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市場調查報告書

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1550711

即時遊戲市場：按平台、按收益模式、按最終用戶、按地區

Instant Games Market, By Platform, By Monetization Model, By End User, By Geography

出版日期: 2024年08月14日 | 出版商:

Coherent Market Insights | 英文 163 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球即時遊戲市場規模將達到27.3億美元，預計到2031年將達到65.8億美元，年複合成長率(CAGR)%。

報告範圍		報告詳情
基準年	2023年	2024年市場規模	27.3億美元
實際資料	2019年至2023年	預測期	從2024年到2031年
預測 2024-2031 年複合年成長率：	13.40%	2031年價值預測	65.8億美元

圖：2024 年即時遊戲市場佔有率（按地區分類）

近年來，全球即時遊戲市場經歷了顯著成長。即時遊戲是指無需下載或安裝即可在數位平台上即時玩的遊戲。智慧型手機和網路在全球的普及、行動遊戲的日益普及以及遊戲玩家對即時滿足感的渴望等因素正在推動即時遊戲的需求。此外，即時遊戲為玩家提供引人入勝的互動體驗，且不會佔用太多設備空間。各種遊戲開發商都致力於開發跨類型的創新即時遊戲，以吸引更多用戶。目前，市場以社交賭場遊戲為主，但預計休閒、遊樂場、體育和益智遊戲等其他類型的即時遊戲將在未來佔據主導地位。

市場動態：

推動全球即時遊戲市場成長的關鍵因素包括行動遊戲的日益普及、高速網路和智慧型手機的普及率不斷提高以及遊戲玩家對即時存取和滿足感的偏好。此外，即時遊戲是一種適合參與的格式，並且使用較少的設備資源，這導致了需求的激增。然而，對應用程式內收費的擔憂以及某些即時遊戲的潛在成癮性是主要的阻礙因素。從積極的一面來看，擴增實境等新興技術的融合和超休閒即時遊戲的開拓正在為市場創造重大機會。

本研究的主要特點

本報告對全球即時遊戲市場進行了詳細分析，並給出了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。

它還揭示了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。

根據公司亮點、產品系列、主要亮點、業績和策略等參數列出了全球即時遊戲市場主要企業的概況。

本研究涵蓋的主要企業包括藝電 (EA)、Epic Games、Facebook Gaming、Gameloft、Google、King、網易、Niantic、Playtika、Rovio Entertainment、Square Enix、Supercell、騰訊、Ubisoft 和 Zynga Contains。

該報告的見解將幫助負責人和公司經營團隊就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球即時遊戲市場報告迎合了該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

透過用於分析全球即時遊戲市場的各種策略矩陣，將有助於相關人員做出決策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 2.73 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	13.40%	2031 Value Projection:	US$ 6.58 Bn

The global instant games market has been witnessing significant growth in the recent years. Instant games refer to games that can be instantly played on a digital platform without requiring any download or installation. Factors such as growth of smartphone and internet penetration worldwide, increasing adoption of m-gaming, and preference for instant gratification among gamers are driving the demand for instant games. Moreover, instant games provide an engaging and interactive experience to players without consuming much space on devices. Various game developers are focusing on developing innovative instant games across genres to attract more users. While the market is dominated by social casino games presently, other genres such as casual, arcade, sports and puzzles instant games are expected to gain traction going forward.

Market Dynamics:

The key drivers fueling the growth of the global instant games market include the rising popularity of mobile gaming, increasing adoption of smartphones along with high-speed internet, and preference of gamers for instant accessibility and gratification. Moreover, engagement friendly format and less device resource utilization of instant games is surging their demand. However, concerns around in-app purchases and potential addiction from some instant games is a major restraint. On the positive side, the integration of latest technologies like augmented reality and development of hyper-casual instant games present significant opportunities in the market.

Key features of the study:

This report provides in-depth analysis of the global instant games market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global instant games market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Electronic Arts (EA), Epic Games, Facebook Gaming, Gameloft, Google, King, NetEase, Niantic, Playtika, Rovio Entertainment, Square Enix, Supercell, Tencent, Ubisoft, and Zynga

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global instant games market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global instant games market

