包裝紙市場：按材料、按產品類型、按最終用戶、按分銷管道、按地區

Wrapping Paper Market, By Material, By Product Type, By End User, By Distribution Channel, By Region

出版日期: 2025年05月20日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025年全球包裝紙市場規模預計為49.8億美元，預計到2032年將達到68.7億美元，2025年至2032年的年複合成長率（CAGR）為4.7%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	49.8億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	4.70%	2032年價值預測	68.7億美元

近年來，由於對美觀環保包裝解決方案的需求不斷成長，全球包裝紙市場顯著成長。包裝紙是用於包裝禮品的裝飾紙，已成為生日、婚禮和節日等各種節慶和場合不可或缺的一部分。該市場擁有種類繁多的包裝紙，包括印刷紙、普通紙和特殊紙，以滿足消費者多樣化的偏好。隨著全球環保意識的增強，對永續和生物分解包裝紙的需求激增，促使製造商開發創新且環保的包裝紙。本介紹旨在全面概況全球包裝紙市場，並確定其關鍵促進因素、挑戰和未來前景。

市場動態：

全球包裝紙市場受到多種市場促進因素、限制因素和機會的影響。主要促進因素之一是禮品包裝的需求不斷成長，而這種需求源於各種機會和節日贈送禮物的趨勢日益成長。電子商務和線上禮品配送服務的興起進一步刺激了對包裝紙的需求。然而，市場也面臨一些限制，例如數位禮品的普及率不斷提高以及對一次性包裝材料對環境影響的擔憂。儘管如此，環保和永續包裝紙替代品（如再生紙、生物分解性材料和可重複使用的織物包裝紙）仍有機會。開發人員正專注於開發創新設計、圖案和紋理，以滿足不斷變化的消費者偏好。此外，消費者在特殊場合尋求高品質和奢華包裝紙的優質化趨勢正在為市場相關人員創造成長機會。個人化和客製化包裝紙選擇的日益普及也是推動市場成長的趨勢。

本研究的主要特點

本報告對全球包裝紙市場進行了詳細分析，並給出了預測期（2025-2032 年）的市場規模（十億美元）和年複合成長率（CAGR%），假設 2024 年為基準年。
它還強調了各個領域的潛在商機，並解釋了該市場的引人注目的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數概述了全球包裝紙市場的主要企業。
本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球包裝紙市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員可以透過用於分析全球包裝紙市場的各種策略矩陣來促進他們的決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 4.98 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	4.70%	2032 Value Projection:	USD 6.87 Bn

The global wrapping paper market has witnessed significant growth in recent years, driven by the increasing demand for aesthetically appealing and eco-friendly packaging solutions. Wrapping paper, a decorative paper used for wrapping gifts, has become an integral part of various festivities and occasions, such as birthdays, weddings, and holidays. The market encompasses a wide range of wrapping paper products, including printed, solid-colored, and specialty papers, catering to diverse consumer preferences. As the world becomes more environmentally conscious, the demand for sustainable and biodegradable wrapping paper options has surged, prompting manufacturers to develop innovative and eco-friendly alternatives. This introduction aims to provide a comprehensive overview of the global wrapping paper market, highlighting its key drivers, challenges, and future prospects.

Market Dynamics:

The global wrapping paper market is influenced by several drivers, restraints, and opportunities. One of the primary drivers is the growing demand for gift packaging, fueled by the increasing trend of gift-giving across various occasions and festivities. The rise of e-commerce and online gift delivery services has further boosted the demand for wrapping paper. However, the market faces restraints such as the increasing adoption of digital gifting options and concerns over the environmental impact of single-use packaging materials. Nonetheless, opportunities exist in the form of eco-friendly and sustainable wrapping paper alternatives such as recycled paper, biodegradable materials, and reusable fabric wraps. Manufacturers are focusing on developing innovative designs, patterns, and textures to cater to changing consumer preferences. Additionally, the premiumization trend, where consumers seek high-quality and luxurious wrapping papers for special occasions, presents growth opportunities for market players. The increasing popularity of personalized and customized wrapping paper options is another trend driving market growth.

Key Features of the Study:

This report provides in-depth analysis of the global wrapping paper market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global wrapping paper market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include International Paper Company, Mondi Group, WestRock Company, Smurfit Kappa Group, D.S. Smith Plc, Kraft Paper Products, Sappi Limited, Stora Enso, Cascades Inc., Shawmut Corporation, Appvion, Inc., Crown Packaging, BillerudKorsnas, Globe Guard Products, and Pactiv Evergreen Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global wrapping paper market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wrapping paper market

Market Segmentation

Material Insights (Revenue, USD Bn, 2020 - 2032)
- Kraft Paper
- Specialty Paper
- Others
Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Plain Wrapping Paper
- Printed Wrapping Paper
- Gift Bags
- Others
End User Insights (Revenue, USD Bn, 2020 - 2032)
- Commercial
- E-commerce
- Retail Stores
- Individual/Household
- Foodservice
- Others
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Online
- Offline
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- International Paper Company
- Mondi Group
- WestRock Company
- Smurfit Kappa Group
- D.S. Smith Plc
- Kraft Paper Products
- Sappi Limited
- Stora Enso
- Cascades Inc.
- Shawmut Corporation
- Appvion, Inc.
- Crown Packaging
- BillerudKorsnas
- Globe Guard Products
- Pactiv Evergreen Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Wrapping Paper Market, By Material
- Global Wrapping Paper Market, By Product Type
- Global Wrapping Paper Market, By End User
- Global Wrapping Paper Market, By Distribution Channel
- Global Wrapping Paper Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Wrapping Paper Market, By Material, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Kraft Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Specialty Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Wrapping Paper Market, By Product Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Plain Wrapping Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Printed Wrapping Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Gift Bags
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Wrapping Paper Market, By End User, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Commercial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  - E-commerce
  - Retail Stores
Individual/Household
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Foodservice
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Wrapping Paper Market, By Distribution Channel, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

8. Global Wrapping Paper Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

9. Competitive Landscape

International Paper Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Mondi Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
WestRock Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Smurfit Kappa Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
D.S. Smith Plc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kraft Paper Products
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sappi Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Stora Enso
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Cascades Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Shawmut Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Appvion, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Crown Packaging
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
BillerudKorsnas
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Globe Guard Products
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Pactiv Evergreen Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies