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市場調查報告書
商品編碼
1729705
按類型和地區分類的電子商務分析市場E-commerce Analytics Market, By Type (Basic Analytics, Advanced Analytics, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) |
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預計 2025 年全球電子商務分析市場規模將達到 257.2 億美元，到 2032 年將達到 804.8 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 17.7%。
| 報告範圍 | 報告詳細資訊 | ||
|---|---|---|---|
| 基準年 | 2024 | 2025年的市場規模 | 257.2億美元 |
| 效能數據 | 從2020年到2024年 | 預測期 | 2025年至2032年 |
| 預測期：2025-2032年複合年成長率： | 17.70% | 2032年價值預測 | 804.8億美元 |
由於全球網路購物日益普及，全球電子商務分析市場正經歷強勁成長期。電子商務平台產生大量的交易數據，其中包含對消費者行為和偏好的洞察。企業正在使用先進的分析工具來更好地了解他們的客戶並最佳化網路商店的運作。巨量資料分析用於追蹤網站活動、提高轉換率、比較行銷宣傳活動績效並執行預測分析。電子負責人越來越需要透過數據主導的決策來改善客戶體驗並實現收益最大化，這推動了對專業分析軟體和服務的需求。
市場動態：
推動電子商務分析市場發展的關鍵因素包括零售業數位化的提高、電子商務新興企業的激增以及對改善網路購物體驗的關注。此外，人工智慧、雲端運算和巨量資料分析等領域的技術快速進步為商家提供了可操作的客戶洞察。然而，分析技能短缺和對資料隱私的擔憂等因素帶來了重大挑戰。在機會方面，行動商務的成長趨勢和社群媒體行銷的日益普及為分析供應商鋪平了道路。
本研究的主要特點
本報告對全球電子商務分析市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，介紹了全球電子商務分析市場中的主要企業。
研究涉及的主要企業包括 Adobe Marketing Cloud、Google Analytics、Shopify Analytics、Mixpanel、Heap、Crazy Egg、Segment、Kissmetrics、Brightpearl、Woopra、SellerPrime、Forter、Jungle Scout、Comscore 和 Intelligence Node。
本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
全球電子商務分析市場報告針對該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員可以透過用於分析全球電子商務分析市場的各種策略矩陣更輕鬆地做出決策。
目錄
第1章 調查目的與前提條件
- 研究目標
- 先決條件
- 簡稱
第2章 市場展望
- 報告描述
- 市場定義和範圍
- 執行摘要
第3章市場動態、法規與趨勢分析
- 市場動態
- 影響分析
- 主要亮點
- 監管情景
- 產品發布/核准
- PEST分析
- 波特分析
- 市場機會
- 監管情景
- 主要進展
- 產業趨勢
第4章 2020 年至 2032 年全球電子商務分析市場（按類型）
- 基本面分析
- 進階分析
- 其他
第5章 2020 年至 2032 年全球電子商務分析市場（按地區分類）
- 北美洲
- 美國
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
- 歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 其他歐洲國家
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- ASEAN
- 其他亞太地區
- 中東
- 海灣合作理事會國家
- 以色列
- 其他中東地區
- 非洲
- 南非
- 北非
- 中部非洲
第6章 競爭態勢
- Adobe Marketing Cloud
- Google Analytics
- Shopify Analytics
- Mixpanel
- Heap
- Crazy Egg
- Segment
- Kissmetrics
- Brightpearl
- Woopra
- SellerPrime
- Forter
- Jungle Scout
- Comscore
- Intelligence Node
第7章分析師建議
- 命運之輪
- 分析師觀點
- 一致的機會圖
第8章參考文獻與調查方法
- 參考
- 調查方法
- 關於出版商
Global E-commerce Analytics Market is estimated to be valued at US$ 25.72 Bn in 2025 and is expected to reach US$ 80.48 Bn by 2032, growing at a compound annual growth rate (CAGR) of 17.7% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 25.72 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 17.70% | 2032 Value Projection: | USD 80.48 Bn |
The global e-commerce analytics market is witnessing a period of robust growth on account of rising popularity of online shopping across the world. E-commerce platforms are generating massive volumes of transactional data that contains insights about consumer behavior and preferences. Businesses are leveraging advanced analytics tools to gain deeper understanding of customers and optimize online store operations. Big data analytics is being applied to track site activity, improve conversion rates, compare performance of marketing campaigns and conduct predictive analysis. The growing need among e-marketers to enhance customer experience and maximize revenues by making data-driven decisions are fueling the demand for specialized analytics software and services.
Market Dynamics:
The key drivers propelling the e-commerce analytics market include increasing digitization of the retail sector, proliferation of e-commerce startups, and focus on enhancing online shopping experience. Additionally, rapid technological advancements in areas, such as AI, cloud computing, and big data analytics, is enabling merchants to obtain actionable customer insights. However, factors like lack of analytics skills and data privacy concerns pose significant challenges. On the opportunity front, rising mobile commerce trends and growing popularity of social media marketing are expanding avenues for analytics vendors.
Key Features of the Study:
This report provides in-depth analysis of the global e-commerce analytics market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global e-commerce analytics market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Adobe Marketing Cloud, Google Analytics, Shopify Analytics, Mixpanel, Heap, Crazy Egg, Segment, Kissmetrics, Brightpearl, Woopra, SellerPrime, Forter, Jungle Scout, Comscore, and Intelligence Node
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global e-commerce analytics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global e-commerce analytics markets
Market Segmentation
- Type Insights (Revenue, USD Bn, 2020 - 2032)
- Basic Analytics
- Advanced Analytics
- Others
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Company Profiles:
- Adobe Marketing Cloud
- Google Analytics
- Shopify Analytics
- Mixpanel
- Heap
- Crazy Egg
- Segment
- Kissmetrics
- Brightpearl
- Woopra
- SellerPrime
- Forter
- Jungle Scout
- Comscore
- Intelligence Node
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global E-commerce Analytics Market, By Type
- Global E-commerce Analytics Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
4. Global E-commerce Analytics Market, By Type, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Basic Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Advanced Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global E-commerce Analytics Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Type , 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
6. Competitive Landscape
- Adobe Marketing Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Google Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Shopify Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Mixpanel
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Heap
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Crazy Egg
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Segment
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kissmetrics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Brightpearl
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Woopra
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- SellerPrime
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Forter
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Jungle Scout
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Comscore
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Intelligence Node
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
7. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
8. References and Research Methodology
- References
- Research Methodology
- About us
