行動應用程式市場:各商店類型，各最終用途，各地區:規模，佔有率，展望，機會分析，2023年～2030年

2023 年全球行動應用市場價值為 1.8398 億美元，預計在預測期內（2023-2030 年）複合年增長率為 12.7%。

行動應用程式是專門為在智慧型手機和平板電腦等行動裝置上使用而開發的軟體應用程式。這些行動應用程式使行動裝置能夠在小型行動裝置上執行許多任務和功能。行動裝置可使用多種類型的行動應用程序，例如社交媒體、支付應用程式、遊戲應用程式等。有些可以在 Play 商店免費獲得，而有些則需要用戶購買。

市場動態：

由於手機用戶的增加和電子商務產業客戶群的擴大，行動應用程式的採用率不斷增加。例如，根據美國工業發展組織的數據，印度電子商務產業預計到2020年將達到1,000億美元，到2030年將達到3,000億美元。

此外，擴增實境 (AR) 和虛擬實境應用程式的成長預計將在預測期內推動行動應用程式的採用。智慧型手機配備了陀螺儀和運動感測器等各種感測器，進一步擴展了 Pokemon GO 等擴增實境 (AR) 和虛擬實境 (VR) 遊戲的功能。

本調查的主要特徵

• 本報告提供以2022年為基準年的預測期間（2023-2030 年）之全球行動應用程式市場的市場規模和復合年增長率（CAGR %）相關的詳區隔析。
• 並闡明不同部門市場的潛在收入機會，說明該市場具有魅力的投資主張矩陣。
• 同時並提供市場推動因素和限制、機會、新產品發布或批准、市場趨勢、區域前景和主要參與者採用的競爭戰略等重要考察。
• 並基於企業亮點，各類型投資組合、主要焦點、財務業績和市場策略等參數，介紹全球行動應用程式市場的主要參與者之企業簡介。
• 藉由該報告提供的洞察，將能幫助營銷人員和公司高管能夠就未來的產品發布、類型升級、市場擴張和營銷策略做出明智的決策。
• 全球行動應用程式市場報告配合該行業的各種利益相關者，包括投資者、供應商、產品製造商、分銷商、新進入者和金融分析師。
• 利益相關者可以透過全球行動應用程式市場用於分析的各種戰略矩陣來幫助他們更容易做下決策。

目錄

第1章 調查目的與前提條件

• 調查目的
• 前提條件
• 簡稱

第2章 市場概況

• 報告概要
  • 市場定義和範圍
• 摘要整理
• Coherent Opportunity Map(COM)

第3章 市場動態，法規，趨勢分析

• 市場動態
  • 促進因素
• 行動廣告產業的急速成長
• 電子商務的急擴大
  • 阻礙因素
• 對使用者隱私和安全的擔憂日益加劇
• 由於行動應用市場的快速擴張，飽和度不斷提高
  • 機會
• 數位化的投資的提升
• 行動電子商務·應用程式的開發
• 影響分析
• 主要的焦點
• 法規情勢
• 產品銷售/核准
• PEST分析
• 波特分析
• 合併·收購情勢

第4章 全球行動應用程式市場-冠狀病毒(COVID-19)流行的影響

• COVID-19流行病學
• 供給面和需求面的分析
• 經濟影響

第5章 行動應用程式全球市場:各商店類型，2023-2030年

• Apple App Store
• Google Store
• 其他

第6章 行動應用的全球市場:各最終用途，2023-2030年

• 遊戲
• 社群網路
• 醫療保健
• 書籍
• 音樂
• 生產率
• 教育
• 娛樂
• 新聞
• 照片和影音
• 導航
• 旅遊
• 商務
• 其他

第7章 行動應用的全球市場:各地區，2023-2030年

• 北美
• 歐洲
• 亞太地區
• 南美
• 中東·非洲

第8章 競爭情形

• SAP SE
• Google Inc.
• Opera Software
• Microsoft Corporation
• Apple Inc
• CA Technologies
• Samsung Electronics Co., Ltd.
• Cognizant
• China Mobile Limited
• Hewlett Packard Enterprise Development LP

第9章 章節

• 調查手法
• 關於出版社

The global mobile application market accounted for US$ 183.98 Mn in terms of value in 2023 and is expected grow at a CAGR of 12.7% during the forecast period (2023-2030).

