曲面電視市場：依類型、最終用戶和地區

2025年全球曲面電視市場規模估計為 78.2億美元，預計到2032年將達到 540.3億美元，2025-2032年的年複合成長率為 31.8%。

圖表.2025年曲面電視各地區市場佔有率（%）

與傳統平面電視相比，曲面電視為消費者提供更身臨其境的觀賞體驗。曲面螢幕呈現全景視野，讓觀眾感覺被電視內容所包圍。這種弧形設計最大限度地減少了邊緣扭曲，從房間的任何角度都能獲得流暢、自然的觀看體驗。對大螢幕電視以及優質家庭娛樂體驗的不斷成長的需求是推動全球曲面電視普及的關鍵因素。此外，隨著技術的進步，智慧電視的價格也在下降，進一步推動了市場的成長。然而，與平板電視相比，前期成本較高，專為曲面螢幕製作的內容有限，仍然是主要的市場挑戰。

市場動態

全球曲面電視市場的主要推動因素是對於能夠在家中提供影院般觀看體驗的大螢幕電視的需求不斷成長。近年來，快速的都市化、可支配收入的增加以及發展中地區生活水準的提高顯著促進了高階電視市場的銷售。此外，超高畫質解析度、HDR 播放、寬色域和纖薄設計等技術進步進一步吸引消費者選擇曲面電視而非傳統平面電視。然而，與平面電視相比，曲面電視的成本更高，這仍然是市場成長的一個主要挑戰。此外，針對曲面螢幕製作的內容有限，也可能在一定程度上限制市場的拓展。由於製造商之間的激烈競爭，智慧電視價格下降預計將創造新的機會。

研究的主要特點

本報告對全球曲面電視市場進行了詳細分析，並以2024年為基準年，提供預測期（2025-2032年）的市場規模和年複合成長率（CAGR%）。

強調了各個領域的潛在商機，並說明了該市場的引人注目的投資提案矩陣。

提供對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。

本研究包括的主要企業包括Samsung Electronics、LG Electronics、Sony Corporation、TCL Corporation、Philips、Hisense、Panasonic、Vizio、Haier。

本報告的見解將使負責人和企業經營團隊能夠就未來產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

相關人員可以透過全球曲面電視市場分析中使用的各種策略矩陣更輕鬆地做出決策。

目錄

第1章 調查目的與前提條件

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map（COM）

第3章 市場動態、法規與趨勢分析

• 市場動態
• 促進因素
• 限制因素
• PEST分析
• 波特五力分析
• 市場機會
• 監管情景
• 最新動態/更新
• 產業趨勢

第4章 全球曲面電視市場-冠狀病毒（COVID-19）疫情的影響

• 介紹
• 影響全球曲面電視市場的因素-COVID-19
• 影響分析

第5章 2020-2032年全球曲面電視市場（依類型）（十億美元）

• 介紹
• 電纜軌道電纜
• 扭力電纜

第6章 2025-2032年全球曲面電視市場（依最終用戶）（十億美元）

• 介紹
• 商業
• 對於設施
• 適合家庭使用

第7章 2020年至2032年全球曲面電視市場（依地區），金額（十億美元）

• 介紹
• 北美洲
• 拉丁美洲
• 歐洲
• 亞太地區
• 中東
• 非洲

第8章 競爭格局

• Samsung Electronics Co., Ltd.
• LG Electronics
• Sony Corporation
• TCL Corporation
• Philips
• Hisense
• Panasonic
• Vizio
• Haier

第9章 分析師建議

• 興衰
• Coherent Opportunity Map

第10章 參考文獻與調查方法

• 參考
• 調查方法
• 關於出版商

Global Curved Televisions Market is estimated to be valued at USD 7.82 Bn in 2025 and is expected to reach USD 54.03 Bn by 2032, growing at a compound annual growth rate (CAGR) of 31.8% from 2025 to 2032.

Figure. Curved Televisions Market Share (%), By Region 2025

Curved televisions offer more immersive viewing experience to the consumers as compared to the conventional flat panel TVs. The curved screen gives a panoramic view and makes the viewers feel as if they are surrounded by the content on TV. This curved design minimizes the distorted edges and provides smooth and natural viewing from any angle in the room. Rising demand for large screen TVs along with premium home entertainment experience has been a key factor driving the adoption of curved TVs globally. Additionally, declining prices of these smart televisions set along with technological advancements have further supplement the market growth. However, higher initial costs as compared to flat panel TVs and limited content specially produced for curved screens remain major challenges for the market.

Market Dynamics:

The global curved televisions market is primarily driven by the growing demand for large screen TVs that can provide theater-like viewing experience at home. Rapid urbanization, rising disposable incomes, and improving living standards in developing regions have significantly boosted the sales of premium TV segments in recent years. Moreover, technological advancements such as Ultra HD resolution, HDR playback, wide color gamut, and slim designs are further attracting consumers towards curved TV models over conventional flat panels. However, higher costs of curved televisions as compared to flat screen TVs remains a key challenge for market growth. Additionally, limited content availability shot specifically for curved screens may also restrict the market expansion to some extent. Nevertheless, declining prices of these smart TVs owing to cut-throat competition among manufacturers is expected to create new opportunities.

Key Features of the Study:

This report provides in-depth analysis of the global curved televisions market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

Key companies covered as a part of this study include Samsung Electronics Co., Ltd., LG Electronics, Sony Corporation, TCL Corporation, Philips, Hisense, Panasonic, Vizio, and Haier

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global curved televisions market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analysing the global curved televisions market

Market Segmentation

• Type Insights (Revenue, USD, 2019 - 2032)
  • Cable Track Cables
  • Torsion Cables
• End User Insights (Revenue, USD, 2019 - 2032)
  • Commercial
  • Institutional
  • Residential
• Regional Insights (Revenue, USD, 2019 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Samsung Electronics Co., Ltd.
  • LG Electronics
  • Sony Corporation
  • TCL Corporation
  • Philips
  • Hisense
  • Panasonic
  • Vizio
  • Haier

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Type
  • Market Snippet, By End User
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Drivers
• Restraints
• PEST Analysis
• PORTER's Five Forces Analysis
• Market Opportunities
• Regulatory Scenario
• Recent Developments/Updates
• Industry Trend

4. Global Curved Televisions Market - Impact of Coronavirus (COVID-19) Pandemic

• Overview
• Factors Affecting the Global Curved Televisions Market - COVID-19
• Impact Analysis

5. Global Curved Televisions Market, By Type, 2020-2032, (USD BN)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Cable Track Cables
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Torsion Cables
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends

6. Global Curved Televisions Market, By End User, 2025-2032, (USD BN)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Commercial
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Institutional
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Residential
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends

7. Global Curved Televisions Market, By Region, 2020 - 2032, Value (USD BN)

• Introduction
  • Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
• North America
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    • U.S.
    • Canada
• Latin America
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
• Asia Pacific
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Middle East
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Market Size and Forecast, By Type, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By End User, 2020- 2032, (US$ Bn)
  • Market Size and Forecast, By Country/Region, 2020- 2032, (US$ Bn)
    • South Africa
    • North Africa
    • Central Africa

8. COMPETITIVE LANDSCAPE

• Samsung Electronics Co., Ltd.
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• LG Electronics
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Sony Corporation
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• TCL Corporation
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Philips
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Hisense
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Panasonic
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Vizio
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates
• Haier
  • Company Overview
  • Product Portfolio
  • Recent Developments/Updates

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us