Detailed Segmentation-

By Platform Insights (Revenue, US$ Bn, 2019 - 2031)
- Mobile (Smartphones and Tablets)
- Web-based (PC/Laptop)
- Social Media (Facebook, Twitter, etc.)
By Monetization Model Insights (Revenue, US$ Bn, 2019 - 2031)
- Free-to-Play (F2P)
- Pay-to-Play (P2P)
- Advertising-based
By End User Insights (Revenue, US$ Bn, 2019 - 2031)
- Individual/Casual Gamers
- Hardcore Gamers
- Children and Teenagers
- Adults
By Regional Insights (Revenue, US$ Bn, 2019 - 2031)
- North America
- S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Electronic Arts (EA)
- Epic Games
- Facebook Gaming
- Gameloft
- Google
- King
- NetEase
- Niantic
- Playtika
- Rovio Entertainment
- Square Enix
- Supercell
- Tencent
- Ubisoft
- Zynga

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Instant Games Market, By Platform
- Global Instant Games Market, By Monetization Model
- Global Instant Games Market, By End User

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Instant Games Market, By Platform, 2024-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Mobile (Smartphones and Tablets)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Web-based (PC/Laptop)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Social media (Facebook, Twitter, etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)

5. Global Instant Games Market, By Monetization Model, 2024-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Free-to-Play (F2P)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Pay-to-Play (P2P)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Advertising-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)

6. Global Instant Games Market, By End User, 2024-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Individual/Casual Gamers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Hardcore Gamers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Children and Teenagers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)
Adults
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (US$ Bn)

7. Global Instant Games Market, By Region, 2019 - 2031, Value (US$ Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (US$ Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (US$ Bn)
- Regional Trends
  - North America
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
U.S.
Canada
Latin America
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
GCC Countries
Israel
Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Platform, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By Monetization Model, 2019 - 2031, Value (US$ Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (US$ Bn)
South Africa
North Africa
Central Africa

8. Competitive Landscape

Electronic Arts (EA)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Epic Games
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Facebook Gaming
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Gameloft
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
King
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
NetEase
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Niantic
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Playtika
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Rovio Entertainment
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Square Enix
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Supercell
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tencent
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Ubisoft
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Zynga
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

9. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. References and Research Methodology

References
Research Methodology
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即時遊戲市場：按平台、按收益模式、按最終用戶、按地區

Instant Games Market, By Platform, By Monetization Model, By End User, By Geography

市場動態：

本研究的主要特點

目錄

第1章研究目的與前提

第2章市場展望

第3章市場動態、法規及趨勢分析

第4章全球即時遊戲市場（按平台）2024-2031

第5章全球即時遊戲市場，按收益模式，2024-2031

第6章全球即時遊戲市場，依最終用戶分類，2024-2031 年

第7章2019-2031年全球即時遊戲市場（按地區）

第8章競爭格局

第9章分析師建議

第10章參考文獻與調查方法

Market Dynamics:

Key features of the study:

Table of Contents

1. Research Objectives and Assumptions

2. Market Purview

3. Market Dynamics, Regulations, and Trends Analysis

4. Global Instant Games Market, By Platform, 2024-2031, (US$ Bn)

5. Global Instant Games Market, By Monetization Model, 2024-2031, (US$ Bn)

6. Global Instant Games Market, By End User, 2024-2031, (US$ Bn)

7. Global Instant Games Market, By Region, 2019 - 2031, Value (US$ Bn)

8. Competitive Landscape

9. Analyst Recommendations

10. References and Research Methodology

即時遊戲市場：按平台、按收益模式、按最終用戶、按地區

Instant Games Market, By Platform, By Monetization Model, By End User, By Geography

市場動態：

本研究的主要特點

目錄

第1章 研究目的與前提

第2章 市場展望

第3章市場動態、法規及趨勢分析

第4章全球即時遊戲市場（按平台）2024-2031

第5章全球即時遊戲市場，按收益模式，2024-2031

第6章 全球即時遊戲市場，依最終用戶分類，2024-2031 年

第7章2019-2031年全球即時遊戲市場（按地區）

第8章 競爭格局

第9章 分析師建議

第10章 參考文獻與調查方法

Market Dynamics:

Key features of the study:

Table of Contents

1. Research Objectives and Assumptions

2. Market Purview

3. Market Dynamics, Regulations, and Trends Analysis

4. Global Instant Games Market, By Platform, 2024-2031, (US$ Bn)

5. Global Instant Games Market, By Monetization Model, 2024-2031, (US$ Bn)

6. Global Instant Games Market, By End User, 2024-2031, (US$ Bn)

7. Global Instant Games Market, By Region, 2019 - 2031, Value (US$ Bn)

8. Competitive Landscape

9. Analyst Recommendations

10. References and Research Methodology

第1章研究目的與前提

第2章市場展望

第6章全球即時遊戲市場，依最終用戶分類，2024-2031 年

第8章競爭格局

第9章分析師建議

第10章參考文獻與調查方法