健身追蹤器市場：按設備類型、按顯示類型、按分銷管道、按相容性、按地區

Fitness Trackers Market, By Device Type, By Display Type, By Distribution Channel, By Compatibility, and By Geography

出版日期: 2025年03月26日 | 出版商:

Coherent Market Insights | 英文 145 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年健身追蹤器市場規模估計為 879.7 億美元，預計到 2032 年將達到 3,079.3 億美元，2025 年至 2032 年的年複合成長率(CAGR)為 19.6%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	879.7億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年年複合成長率：	19.60%	2032年價值預測	3079.3億美元

健身追蹤器是一種穿戴式裝置或電腦應用程式，可記錄一個人的日常身體活動以及其他健康和/或健身相關數據，例如步數、心率、跑步距離、睡眠模式、燃燒的卡路里等。

市場動態：

心血管疾病和肥胖症盛行率的上升、人們健康和健身意識的不斷增強、健身追蹤器的採用或使用率的提高以及 COVID-19（大流行）的爆發是預計推動全球健身追蹤器市場成長的關鍵因素。

例如，2021年11月，Noise與HRX合作推出了一系列專為千禧世代和Z世代設計的健身追蹤器。新推出的健身追蹤器具有睡眠週期追蹤、心率和血壓計、心率勿擾模式以及噪音健康套件等突出功能，可隨時隨地提供全方位的護理。

此外，Fitbit 於 2021 年 8 月在印度推出了其健身追蹤器 Fitbit Luxe。這款最新的健身追蹤器定位高級產品，適合那些既追求 Fitbit 精準的健身追蹤功能，又追求獨特設計風格的使用者。

本研究的主要特點

本報告對全球健身追蹤器市場進行了詳細分析，並以 2024 年為基準年，展示了預測期 2025 年至 2032 年的市場規模和年複合成長率(CAGR)。
它還強調了各個領域的潛在商機，並說明了該市場的引人注目的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
全球健身追蹤器市場的主要企業會根據以下參數進行分析，例如公司亮點、產品系列、關鍵亮點、財務表現和策略。
本報告的見解可以幫助負責人和公司經營團隊就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球健身追蹤器市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進入者和金融分析師。
相關人員可以透過用於分析全球健身追蹤器市場的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 87.97 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	19.60%	2032 Value Projection:	USD 307.93 Bn

For instance, in November 2021, Noise and HRX teamed up to launch a range of fitness trackers designed especially for the millennials and GenZ. The newly launched fitness tracker is equipped with prominent features such as a sleep cycle tracker, heart rate and blood pressure monitor, smart DND, and noise health suite for complete care on the go.

Moreover, in August 2021, Fitbit launched a fitness tracker, Fitbit Luxe, in India. The latest fitness tracker comes in as a premium offering for those that want the accuracy of Fitbit's fitness tracking features along with a significantly unique design statement.

Key features of the study:

This report provides in-depth analysis of the global fitness trackers market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global fitness trackers market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Adidas AG, Apple Inc., Fitbit, Inc., Garmin Ltd., Jawbone, Moov Inc., Xiaomi Inc., Nike, Inc., Lumo Bodytech Inc., and Samsung Electronics Co. Ltd., among others.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global fitness trackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global fitness trackers market.

Detailed Segmentation:

Global Fitness Trackers Market, By Device Type:
- Fitness Band
- Smartwatch
- Others
Global Fitness Trackers Market, By Display Type:
- Monochrome Display
- Colored Display
Global Fitness Trackers Market, By Distribution Channel:
- Online Stores
- Offline Stores
Global Fitness Trackers Market, By Compatibility:
- IOS
- Android
- Windows
- Tizen
- Others
Global Fitness Trackers Market, By Geography:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
Company Profiles:
- Adidas AG
- Apple Inc.
- Fitbit, Inc.
- Garmin Ltd.
- Jawbone, Moov Inc.
- Xiaomi Inc.
- Nike, Inc.
- Lumo Bodytech Inc.
- Samsung Electronics Co. Ltd.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snapshot, By Device Type
- Market Snapshot, By Display Type
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Compatibility
- Market Snapshot, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Increasing awareness about health and fitness
- High cost of fitness trackers and risk of data theft
- Increasing adoption or use of fitness trackers
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Fitness Trackers Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Fitness Trackers Market, By Device Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Fitness Band
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Smartwatch
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Global Fitness Trackers Market, By Display Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Monochrome Display
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Colored Display
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

7. Global Fitness Trackers Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Offline Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

8. Global Fitness Trackers Market, By Compatibility, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
IOS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Android
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Windows
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Tizen
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

9. Global Fitness Trackers Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)
- Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Display Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Compatibility, 2020-2032,(US$ Bn)

10. Competitive Landscape

Adidas AG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fitbit, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Garmin Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Jawbone
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Moov Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Xiaomi Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Nike, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Lumo Bodytech Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Samsung Electronics Co. Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Analyst Views