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市場調查報告書

商品編碼

1741416

全球產品設計市場按產品類型、最終用戶、分銷管道、類別和地區分類

Merchandise Designing Market, By Product Type, By End User, By Distribution Channel, By Category, By Geography

出版日期: 2025年03月27日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計到 2025 年全球產品設計市場價值將達到 1,112.9 億美元，到 2032 年預計將達到 2,087.3 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 9.4%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	1112.9億美元
效能數據	2020-2024	預測期	2025-2032
預測期：2025-2032年複合年成長率：	9.40%	2032年價值預測	2087.3億美元

商品設計涉及創造和開發兼具視覺吸引力、功能性和品牌形象的產品。它涵蓋範圍廣泛，包括服裝、鞋類和配件。品牌在市場中的成功很大程度取決於能否引領潮流、了解消費者偏好，並提供能引起目標消費者共鳴的產品。它是零售組織內部進行的內部規劃，旨在確保庫存充足、價格合理，從而確保盈利。

市場動態：

近年來，受可支配收入成長、時尚潮流變化以及休閒服飾日益流行等因素的推動，產品設計市場顯著成長。消費者越來越注重自身形象，也更願意投資高品質、時尚的產品。這導致對領先品牌設計產品的需求激增。

此外，技術的進步徹底改變了產品設計流程：品牌現在利用數位工具和軟體來創建虛擬原型，簡化生產並增強整個設計流程，不僅提高了效率，還擴大了消費者的客製化和個人化選擇。

在這個競爭激烈的市場中，品牌不斷嘗試透過獨特的設計、與影響力人士的合作以及策略性的行銷宣傳活動來脫穎而出。預測並適應不斷變化的消費者偏好的能力對於在這個市場取得成功至關重要。

本研究的主要特點

本研究報告對全球產品設計市場進行了詳細分析，並以 2024 年為基準年，展示了預測期 2025 年至 2032 年的市場規模和複合年成長率。

它還強調了各個領域的潛在商機，並說明了該市場的引人注目的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。

它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數概述了全球產品設計市場的主要企業。

本研究涉及的主要企業包括 Nike、Adidas、Puma、Under Armour、New Balance、Asics、VF Corporation、Lululemon、Columbia Sportswear、Ralph Lauren、Li-Ning、L Brands、H&M、ZARA。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

相關人員可以透過用於分析全球產品設計市場的各種策略矩陣來促進他們的決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 111.29 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	9.40%	2032 Value Projection:	USD 208.73 Bn

Merchandise designing involves the creation and development of products that are visually appealing, functional, and aligned with the brand's identity. It encompasses a wide range of products, including apparel, footwear, accessories, and more. The success of a brand in this market is heavily dependent on its ability to stay ahead of trends, understand consumer preferences, and deliver products that resonate with their target audience It is the business that moves the world fashion from designers showroom to retail sales floor and in to the hands of consumers. It is the internal planning that takes place within a retail organization in order ensures adequate amount of merchandise are on hand to be sold at prices that the consumers are willing to pay to ensure a profitable operation.

Market Dynamics:

In recent years, the merchandise designing market has witnessed significant growth due to factors such as increasing disposable income, changing fashion trends, and the growing popularity of athleisure wear. Consumers are becoming more conscious of their appearance and are willing to invest in high-quality, fashionable products. This has led to a surge in demand for merchandise designed by top brands.

Furthermore, advancements in technology have revolutionized the merchandise designing process. Brands are now leveraging digital tools and software to create virtual prototypes, streamline production, and enhance the overall design process. This has not only improved efficiency but also allowed for greater customization and personalization options for consumers.

In this highly competitive market, brands are constantly striving to differentiate themselves through unique designs, collaborations with influencers, and strategic marketing campaigns. The ability to anticipate and adapt to changing consumer preferences is crucial for success in this market.

Key features of the study:

This report provides in-depth analysis of the global merchandise designing market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global merchandise designing market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Nike, Adidas, Puma, Under Armour, New Balance, ASICS, VF Corporation, Lululemon, Columbia Sportswear, Ralph Lauren, Li Ning, L Brands, H&M, Zara,

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global merchandise designing market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global merchandise designing market

Merchandise Designing Market Detailed Segmentation:

By Product Type
- Apparel
- Footwear
- Accessories
- Others
By End User
- Men
- Women
- Kids
- Unisex
- Others
By Distribution Channel
- Online
- Offline
- Others
By Category
- Sportswear
- Activewear
- Athleisure
- Outdoor
- Swimwear
- Intimate Apparel
- Others
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Key Players In Merchandise Designing Market
- Nike
- Adidas
- Puma
- Under Armour
- New Balance
- ASICS
- VF Corporation
- Lululemon
- Columbia Sportswear
- Ralph Lauren
- Li Ning
- L Brands
- H&M
- Zara

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Merchandise Designing Market, By Product Type
- Merchandise Designing Market, By End User
- Merchandise Designing Market, By Distribution Channel
- Merchandise Designing Market, By Category
- Merchandise Designing Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Rising Adoption of Customization and Personalization
- High Production Costs
- Expansion into Developing Countries
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Merchandise Designing Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Merchandise Designing Market, By Product Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Apparel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Footwear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Accessories
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Merchandise Designing Market, By End User, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Kids
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Unisex
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

7. Merchandise Designing Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

8. Merchandise Designing Market, By Category, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Sportswear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Activewear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Athleisure
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Outdoor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Swimwear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Intimate Apparel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

9. Merchandise Designing Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - Germany
  - U.K.
  - France
  - Italy
  - Russia
  - Spain
  - Mexico
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - Argentina
  - Brazil
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - GCC Countries
  - Israel
  - South Africa
  - Central Africa
  - North Africa
  - Rest of Middle East

10. Competitive Landscape

Nike
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adidas
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Puma
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Under Armour
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
New Balance
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
ASICS
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
VF Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Lululemon
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Columbia Sportswear
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Ralph Lauren
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Li Ning
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
L Brands
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
H&M
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Zara
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Others
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views