OTC消費保健品市場（依產品類型、通路和地區分類）

OTC Consumer Health Market, By Product Type, By Distribution Channel, By Geography

出版日期: 2025年03月04日 | 出版商:

Coherent Market Insights | 英文 197 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球 OTC 消費者保健市場規模估計為 2,121 億美元，預計到 2032 年將達到 2,867.1 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 4.4%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	2121億美元
效能數據	從2020年到2024年	預測期	2025年至2032年
預測期：2025-2032年複合年成長率：	4.40%	2032年價值預測	2867.1億美元

數字。 2025年非處方藥市場佔有率（%）

非處方藥（OTC）是不需要處方箋就可以買到的藥品。一些成藥可用於緩解疼痛和搔癢。有些甚至可以預防或治療蛀牙和足癬等疾病。其他成藥可以幫助治療反覆出現的問題，例如偏頭痛或過敏。按照標籤上的指示或醫療保健專業人員的指示使用成藥是安全有效的。符合資格的非處方藥產品類別包括通用產品和品牌產品，例如過敏、鼻竇、感冒和流感、疼痛緩解、家庭保健和日常生活、牙齒矯正和包裹、牙科和口腔、眼睛和耳朵、急救、戒菸、糖尿病、足部護理、護膚、失禁、皮膚非專利、助眠和維生素。與處方成藥處方藥的優點包括更容易取得、成本更低、方便性以及增加了客戶的便利性。反過來，這些因素增加了治療的依從性並對疾病結果、醫療保健成本和資源消耗產生積極影響。

市場動態

預計預測期內市場公司之間的協議等無機活動的增加將推動全球 OTC 消費者健康市場的成長。

例如，2022 年 1 月 24 日，營養和穀物食品製造商和分銷商 Hindustan Foods Limited 與 Reckitt Benckiser India Pvt 簽訂了股份購買協議。 Ltd.，消費品製造商，收購 Reckitt Benckiser Scholl India Private Limited (RBSIPL) 全部已發行股本。該協議的目標是讓印度斯坦食品有限公司作為製造外包進入非處方（OTC）醫療保健和保健領域。

本研究的主要特點

本報告對全球 OTC 消費者健康市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的主要考察。
全球 OTC 消費者保健市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數進行的分析。
本報告的見解將使負責人和企業經營團隊能夠就未來的產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
相關人員可以透過用於分析全球 OTC 消費者健康市場的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 212.1 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	4.40%	2032 Value Projection:	USD 286.71 Bn

Over-the-counter (OTC) medicines are drugs that are available without a prescription. Some OTC medicines are used to relieve aches, pains, and itches. Some prevent or cure diseases such as tooth decay and athlete's foot. Other OTC health products may help to manage recurring problems such as migraines and allergies. They are safe and effective when followed as directed by the directions on the label and as directed by a healthcare professional. Generic and brand name products for allergy, sinus, cold and flu, pain relief, home health care and daily living, support braces and wraps, dental and oral health, eye and ear care, first aid, smoking cessation, diabetes care, foot care, digestive health, incontinence, skin care, sleep aids, and vitamins are among the categories of covered OTC items. The benefits of using OTC over prescription drugs include easy accessibility, lower costs, convenience, and customer-empowering qualities. In turn, these factors contribute to increase adherence to therapy, with a positive impact on disease outcomes, healthcare costs and resource consumption.

Market Dynamics

Increasing inorganic activities such as agreements among market players is expected to drive growth of the global OTC consumer health market over the forecast period.

For instance, on January 24, 2022, Hindustan Foods Limited, a company manufacturing and selling nutritional food products and cereal based food products had signed a share purchase agreement with Reckitt Benckiser India Pvt. Ltd., a consumer goods company to acquire the entire issued Share Capital of Reckitt Benckiser Scholl India Private Limited (RBSIPL). The aim of this agreement was to mark Hindustan Foods Limited's entry into Over-the-counter (OTC) Healthcare and Wellness segment as a contract manufacturer.

Key features of the study:

This report provides an in-depth analysis of the global OTC consumer health market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global OTC consumer health market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Johnson & Johnson, Abbott Laboratories, Sanofi, GlaxoSmithKline plc., Bayer AG, Nestle Company, Procter & Gamble Corp., Danone Food Company, Colgate Palmolive Mfg. Company, Unilever, and Henkel AG & Co. KGaA
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global OTC consumer health market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global OTC consumer health market

Detailed Segmentation:

Global OTC Consumer Health Market, By Product Type:
- Dermatological Products
- Vitamins & Dietary Supplements
- Wound Care Management Products
- Gastrointestinal Products
- Ophthalmology products
- Others
Global OTC Consumer Health Market, By Distribution Channel:
- Online Stores
- Offline Stores
- Departmental Stores
- Pharmacy Stores
- Others
Global OTC Consumer Health Market, By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Company Profiles
- Johnson & Johnson
- General Electric Company
- Abbott Laboratories
- Sanofi
- GlaxoSmithKline plc.
- Bayer AG
- Nestle Company
- Procter & Gamble Corp.
- Danone Food Company
- Colgate Palmolive Mfg. Company
- Unilever
- Henkel AG & Co. KGaA

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Opportunity
Impact Analysis
Key Developments
Industry Trends
Regulatory Scenario
Recent Product Approval/Launches
PEST Analysis
Porter's Analysis

4. Global OTC Consumer Health Market- Impact of Coronavirus (COVID-19) Pandemic

Impact on Demand
Impact on Healthcare
Epidemiology

5. Global OTC Consumer Health Market, By Product Type, 2020 - 2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Dermatological Products
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
Vitamins & Dietary Supplements
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Wound Care Management Products
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Gastrointestinal Products
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
Ophthalmology products
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global OTC Consumer Health Market, By Distribution Channel, 2020 - 2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Online Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (USD Bn)
Offline Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Departmental Stores
Pharmacy Stores
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global OTC Consumer Health Market, By Region, 2020 - 2032, (US$ Billion)

Introduction
- Market Share Analysis, By Region, 2025 and 2032(%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2032
- Regional Trends
North America
- Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
  - U.S.
  - Canada
Latin America
- Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
  - Brazil
  - Mexico
  - Argentina
  - Rest of Latin America
Europe
- Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
  - Germany
  - U.K.
  - France
  - Italy
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
  - GCC
  - Israel
  - Rest of Middle East
Africa
- Market Size and Forecast, By Product Type, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (USD Bn)
- Market Size and Forecast, By Region/Country, 2020 - 2032, (USD Bn)
South Africa
Central Africa
North Africa

8. Competitive Landscape

Heat Map Analysis
Market Share Analysis
- Johnson & Johnson
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Abbott Laboratories
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Sanofi
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- GlaxoSmithKline Plc.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Bayer AG
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Nestle Company
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Procter & Gamble Corp.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Danone Food Company
- Colgate-Palmolive Company
- Unilever
- Henkel AG & Co. KGaA