A mobile application is a software application developed specifically for use with a mobile device such as a smartphone or tablet. These mobile applications enable mobile devices to perform a number of tasks and functions on a small mobile device. There are various types of mobile applications available for mobile devices such as social media, payment applications and gaming apps. Some of the them are available free of cost on the play store, while some need to be purchased by the user.

Market Dynamics:

The adoption of mobile applications is increasing due to the rising number of mobile phone users and the increasing customer base of the e-commerce industry. For instance, according to United Nations Industrial Development Organization, the e-commerce sector in India reached US$ 100 billion by 2020 and is predicted to reach US$ 300 billion by 2030, thus changing the way Ministry of Micro, Small & Medium Enterprises operate in India.

In addition, the increasing applications of augmented reality and virtual reality are projected to boost the adoption of mobile applications over the forecast period. Smartphones are enabled with various sensors, such as gyroscope and motion sensor, which is further expanding the capability of Augmented reality (AR) and Virtual reality (VR) games including Pokemon Go, owing to which mobile game applications are increasingly getting downloaded.

Key features of the study:

• This report provides an in-depth analysis of the mobile application market size (US$ Billion), and Compound Annual Growth Rate (CAGR %) for the forecast period (2023- 2030), considering 2022 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by leading players
• It profiles leading players in the Global Mobile Application Market systems based on the following parameters - company overview, financial performance, product portfolio, geographical presence, Dust control market capital, key developments, strategies, and future plans
• The companies covered as part of this study include SAP SE, Google Inc., Opera Software, Microsoft Corporation, Apple Inc., CA Technologies, Samsung Electronics Co., Ltd., Cognizant, China Mobile Limited, and Hewlett Packard Enterprise Development LP
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, product upgrades, market expansion, and marketing tactics
• The mobile application market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mobile application market

Detailed Segmentation:

• Global Mobile Application Market, By Store Type
  • Apple App Store
  • Google Play
  • Others
• Global Mobile Application Market, By End-Use
  • Games
  • Social Networking
  • Healthcare
  • Books
  • Music
  • Productivity
  • Education
  • Entertainment
  • News
  • Photos and Videos
  • Navigation
  • Travel
  • Business
  • Others
• Global Mobile Application Market, By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • SAP SE
  • Google Inc.
  • Opera Software
  • Microsoft Corporation
  • Apple Inc.
  • CA Technologies
  • Samsung Electronics Co., Ltd.
  • Cognizant
  • China Mobile Limited
  • Hewlett Packard Enterprise Development LP

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot, By Store Type
  • Market Snapshot, By End-use
  • Market Snapshot, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Rapid growth of the mobile ad industry
• Rampantly expanding e-commerce industry
  • Restraints
• Growing concerns about user privacy and security
• Rapid expansion of Mobile Application Market has led to Increased Saturation
  • Opportunities
• Growing investments in digitization
• Mobile E-Commerce Application Development
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Mobile Application Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Mobile Application Market , By Store Type, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Apple App Store
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Google Store
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)

6. Global Mobile Application Market , By End-use, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Games
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Social Networking
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Books
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Music
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Productivity
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Education
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Entertainment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• News
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Photos and Videos
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Navigation
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Travel
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Business
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2018-2030,(US$ Bn)

7. Global Mobile Application Market , By Region, 2023-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Country 2018-2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Store Type, 2018-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-use, 2018-2030,(US$ Bn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Store Type, 2018-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-use, 2018-2030,(US$ Bn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Store Type, 2018-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-use, 2018-2030,(US$ Bn)
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Store Type, 2018-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-use, 2018-2030,(US$ Bn)
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Store Type, 2018-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End-use, 2018-2030,(US$ Bn)

8. Competitive Landscape

• SAP SE
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Google Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Opera Software
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Microsoft Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Apple Inc
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• CA Technologies
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Samsung Electronics Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights Cognizant
  • Financial Performance
  • Strategies
• Cognizant
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• China Mobile Limited
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Hewlett Packard Enterprise Development LP
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
  • Analyst Views

9. Section

• Research Methodology
• About us