine, a part of traditional medical practices, has its roots in ancient cultures and is still popular worldwide.

Market Dynamics

The herbal nutraceuticals market is growing at a rapid pace as the population shifts towards the use of natural products to maintain a healthy lifestyle. Herbal nutraceuticals are being used in various applications such as dietary supplements and cosmetics. A key reason for this growth is the rising consumer awareness about the benefits of consuming natural herbal extracts and supplements. In addition, consumers are also concerned about the adverse effects of chemical-based nutraceuticals on their overall health and wellbeing which is again propelling market growth.

However, high cost of the herbal and organic products is expected to hamper the market growth.

Key features of the study

• This report provides in-depth analysis of the global herbal nutraceuticals market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global herbal nutraceuticals market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Bio Botanica, Inc, Gaia Herbs Farm, Herbochem, Nature's Bounty, NUTRAMARKS, INC., Now foods, OREGON'S WILD HARVEST, Pharmaca, Pure Encapsulations, LLC, and Sydler India Pvt
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global herbal nutraceuticals market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global herbal nutraceuticals market

Detailed Segmentation

• Global Herbal Nutraceuticals Market, By Product Type
  • Ginger
  • Garlic
  • Turmeric
  • Aloe Vera
  • Green Tea
  • Others
  • By Nature
  • Conventional
  • Organic
• Global Herbal Nutraceuticals Market, By Form
  • Capsules & Tablets
  • Powder
  • Liquid
  • Others
• Global Herbal Nutraceuticals Market, By Sales Channel
  • Pharmacy
  • Online store
  • Supermarket/Hypermarket
  • Others
• Global Herbal Nutraceuticals Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Rest of World
• Company Profiles
  • Bio Botanica, Inc
  • Herbochem
  • Nature's Bounty
  • NUTRAMARKS, INC.
  • Now Foods
  • OREGON'S WILD HARVEST
  • Pharmaca
  • Pure Encapsulations, LLC
  • Sydler India Pvt

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot, By Product Type
  • Market Snapshot, By Nature
  • Market Snapshot, By Form
  • Market Snapshot, By Sales Channel
  • Market Snapshot, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Growing health conscious consumers worldwide
  • High cost of herbal and organic products
  • Shifting consumer preferences towards organic products
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Herbal Nutraceuticals Market , By Product Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Ginger
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Garlic
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Turmeric
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Aloe Vera
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Green Tea
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

5. Global Herbal Nutraceuticals Market , By Nature, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Conventional
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Organic
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

6. Global Herbal Nutraceuticals Market , By Form, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Capsules & Tablets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Powder
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Liquid
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

7. Global Herbal Nutraceuticals Market , By Sales Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Pharmacy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Online store
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Supermarket/Hypermarket
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

8. Global Herbal Nutraceuticals Market , By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Nature, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032,(US$ Bn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Nature, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032,(US$ Bn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Nature, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032,(US$ Bn)
• Rest of World
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Nature, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032,(US$ Bn)

9. Competitive Landscape

• Bio Botanica, Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Herbochem
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Nature's Bounty
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• NUTRAMARKS, INC.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Now foods
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• OREGON'S WILD HARVEST
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Pharmaca
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Pure Encapsulations, LLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Sydler India Pvt
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

10. Section

• Research Methodology
• About us