查看購物車
  • Simplified Chinese
  • English
封面
市場調查報告書
商品編碼
1710908

全球喜來芝市場規模研究，按形態（液體、粉末）、應用（骨骼與關節健康、性健康）、配銷通路（線上、線下）和區域預測 2022-2032

Global Shilajit Market Size study, by Form (Liquid, Powder), by Application (Bone & Joint Health, Sexual Health), by Distribution Channel (Online, Offline), and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023年全球喜來芝市場價值約 1.7億美元，預計在2024-2032年預測期內動態年複合成長率將超過 9.00%。喜來芝是一種功效強大、黏稠且富含礦物質的物質，主要產於喜馬拉雅山脈。受自然健康和整體健康趨勢的推動，喜來芝在全球的需求復甦。這種焦油狀樹脂在阿育吠陀醫學中傳統上備受推崇，現在正進入主流營養保健品和膳食補充劑領域，因其適應原特性和改善耐力、性慾、關節健康和認知功能的功效而受到稱讚。隨著注重健康的消費者越來越傾向於採用現代科學支持的古老療法，喜來芝被定位為功能性食品和製藥領域的生物可利用超級化合物。

消費者意識、數位教育和影響力行銷的融合推動了喜來芝在健康市場的崛起。純化的喜來芝配製的產品有多種形式，例如粉末混合物、樹脂糊劑和膠囊，通常與南非醉茄和人參等互補成分搭配使用，以增強性能和活力。越來越多的臨床試驗也證實了其在增強睪固酮、粒線體能量產生和減少發炎方面的作用，這也支持了這種需求激增。該公司利用這一動力，推出標準化、經過實驗室測試的配方，以吸引傳統阿育吠陀信徒和各個年齡層的現代補品消費者。

然而，儘管喜來芝市場呈現成長趨勢，但仍面臨多項品質控制挑戰。原料中的摻假、不一致的淨化技術以及重金屬污染威脅產品的可信度。此外，西方市場的監管框架對產品核准構成了障礙，特別是在治療聲明和分類標準方面。領先的市場參與者積極應對這些問題，包括獲得第三方認證、投資符合 GMP 標準的製造以及對分銷商和零售商進行真實性標記方面的教育。因此，透明度和可追溯性成為消費者購買決策的決定性因素。

數位商務的繁榮重塑喜來芝產品的行銷和分銷方式。線上平台（尤其是以健康為中心的電子商務商店和直接面對消費者的訂閱模式）憑藉其覆蓋範圍、便利性和客製化策劃，佔領相當大的市場佔有率。包括保健品商店、阿育吠陀診所和藥局在內的線下管道在新興市場中仍然發揮關鍵作用，因為面對面的信任建立非常重要。此外，液體製劑和小袋粉末形式的普及也擴大了尋求經濟實惠的傳統療法的城市千禧世代和農村人口的吸引力。

從區域角度來看，亞太地區仍然是喜來芝的消費和原產地中心，尤其是印度、尼泊爾和不丹，這些地區的傳統醫學仍然主導著大部分人口的健康習慣。受人們對草藥療法和睪固酮增強療法的興趣推動，北美和歐洲的需求激增。中東和非洲以及拉丁美洲是新興但前景光明的市場，這些地區的可支配收入和健康素養不斷提高，為基於適應原的補充劑開闢了新的領域。行業主要參與者透過制定在地化行銷策略和建立跨境供應合作夥伴關係來利用這一需求。

目錄

第1章 全球喜來芝市場執行摘要

  • 全球喜來芝市場規模及預測（2022年2032年）
  • 區域概要
  • 區隔概要
    • 依形式
    • 依應用
    • 依配銷通路
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師建議與結論

第2章 全球喜來芝市場定義與研究假設

  • 研究目標
  • 市場定義
  • 研究假設
    • 包括與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的觀點）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者認知與接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第3章 全球喜來芝市場動態

  • 市場促進因素
    • 天然適應原需求不斷成長
    • 數位健康教育的發展
    • 健康益處的臨床驗證
  • 市場挑戰
    • 品質控制和摻假問題
    • 西方市場的監管障礙
  • 市場機會
    • 電子商務通路的擴展
    • 產品配方創新
    • 滲透新興市場

第4章 全球喜來芝市場產業分析

  • 波特五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手
    • 波特五力模型的未來方法
    • 波特五力影響分析
  • PESTEL分析
    • 政治
    • 經濟
    • 社會
    • 科技
    • 環境
    • 合法
  • 最佳投資機會
  • 最佳獲勝策略
  • 顛覆性趨勢
  • 產業專家觀點
  • 分析師建議與結論

