全球傳統醫學市場：依產品、形式、適應症、通路和地區

2025年全球傳統醫藥市場規模估計為 2,138.1億美元，預計到2032年將達到 3,593.7億美元，2025-2032年的年複合成長率（CAGR）為 7.7%。

圖表.全球市場佔有率（依地區）（2025年）

傳統醫學是指結合植物、動物和礦物藥物、精神療法、技術和練習，單獨或組合使用來治療、診斷和預防疾病並維持健康的健康實踐、方法、知識和信仰。傳統醫學是基於不同文化所特有的理論、信仰和經驗的知識、技能和實踐的總和，無論是否可解釋，用於維持健康和預防、診斷、改善或治療身體或精神疾病。傳統醫藥歷史悠久，許多亞非國家至今仍嚴重依賴傳統醫藥。根據世界衛生組織（WHO）2021年的資料，草藥是加納、馬利共和國、奈及利亞和尚比亞60%以上高燒兒童的第一線治療方法。由於對天然草藥治療方案作為現代藥物替代品的需求不斷增加，全球傳統醫藥市場預計將顯著成長。

市場動態：

全球傳統醫藥市場的成長是由人們對草藥和同類療法藥物及其潛在健康益處的認知不斷提高所推動的。由於副作用較少，人們越來越傾向於選擇傳統療法而非對抗療法，這推動了市場的成長。政府推出的各項目的是推廣傳統醫藥並將其納入國家主流醫療保健體系的舉措創造新的機會。然而，缺乏檢驗傳統藥物功效和安全性的科學證據、產品標準化困難以及嚴格的法律規範構成了阻礙其廣泛接受的挑戰。從業者採用數位技術可以透過實現品管和監控來解決這些問題。預計這將進一步加速傳統醫藥產業的擴張。

本研究的主要特點

• 本報告對全球傳統醫藥市場進行了詳細分析，並以2024年為基準年，提供預測期（2025-2032年）的市場規模和年複合成長率（CAGR %）。
• 揭示各個領域的潛在商機，並說明了該市場的引人注目的投資提案矩陣。
• 提供有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
• 全球傳統醫藥市場的主要企業是根據公司亮點、產品系列、主要亮點、財務表現和策略等參數進行的分析。
• 本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
• 全球傳統醫藥市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
• 相關人員將透過用於分析全球傳統醫藥市場的各種策略矩陣來做出決策。

目錄

第1章 研究目的與前提

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map（COM）

第3章 市場動態、法規與趨勢分析

• 市場動態
• 主要亮點
• 監管情景
• 近期動態
• PEST分析
• 波特分析
• 合併、收購和合作

第4章 全球傳統醫藥市場-冠狀病毒（COVID-19）的影響

• COVID-19流行病學
• 供需側分析
• 經濟影響

第5章 2020-2032年全球傳統醫藥市場（依產品）

• 草藥
• 阿育吠陀醫學
• 尤那尼醫學
• 替代醫學
• 同類療法療法
• 其他（悉達醫學、按摩療法等）

第6章 2020年至2032年全球傳統醫藥市場（依形式）

• 膠囊和錠劑
• 粉末/顆粒
• 液體萃取物
• 糖漿
• 乳膏和藥膏
• 其他（專利藥品、專有藥品等）

第7章 2020-2032年全球傳統醫藥市場（依適應症）

• 心臟病
• 骨骼和關節疾病
• 婦科疾病
• 神經和精神疾病
• 消化系統疾病
• 其他（呼吸、皮膚、視覺、牙科等）

第8章 2020-2032年全球傳統醫藥市場（依通路）

• 醫院和藥房
• 網路藥局
• 專賣店
• 直銷

第9章 2020-2032年全球傳統醫藥市場（依地區）

• 北美洲
• 歐洲
• 亞太地區
• 拉丁美洲
• 中東
• 非洲

第10章 競爭格局

• 公司簡介
  • Guizhou Yifang Pharmaceutical Co., Ltd.
  • Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
  • Tasly Holding Group Co., Ltd.
  • Kotobuki Seiyaku Co., Ltd.
  • Herbalife Nutrition
  • Imperial Ginseng Products Ltd.
  • Hammurapi Pharma GmbH
  • Zydus Nutriva
  • Hawaii Pharma, LLC
  • VitaHealth Australia
  • Amrita Ayurvedic Pharmaceutical
  • The Himalaya Drug Company
  • Dabur
  • Kotaro Pharmaceuticals Company
  • Charak Pharma
  • Fortis Healthcare
  • Baidyanath Ayurved

第11章 章節

• 參考
• 調查方法
• 關於出版商

Global Traditional Medicine Market is estimated to be valued at USD 213.81 Bn in 2025 and is expected to reach USD 359.37 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.7% from 2025 to 2032.

Figure. Global Traditional Medicine Market Share (%), By Region 2025

Traditional medicine refers to health practices, approaches, knowledge and beliefs incorporating plant, animal and mineral based medicines, spiritual therapies, manual techniques and exercises, applied singularly or in combination to treat, diagnose and prevent illnesses or maintain well-being. It is the sum total of the knowledge, skills, and practices based on the theories, beliefs, and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness. Traditional medicine has a long history and people still heavily rely on it in some Asian and African countries. According to the World Health Organization (WHO), 2021, In Ghana, Mali, Nigeria and Zambia, herbal medicines are the first line treatment for more than 60% of children with high fever. The global traditional medicine market is expected to witness significant growth, owing to rising demand for natural, herbal alternative treatment options to modern medicines.

