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市場調查報告書
商品編碼
1747518
護髮精華市場：按產品類型、按應用、按最終用戶、按分銷管道、按地區Hair Serum Market, By Product Type, By Application, By End User, By Distribution Channel, By Region |
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預計 2025 年全球護髮精華素市場規模為 13.5 億美元，到 2032 年將達到 23.5 億美元，2025 年至 2032 年的複合年成長率為 8.2%。
| 報告範圍 | 報告詳細資訊 | ||
|---|---|---|---|
| 基準年 | 2024 | 2025年的市場規模 | 13.5億美元 |
| 效能數據 | 從2020年到2024年 | 預測期 | 2025年至2032年 |
| 預測期：2025-2032年複合年成長率： | 8.20% | 2032年價值預測 | 23.5億美元 |
近年來，全球護髮精華素市場顯著成長，這得益於市場對能夠針對各種頭髮問題提供針對性解決方案的護髮產品日益成長的需求。護髮精華素採用濃縮配方，旨在解決毛躁、乾燥、受損和缺乏光澤等特定頭髮問題。這些質地輕盈、不油膩的產品塗抹於頭髮上，能夠滋養、保護秀髮，並提供造型效果。護髮精華市場正在快速擴張，市面上有各種各樣的產品，可滿足不同髮質和頭髮問題的需求。隨著消費者越來越意識到頭髮健康的重要性，並願意投資高品質的護髮產品，預計護髮精華的需求將持續成長。
市場動態：
全球護髮精華市場受多種關鍵因素影響，這些因素推動其成長，限制其擴張，並為創新和市場發展提供機會。市場促進因素之一是消費者日益意識到護髮的重要性以及使用專業護髮產品的益處。隨著人們越來越注重自身外觀以及健康秀髮在整體美容中的作用，他們更願意投資於精華液等高階護髮產品。此外，隨著可支配收入的增加，尤其是在新興國家，消費者能夠在整裝儀容護理產品上花費更多。然而，市場上也存在一些限制因素，例如仿冒品和高階精華液的高昂價格。此外，油和髮膜等替代性護髮產品的出現也可能對護髮精華市場的成長構成挑戰。儘管存在這些市場限制因素，但這也為製造商提供了絕佳的機會，可以進行創新，開發滿足不斷變化的消費者偏好的新產品。例如，隨著越來越多的消費者尋求不含有害化學物質且環保的產品，對天然和有機護髮精華液的需求正在上升。此外，電子商務平台的日益普及為護髮精華素品牌開闢了新的途徑，使其能夠接觸到更大的消費者群體並擴大市場佔有率。
本研究的主要特點
- 本報告對全球護髮精華素市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模（十億美元）和年複合成長率（CAGR%）。
- 它揭示了各個領域的潛在商機，並解釋了該市場的有吸引力的投資提案矩陣。
- 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
- 根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球護髮精華素市場主要企業進行了分析。
- 本報告的見解可以幫助負責人和公司經營團隊就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
- 本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
- 相關人員可以透過分析全球護髮精華素市場所使用的各種策略矩陣來更輕鬆地做出決策。
目錄
第1章 調查目的與前提條件
- 研究目標
- 先決條件
- 簡稱
第2章 市場展望
- 報告描述
- 市場定義和範圍
- 執行摘要
第3章市場動態、法規與趨勢分析
- 市場動態
- 影響分析
- 主要亮點
- 監管情景
- 產品發布/核准
- PEST分析
- 波特分析
- 市場機會
- 監管情景
- 主要進展
- 產業趨勢
4. 2020 年至 2032 年全球護髮精華市場（依產品類型）
- 矽基護髮精華素
- 油性護髮精華素
- 水性護髮精華素
5. 2020 年至 2032 年全球護髮精華市場（按應用）
- 頭髮修復
- 髮型設計
- 頭髮保護
- 預防毛躁
- 其他
6. 2020 年至 2032 年全球護髮精華市場（按最終用戶分類）
- 男性
- 女士
7. 全球護髮精華市場（依通路分類），2020-2032 年
- 線上
- 離線
8. 2020-2032 年全球護髮精華市場（按地區）
- 北美洲
- 美國
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
- 歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 其他歐洲國家
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- ASEAN
- 其他亞太地區
- 中東
- 海灣合作理事會國家
- 以色列
- 其他中東地區
- 非洲
- 南非
- 北非
- 中部非洲
第9章 競爭態勢
- L'Oreal SA
- Procter & Gamble Co.
- Unilever
- Estee Lauder Companies Inc.
- Henkel AG & Co. KGaA
- Revlon Inc.