第5章 全球喜來芝市場規模及預測：2022年至2032年

  • 細分儀表板
  • 全球喜來芝市場：2022年與2032年營收趨勢分析
    • 液體
    • 粉末

第6章 全球喜來芝市場規模及預測：依應用分類2022 至2032年

  • 細分儀表板
  • 全球喜來芝市場：2022年和2032年應用收入趨勢分析
    • 骨骼與關節健康
    • 性健康

第7章 全球喜來芝市場規模及預測：依地區分類2022 至2032年

  • 北美喜來芝市場
    • 美國喜來芝市場
      • 2022年至2032年形態細分規模及預測
      • 應用細分規模及預測，2022年至2032年
    • 加拿大喜來芝市場
  • 歐洲喜來芝市場
    • 英國喜來芝市場
    • 德國喜來芝市場
    • 法國喜來芝市場
    • 西班牙喜來芝市場
    • 義大利喜來芝市場
    • 歐洲其他地區的喜來芝市場
  • 亞太地區喜來芝市場
    • 中國喜來芝市場
    • 印度喜來芝市場
    • 日本喜來芝市場
    • 澳洲喜來芝市場
    • 韓國喜來芝市場
    • 亞太其他地區喜來芝市場
  • 拉丁美洲喜來芝市場
    • 巴西喜來芝市場
    • 墨西哥喜來芝市場
    • 拉丁美洲其他地區的喜來芝市場
  • 中東和非洲 Shilajit 市場
    • 沙烏地阿拉伯喜來芝市場
    • 南非喜來芝市場
    • 中東和非洲其他地區的喜來芝市場

第8章 競爭情報

  • 重點公司 SWOT 分析
    • Dabur India Ltd.
    • Nature's Way Products, LLC
    • Pure Himalayan Shilajit
  • 最佳市場策略
  • 公司簡介
    • Dabur India Ltd.
      • 關鍵訊息
      • 概述
      • 財務（視資料可用性而定）
      • 產品概要
      • 市場策略
    • Nature's Way Products, LLC
    • Pure Himalayan Shilajit
    • Lotus Blooming Herbs
    • Sunfood Superfoods
    • Himalaya Global Holdings Ltd.
    • Jarrow Formulas, Inc.
    • Patanjali Ayurved Ltd.
    • Natures Velvet Lifecare
    • GHC（Good Health Company）
    • Upakarma Ayurveda
    • Organic India
    • Purblack
    • Nutriherbs
    • Baidyanath Group

第9章 研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場評估
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

Global Shilajit Market is valued approximately at USD 0.17 billion in 2023 and is anticipated to grow with a dynamic CAGR of more than 9.00% over the forecast period 2024-2032. Shilajit, a potent and sticky mineral-rich substance found primarily in the Himalayas, is experiencing a resurgence in global demand, fueled by the rise in natural wellness and holistic health trends. Traditionally revered in Ayurvedic medicine, this tar-like resin is now entering the mainstream nutraceutical and dietary supplement space, where it is praised for its adaptogenic properties and efficacy in improving stamina, libido, joint health, and cognitive function. As health-conscious consumers increasingly lean into ancient remedies backed by modern science, Shilajit is being positioned as a bioavailable supercompound in both the functional food and pharmaceutical sectors.

Shilajit's ascent in the wellness market is being propelled by a convergence of consumer awareness, digital education, and influencer-led marketing. Products formulated with purified Shilajit are being offered in varied forms, such as powder blends, resin pastes, and capsules, often paired with complementary ingredients like ashwagandha and ginseng for enhanced performance and vitality. This demand surge is also being supported by a growing number of clinical trials that validate its role in testosterone enhancement, mitochondrial energy production, and reduction of inflammation. Companies are leveraging this momentum by launching standardized, lab-tested formulations that appeal to both legacy Ayurvedic adherents and modern supplement consumers across age groups.

However, despite its growth trajectory, the Shilajit market grapples with several quality control challenges. Adulteration, inconsistent purification techniques, and heavy metal contamination in raw materials threaten product credibility. Furthermore, regulatory frameworks in Western markets pose hurdles in product approvals, particularly concerning therapeutic claims and classification standards. Leading market players are proactively countering these issues by securing third-party certifications, investing in GMP-compliant manufacturing, and educating distributors and retailers on authenticity markers. As a result, transparency and traceability are becoming decisive factors in consumer purchasing decisions.

The digital commerce boom is reshaping how Shilajit products are marketed and distributed. Online platforms-particularly wellness-centric e-commerce stores and direct-to-consumer subscription models-are capturing significant market share due to their reach, convenience, and custom curation. Offline channels, including health stores, Ayurvedic clinics, and pharmacies, still play a critical role in emerging markets where face-to-face trust-building is essential. Additionally, the accessibility of liquid formulations and sachet-friendly powder formats has broadened appeal across both urban millennials and rural populations seeking affordable traditional remedies.