Market Dynamics:

Global traditional medicine market growth is driven by rising awareness about herbal and homeopathic medicines along with their potential health benefits. Growing preference for traditional treatments over allopathic medicines due to lesser side effects is boosting the market growth. Various government initiatives aimed at promoting traditional therapies and integrating them into mainstream healthcare systems in different countries are creating new opportunities. However, lack of scientific evidence validating efficacy and safety of traditional medicines, difficulty in standardization of products, and tight regulatory frameworks are some challenges restraining wider acceptance. Adoption of digital technologies by practitioners can help to address these issues by enabling quality control and monitoring. This will further fuel the traditional medicine industry expansion.

Key features of the study:

• This report provides in-depth analysis of the global traditional medicine market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global traditional medicine market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Guizhou Yifang Pharmaceutical Co., Ltd., Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd, Tasly Holding Group Co., Ltd., Kotobuki Seiyaku Co., Ltd., Herbalife Nutrition, Imperial Ginseng Products Ltd., Hammurapi Pharma GmbH, Zydus Nutriva, Hawaii Pharma, LLC, VitaHealth Australia, Amrita Ayurvedic Pharmaceutical, The Himalaya Drug Company, Dabur, Kotaro Pharmaceuticals Company, Charak Pharma, Fortis Healthcare, and Baidyanath Ayurved
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global traditional medicine market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global traditional medicine market

Global Traditional Medicine Market Detailed Segmentation:

• By Product
  • Herbal Medicine
  • Ayurvedic Medicine
  • Unani Medicine
  • Alternative Medicine
  • Homeopathy Medicine
  • Others (Siddha Medicine, Massage Therapy and Others)
• By Form
  • Capsules and Tablets
  • Powders and Granules
  • Liquid Extracts
  • Syrups
  • Creams and Ointment
  • Others (Patents & Proprietary Medicines and Others)
• By Disease Indication
  • Cardiac Disorders
  • Bone and Joint Disorders
  • Gynecological Disorders
  • Neurological and Mental Disorders
  • Digestive Disorders
  • Others (Respiratory, Skin, Vision, Dental, etc.)
• By Distribution Channel
  • Hospital and Retail Pharmacies
  • Online Pharmacies
  • Specialty Stores
  • Direct Sales
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profiles
  • Guizhou Yifang Pharmaceutical Co., Ltd.
  • Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
  • Tasly Holding Group Co., Ltd.
  • Kotobuki Seiyaku Co., Ltd.
  • Herbalife Nutrition
  • Imperial Ginseng Products Ltd.
  • Hammurapi Pharma GmbH
  • Zydus Nutriva
  • Hawaii Pharma, LLC
  • VitaHealth Australia
  • Amrita Ayurvedic Pharmaceutical
  • The Himalaya Drug Company
  • Dabur
  • Kotaro Pharmaceuticals Company
  • Charak Pharma
  • Fortis Healthcare
  • Baidyanath Ayurved

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Traditional Medicine Market, By Product
  • Global Traditional Medicine Market, By Form
  • Global Traditional Medicine Market, By Disease Indication
  • Global Traditional Medicine Market, By Distribution Channel
  • Global Traditional Medicine Market, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Increasing preference for herbal medicines
  • Lack of scientific evidence and clinical trials
  • Emerging markets in developing countries
• Key Highlights
• Regulatory Scenario
• Recent Trends
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Global Traditional Medicine Market- Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Traditional Medicine Market, By Product, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Herbal Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Ayurvedic Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Unani Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Alternative Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Homeopathy Medicine
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others (Siddha Medicine, Massage Therapy and Others)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global Traditional Medicine Market, By Form, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Capsules and Tablets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Powders and Granules
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Liquid Extracts
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Syrups
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Creams and Ointment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others (Patents & Proprietary Medicines and Others)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global Traditional Medicine Market, By Disease Indication, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Cardiac Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Bone and Joint Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Gynecological Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Neurological and Mental Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Digestive Disorders
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Others (Respiratory, Skin, Vision, Dental, etc.)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global Traditional Medicine Market, By Distribution Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Hospital and Retail Pharmacies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Online Pharmacies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Direct Sales
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global Traditional Medicine Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Form, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Disease Indication, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032, (US$ Bn)
    • North Africa
    • Central Africa
    • South Africa

10. Competitive Landscape

• Company Profile
  • Guizhou Yifang Pharmaceutical Co., Ltd.
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd
  • Tasly Holding Group Co., Ltd.
  • Kotobuki Seiyaku Co., Ltd.
  • Herbalife Nutrition
  • Imperial Ginseng Products Ltd.
  • Hammurapi Pharma GmbH
  • Zydus Nutriva
  • Hawaii Pharma, LLC
  • VitaHealth Australia
  • Amrita Ayurvedic Pharmaceutical
  • The Himalaya Drug Company
  • Dabur
  • Kotaro Pharmaceuticals Company
  • Charak Pharma
  • Fortis Healthcare
  • Baidyanath Ayurved
  • Analyst Views

11. Section

• References
• Research Methodology
• About us