按產品類型、銷售管道和地區分類的零售電子商務市場

預計 2025 年全球零售電子商務市場規模將達到 7.29 兆美元，到 2032 年將達到 15.62 兆美元，2025 年至 2032 年的複合年成長率為 11.5%。

數字。各地區零售電商市場佔有率（%）（2025年）

由於數位化的快速發展以及世界主要地區網際網路和智慧型手機普及率的不斷提高，全球零售電子商務市場在過去幾年中取得了顯著成長。電子商務讓消費者可以透過網路購物網站和行動裝置上的應用程式，在家中舒適地輕鬆購買各種各樣的產品。消費者可以享受電子商務的便利，搜尋產品、比較價格、閱讀評論，並在他們想要的時間和地點收到產品。零售商正在擴展其電子商務通路和服務，以滿足數位化先進客戶日益成長的需求並增加其線上銷售額。此外，世界各國政府也支持發展數位基礎設施和促進電子商務的舉措，為未來幾年全球零售電子商務產業的強勁成長鋪平道路。

市場動態：

全球零售電子商務市場受到多種因素的推動，包括消費者越來越喜歡網路購物而不是傳統零售，因為網上購物具有便利、折扣、無憂的支付方式和全天候可用性等優勢。智慧型裝置和高速網路連線的普及使得世界各地的人們都可以進行網路購物。許多零售商正在大力投資開發具有增強功能和特性的強大電子商務平台，以便為客戶提供卓越的購物體驗。政府積極推動數位付款和電子商務的舉措正在推動市場成長。然而，與線上交易相關的網路威脅、偏遠地區的物流挑戰以及對某些產品類型的觸覺體驗的偏好在一定程度上繼續抑制市場成長。人工智慧、擴增實境、區塊鏈等新興技術的整合將為零售商提供提升網路購物的新機會，進一步推動電子商務產業的發展。

本研究的主要特點

本報告對全球零售電子商務市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機，並說明了該市場的有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。

全球零售電子商務市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數進行的分析。

研究涉及的主要企業包括亞馬遜公司、阿里巴巴集團控股有限公司、沃爾瑪公司、eBay 公司、樂天集團公司、京東公司、Shopify 公司、Otto 集團、Zalando SE、ASOS plc 和 Flipkart Pvt。 Ltd.、MercadoLibre Inc.、Target Corporation、The Home Depot Inc. 與 Best Buy Co.Inc.

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球零售電子商務市場報告針對該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。

相關人員可以透過用於分析全球零售電子商務市場的各種策略矩陣更輕鬆地做出決策。

目錄

第1章 研究目的與前提

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要

第3章市場動態、法規與趨勢分析

• 市場動態
• 影響分析
• 主要亮點
• 監管情景
• 產品發布/核准
• PEST分析
• 波特分析
• 市場機會
• 監管情景
• 主要進展
• 產業趨勢

4. 2020-2032 年全球零售電子商務市場（按產品類型）（兆美元）

• 時尚（服裝和配件）
• 電子與媒體
• 食品和雜貨
• 美容與個人護理
• 住宅和家具
• 玩具和嗜好
• 其他

5. 2020-2032 年全球零售電子商務市場（按銷售管道）（兆美元）

• 網路市集
• 直接面對消費者（D2C）
• 社群商務
• 線上零售商

6. 2020-2032 年全球零售電子商務市場（按地區分類）價值（兆美元）

• 北美洲
• 拉丁美洲
• 歐洲
• 亞太地區
• 中東
• 非洲

第7章競爭格局

• Amazon.com Inc.
• Alibaba Group Holding Limited
• Walmart Inc.
• eBay Inc.
• Rakuten Group Inc.
• JD.com Inc.
• Shopify Inc.
• Otto Group
• Zalando SE
• ASOS plc
• Flipkart Pvt. Ltd.
• MercadoLibre Inc.
• Target Corporation
• The Home Depot Inc.
• Best Buy Co. Inc.

第8章分析師建議

• 命運之輪
• 分析師觀點
• Coherent Opportunity Map

第9章參考文獻與調查方法

• 參考
• 調查方法
• 關於出版商

Global Retail E-Commerce Market is estimated to be valued at US$ 7.29 Tn in 2025 and is expected to reach US$ 15.62 Tn by 2032, growing at a compound annual growth rate (CAGR) of 11.5% from 2025 to 2032.

Figure. Retail E-Commerce Market Share (%), By Region 2025

The global retail e-commerce market has witnessed substantial growth over the past few years owing to rapid digitalization and higher penetration of internet and smartphones across major regions globally. E-commerce provides consumers with easy access to a wide range of products sitting at home through online shopping portals and apps on mobile devices. Consumers find e-commerce convenient to search for products, compare prices, read reviews, and get the product delivered at their preferred location and time. Various retailers are expanding their e-commerce channels and services to cater to the growing needs of digitally advanced customers and boost their online sales. Governments around the world are also supporting initiatives to develop digital infrastructure and promote e-commerce which is paving the way for strong growth of the global retail e-commerce industry in the coming years.

Market Dynamics:

The global retail e-commerce market is driven by several factors such as growing preference of consumers towards online shopping over traditional retail owing to benefits like convenience, discounts, hassle-free payment options, and 24x7 availability. Wide acceptance of smart devices coupled with high-speed internet connectivity has made online shopping accessible to people globally. Several retailers are investing heavily in developing robust e-commerce platforms with enhanced features and functionalities to provide superior shopping experience to customers. Favorable government initiatives promoting digital payments and e-commerce are encouraging market growth. However, cyber threats related to online transactions, logistical issues in remote areas, and preference for touch and feel experience in certain product categories continue to restrain the market growth to a certain extent. The integration of emerging technologies like artificial intelligence, augmented reality, and Blockchain provides new opportunities for retailers to enhance online shopping and further propel the e-commerce industry.

Key Features of the Study:

This report provides in-depth analysis of the global retail e-commerce market, and provides market size (US$ Trillion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global retail e-commerce market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Amazon.com Inc., Alibaba Group Holding Limited, Walmart Inc., eBay Inc., Rakuten Group Inc., JD.com Inc., Shopify Inc., Otto Group, Zalando SE, ASOS plc, Flipkart Pvt. Ltd., MercadoLibre Inc., Target Corporation, The Home Depot Inc., and Best Buy Co. Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global retail e-commerce market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global retail e-commerce market

Market Segmentation

• Product Category Insights (Revenue, USD Tn, 2020 - 2032)
  • Fashion (Apparel and Accessories)
  • Electronics and Media
  • Food and Grocery
  • Beauty and Personal Care
  • Home and Furniture
  • Toys and Hobby
  • Others
• Sales Channel Insights (Revenue, USD Tn, 2020 - 2032)
  • Online Marketplaces
  • Direct to Consumer (D2C)
  • Social Commerce
  • Online Retailers
• Regional Insights (Revenue, USD Tn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Amazon.com Inc.
  • Alibaba Group Holding Limited
  • Walmart Inc.
  • eBay Inc.
  • Rakuten Group Inc.
  • JD.com Inc.
  • Shopify Inc.
  • Otto Group
  • Zalando SE
  • ASOS plc
  • Flipkart Pvt. Ltd.
  • MercadoLibre Inc.
  • Target Corporation
  • The Home Depot Inc.
  • Best Buy Co. Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Retail E-Commerce Market, By Product Category
  • Global Retail E-Commerce Market, By Sales Channel
  • Global Retail E-Commerce Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Retail E-Commerce Market, By Product Category, 2020-2032, (USD Tn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Fashion (Apparel and Accessories)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Electronics and Media
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Food and Grocery
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Beauty and Personal Care
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Home and Furniture
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Toys and Hobby
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)

5. Global Retail E-Commerce Market, By Sales Channel, 2020-2032, (USD Tn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Online Marketplaces
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Direct to Consumer (D2C)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Social Commerce
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)
• Online Retailers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Tn)

6. Global Retail E-Commerce Market, By Region, 2020 - 2032, Value (USD Tn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Tn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Tn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Tn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Tn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Tn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Tn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Tn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product Category, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Sales Channel, 2020 - 2032, Value (USD Tn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Tn)
    • South Africa
    • North Africa
    • Central Africa

7. Competitive Landscape

• Amazon.com Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Alibaba Group Holding Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Walmart Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• eBay Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Rakuten Group Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• JD.com Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Shopify Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Otto Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Zalando SE
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• ASOS plc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Flipkart Pvt. Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• MercadoLibre Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Target Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• The Home Depot Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Best Buy Co. Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us