From a regional standpoint, Asia Pacific remains the heart of Shilajit consumption and origin, particularly in India, Nepal, and Bhutan, where traditional medicine still governs much of the population's wellness routines. North America and Europe are witnessing surging demand driven by interest in herbal therapeutics and testosterone-boosting regimens. The Middle East & Africa and Latin America are nascent but promising markets, where rising disposable incomes and health literacy are opening up new frontiers for adaptogen-based supplementation. Key players in the industry are capitalizing on this demand by tailoring localized marketing strategies and forging cross-border supply partnerships.

Major market player included in this report are:

  • Dabur India Ltd.
  • Nature's Way Products, LLC
  • Pure Himalayan Shilajit
  • Lotus Blooming Herbs
  • Sunfood Superfoods
  • Himalaya Global Holdings Ltd.
  • Jarrow Formulas, Inc.
  • Patanjali Ayurved Ltd.
  • Natures Velvet Lifecare
  • GHC (Good Health Company)
  • Upakarma Ayurveda
  • Organic India
  • Purblack
  • Nutriherbs
  • Baidyanath Group

The detailed segments and sub-segment of the market are explained below:

By Form

  • Liquid
  • Powder

By Application

  • Bone & Joint Health
  • Sexual Health

By Distribution Channel

  • Online
  • Offline

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Shilajit Market Executive Summary

  • 1.1. Global Shilajit Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Form
    • 1.3.2. By Application
    • 1.3.3. By Distribution Channel
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Shilajit Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory Frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Shilajit Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Rising Demand for Natural Adaptogens
    • 3.1.2. Growth of Digital Wellness Education
    • 3.1.3. Clinical Validation of Health Benefits
  • 3.2. Market Challenges
    • 3.2.1. Quality Control & Adulteration Issues
    • 3.2.2. Regulatory Hurdles in Western Markets
  • 3.3. Market Opportunities
    • 3.3.1. Expansion in E Commerce Channels
    • 3.3.2. Innovation in Product Formulations
    • 3.3.3. Penetration into Emerging Markets

Chapter 4. Global Shilajit Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunity
  • 4.4. Top Winning Strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Shilajit Market Size & Forecasts by Form 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Shilajit Market: Form Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 5.2.1. Liquid
    • 5.2.2. Powder

Chapter 6. Global Shilajit Market Size & Forecasts by Application 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Shilajit Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 6.2.1. Bone & Joint Health
    • 6.2.2. Sexual Health

Chapter 7. Global Shilajit Market Size & Forecasts by Region 2022-2032

  • 7.1. North America Shilajit Market
    • 7.1.1. U.S. Shilajit Market
      • 7.1.1.1. Form Breakdown
      • 7.1.1.2. Application Breakdown
    • 7.1.2. Canada Shilajit Market
  • 7.2. Europe Shilajit Market
    • 7.2.1. UK Shilajit Market
    • 7.2.2. Germany Shilajit Market
    • 7.2.3. France Shilajit Market
    • 7.2.4. Spain Shilajit Market
    • 7.2.5. Italy Shilajit Market
    • 7.2.6. Rest of Europe Shilajit Market
  • 7.3. Asia Pacific Shilajit Market
    • 7.3.1. China Shilajit Market
    • 7.3.2. India Shilajit Market
    • 7.3.3. Japan Shilajit Market
    • 7.3.4. Australia Shilajit Market
    • 7.3.5. South Korea Shilajit Market
    • 7.3.6. Rest of Asia Pacific Shilajit Market
  • 7.4. Latin America Shilajit Market
    • 7.4.1. Brazil Shilajit Market
    • 7.4.2. Mexico Shilajit Market
    • 7.4.3. Rest of Latin America Shilajit Market
  • 7.5. Middle East & Africa Shilajit Market
    • 7.5.1. Saudi Arabia Shilajit Market
    • 7.5.2. South Africa Shilajit Market
    • 7.5.3. Rest of Middle East & Africa Shilajit Market

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
    • 8.1.1. Dabur India Ltd.
    • 8.1.2. Nature's Way Products, LLC
    • 8.1.3. Pure Himalayan Shilajit
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. Dabur India Ltd.
      • 8.3.1.1. Key Information
      • 8.3.1.2. Overview
      • 8.3.1.3. Financial (Subject to Data Availability)
      • 8.3.1.4. Product Summary
      • 8.3.1.5. Market Strategies
    • 8.3.2. Nature's Way Products, LLC
    • 8.3.3. Pure Himalayan Shilajit
    • 8.3.4. Lotus Blooming Herbs
    • 8.3.5. Sunfood Superfoods
    • 8.3.6. Himalaya Global Holdings Ltd.
    • 8.3.7. Jarrow Formulas, Inc.
    • 8.3.8. Patanjali Ayurved Ltd.
    • 8.3.9. Natures Velvet Lifecare
    • 8.3.10. GHC (Good Health Company)
    • 8.3.11. Upakarma Ayurveda
    • 8.3.12. Organic India
    • 8.3.13. Purblack
    • 8.3.14. Nutriherbs
    • 8.3.15. Baidyanath Group

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes