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零售業電子商務

市場調查報告書

商品編碼

1402690

全通路零售市場：依零售型態、產業及地區分類

Omnichannel Retailing Market, By Retail Format, By Industry Vertical, By Geography

出版日期: 2023年12月20日 | 出版商:

Coherent Market Insights | 英文 165 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2023年全球全通路零售市場規模將達78億美元，預計2023年至2030年複合年成長率為14%，到2030年將達到195.1億美元。

報告範圍		報告詳情
基準年	2022年	2023年市場規模	78億美元
實際資料	2018-2021	預測期	2023-2030
預測期複合年成長率	14.00%	2030年市場規模預測	195.1億美元

圖 1. 2023 年全通路零售全球市場佔有率(%)（依地區）

全通路零售是一種銷售、行銷和客戶服務方法，允許客戶在他們喜歡的管道上與企業互動，並提供互聯體驗，無論他們使用哪個管道。全通路零售可以實現更好的庫存管理和可見性。零售商可以從多個地點履行訂單，最大限度地減少缺貨和庫存積壓的情況。全通路零售為客戶提供無縫且一致的購物體驗，無論是線上上、店內、行動應用程式或透過其他管道。

這種改進的體驗可以提高客戶滿意度和忠誠度。透過為客戶提供多個接觸點和靈活的購買選擇，零售商有可能接觸到更廣泛的受眾並增加銷售。與僅使用一種通路的顧客相比，全通路零售客戶往往消費較多、購物也較頻繁。

市場動態

全通路零售市場受到不斷變化的消費者偏好和行為的顯著驅動。當今的消費者期望在所有平台上獲得一致且無摩擦的購買體驗。他們希望能夠自由地線上上瀏覽產品、跨多個接觸點購買產品以及在店內取貨或退貨。能夠提供整合和客製化的購物旅程來滿足這些期望的零售商將擁有競爭優勢。

實施和管理高效的全通路策略可能很困難。需要大型技術基礎設施，因為必須整合許多系統、資料庫和管道才能創建無縫體驗。零售公司在確保資料一致性、將舊有系統與新平台連接以及維護跨通路客戶資訊的單一視圖方面可能面臨課題。

本研究的主要特點

本報告對全球全通路零售市場進行了詳細分析，並提供了以2022年為基準年的預測期（2023-2030）的市場規模和年複合成長率（CAGR%）。
它還揭示了各個區隔市場的潛在商機，並為該市場說明了一系列有吸引力的投資提案。
它還提供了有關市場促進因素、抑制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。
它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球全通路零售市場的主要企業。
該報告的見解使行銷人員和公司負責人能夠就未來的產品發布、升級、市場擴張和行銷策略做出明智的決策。
全通路零售全球市場報告針對該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
透過用於分析全球全通路零售市場的各種策略矩陣，將有助於相關人員做出決策。

Report Coverage	Report Details
Base Year:	2022	Market Size in 2023:	US$ 7.80 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023 to 2030 CAGR:	14.00%	2030 Value Projection:	US$ 19.51 Bn

Omnichannel retailing is an approach to sales, marketing, and customer service that allows customers to interact with businesses on their preferred channels and provides a connected experience regardless of the channel they use. Omnichannel retailing allows for better inventory management and visibility. Retailers can fulfill orders from various locations, minimizing stockouts and overstock situations. Many retailers have adopted omnichannel as a way to connect with customers. omnichannel retailing offers customers a seamless and consistent shopping experience, whether they engage with a retailer online, in-store, via mobile apps, or through other channels.

This enhanced experience can lead to increased customer satisfaction and loyalty. By providing customers with multiple touchpoints and flexible purchasing options, retailers can capture a broader audience and potentially increase sales. Omnichannel retailing customers tend to spend more and shop more frequently than those using only one channel.

Market Dynamics

The omnichannel retailing market is significantly being driven by changing consumer tastes and behavior. Today's consumers demand a consistent and smooth buying experience across all platforms. They desire the freedom to browse products online, buy products through numerous touchpoints, and pick up or return items from stores. Retailers who can deliver an integrated and customized shopping journey and match these expectations have a competitive advantage.

An efficient omnichannel strategy might be difficult to implement and manage. To create a seamless experience, integrating numerous systems, databases, and channels necessitates a substantial technology infrastructure. Retailers may encounter challenges assuring data consistency, connecting legacy systems with new platforms, and keeping a single view of customer information across channels.

Key features of the study:

This report provides an in-depth analysis of the global Omni channel retailing market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global omnichannel retailing market based on the following parameters - company highlights, product portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Amazon, Walmart, Alibaba Group, Target Corporation, JD.com, eBay Inc., Best Buy Co., Inc., Zara (Inditex Group), The Home Depot, Inc., Nordstrom, Inc., Macy's, Inc., Costco Wholesale Corporation, Apple Inc., Tesco PLC, ASOS PLC
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global omnichannel retailing market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global omnichannel retailing market

Omnichannel Retailing Market Detailed Segmentation:

By Retail Format
- Brick-and-Mortar Stores
- E-commerce Platforms
By Industry Vertical
- Fashion & Apparel
- Electronics & Appliances
- FMCG & Grocery
- Home Improvements
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Top companies in Omnichannel Retailing Market
- Amazon
- Walmart
- Alibaba Group
- Target Corporation
- com
- eBay Inc.
- Best Buy Co., Inc.
- Zara (Inditex Group)
- The Home Depot, Inc.
- Nordstrom, Inc.
- Macy's, Inc.
- Costco Wholesale Corporation
- Apple Inc.
- Tesco PLC
- ASOS PLC

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet , By Retail Format
- Market Snippet , By Industry Vertical
- Market Snippet , By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Changing Consumer Behavior
- Restraints
Technological Complexity and Integration Challenges
- Opportunities
Seamless Integration of Online and Offline Channels
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Omnichannel Retailing Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Omnichannel Retailing Market, By Retail Format, 2017-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Brick-and-Mortar Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
E-commerce Platforms
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)

6. Omnichannel Retailing Market, By Industry Vertical, 2017-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Fashion & Apparel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
Electronics & Appliances
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
FMCG & Grocery
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)
Home Improvements
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Billion)

7. Omnichannel Retailing Market, By Geographic Region, 2017-2030, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Country 2018 -2030
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
- Market Share Analysis, By Country, 2017 and 2030(%)
U.S.
Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
- Market Share Analysis, By Country, 2017 and 2030(%)
Germany
U.K.
France
Italy
Spain
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
- Market Share Analysis, By Country, 2017 and 2030(%)
China
India
Japan
Australia
South Korea
ASEAN
Rest Of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
- Market Share Analysis, By Country, 2017 and 2030(%)
Brazil
Mexico
Rest Of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Channel Integration, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Retail Format, 2017-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2017-2030, (US$ Bn)
- Market Share Analysis, By Country, 2017 and 2030 (%)
GCC Countries
South Africa
Rest of the Middle East and Africa

8. Competitive Landscape

Amazon
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Walmart
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Alibaba Group
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Target Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
JD.com
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
eBay Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Best Buy Co., Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Zara (Inditex Group)
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
The Home Depot, Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Nordstrom, Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Macy's, Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Costco Wholesale Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Apple Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Tesco PLC
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
ASOS PLC
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views

9. Section

Research Methodology
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全通路零售市場：依零售型態、產業及地區分類