按類型、應用程式和地區分類的品牌授權市場

2024 年全球品牌授權市場規模估計為 276.5 億美元，預計到 2031 年將達到 376.2 億美元，2024 年至 2031 年的複合年成長率為 4.5%。

圖。

過去幾年，由於品牌所有者和被授權人之間簽訂的授權協議促進了品牌推廣和知名度的提高，全球品牌授權市場大幅成長。品牌授權涉及利用品牌名稱、角色或智慧財產權，並將其與由另一個營業單位（稱為被授權人）開發和行銷的互補產品或服務聯繫起來。這使品牌所有者能夠擴大其影響力並滲透市場，同時從被授權人處賺取版稅。品牌商品的快速成長、娛樂和媒體資產的消費不斷增加以及服裝和時尚產業的強勁需求推動了全球品牌授權業務的發展。然而，複雜的授權協議和品牌稀釋風險等因素對在這個市場上順利運作構成了挑戰。

市場動態：

全球品牌授權市場受到聯合品牌和名人代言日益成長的重要性、商品行銷文化的快速擴張以及各行各業對促銷和品牌產品支出增加的推動。然而，由於涉及多個相關人員的複雜授權協議，以及被授權者不適當的產品開發和行銷導致的品牌稀釋風險，市場在一定程度上受到限制。隨著電子商務的滲透和亞洲市場的成長，市場正迎來豐厚的利潤機會。領先的公司正在投資開發創新的授權模式，並專注於新興的消費領域，以利用這些機會。

本研究的主要特點

本報告對全球品牌授權市場進行了詳細分析，並以 2023 年為基準年，提供了預測期（2024-2031 年）的市場規模和年複合成長率（CAGR%）。

它還揭示了各個領域的潛在商機，並解釋了該市場的有吸引力的投資提案矩陣。

它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。

根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，對全球品牌授權市場的主要企業進行分析。

主要公司包括華特迪士尼公司、Meredith Corporation、PVH Corp.、Iconix 品牌集團、Authentic Brands Group、環球品牌發展公司、Nickelodeon（ViacomCBS）、美國職棒大聯盟、Learfield IMG College 和三麗鷗。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球品牌授權市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。

相關人員將透過用於分析全球品牌授權市場的各種策略矩陣更輕鬆地做出決策。

目錄

第1章 調查目的與前提條件

• 研究目標
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要

第3章市場動態、法規與趨勢分析

• 市場動態
• 影響分析
• 主要亮點
• 監管情景
• 產品發布/核准
• PEST分析
• PORTER 分析
• 併購情景
• 產業趨勢

第 4 章。

• 服飾
• 玩具
• 居家裝飾
• 其他

5. 品牌授權市場（按應用分類），2024 年至 2031 年

• 娛樂
• 企業商標
• 時尚
• 運動的
• 其他

6. 2024 年至 2031 年各地區品牌授權市場

• 北美洲
• 拉丁美洲
• 歐洲
• 亞太地區
• 中東
• 非洲

第7章 競爭格局

• The Walt Disney Company
• Meredith Corporation
• PVH Corp.
• Iconix Brand Group
• Authentic Brands Group
• Universal Brand Development
• Nickelodeon（ViacomCBS）
• Major League Baseball
• Learfield IMG College
• Sanrio

第 8 章分析師建議

• 命運之輪
• 分析師觀點
• 一致的機會圖

第9章參考文獻與調查方法

• 參考
• 調查方法
• 關於出版商

Global Brand Licensing Market is estimated to be valued at USD 27.65 bn in 2024 and is expected to reach USD 37.62 bn by 2031, growing at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

Figure. Brand Licensing Market Share (%), By Region 2024

The global brand licensing market has witnessed significant growth in the past few years due to the rise in brand promotions and awareness through licensing agreements between brand owners and licensees. Brand licensing involves leveraging a brand name, character or intellectual property and associating it with complementary products and services developed and marketed by another entity known as a licensee. This allows brand owners to expand their reach and market penetration while earning royalty fees from licensees. Rapid growth of branded merchandise, increasing consumption of entertainment & media properties, and strong demand from apparel & fashion industries have been driving the brand licensing business globally. However, factors such as complex licensing agreements and risk of brand dilution pose challenges for smooth operations in this market.

Market Dynamics:

The global brand licensing market is driven by the growing prominence of co-branding and celebrity endorsements, rapid expansion of merchandising culture, and rising spending on promotional and branded products across industries. However, the market experiences certain restrains due to complex licensing agreements involving multiple stakeholders, risk of brand dilution associated with improper product development or marketing by licensees. The market sees lucrative opportunities stemming from rising penetration of e-commerce and growth of Asian markets. Key players are investing in developing innovative licensing models and focusing on emerging consumer segments to capitalize on these opportunities.

Key features of the study:

This report provides in-depth analysis of the global brand licensing market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.

It profiles key players in the global brand licensing market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.

Key companies covered as a part of this study include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major League Baseball, Learfield IMG College, and Sanrio.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global brand licensing market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global brand licensing market.

Market Segmentation

• Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Apparels
  • Toys
  • Home Decoration
  • Others
• Application Insights (Revenue, USD Bn, 2019 - 2031)
  • Entertainment
  • Corporate Trademarks
  • Fashion
  • Sports
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • The Walt Disney Company
  • Meredith Corporation
  • PVH Corp.
  • Iconix Brand Group
  • Authentic Brands Group
  • Universal Brand Development
  • Nickelodeon (ViacomCBS)
  • Major League Baseball
  • Learfield IMG College
  • Sanrio

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Brand Licensing Market, By Type
  • Brand Licensing Market, By Application
  • Brand Licensing Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Brand Licensing Market, By Type, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Apparels
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Toys
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Home Decoration
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Brand Licensing Market, By Application, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Entertainment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Corporate Trademarks
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Fashion
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Sports
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Brand Licensing Market, By Region, 2024 - 2031, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • U.S.
  • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • GCC Countries
  • Israel
  • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  • South Africa
  • North Africa
  • Central Africa

7. Competitive Landscape

• The Walt Disney Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Meredith Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• PVH Corp.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Iconix Brand Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Authentic Brands Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Universal Brand Development
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Nickelodeon (ViacomCBS)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Major League Baseball
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Learfield IMG College
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sanrio
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us