- Shiseido Company, Limited
- Kerastase
- Matrix Essentials
- Moroccanoil
- OGX
- Davines SpA
- Burt's Bees
- Biosilk
- Paul Mitchell
第 10 章分析師建議
- 機會
- 分析師觀點
- Coherent Opportunity Map
第 11 章參考文獻與調查方法
- 參考
- 調查方法
- 關於出版商
Global Hair Serum Market is estimated to be valued at USD 1.35 Bn in 2025 and is expected to reach USD 2.35 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.2% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 1.35 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 8.20% | 2032 Value Projection: | USD 2.35 Bn |
The global hair serum market has witnessed significant growth in recent years, driven by the increasing demand for hair care products that offer targeted solutions for various hair concerns. Hair serums are concentrated formulas designed to address specific hair issues such as frizz, dryness, damage, and lack of shine. These lightweight, non-greasy products are applied to the hair to provide nourishment, protection, and styling benefits. The market for hair serums has been expanding rapidly, with a wide range of products available for different hair types and concerns. As consumers become more aware of the importance of hair health and are willing to invest in high-quality hair care products, the demand for hair serums is expected to continue its upward trajectory in the coming years.
Market Dynamic:
The global hair serum market is influenced by several key factors that drive its growth, restrain its expansion, and present opportunities for innovation and development. One of the primary drivers of the market is the increasing consumer awareness about the importance of hair care and the benefits of using specialized hair products. As people become more conscious of their appearance and the role of healthy hair in overall beauty, they are willing to invest in premium hair care products like serums. Additionally, the rise in disposable incomes, particularly in developing countries, has enabled consumers to allocate more funds towards personal grooming and beauty products. However, the market also faces certain restraints, such as the availability of counterfeit products and the high cost of premium hair serums, which can limit the adoption among price-sensitive consumers. Moreover, the presence of alternative hair care products, such as oils and masks, can pose a challenge to the growth of the hair serum market. Despite these restraints, the market presents significant opportunities for manufacturers to innovate and develop new products that cater to evolving consumer preferences. For instance, the demand for natural and organic hair serums is on the rise, as consumers increasingly seek products that are free from harmful chemicals and are eco-friendly. Furthermore, the growing popularity of e-commerce platforms has opened up new avenues for hair serum brands to reach a wider consumer base and expand their market presence.
Key Features of the Study:
- This report provides in-depth analysis of the global hair serum market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global hair serum market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include L'Oreal S.A., Procter & Gamble Co., Unilever, Estee Lauder Companies Inc., Henkel AG & Co. KGaA, Revlon Inc., Shiseido Company, Limited, Kerastase, Matrix Essentials, Moroccanoil, OGX, Davines S.p.A., Burt's Bees, and Biosilk, Paul Mitchell
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global hair serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global hair serum market
Market Segmentation
- Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Silicone-Based Hair Serums
- Oil-Based Hair Serums
- Water-Based Hair Serums
- Application Insights (Revenue, USD Bn, 2020 - 2032)
- Hair Repair
- Hair Styling
- Hair Protection
- Anti-Frizz
- Others
- End User Insights (Revenue, USD Bn, 2020 - 2032)
- Men
- Women
- Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Online
- Offline
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Others
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- L'Oreal S.A.
- Procter & Gamble Co.
- Unilever
- Estee Lauder Companies Inc.
- Henkel AG & Co. KGaA
- Revlon Inc.
- Shiseido Company, Limited
- Kerastase
- Matrix Essentials
- Moroccanoil
- OGX
- Davines S.p.A.
- Burt's Bees
- Biosilk
- Paul Mitchell
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Hair Serum Market, By Product Type
- Global Hair Serum Market, By Application
- Global Hair Serum Market, By End User
- Global Hair Serum Market, By Distribution Channel
- Global Hair Serum Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
4. Global Hair Serum Market, By Product Type, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Silicone-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Oil-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Water-Based Hair Serums
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Hair Serum Market, By Application, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Hair Repair
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Hair Styling
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Hair Protection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Anti-Frizz
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
6. Global Hair Serum Market, By End User, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
7. Global Hair Serum Market, By Distribution Channel, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Others
8. Global Hair Serum Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Application, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
9. Competitive Landscape
- L'Oreal S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Procter & Gamble Co.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Unilever
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Estee Lauder Companies Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Henkel AG & Co. KGaA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Revlon Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Shiseido Company, Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kerastase
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Matrix Essentials
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Moroccanoil
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- OGX
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Davines S.p.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Burt's Bees
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Biosilk
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Paul Mitchell
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
10. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
11. References and Research Methodology
- References
- Research Methodology
- About us
